Explain about Indonesia first online form building and survey platform which allow ease of collecting and analysing user data with inbuilt data analytics tool.

1. Pitch
Deck

2. INVOLVE . INSIGHTS . INCLUDE
Involve your audiences in decision
making to gain Insights into your
audience's thoughts Include your
audience's needs in your Business
Introduction
01

3. Online surveys
Paper surveys
Phone surveys: Not included for comparison, outdated &
inefficient
What is a Survey?
Survey is a powerful tool that market researchers use to gather
data.
What are the types of Survey?
Traditional forms of surveys includes:
Why do we need Survey?
To collect, analyze, and use data to formulate strategies for a
more effective business model, create targeted marketing
strategies, enhance customer service, and much more.
Executed correctly, survey research can benefit market researchers
with reliable and useable data, and improve execution efficiency.
Importance
of Survey
02 Introduction

4. 03 Current Problem
Pros
Typically much higher response rates than their online digital
counterparts.
Cons
Resource-intensive in terms of both labor and financial investment
“Boring” form
Difficulty of modifications
Manual input of data into database for result analysis
Non interactive
Non-financially reasonable to print fanciful survey forms
Once printed, no more changes
Paper Survey:
Restaurants & Student
Associations

5. 04 Current Problem
Pros
Scalable due to automated data extraction process and
not requiring physical forms
Attractive & customizable design could be made
Cons
Lack of instant push perform survey immediately by Surveyee
Requires manual typing of survey link into mobile: Bad UX
Online forms are not optimized for mobile view: Bad UI
Additional hurdles for surveyee to perform survey instantly
Examples:
Google Form, Survey Monkey
Online Survey:
Start-ups & Student
Associations

6. 05 Market Opportunity
Advantages
Ease of integration
Seamless survey experience
Scalable & High-response rate
Entry to survey through scanning QR Code: Good UX
Optimized forms for mobile view: Good UI
Scalable, like online survey, while maintaining high-
response rate, like that of paper survey
MOBILE SURVEY
Market Potential: Reference To Typeform
29.9 million USD Revenue in 2020
50 million monthly users
Total of 52.3 million USD fundings
from Seed to Series B funding round
IS THE ANSWER

7. 06 Indonesia Market Opportunity
More than 1000
start-ups in
indonesia in 2020
Figures are expected
to grow 20-30% a
year
Fast Growing
Number of Start-ups
Huge Market Size
260+ million
population, 4th
largest in the world
Raising GDP per
capital over the last
10 years
Large number of
middle to high end
restaurants
Large number of
universities
Familiarity
with QR Code
QR Code scanning
has been a daily
activities for locals
No knowledge gap
for QR code scanning
Payment for OVO,
GOPAY, Linkaja,
DANA

8. Current similar competitors are all foreign based companies without physical offices in
Indonesia
Indonesia traditionally trust the “local” tools and services
Local brands are more supported in the country despite having same concept as
Foreign Counterparts
Lack of Local Survey Competitions
Tokopedia Vs Alibaba, Bukalapa Vs Carousell,Gojek Vs Uber, OVO Vs Alipay,
Traveloka Vs Argoda, PrivyID Vs Docusign etc
VS VS
07 Indonesia Market Opportunity

9. Tech Savviness: Mobile Statistics
08 Indonesia Market Opportunity
Tech Savviness: Internet Statistics
High mobile penetration rate of more than 160%
Unique individual mobile owners of 96%
Indonesion spent about 7 hours 59 minutes on
internet, accustomed to going online

10. 09 Survein Solution
Blue tone website for Indonesian Colour
Xendit for local banking channels and mobile
wallets
Intuitive and attractive UIUX (colour tone, payment
gateways etc) which are tuned to Indonesian
preference
INDONESIA MOBILE
SURVEY SOLUTION
Local branding & Bahasa language survey solution in
Indonesia
CEO & COO to be local Indonesian for local branding
Templates and customizable survey forms and
questions options
Ease of extraction and analysis of survey results
Target audiences are F&B outlets, Start-ups &
Universities Student Associations

11. 10 Value Proposition
Start-ups:
Affordable survey alternative for early stage startups
who are not able to pay for expensive survey
companies (Jakpat)
University Associations:
Affordable yet effective survey tools for university
students who are less financially wealthy
F&B Outlets:
Ability to paste survey form QR code on dining tables
for customer to fill up while waiting food or bills
Does not need to interrupt customer’s dining
experience by requesting to fill up physical form
TARGET AUDIENCES

