The document discusses predicting which notebook Sarah wants to buy and how to persuade her. It analyzes Sarah's customer profile and purchase history to determine she is in the comparison phase and can be persuaded with social proof. It is also predicted she is highly likely to buy a MacBook Pro. The document then provides examples of marketing messages targeting Sarah with social proof and scarcity tactics to influence her notebook purchase decision.

1. We predict which
notebook Sarah wants
to buy next week, and
how to persuade her.

2. 1
4
5
3
2

4. Advertising, Real-Time Bidding
Website Personalization, Recommendations
Email Marketing, Retargeted Ads
CRM, Support, Email Marketing

5. Advertising, Real-Time Bidding
Website personalization, Recommendations
Email Marketing, Retargeted Ads
CRM, Support, Email Marketing

7. ★★★★★

8. 1
2

9. Sarah Jones
sarah@gmail.com
Amsterdam, The Netherlands
Studied at Amsterdam University

10. Sarah Jones
The expected lifetime value of Sarah is € 2.382
Customer Type
Single-minded customer
Contact Time
Email on Monday around 7 P.M.
Persuasion
Social Proof
Buying Phase
Comparison Phase
Potential Content
Apple MacBook Pro
Buying Potential
Highly likely to buy

11. Sarah is a loyal customer in the
orientation phase, and can be
persuaded with social proof.
John is a single-minded customer in
the comparison phase, and can be
persuaded with social proof.

12. Comparison Phase
Single-minded customer
Persuade with scarcity
Comparison Phase
Single-minded customer
Persuade with scarcity
Match: 73%

13. Entrepreneur
Frequent Visitor
iPhone user
Entrepreneur
Frequent Visitor
iPhone user
Match: 84%
Acer Chromebook Acer Chromebook

14. Persuade with social proof Persuade with scarcity
Loyal customer Single-minded customer
Orientation Orientation
Comparison Comparison
Decision Decision
Evaluation Evaluation
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Notebooks

15. Persuade with social proof Persuade with scarcity
Loyal customer Single-minded customer
Orientation Orientation
Comparison Comparison
Decision Decision
Evaluation Evaluation
awesomeretailer.com/notebooks/chr...
€ 299,95
This notebook was sold 5 times today
awesomeretailer.com/notebooks/chr...
€ 299,95
Don’t miss this deal: Only 3 left in stock
Don’t miss this deal
Only 3 left in stock!
Apple MacBook Pro 15”
Touch Bar
€ 3099,-

16. Persuade with social proof Persuade with scarcity
Loyal customer Single-minded customer
Orientation Orientation
Comparison Comparison
Decision Decision
Evaluation Evaluation
Embedded Content
awesomeretailer.com/notebooks/chr...
€ 299,95

17. Persuade with social proof Persuade with scarcity
Loyal customer Single-minded customer
Orientation Orientation
Comparison Comparison
Decision Decision
Evaluation Evaluation
awesomeretailer.com/notebooks/chr...
€ 299,95
This notebook was sold 5 times today
awesomeretailer.com/notebooks/chr...
€ 299,95
Don’t miss this deal: Only 3 left in stock
Embedded Content
✓
✓
✓
Apple MacBook Pro 15'' Touch Bar
(2018) Space Gray

18. Persuade with social proof Persuade with scarcity
Loyal customer Single-minded customer
Orientation Orientation
Comparison Comparison
Decision Decision
Evaluation Evaluation
Campaign
Awesome Retailer
sarah@gmail.com
The best notebooks selected for you
Today, 10:14 AM
Apple MacBook Pro 13'' Touch Bar
(2018) MR9V2N/A Silver
€ 2249,-
Apple MacBook Air 13,3" (2018)
MRE82N/A Space Gray
€ 1349,-
Apple MacBook Pro 15'' Touch Bar
(2018) Space Gray
€ 3099,-
Awesome Retailer
john@gmail.com
The best notebooks selected for you
Today, 10:14 AM
HP Chromebook 14-ca040nd € 321,-
Acer Chromebook 14 CB3-431-C7WJ € 299,-
Acer Chromebook 15 CB515-1HT-P9M1 € 569,-

19. Persuade with social proof Persuade with scarcity
Loyal customer Single-minded customer
Orientation Orientation
Comparison Comparison
Decision Decision
Evaluation Evaluation
Triggered
Awesome Retailer
sarah@gmail.com
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Today, 10:14 AM
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Don’t worry about losing or damaging your new
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Awesome Retailer
john@gmail.com
Like us on Facebook and get a 10% discount
Today, 10:14 AM
Thank you for your purchase!
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discount on your next order.

25. Thanks!
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