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FIFA – STATE OF QATAR REPORT
Marketing Ethics & Law Assignment
Prf. Charles Boulianne
Group 4
Ammar Ahmad, Angel Kim, Visam Shah, Huy Tran
Agenda
Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
Agenda
Background
• Industry
• Organization
• Stakeholders
Key Findings
• Events Timeline
• Ethical issues
• Aftermath
Recommendations
• Public
• Internal
1 2 3
To explain… To demonstrate… To recommend…
Background
Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
Industry
SPORTS
Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
Industry
(Analysis, 2014)
Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
Organization
211worldwide football
associations - 6 federations
$5.72
billion
Corruptions
(FIFA, 2016)
(Statista, 2014)
(Malliris, 2014)
Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
Organization
Awarded 2010.
(FIFA, 2016)
Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
Organization
M
H
L
Risk Assessment
4 categories – 9 criteria
3 levels of risk
1
7
1
Stadiums / transport /
accomodation / TV
Team facilities
Related events
(FIFA, 2016)
Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
Stakeholders
Organization
Government
Associations
Companies
Human
Rights
Groups
Unions
Media
CHAIRMAN
DEPUTY C.M.
BOARD MEMBER
GENERAL
SECRETARY
MANAGING
DIRECTOR
Key Findings
Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
Events Timeline
2010: $12 billion stadium bid
Sep 2010: Inspection
Dec 2, 2010: Qatar awarded hosting
rights
Dec 6, 2010: The Guardian’s
publication
Apr 2011: Supreme Committee
created
Feb 2012: CH2M wins contract
Jun 2012: HRW’s allegations
(Supreme committee, 2016) (Guardian, 2014)(Hurst & Withers, 2014)
Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
Ethical Issues
Lack of pay Exit visaRecruitment
Fees
ContrastHazardous
conditions
Emotional
welfare
Worker rights Human rights
Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
Aftermath
Qualitative
Worker
casualties
FIFA/Qatar
Reputation
Reforms &
Investigations
Revoke on
hosting rights
United Nations
(RT, 2015) (CBC, 2016)(ITUC, 2014)
Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
Aftermath
Quantitative
$200 billion
budget
Qatar Stock
Exchange
Natural-gas
Reserve
Qatar economy &
GDP
No expected
ROI
(Bloomberg, 2014) (Econintersect, 2016)(FIFA, 2010)
Recommendations
Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
Our Recommendations
Government responsibility Corporate responsibility
• Stakeholders
• Decision making
• Consequences
• Research & Assessment
• Labour law
• Policy enforcement
Thank you.
Appendix
Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
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France-Presse, Agence. Mohamed bin Hammam accused of payments to help Qatar World Cup bid . 1 June 2014. <https://www.theguardian.com/football/2014/jun/01/qatar-world-cup-bid-mohamed-bin-hammam-accused-further-payments>.
Gibson, Owen. Fifa informant Chuck Blazer: I took bribes over 1998 and 2010 World Cups . 3 June 2015. <https://www.theguardian.com/football/2015/jun/03/fifa-chuck-blazer-bribes-world-cup>.
Global Post. UN urges Qatar to improve migrant labour conditions. 10 November 2013. <http://www.globalpost.com/dispatch/news/afp/131110/un-urges-qatar-improve-migrant-labour-conditions>.
Gulf Business. Hassan Abdullah Al Thawadi . 2015. <http://gulfbusiness.com/lists/top-100-powerful-arabs-2015/hassan-abdullah-al-thawadi/#.V0ZZQZMrKRs>.
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Human Rights Watch. Building a Better World Cup . 12 June 2012. <https://www.hrw.org/report/2012/06/12/building-better-world-cup/protecting-migrant-workers-qatar-ahead-fifa-2022>.
Humanity United. About Us. 2015. <https://humanityunited.org/about/>.
Independent Co. Sheikh Hamad bin Jassim bin Jaber al-Thani: Meet the man who bought London . 21 June 2013. <http://www.independent.co.uk/news/world/middle-east/sheikh-hamad-bin-jassim-bin-jaber-al-thani-meet-the-man-who-bought-london-8669134.html>.
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ITUCCSI. World Cup 2022 in Qatar: Talks between FIFA, German Football Federation and Trade Unions add to pressure for Qatar labour standards reform . 20 November 2013. <http://www.ituc-csi.org/world-cup-2022-in-qatar-talks>.
“TV-Novosti”, Autonomous Nonprofit Organization. Qatar cover-up? Doha detains German reporters investigating FIFA World Cup. 5 May 2015. <https://www.rt.com/news/255593-germany-reporters-detained-qatar/>.
