describes the idea of a platform connecting all college students with college festivals as focal point.It brings out the marketing strategy for the app.
This document provides a summary report of a summer project internship at Appsdaily, a mobile application company in India. The objectives of the project were to identify errors in Appsdaily's new Android application (ADP), understand consumer response to the application, align sales channel interests with the company's interests, and increase ADP activations. Both qualitative interviews and a quantitative survey of 174 respondents were conducted to analyze consumer perceptions and the effectiveness of potential sales pitches. Key findings included identifying different utilities sought by gender and age groups from the application. The report also analyzed sales data from 20 stores and provided recommendations to increase ADP activations such as developing incentive plans for sales representatives and educating retailers on application benefits.
1. The document compares portals and mobile apps for promoting local search services. It studies user preferences and the effectiveness of each platform.
2. The research found that 85% of users prefer mobile apps over portals as apps are more convenient and faster. Mobile apps were also found to generate more customer leads and profits for local businesses.
3. The study recommends that JustNear, the company being studied, focus on making advertisements affordable for small businesses and increase brand awareness through celebrity promotions and special offers to gain market share in the competitive local search industry.
This document discusses plans for a music sharing app. The app will allow users to share songs and karaoke recordings with high quality audio. It will be compatible with Android, iOS, and Windows. The app aims to build a social network for music lovers to share their feelings about songs with friends. It hopes to target mid-budget customers and develop a worldwide network through advertising. The goal is to earn customer loyalty by consistently delivering high quality music and value. Marketing will focus on the youth demographic through social media to build the brand for emerging music fans.
“An Era of Mobile Killer Apps in a transforming Devices Landscape”
KEY SPEAKERS:-
Pradeep Garani, Senior VP, Product Engineering, Reliance Jio Infocomm Limited
Puneet Gupta, Associate VP & Head, Mobile Computing Product Line, Infosys Labs
Sunil Kamath, Vice President for South Asia, Opera Software
Viswanath Poosala, CTO - Subscriber Data Management & Messaging, Alcatel-Lucent & Head, Bell Labs India
Sachidanand Mangala, Program Director, India Software Lab, IBM
Lux Rao, CTO - Technology Services, HP
Pratima Amonkar, Director Audience Marketing - Developer and Platform Evangelism, Microsoft
Balagopal K S, Manager - Developer Program & AppStore(Emerging Markets), Vodafone
Sampath Manickam, Regional Head - Data Centre, Managed Services & Cloud, Nxtra Data Limited, A Subsidiary of Bharti Airtel Limited
Anantharaman P.N, Independent Researcher, Stealth Mode, Former Director Engineering, Adobe Systems
Seenuvasan Amaranathan, Solution Architect Director, Dell
Amit Rohatgi, Senior Product Manager - Personalization and Mobility, Manthan Systems
Uttam Kumar, Head - New Technologies Innovation & Incubation, Aircel
Sunzay Passari, Executive VP – VAS & Devices, Essar Teleholdings & BPL Mobile Communications
Udayan Banerjee, VP, NIIT Technologies
Ravi Vyas, Project Manager, Vserv.mobi
GirishTrivedi, Co-Founder, Director, Monk Consulting
Gaurav Bhalotia, Founder and CEO, BahutBadhiya Labs (Former Director, Flipkart.com)
Ajay Kumar Jha, Head, Device Technology & On Device Applications, Sistema Shyam Teleservices
Plus Many more...
WHO YOU WILL MEET:-
CEO’s, CIO’s, CTO’s, Vp’s, Directors, Brand Managers, Head & Senior Managers, Developers of:
Applications
Mobile Content
Application Stores
Product Development
Mobile Services Innovations
Product Marketing
Digital Strategy
Data Services
Entertainment
Devices
FROM THE FOLLOWING:-
Wireless & Fixed Operators
Content Owners
Platform Owners
OS
Terminal & Platforms Vendors
OEM
ISP & MVNO’s
Handset Manufacturers
Satellite Operators
Content Retailers
Entertainment
Creative Agencies
Social Media
WHY SHOULD YOU ATTEND:-
3rd Annual Mobile Apps 2014 is the place to meet all the key decision makers across the mobile Application eco-system from enterprises, telecom operators, regulators, government agencies, service providers, system integrators, Developers and vendors. This congress will provide great networking opportunities with industry leaders, presenting you with the opportunity to meet and do business with like minded individuals.
The document is a case study report from Forrester Consulting that analyzes the total economic impact of implementing Urban Airship's Mobile Engagement Platform. It finds that for a composite organization based on interviews with Urban Airship customers, implementing the platform resulted in a 878% ROI over 3 years. Key benefits included a 30% increase in mobile product sales from push notifications, a 20% increase in customer lifetime value, and $231,660 in savings from reduced email marketing costs. Costs included $110,000 in annual platform fees and a $20,000 implementation fee.
Art Savvy is a proposed smartphone application that will provide art recognition, an accessible database of artworks, recommended works, news, and gallery information. The application aims to consolidate these features in one place for users. It will target all ages and backgrounds globally. With a £1,500 marketing budget, the founders estimate they can generate enough income in the first year to recoup costs and make a profit going forward.
