We don’t need to create content for Google or for social; we need to create content that sells. Stephen discusses what content should look like when rankings and shares are the by-product of creative that drives business value.

2. How many content marketers does it take to
@stekenwright|#FigDigContent,19Feb2015

3. Fresh
content
Profit
@stekenwright

4. @stekenwright

6. Awareness
Consideration
Conversion
@stekenwright

7. Manual Action/Panda
Manual Action Revoked
Content Strategy
No Link Building
@stekenwright

8. @stekenwright

9. @stekenwright

10. @stekenwright

11. @stekenwright

12. @stekenwright

13. @stekenwright

14. @stekenwright

15. @stekenwright

16. Noengagement
@stekenwright

17. referrals
@stekenwright

18. YOY organic traffic
@stekenwright

19. enquiries
@stekenwright

20. Manual Action
Manual Action Revoked
Content
@stekenwright

21. Thank you from
stephen.kenwright@branded3.com @stekenwright Branded3.com @Branded_3