1. The document compares portals and mobile apps for promoting local search services. It studies user preferences and the effectiveness of each platform. 2. The research found that 85% of users prefer mobile apps over portals as apps are more convenient and faster. Mobile apps were also found to generate more customer leads and profits for local businesses. 3. The study recommends that JustNear, the company being studied, focus on making advertisements affordable for small businesses and increase brand awareness through celebrity promotions and special offers to gain market share in the competitive local search industry.

1. 1
Comparison Between Portals & Mobile Apps:
A Study Of Ideapot Search Engine
Name of Student: Jatin Khurana
Roll No: 75
Faculty Mentor: Dr. Deepankar Chakarbarti

2. Industry Background & Company Profile
2
 Information technology in India is an industry which has increased its contribution to India's GDP from
1.2% in 1998 to 7.5% in 2012.
 Local Search Market in India to grow at a healthy rate as internet penetration increases and local
search increases their offerings and spread out in different platforms like mobile and offline.
 Main existing players
I. AskMe.com
II. Justdial.com
III. Khoj.com
IV. Searchall.com
 ideaPot is a global consulting group of businesses under Sitarganj Fibers that collaborates with an
individual to large corporate houses to resolve their critical concerns and in the process of giving them
sustainable solutions
 Incorporated in 2012..
 Products offered by ideapot
 TalentSeal – Hiring Simplified
 Just Near
 PGbnb

3. Project Objectives
3
Objective1
• To study the difference between portals and
mobile apps in promoting search services
Objective2
• To study user preference for use of portals
and mobile apps
Objective3
• To compare the effectiveness of use of portals
and mobile apps for search of vendors

4. Research Project Methodology
4
Research design used : Descriptive research
Sampling method used : Random sampling
Data collection : Primary and secondary
sources
A well designed questionnaire has been used
for collecting the data from primary sources
Regression, correlation as well as chi square
test used for analysis

5. Observations
5
0
5
10
15
20
25
30
35
Mobile App Online portal
Yes, Mobile App,
33 Yes, Online
portal, 28
13
4
Preference for mode of ad
Effect of Preference of Mode of Advertisement and
Repeat Customers

6. Effect of type of vendor (GSP,BPL,HSP) and the preference
of mode of ad which can generate lead from ad or not.
6
0
5
10
15
20
25
Mobile App Online Portal
Garments and Accessories
Food
automobiles
Services
Real Estate

7. 7
0
2
4
6
8
10
12
14
16
Less than 5 5-10 10-20 20-30 30-40 40-50 50 and more
1
2
1 1 1 1
6
15
10
1
6
2
1
3
4
3
1
2
32
5
2 2
1 1 1
AVERAGE DAILY FOOTFALL
LESS THAN20,000
20,000-50,000
50,000-1,00,000
MORE THAN 1,00,000
MONTHLY INCOME
Effect of Monthly Income and average daily footfall on the basis of mode of ad they prefer in future.

8. Effect of smartphones and count of ad either
they are helpful or not.
8
0
5
10
15
20
25
30
35
40
45
yes no
44
7
18
11
Prohelpful
Smartphones
yes
no

9. Effect of Lead from ad and Persons who having Smartphones.
9
0
5
10
15
20
25
yes
no
maybe
1
9
3
21
6
11
5
5
7
3
6
1
2
Averagedailyfootfall
Lead from Ad
less than 10
10-20
20-30
30-40
40-50
50-60
60-70
more than 70

10. 10
0
5
10
15
20
25
mahendra
park
Kohat
Enclave
multani
moholla
Pitam Pura raja park Rani bagh Rishi nagar Rohini Near
East Metro
St.
Sant Nagar
Yes
No
Effect of persons having smartphones according to
locality that what they have to prefer for future
advertisement.

11. Findings
11
 Ecommerce Industry has also shifted from ecommerce to mcommerce.
 85% of the population are in favour to prefer mobile apps,55% are of the population that mobile
apps are convenient,48% are preferring that mobile apps are much more faster than the
portals,40%of the population are thinking that they are easier to use as well as browse for any local
search.
 89% of Mobile apps are used, men’s are spending 29hrs 32mins however women’s are spending
30hrs 58mins on monthly basis.
 54% of users are accessing Internet through smartphones during their business hours,53% of the
users are accessing directions to local stores and 50% are looking for local store address.
 The vendors who having the smartphones who thinks that the mode of ad by mobile apps are more
helpful and that leads to increase in customer leads and that become more profitable were more than
who go for online portals advertisements.
 Our Research states that maximum number of lead is generated by different mode of advertisements
are helpful as well as so much beneficial where the average footfall is between 20-30.
 There is a preference of mode of ad on the basis of lead generation where smartphones are involved.
 There is a preference of mode of ad on the basis of locality where smartphones are there and the
above data shows that Rohini Near East Metro Station having more preference for mobile apps than
other areas as well as in pitampura also.

12. Recommendations
12
 Firstly, Here researcher wants to recommend that although the revenue model of the JustNear is quite different according to the
half ticket for advertisements from shopkeepers through size of the ticket as well as through business tags but what researcher
wants to recommend that they have to make that half ticket program as economically to the shopkeepers because it is start up in
the market so shopkeepers may refuse to go for new additional tags.
 Secondly, JustNear is a start-up in the local search industry so there is a main challenge for every local search engines in which
basically the Geo-locations as well as the latitude and longitude problems that may gave the false data on the local search .
JustNear have to tally all the data from the google maps for tracking the original data.
 Thirdly, here researcher wants to add on is to generate awareness of justnear is to promote apps just like ask me, justdial, etc with
a special offers as well as by having some promotional events of new app with any celebrity or any famous personality that
increases the brand value of the app and associated with the app for more promotion such as ranbir kapoor did for askme app, etc.
 Lastly, Justnear app will make their more revenue by local search but they have to look forward for new app for justnear that can
be accessible without internet and geo locations are been tracked with the help of last delivery of message on mobile phones or
last call they have on the user smartphones for making a point of differentiation amongst the competitors.

13. References
13
 www.bankers.asn.au/Consumers/Financial-Literacy-Program/Booklets/Smarter-
Banking accessed on 18-10-2009
 http://www.smartinsights.com/mobile-marketing/app-marketing/mobile-app-statistics/
 http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-
marketing-statistics/
 https://econsultancy.com/blog/62326-85-of-consumers-favour-apps-over-mobile-
websites/
 http://blog.woorank.com/2015/02/reasons-to-have-mobile-friendly-website/
 https://www.internetretailer.com/2014/12/10/mobile-apps-dominate-time-consumers-
spend-online
 http://www.marketresearch.com/Netscribes-India-Pvt-Ltd-v3676/Local-Search-India-
6989024/
 https://scholar.google.co.in/
 https://www.Woorank.com
 https://Googletrends.com
 www.Wikipedia.com