With app store overpopulation becoming a real
problem for developers, we look at how app install
advertising on Facebook, Google, YouTube and Twitter
could make a significant difference.
This document discusses the growing importance of mobile applications for businesses and consumers. As communication through mobile devices increases, having a mobile strategy and mobile apps is essential for business success. The document outlines key mobile trends, such as the rise in smartphone usage and mobile interactions. It then discusses how businesses can use mobile apps internally for tasks like sales and externally to better engage customers. The document also explores best practices for developing successful mobile apps, such as planning, design, testing and support.
This document provides a summary report of a summer project internship at Appsdaily, a mobile application company in India. The objectives of the project were to identify errors in Appsdaily's new Android application (ADP), understand consumer response to the application, align sales channel interests with the company's interests, and increase ADP activations. Both qualitative interviews and a quantitative survey of 174 respondents were conducted to analyze consumer perceptions and the effectiveness of potential sales pitches. Key findings included identifying different utilities sought by gender and age groups from the application. The report also analyzed sales data from 20 stores and provided recommendations to increase ADP activations such as developing incentive plans for sales representatives and educating retailers on application benefits.
1. The document compares portals and mobile apps for promoting local search services. It studies user preferences and the effectiveness of each platform.
2. The research found that 85% of users prefer mobile apps over portals as apps are more convenient and faster. Mobile apps were also found to generate more customer leads and profits for local businesses.
3. The study recommends that JustNear, the company being studied, focus on making advertisements affordable for small businesses and increase brand awareness through celebrity promotions and special offers to gain market share in the competitive local search industry.
This document discusses plans for a music sharing app. The app will allow users to share songs and karaoke recordings with high quality audio. It will be compatible with Android, iOS, and Windows. The app aims to build a social network for music lovers to share their feelings about songs with friends. It hopes to target mid-budget customers and develop a worldwide network through advertising. The goal is to earn customer loyalty by consistently delivering high quality music and value. Marketing will focus on the youth demographic through social media to build the brand for emerging music fans.
“An Era of Mobile Killer Apps in a transforming Devices Landscape”
KEY SPEAKERS:-
Pradeep Garani, Senior VP, Product Engineering, Reliance Jio Infocomm Limited
Puneet Gupta, Associate VP & Head, Mobile Computing Product Line, Infosys Labs
Sunil Kamath, Vice President for South Asia, Opera Software
Viswanath Poosala, CTO - Subscriber Data Management & Messaging, Alcatel-Lucent & Head, Bell Labs India
Sachidanand Mangala, Program Director, India Software Lab, IBM
Lux Rao, CTO - Technology Services, HP
Pratima Amonkar, Director Audience Marketing - Developer and Platform Evangelism, Microsoft
Balagopal K S, Manager - Developer Program & AppStore(Emerging Markets), Vodafone
Sampath Manickam, Regional Head - Data Centre, Managed Services & Cloud, Nxtra Data Limited, A Subsidiary of Bharti Airtel Limited
Anantharaman P.N, Independent Researcher, Stealth Mode, Former Director Engineering, Adobe Systems
Seenuvasan Amaranathan, Solution Architect Director, Dell
Amit Rohatgi, Senior Product Manager - Personalization and Mobility, Manthan Systems
Uttam Kumar, Head - New Technologies Innovation & Incubation, Aircel
Sunzay Passari, Executive VP – VAS & Devices, Essar Teleholdings & BPL Mobile Communications
Udayan Banerjee, VP, NIIT Technologies
Ravi Vyas, Project Manager, Vserv.mobi
GirishTrivedi, Co-Founder, Director, Monk Consulting
Gaurav Bhalotia, Founder and CEO, BahutBadhiya Labs (Former Director, Flipkart.com)
Ajay Kumar Jha, Head, Device Technology & On Device Applications, Sistema Shyam Teleservices
Plus Many more...
WHO YOU WILL MEET:-
CEO’s, CIO’s, CTO’s, Vp’s, Directors, Brand Managers, Head & Senior Managers, Developers of:
Applications
Mobile Content
Application Stores
Product Development
Mobile Services Innovations
Product Marketing
Digital Strategy
Data Services
Entertainment
Devices
FROM THE FOLLOWING:-
Wireless & Fixed Operators
Content Owners
Platform Owners
OS
Terminal & Platforms Vendors
OEM
ISP & MVNO’s
Handset Manufacturers
Satellite Operators
Content Retailers
Entertainment
Creative Agencies
Social Media
WHY SHOULD YOU ATTEND:-
3rd Annual Mobile Apps 2014 is the place to meet all the key decision makers across the mobile Application eco-system from enterprises, telecom operators, regulators, government agencies, service providers, system integrators, Developers and vendors. This congress will provide great networking opportunities with industry leaders, presenting you with the opportunity to meet and do business with like minded individuals.
The document is a case study report from Forrester Consulting that analyzes the total economic impact of implementing Urban Airship's Mobile Engagement Platform. It finds that for a composite organization based on interviews with Urban Airship customers, implementing the platform resulted in a 878% ROI over 3 years. Key benefits included a 30% increase in mobile product sales from push notifications, a 20% increase in customer lifetime value, and $231,660 in savings from reduced email marketing costs. Costs included $110,000 in annual platform fees and a $20,000 implementation fee.
