2. The Community Accelerator
Towni is a suite of online services
that serves community residents,
fulfilling these missions:
Strengthening Informing & Educating Funding & Promoting
Local Residents on Community
Economies Civic Matters Initiatives
3. MARKET NEED The Community Accelerator
Small and medium-size retailers Many people intrinsically
seek a means of delivering promotional MERCHANTS CONSUMERS understand the value of shopping
information to prospective clients in a local, knowing that it keeps wealth
geographically proximate area. recycling through the community.
WHY NOT FACEBOOK? SO WHY DON'T THEY?
a) Doesn't adequately target by geography b) Preaches to the converted
1 They have "retail blind spots" when driving - seeing the same stores
each time, and missing the same ones each time as well.
WHY NOT PRINT? Print directories aren't cost-effective, nor compatible
2
a) Highly cost-prohibitive b) Offers no performance metrics with a 21st century mobile lifestyle.
3
Online directories are sub-standard in both form and function,
WHY NOT GEO-TARGETED and rarely integrate an e-commerce experience.
DISPLAY ADS? 4
Traditional "deals" websites don't drill down to the hyperlocal level,
Display ads are coming to be seen as the 'noise' of the Internet. and their business model is proving unsustainable.
They serve to increase brand awareness,
but do a poor job in inducing transactions.
4. THE MARKET: EXPLOSIVE GROWTH The Community Accelerator
Local
Online $51.1B
Advertising
for SMBs Crowdfunding
Amount raised through
crowdfunding projects
$18.7B
$24.5 Billion 2012 $2.8 billion
in the United States 2011 $1.5 billion
in 2013 CAGR: 91%
Source: Crowdfunding Industry Report
Philadelphia from Massolution, as reported by VentureBeat, May 2012.
market
2012 2017
$396M Includes equity, donation, lending, and rewards-based.
(2011)
CAGR: 34.7%
Source: Borrell Associates'
Local Advertising Outlook for 2013
5. BUSINESS MODEL The Community Accelerator
RECURRING MONTHLY SUBSCRIPTIONS
Free $28 $68 $148
+24% +19% +14% +9%
COMMISSION ON E-COMMERCE TRANSACTIONS
Each tier offers higher posting frequency and duration.
Paid levels provide analytics, and allow for ads to show on town content pages.
PER TOWN TARGETS
Average Paid Subscribers ~20 $19,200/town/year
or
Average Monthly
~$800
Subscription Revenue
Average Monthly
$200,000
Commission Revenue ~$800 12 mos. revenue target
6. SERVICES & VALUE STRUCTURE The Community Accelerator
Shop
Local
MAXIMIZES
PROSPERITY
PROMOTES
ENTREPRENEURSHIP
BUILDS
HOMETOWN
PRIDE CONSERVES
RESOURCES ENABLES
COMMUNITY-BUILDING
DRIVES
TRANSPARENCY
Knowledge VALUES CULTURE Crowd-
Base funding
7. STRENGTHEN LOCAL ECONOMIES The Community Accelerator
Shop Local
Towni's core is a self-service, real-time
marketplace for merchants to post
offerings in the form of announcements,
coupons or e-commerce.
Subscription-based +
commissions on sales
Local business directory
Filterable; mappable
8. INFORM & EDUCATE The Community Accelerator
Shop
Local Township
Knowledge Base
A variety of comprehensive, visual-heavy
breakdowns on local-themed subjects:
BUDGET HISTORY STATS
LEADERS GREEN
MAPS IMAGES
9. FUND & PROMOTE INITIATIVES The Community Accelerator
Shop
Local
Community
Crowdfunding
A fundraising platform for non-profits, artists and
entrepreneurs to showcase their projects
and collect contributions.
Rewards- or donation-driven
Future-looking: equity-based
Knowledge
Base
10. THE PRODUCT The Community Accelerator
FOR MERCHANTS: FOR ORGANIZATIONS
$28 RAISING FUNDS:
FREE $68
$148 5%
commissions of amount raised
9% - 24%
REAL-TIME, HYPERLOCAL ONLINE MARKETPLACE COMMUNITY INTEL IN GRAPHIC FORM SECURE FUNDRAISING
11. COMPETITIVE LANDSCAPE The Community Accelerator
DAILY DEALS
Local Online
Advertising MEDIA
FOR-PROFIT
Township
Information NON-PROFITS/ OFFICIAL
NGOs TOWN SITES
REWARDS-
Crowdfunding BASED
12. GEOGRAPHY - LAUNCH The Community Accelerator
Towni Localistics is
based in Moorestown, New Jersey, delran
and anticipates debuting in seven cinnaminson
neighboring communities
moorestown
in Spring 2013.
MAPLE SHADE
mount laurel
Represented Population:
200,000 haddonfield
cherry hill
13. FUNDING & INVESTMENT The Community Accelerator
Towni Localistics is a New Jersey-based Limited Liability Corporation.
To date, the business is entirely self-funded by the founders, with no debt.
The founders expect to pursue seed-stage funding in Summer 2013.
Capital sought is in the $80,000 - $160,000 range, and will serve to scale
the service from the 7-town launch phase to a 30-town phase.
The equity holders (the two founders, in equal shares) are open to parting
with an ownership stake, but preferably seek a convertible note
arrangement with a strategic partner.