12. 1.9 Billion
11 Growth Potential
1.9 Billion 1.9 Billion
Creation of Mobile & Desktop
Friendly Survey
Provide creation of survey form in the form of custom mobile
webpage, embed widget to existing website and conversational
form.
Easy Sharing of Survey
Allows to share form through QR code, email and social media.
This can happen when surveyees are placing an order, making a
request, or sending feedback.
Analysis of Survey Results
Able to collect real-time entries of form anytime and gain insight
of data with mobile-friendly analytics.
USER STORY

13. 12 Growth Potential
USER STORY

14. 13 Growth Potential
Monthly Subscriptions Model
Based on Usage Needs
Reference to Typeform model
(below) but half price
REVENUE MODEL

15. 14 Launch Strategy
START-UPS & STUDENT
ASSOCIATIONS:
Organization of events in Jakarta Co-working spaces (w/ live demo of post event
survey)
Give out free Beta testing for initial batch of sign-ups
30-50% discount after end of Beta Testing to secure them
Phase 1: Beta Testing Phase
WeWork Justco
Block71 Cohive
Universities
Sponsored survey tool for local big scale events to gain awareness
Offer free trial for 1st month & free printing of QR Codes
Pitching to prominent F&B Groups for wide implementation
Efficiency of implementation instead of one by one pitching
Target take away F&B chains
User to do survey while waiting for F&B to be ready
Boba Brands (Kokumi, Ban Ban, Tigar Sugar, Alley, Coco etc)
Coffee Brands (Kopi Kenangan etc)
Phase 2: User Acquisition Phase
F&B Outlets:
Food Brands (Shilin, Sour Sally, Yole, Froyoetc)
Phase 3: User Acquisition Phase
Taxi (Bluebird, Silverbirdsetc) Accomodations (hotels, homestays etc)
Local Brand Websites

16. 15 Launch Strategy
1.9 Billion 1.9 Billion
MARKETING STRATEGY
Digital Advertisement
Customers are looking for form builder online
through Google search nowadays.
Intention based targeting with Google Ads will
be able to generate leads for growth.
Offline/Online Marketing
Organize community events to conduct tutorial
on tool usage.
Boost awareness of survey tool existence to
start-up companies & communities.

17. Nanda Ivens
Currently serves as the Chief Marketing
Officer of Tokocrypto since May 2020.
Owner and founder of GWH Group. Former
strategic advisor for the Board of Telkomsel.
Former APAC CEO for Mirum Agency part of
the WPP Group.
He is also a mentor, advisor, and investor to
many Indonesian start-ups
Khun Ling Tan
Currently serves as the Chief Technology
Officer & co-founder of Velocity Enterprise
since January 2018.
Postgraduate from Nanyang Technological
University on Human Factors Engineering
Specialisation in 2016, Khun Ling start his
work experience as a Product Design Interm
at FMC Technologies in Singapore. After he
completes his bachelor's degree at the same
university with First Class Honors in 2013, he
joining the company as a Product Design
Engineer for 3 years before he left and start
Velocity Enterprise.
Chung Ying Lai
Chung Ying Lai, who graduated from the
National University Of Singapore Faculty of
Engineering with First Class Honors in 2015,
currently serves as the Chief Strategy Officer
(CSO) of Tokocrypto.
Ying has been an active investor in the crypto
industry ever since 2016. In 2018, he joined
Tokocrypto as the Business Development
Director to lead new business expansion
initiatives of the company. Subsequently, due to
his innovative ideas and detail stratification,
which played a big part in contributing to the
current success of Tokocrypto, he was thus
named the CSO of Tokocrypto in mid-2020.
19 The Team

18. Teguh Kurniawan Harmanda
Currently serves as the Chief Operation
Officer of Tokocrypto since January 2018,
Also the Chairman for ASPAKRINDO
(Indonesian Crypto Trader Association)
He is also a key contributor to the
formulation of laws and regulations related
to Crypto Assets in Indonesia for the
Commodity Futures Trading Regulatory
Agency (BAPPEBTI).
Adytia Raflein
Currently serves as Head of Marketing of
Tokocrypto since August 2018.
His graduate from Padjadjaran University
Communication Faculty on Public Relation
Major in 2006. Start his career as a journalist
in media entertainment, Raflein start involves
in the technology industry when he promoted
as Editor in Chief of tech media for 5 years.
After that, he joins Huawei Mobile Indonesia
and serves as Public Relations & Marketing
Manager for 1 year. He starts his journey on a
startup company in 2017 as Head of
Marketing.
20 The Team

19. Let's Make Survey To Another Level