Art Savvy is a proposed smartphone application that will provide art recognition, an accessible database of artworks, recommended works, news, and gallery information. The application aims to consolidate these features in one place for users. It will target all ages and backgrounds globally. With a £1,500 marketing budget, the founders estimate they can generate enough income in the first year to recoup costs and make a profit going forward.
With app store overpopulation becoming a real
problem for developers, we look at how app install
advertising on Facebook, Google, YouTube and Twitter
could make a significant difference.
This document discusses the growing importance of mobile applications for businesses and consumers. As communication through mobile devices increases, having a mobile strategy and mobile apps is essential for business success. The document outlines key mobile trends, such as the rise in smartphone usage and mobile interactions. It then discusses how businesses can use mobile apps internally for tasks like sales and externally to better engage customers. The document also explores best practices for developing successful mobile apps, such as planning, design, testing and support.
This playbook tells you all you need to know about app marketing from the experienced team at Performance Revenues. Covering how to get ROI on app marketing, choosing the right ad network and how to avoid fraud this is an indispensable guide for any app marketer.
This document provides a list and overview of 12 incentivized mobile ad networks: SupersonicAds, NativeX, FreeMyApps, TapJoy, Kiip, CA Reward, Getjar, WildTangent Media, Metaps, Jana, TinyLoot. It describes each network's pricing models, platforms supported, and key features. Incentivized mobile ad networks allow users to earn rewards like virtual currency for engaging with ads or completing tasks. The document discusses how this model can increase user engagement with ads compared to regular mobile advertising.
Mobile application markets have grown significantly due to increased use of mobile devices and advances in mobile technology. As mobile commerce expands, the size of the app market is expected to grow exponentially. There are now thousands of apps available across various app stores and mobile platforms, with total industry revenues estimated to reach $27 billion by 2013. While Apple currently dominates the market, analysts predict its share will decrease to 15% by 2015 as third-party app stores capture a larger portion of sales.
Digital Quotient provides mobile-first digital marketing solutions in India. They focus on going mobile, getting social, and disseminating video and multimedia content. Their solutions include rich mobile apps, social media management, SMS/IVR services, and responsive web design. Some examples of their work include developing a mobile app for PVR Cinemas that contributes significantly to ticket booking revenue, an augmented reality app for a newspaper that saw over 200% higher usage than expected, and an SMS/IVR system for Monsanto that allows them to communicate with over 3 million customers per month. Digital Quotient's strategic pillars include creativity in solutions, scalable technology, and analytics-driven optimization and reporting.
Digital Quotient provides mobile-first digital marketing and mobile application solutions. They focus on mobile, social media, and video capabilities. Their clients include FMCG, travel, food, consumer durables, retail, technology, auto, beauty, and telecom companies. DQ has won awards for their integrated marketing campaigns and mobile applications. They provide solutions across platforms to drive brand engagement through rich user experiences and targeted reach. Case studies highlight their work developing mobile apps for companies like PVR Cinemas, Max Bupa, Shine.com, Hindustan Times, and Reebok. DQ also discusses their guiding principles and strategic pillars of creativity, technology, and analytics.
The document proposes a crowdsourcing business concept for iPhone app development. It would create the largest global iPhone user social network where members could collaborate on app ideas, development, testing, and more. Market research found iPhone users want more social tools to learn about apps and are willing to participate in the app production process. The concept would use this crowdsourced community to develop and market apps. Initial funding needs are estimated at €500,000.
The document outlines a market opportunity and plan for a mobile app that provides information on government policies in India. It notes that few apps currently exist in this space, leaving significant untapped potential. The plan is to create both free and paid versions of an app that makes policy information more convenient, effective and personalized. Key actions include extensive research, regular updates, and incentives to boost downloads and engagement over 3-6 months to achieve download targets and increase revenue.
The incumbent need to eliminate naivety in this era of rapid information exchange led to the foundation of Pedagogy. The company aims at enlightening the youth of India regarding all matters related to pursuing higher education in the country itself –encompassing all doctrines of study, namely engineering, medicine, law, commerce and the like.
Wookey Search is developing a search engine platform and vertical applications to incorporate social media interactions and collaboration. It aims to capture paid listings and generate revenue from advertisements. The company plans to focus on gaming and self-improvement verticals by partnering with thought leaders and developers to build communities around specific topics and games. This will allow Wookey to scale its platform and expand into new markets by refining its tools and techniques for each application.
This document provides an overview of re-engagement tactics that app marketers use to increase user engagement and generate revenue. It discusses common re-engagement methods like mobile retargeting ads, push notifications, email, and how each can be used. For example, it describes how a travel app used mobile retargeting to promote deals to users who hadn't opened the app in over 60 days. The document also covers best practices for re-engagement campaigns, such as using deep links, segmenting audiences, and frequency capping of ads.
2020: Celebrating the Era of the Connected ConsumerInMobi
India has witnessed a digital transformation unlike any other in the last decade, with the nation now becoming the second-largest internet market across the globe. We examine the convergence of the three C’s: Context, Commerce, and Content and discuss how together, it is helping build a mobile economy that works for everyone.
How do you make a living from apps? Here’s our list of the top 27 app monetization solution providers to help developers earn a profit via advertising.
Final exam presentation Aditya Patni IIT DhanbadAditya Jain
This document outlines a marketing plan for an Android and iOS app called All in Alma. The app aims to be a one-stop solution for all college students' needs in India, including food ordering, travel planning, and entertainment. The plan discusses the target customer segment of 20 million college students in India, lack of direct competitors, and monetization strategy of premium subscriptions and partnerships with local businesses. If successful, the app expects to generate over $150,000 in revenue in the first year from these strategies. The marketing plan also proposes a minimalistic app design, campus representative-led promotion, and performance evaluation based on downloads and reviews.
The document outlines a marketing plan for a mobile app called TuneUp-Android App, which aims to create an easy platform for students to buy, sell, and lend guitars. The app will allow users to search for new and used guitars, and allow sellers to list prices. It will track sales to generate revenue. The target market is students looking for guitars. Goals for the first year include 1000+ active users, 100+ active vendors, and 1000+ guitar deals. The plan details how the app will work, revenue strategies like fees and premium services, brand messaging targeting students, and partnerships to achieve visibility and services.
The document outlines a marketing plan for an app called "My Mate" aimed at college students. The app allows students to schedule their phone's sound profiles based on location to avoid disturbances in class. It also tracks class attendance and helps manage assignments.
The plan's goals are to achieve 1 million downloads in 2 years and 1 crore (10 million) rupees in revenue in the first year. The key strategy is to use a freemium model with ads to gain users and premium subscriptions for revenue. Market research shows high smartphone usage among students presenting an opportunity. Competitors offer similar scheduling but "My Mate" will differentiate with additional attendance and assignment features.
The tactics cover product details, pricing,
Digital Transformation for Utilities: Creating a Differentiated Customer Expe...Cognizant
Utilities stand to reap large gains in customer-service efficiencies and user experience satisfaction by adopting a mobile-centric approach with apps that cover a wealth of transactional and engagement features.
Eventos is a proposed mobile app that would provide students with information about upcoming events on their college campus and other nearby campuses. The app aims to address the need for students to easily keep up with the wide range of extracurricular activities offered by colleges. By promoting events tailored to users' interests, the app seeks to help more students discover and participate in activities they enjoy. It plans to target the large market of college students in India through marketing and a team focused on product development, sales, and administration to achieve its goal of 1 million downloads.
Conceptualizing a New Product – Agri-business Mobile Application.docxrobert345678
Conceptualizing a New Product – Agri-business Mobile Application
Lebogang Mokgosi
EU Business School: Digital Campus
1
Introduction
There has been a lot of talk about the role of information and communication technologies (ICTs) and mobile technology (MT) in development during the past decade, and the discussion of mobile technologies in agriculture is a subset of that.
Recent studies have found encouraging results, concluding that "mobile phones do have a multi-dimensional positive influence on sustainable poverty alleviation.“
However, the greatest barrier to fully realizing this promise is the lack of widespread access to such devices.
The aim of this presentation is to conceptualize the creation of an Agri-business Mobile Application.
There has been a lot of talk about the role of information and communication technologies (ICTs) and mobile technology (MT) in development during the past decade, and the discussion of mobile technologies in agriculture is a subset of that. Recent studies have found encouraging results, concluding that "mobile phones do have a multi-dimensional positive influence on sustainable poverty alleviation." However, the greatest barrier to fully realizing this promise is the lack of widespread access to such devices. The aim of this presentation is to conceptualize the creation of an Agri-business Mobile Application.
2
Agri-business Mobile Application
The mobile application for will provide farmers with assistance in tracking the progress of their farming operations based on the latest weather and crop type information.
There is a need for an agri-business mobile application based on consumer insights in order to help farmers and agri-businesses better understand the needs of their customers.
This will allow them to produce products that are more likely to be purchased by consumers, and to better meet the demands of the market.
The application can also help farmers to track trends in the market, and to keep up to date with changes in consumer behavior.
There is a need for an agri-business mobile application based on consumer insights in order to help farmers and agri-businesses better understand the needs of their customers. This will allow them to produce products that are more likely to be purchased by consumers, and to better meet the demands of the market. The application can also help farmers to track trends in the market, and to keep up to date with changes in consumer behavior. Farmers and agri-businesses face many challenges in today's market. They must contend with volatile prices, evolving consumer tastes, and increasing competition. In order to be successful, they need to be able to rapidly adapt to changes in the market. An agri-business mobile application can help them to do this by providing insights into consumer behavior. The application can be used to track trends in the market, and to monitor changes in consumer behavior. This information can be use.
This playbook tells you all you need to know about app marketing from the experienced team at Performance Revenues. Covering how to get ROI on app marketing, choosing the right ad network and how to avoid fraud this is an indispensable guide for any app marketer.
This document provides a list and overview of 12 incentivized mobile ad networks: SupersonicAds, NativeX, FreeMyApps, TapJoy, Kiip, CA Reward, Getjar, WildTangent Media, Metaps, Jana, TinyLoot. It describes each network's pricing models, platforms supported, and key features. Incentivized mobile ad networks allow users to earn rewards like virtual currency for engaging with ads or completing tasks. The document discusses how this model can increase user engagement with ads compared to regular mobile advertising.
Mobile application markets have grown significantly due to increased use of mobile devices and advances in mobile technology. As mobile commerce expands, the size of the app market is expected to grow exponentially. There are now thousands of apps available across various app stores and mobile platforms, with total industry revenues estimated to reach $27 billion by 2013. While Apple currently dominates the market, analysts predict its share will decrease to 15% by 2015 as third-party app stores capture a larger portion of sales.
Digital Quotient provides mobile-first digital marketing solutions in India. They focus on going mobile, getting social, and disseminating video and multimedia content. Their solutions include rich mobile apps, social media management, SMS/IVR services, and responsive web design. Some examples of their work include developing a mobile app for PVR Cinemas that contributes significantly to ticket booking revenue, an augmented reality app for a newspaper that saw over 200% higher usage than expected, and an SMS/IVR system for Monsanto that allows them to communicate with over 3 million customers per month. Digital Quotient's strategic pillars include creativity in solutions, scalable technology, and analytics-driven optimization and reporting.
Digital Quotient provides mobile-first digital marketing and mobile application solutions. They focus on mobile, social media, and video capabilities. Their clients include FMCG, travel, food, consumer durables, retail, technology, auto, beauty, and telecom companies. DQ has won awards for their integrated marketing campaigns and mobile applications. They provide solutions across platforms to drive brand engagement through rich user experiences and targeted reach. Case studies highlight their work developing mobile apps for companies like PVR Cinemas, Max Bupa, Shine.com, Hindustan Times, and Reebok. DQ also discusses their guiding principles and strategic pillars of creativity, technology, and analytics.
The document proposes a crowdsourcing business concept for iPhone app development. It would create the largest global iPhone user social network where members could collaborate on app ideas, development, testing, and more. Market research found iPhone users want more social tools to learn about apps and are willing to participate in the app production process. The concept would use this crowdsourced community to develop and market apps. Initial funding needs are estimated at €500,000.
The document outlines a market opportunity and plan for a mobile app that provides information on government policies in India. It notes that few apps currently exist in this space, leaving significant untapped potential. The plan is to create both free and paid versions of an app that makes policy information more convenient, effective and personalized. Key actions include extensive research, regular updates, and incentives to boost downloads and engagement over 3-6 months to achieve download targets and increase revenue.
The incumbent need to eliminate naivety in this era of rapid information exchange led to the foundation of Pedagogy. The company aims at enlightening the youth of India regarding all matters related to pursuing higher education in the country itself –encompassing all doctrines of study, namely engineering, medicine, law, commerce and the like.
Wookey Search is developing a search engine platform and vertical applications to incorporate social media interactions and collaboration. It aims to capture paid listings and generate revenue from advertisements. The company plans to focus on gaming and self-improvement verticals by partnering with thought leaders and developers to build communities around specific topics and games. This will allow Wookey to scale its platform and expand into new markets by refining its tools and techniques for each application.
This document provides an overview of re-engagement tactics that app marketers use to increase user engagement and generate revenue. It discusses common re-engagement methods like mobile retargeting ads, push notifications, email, and how each can be used. For example, it describes how a travel app used mobile retargeting to promote deals to users who hadn't opened the app in over 60 days. The document also covers best practices for re-engagement campaigns, such as using deep links, segmenting audiences, and frequency capping of ads.
2020: Celebrating the Era of the Connected ConsumerInMobi
India has witnessed a digital transformation unlike any other in the last decade, with the nation now becoming the second-largest internet market across the globe. We examine the convergence of the three C’s: Context, Commerce, and Content and discuss how together, it is helping build a mobile economy that works for everyone.
How do you make a living from apps? Here’s our list of the top 27 app monetization solution providers to help developers earn a profit via advertising.
Final exam presentation Aditya Patni IIT DhanbadAditya Jain
This document outlines a marketing plan for an Android and iOS app called All in Alma. The app aims to be a one-stop solution for all college students' needs in India, including food ordering, travel planning, and entertainment. The plan discusses the target customer segment of 20 million college students in India, lack of direct competitors, and monetization strategy of premium subscriptions and partnerships with local businesses. If successful, the app expects to generate over $150,000 in revenue in the first year from these strategies. The marketing plan also proposes a minimalistic app design, campus representative-led promotion, and performance evaluation based on downloads and reviews.
The document outlines a marketing plan for a mobile app called TuneUp-Android App, which aims to create an easy platform for students to buy, sell, and lend guitars. The app will allow users to search for new and used guitars, and allow sellers to list prices. It will track sales to generate revenue. The target market is students looking for guitars. Goals for the first year include 1000+ active users, 100+ active vendors, and 1000+ guitar deals. The plan details how the app will work, revenue strategies like fees and premium services, brand messaging targeting students, and partnerships to achieve visibility and services.
The document outlines a marketing plan for an app called "My Mate" aimed at college students. The app allows students to schedule their phone's sound profiles based on location to avoid disturbances in class. It also tracks class attendance and helps manage assignments.
The plan's goals are to achieve 1 million downloads in 2 years and 1 crore (10 million) rupees in revenue in the first year. The key strategy is to use a freemium model with ads to gain users and premium subscriptions for revenue. Market research shows high smartphone usage among students presenting an opportunity. Competitors offer similar scheduling but "My Mate" will differentiate with additional attendance and assignment features.
The tactics cover product details, pricing,
Digital Transformation for Utilities: Creating a Differentiated Customer Expe...Cognizant
Utilities stand to reap large gains in customer-service efficiencies and user experience satisfaction by adopting a mobile-centric approach with apps that cover a wealth of transactional and engagement features.
Eventos is a proposed mobile app that would provide students with information about upcoming events on their college campus and other nearby campuses. The app aims to address the need for students to easily keep up with the wide range of extracurricular activities offered by colleges. By promoting events tailored to users' interests, the app seeks to help more students discover and participate in activities they enjoy. It plans to target the large market of college students in India through marketing and a team focused on product development, sales, and administration to achieve its goal of 1 million downloads.
Conceptualizing a New Product – Agri-business Mobile Application.docxrobert345678
Conceptualizing a New Product – Agri-business Mobile Application
Lebogang Mokgosi
EU Business School: Digital Campus
1
Introduction
There has been a lot of talk about the role of information and communication technologies (ICTs) and mobile technology (MT) in development during the past decade, and the discussion of mobile technologies in agriculture is a subset of that.
Recent studies have found encouraging results, concluding that "mobile phones do have a multi-dimensional positive influence on sustainable poverty alleviation.“
However, the greatest barrier to fully realizing this promise is the lack of widespread access to such devices.
The aim of this presentation is to conceptualize the creation of an Agri-business Mobile Application.
There has been a lot of talk about the role of information and communication technologies (ICTs) and mobile technology (MT) in development during the past decade, and the discussion of mobile technologies in agriculture is a subset of that. Recent studies have found encouraging results, concluding that "mobile phones do have a multi-dimensional positive influence on sustainable poverty alleviation." However, the greatest barrier to fully realizing this promise is the lack of widespread access to such devices. The aim of this presentation is to conceptualize the creation of an Agri-business Mobile Application.
2
Agri-business Mobile Application
The mobile application for will provide farmers with assistance in tracking the progress of their farming operations based on the latest weather and crop type information.
There is a need for an agri-business mobile application based on consumer insights in order to help farmers and agri-businesses better understand the needs of their customers.
This will allow them to produce products that are more likely to be purchased by consumers, and to better meet the demands of the market.
The application can also help farmers to track trends in the market, and to keep up to date with changes in consumer behavior.
There is a need for an agri-business mobile application based on consumer insights in order to help farmers and agri-businesses better understand the needs of their customers. This will allow them to produce products that are more likely to be purchased by consumers, and to better meet the demands of the market. The application can also help farmers to track trends in the market, and to keep up to date with changes in consumer behavior. Farmers and agri-businesses face many challenges in today's market. They must contend with volatile prices, evolving consumer tastes, and increasing competition. In order to be successful, they need to be able to rapidly adapt to changes in the market. An agri-business mobile application can help them to do this by providing insights into consumer behavior. The application can be used to track trends in the market, and to monitor changes in consumer behavior. This information can be use.
Book My Turf, Android App Marketing PlanSyed Zaid Ali
The marketing plan proposes an app to book artificial turf fields. It will allow users to check availability, view facility details, and make online or on-site bookings. The target audience is youth aged 12-35, especially athletes. The app will compete with WheresMyTurf and differentiate through social features and nationwide turf operator collaborations. Goals are to increase user engagement and partnerships. Marketing strategies include social media, pamphlets, and equipment sponsorships. Revenue will come from turf booking commissions, premium subscriptions, and on-site concessions.
The marketing plan summarizes an Android app called SongScore that provides music playlists, entertainment news, and information about upcoming concerts. It aims to target college students and young professionals aged 14-30. The plan outlines conducting market research and analyzing competitors to determine a premium pricing strategy of $5.99 per month for additional features beyond the free version of the app. An implementation timeline is provided covering tasks from market analysis to setting product and pricing strategies to designing integrated marketing communications over 6-8 months.
TechHub Meetups is a series of informal events designed to bring together tech specialists and tech entrepreneurs with the tech community in Bucharest and in the area. We aim to empower knowledge and experience exchange and to provide the right setting for some quality networking.
The document proposes a new networking app called "Accelerate" that connects students, working professionals, and companies. It aims to help students choose careers by consulting employed individuals in different sectors and accessing internship and job opportunities. The app allows professionals to earn money for consultations and helps companies hire students. A marketing plan is proposed to promote the app through social media campaigns, referrals, notifications, and increasing website traffic with a zero initial budget. The implementation would require building infrastructure and an ongoing schedule of promotional activities.
This document provides a strategic plan for a driving apprentice app. It includes an environmental scan analyzing external factors like social media and technology that affect the app. Internally, strengths include the app's design and ease of use while weaknesses are lack of initial demand. Competitively, the app is innovative but will rely on reviews. The plan proposes an implementation process with functional tactics to introduce the app and address lending, products, services and benefits analysis.
ADVANCEMENT IN THE MOBILE APP REVIEW SYSTEM TO ENHANCE QUALITY OF MOBILE APPL...csandit
The market for mobile applications has enormously increased in the past five years. According
to the App Annie reports, the gross annual revenue is projected to exceed $189 billion by 2020.
Developing and enhancing mobile applications will vastly facilitate in increasing the market for
mobile applications. User reviews of mobile apps play a vital role in enhancing the quality of currently existing mobile applications, and, in the development of new high quality mobile applications. Typically, user reviews are either in the form of several lines of text or numerical
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3. Vision
To help people in lead their life
simply by captiavting on the
advantages of technological
advances.
4. • To build an uniform app solution platform replacing individual
apps for each fest & event of the premium colleges
• To build a platform for the college fest enthusiasts which gives
updates about the upcoming fests & related information.
• To develop a promotional platform services for the fest
authorities and a payment gateway for the early registration.
• To position this app as the biggest student engaging platform
across the nation and deliver huge value to them..
5.
6. COMPANY OVERVIEW
Study shows that students willing to attend fests has more than doubled in the recent times.
On an average, 3 out of 10(30 percent approx) students from an engineering college has
attended to other college fests/events/workshops/summits in their college life.
Being Human is the UK’s first and only national festival dedicated to the humanities in which
163 events were held from 15th to 23rd November 2014 saw an overwhelming participation of
15,000 to 20,000 people.
The same trend is seen in Indian Youth, however the target market is more inclined to the
engineering and management graduates.
7. Company overview
The main motivation for the students to attend the fests are the celebrity night musical
concerts, entrepreneurship summits, technical and cultural competitions and exploring new
college environement and state culture.
The assets of our FestGuru App are our dedicated developers and our long network of
associates spread widely across premium colleges in India
Currently there are two main players in Google PlayStore operating in our field of view
1. college fests & events APP.(500-1000 downloads)
2. Feast of Fests. (1000-5000 downloads)
While the first one covers whole nation, the latter one focuses on only Banglore city fests.
8.
9. Market Overview
There are more than 7000 engineering colleges & 3900 management schools in India as per AICTE records.
From them a total of 1.5 million engineers and 3.5 lakh management degree holders are graduating each year
according report from Dazeinfo.
But every college fest doesn’t have a good will ,we focus on premium colleges which include 1)IITs & IIMs
2)BITS &NITs
3) Highly reputed private Universities and B-schools
4) Top 2 colleges from each state/Union territory.
10. Market Overview
Considering the figures above, There is huge opportunity for FESTGURU to mark its presence
in the engineering and management domain by delivering simplicty and convinience to all
stakeholders.
Stakeholders are :
1)Potential customers – engineering and management students
2)collaborators- Pick two students from each selected college as collaborators.
3)Competitors- There are no highly established players in android app market.
However, the websites like KnowAFest.com & Dare2compete.com who are established players in
same domain may pose a potential threat if entered into android app domain
11. Total number of students enrolled per year as per AICTE(in
'000s)
Applied Arts: Architecture and Town Planning
Engineering and Technology: Hotel Management and Catering
Management Masters of Computer Application
pharmacy
Target market
12.
13. GOAL
The primary focus of the FestGuru is to attract the maximum huge student base to its free version.
From the Dazeinfo’s report there are not less than 6 million in target market and considering the survey of TCS which
states that 70% of students in smaller & metropolitan cities use smart phones (published on 11/06/13 on Gadget360
report.)
So there are 42 milllion (approx )potential customers and consider atleast 30% of them would be interested in fests&
events. Here FestGuru aims to atleast a 10%(accounts to 1.26million) of them to register with in first year of
introduction.(performance Benchmark1)
Later it aims to communicate the value to its users and encourage them to tradeup through its quality premium
features.
The app is priced at 2.25$ (150INR) and the aim is to ensure that a 8-10 % will positively upgrade with in end of
second year bringing in a revenue of $0.2835million (performance benchmark 2)
14.
15. Target Market
Customers
The offering addresses the entertainment and educational needs, travel & exploring preferences of
the target market. It creates a platform to guide them through the best events and transform their
expenditure into an enriching experience
Collaborators
The main collaborators are the persons-in-charge of respective fests & events (technical & cultural
secretaries of the college/universtity) who aim to promote their fest to the different coreners of
country.In addition to them we can employ 2 or 3 volunteers in every city to conduct surveys, taking
reviews from students & other ad-hoc requirements.
16. Target Market
Company
The FindyourFestGuru inc. is responible for the FestGuru App which is headed by a team NIT
graduates who wished to resolve the problems they faced in college days.
The idea expanded into a company with an SBU concept employing 25 android,ios &windows
developers & many collaborators .
The stake holders are spread over the whole country focusing on premier colleges.
There is an outstanding focus on innovation and fast information delivering to create value to the
customers.
17. Target Market
Competitiors
The KnowAFest.com is the huge competitor for the FestGuru but the positive aspect is it doesn’t
have an app in Google Play store android platform .
The potential competitor is FeastofFest app which may expand its services from serving only
banglore to rest of India.
Context
Taking the current sociocultural scenario, this technological platform can bring a huge revolution in
student entertainment segment offering simplicity and reducing phyiscal stress.
18. Value Proposition
The app offers a high quality freemium features like suggesting best fests to attend based on ratings, fast
update sharing, high energetic events in particular fest, places to be explores etc. and offers high value
proposition to customers.
The app provides promotion, introduces many online methodologies to engage the fest enthusiasts &
give an estimate of total participation in advance and help them to plan accordingly. In addition to that,
it provides inforamation regarding most successful ideas of other fests and show a path to implement the
same.
The positioning for the company is done in a series of steps to reflect quality by first targeting IITs &IIMs,
later on NITs and BITS and then by other colleges of importance. The stakeholder feedback is taken into
account and relevant changes are made.
19.
20. Product and services -POP
The points of parity when compared to the closest competitor are :
1)Listing the Fests in advance (current & upcoming).
2)Location and dates of fest.
3) Sharing contact details of concerned fest secretaries.
4)Brief summary of the fest and lists of events.
21. Product and services - POD
The points of difference when compared to its closest compitetors are :-
1)The app targets wide range of colleges in various cities unlike Feast of fest which targets only
Banglore City.
2) The App gives options like a) Interested
b) May be
c) Not interested
when the particular fest is listed(at least a month in advance) and gives notifications and updates for
the upcoming interested events.
3)The app features the reviews and ratings of the fest and would provide a base for next year
participants.
22. Product and services - POD
4)It gives a chance to early registration to the particular fest through the app.
5) Users can have a list of places and tourist attractions that must be visited for the
particular city in which the fest is happening.
6) Users can go through the effectiveness of hospitality and accommodation facilities
provided by the fest authorities to outsiders.
7) They can have access to the signature events and workshops conducted in the last
year and can request the fest management to introduce them in later sessions too.
23. BRAND
Brand Name- FestGuru
Brand logo and symbol – FestGuru and
Brand slogan - feel the zeal
The Brand meaning is to establish itself as a leader in student Fest & evenst engagement
24. PRICE
Initial basic version is offered for free
Customers are made aware of the premium benifits by
offering them a free trail for a month
The premium version is priced at $2.25 upon the completion
of free trail.
25. INCENTIVES
There would be a slabs of increasing percentage of cashback(as a percentage of fest
registartion fee) every second time the user registers & pays the registration fee to the fest.
In addition the users will be getting a 0.25$ for each referral through social media sites during
first 3 months after app launch date.(to be revised as per situation)
For each review or feedback for fest events submitted by the user , the concerned collaborator
or volunteer gets $0.25$ and the user gets $0.15
For each upgradation from free to premium account done immediately after the free one
month, the user gets a cash back of $0.49
The cash back amount are to be used only to pay through the app and can’t be turned into
liquid cash in any case.
26. Communication & Distribution
First make a list of all premier college fests and approach them for collaboration.
Build an app atleast 1 month in advance addressing all the needs of them and create a
payment gateway platform for early registration and ensure main sponsors are
displayed for each fest specifically.
Make sure that the each college student registers for the app and deliver value to
them by seeking inputs for innovation.
Communicate the referral benefits and make a way for more installs.
Manage the PR &Website Development teams closely and make sure that they do
significant promotion to the app.
27.
28. Infrastructure
The organization is headed by the 4 co-founders and a dedicated team of 25 expert app
developers of android,ios & windows platforms.
They are associates who carry the information to developers from the collaborators and
volunteers of each college about the fest updates.
There is a marketing department which does market surveys and predict the upcoming
trends in advance and frame various strategies accordingly.
The main decisions are taken by board consisiting of co-founders,marketing head &
developer lead.
29. Processes
Identify and recruit the top
developers for buliding the app
Decide on the colleges whose
fests are to be listed through the
app
Form collaborations with the
colleges and recruit volunteers
from each city of importance.
Make sure that the colloborators
of each college are pushing in
the installations for the app and
promoting it virally
Manage the collaborators closely
and ensure the fasest
information updates to all users.
Deliver high value for premium
trial in the one month period and
enourage users to trade up to
paid premium version there on.
The marketing team are
employed to predict upcoming
trends in advance and make the
app user friendly
Make necessary arrangements to
position app as a leader in its
niche segment and draw
significant revenues.
30. schedule
TASK TIME FRAME REQUIRED
Developer recruiting 1 month
Selecting colleges to be targeted 2 weeks
Forming collaborations 6 weeks
Time required to build app 4 weeks
Reaching expected downloads phase-1 4 weeks
Free trail period 1 month
Time frame for discounted premium
upgradition & referral
3 months
Pushing the further downloads with
suggestions from marketing team
2 months