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FIFA- 2022 Qatar World Cup Report

  • 1. FIFA – STATE OF QATAR REPORT Marketing Ethics & Law Assignment Prf. Charles Boulianne Group 4 Ammar Ahmad, Angel Kim, Visam Shah, Huy Tran
  • 3. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne Agenda Background • Industry • Organization • Stakeholders Key Findings • Events Timeline • Ethical issues • Aftermath Recommendations • Public • Internal 1 2 3 To explain… To demonstrate… To recommend…
  • 5. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne Industry SPORTS
  • 6. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne Industry (Analysis, 2014)
  • 7. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne Organization 211worldwide football associations - 6 federations $5.72 billion Corruptions (FIFA, 2016) (Statista, 2014) (Malliris, 2014)
  • 8. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne Organization Awarded 2010. (FIFA, 2016)
  • 9. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne Organization M H L Risk Assessment 4 categories – 9 criteria 3 levels of risk 1 7 1 Stadiums / transport / accomodation / TV Team facilities Related events (FIFA, 2016)
  • 10. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne Stakeholders Organization Government Associations Companies Human Rights Groups Unions Media
  • 13. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne Events Timeline 2010: $12 billion stadium bid Sep 2010: Inspection Dec 2, 2010: Qatar awarded hosting rights Dec 6, 2010: The Guardian’s publication Apr 2011: Supreme Committee created Feb 2012: CH2M wins contract Jun 2012: HRW’s allegations (Supreme committee, 2016) (Guardian, 2014)(Hurst & Withers, 2014)
  • 14. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne Ethical Issues Lack of pay Exit visaRecruitment Fees ContrastHazardous conditions Emotional welfare Worker rights Human rights
  • 15. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne Aftermath Qualitative Worker casualties FIFA/Qatar Reputation Reforms & Investigations Revoke on hosting rights United Nations (RT, 2015) (CBC, 2016)(ITUC, 2014)
  • 16. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
  • 17. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
  • 18. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
  • 19. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
  • 20. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
  • 21. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
  • 22. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne Aftermath Quantitative $200 billion budget Qatar Stock Exchange Natural-gas Reserve Qatar economy & GDP No expected ROI (Bloomberg, 2014) (Econintersect, 2016)(FIFA, 2010)
  • 24. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne Our Recommendations Government responsibility Corporate responsibility • Stakeholders • Decision making • Consequences • Research & Assessment • Labour law • Policy enforcement
  • 27. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne ReferencesAL SHAQAB. Chairman His Excellency Sheikh Mohammed Bin Hamad Bin Khalifa Al Thani . 2015. <http://www.alshaqab.com/about-us/alshaqab-leadership/chair>. Amnesty International. QATAR: THE DARK SIDE OF MIGRATION: SPOTLIGHT ON QATAR’S CONSTRUCTION SECTOR AHEAD OF THE WORLD CUP . 22 October 2013. <https://www.amnesty.org/en/documents/MDE22/010/2013/en/>. Analysis, A.T Kearney. A.T Kearney Analysis. November 2014. <2014>. Aquila-Style. LIFESTYLE The world’s most eligible Muslim royals 2014: charming princes . 4 September 2014. <http://www.aquila-style.com/lifestyle/eligible-muslim-royals-2014/77882/>. Auclair, Philippe. Qatar hero? Why Michel Platini might not be the man to save FIFA . 29 May 2015. <http://www.mirror.co.uk/sport/football/news/qatar-hero-michel-platini-might-5783843>. BBC. Journalists arrested over Qatar World Cup stadium documentary . 5 May 2015. <http://www.bbc.com/sport/football/32601845>. —. Profile: Qatar Emir, Sheikh Tamim bin Hamad Al Thani . 25 June 2013. <http://www.bbc.com/news/world-middle-east-23046307>. BWI - Building and Wood Workers International. BWI mission decries Qatar’s lack of urgency to stop abuses. 10 October 2013. <http://www.bwint.org/default.asp?Index=5117&Language=EN>. CH2M HILL. Qatar Supreme Committee Appoints CH2M HILL as the Programme Management Consultant for 2022 FIFA World Cup™ . 8 February 2012. <http://www.ch2m.com/newsroom/Qatar-Supreme-Committee-Appoints-CH2M-HILL-Programme-Management-Consultant-2022-FIFA-World-Cup>. CIGI. Beyond Corruption: Qatar Migrant Workers and Issues in FIFA's Value Chain. 21 July 2015. <https://www.cigionline.org/publications/beyond-corruption-qatar-migrant-workers-and-issues-fifas-value-chain>. Collins, Adrian. News Talk. 25 November 2015. <http://www.newstalk.com/What-does-the-future-hold-for-soccer-in-the-United-States>. ESPN Soccer Net. Qatari group takes control of PSG . 31 May 2011. <http://www.espnfc.us/story/924844/qatari-group-takes-control-of-psg>. Everything Explained Today. Jasim bin Hamad bin Khalifa Al Thani explained . 2016. <http://everything.explained.today/Jasim_bin_Hamad_bin_Khalifa_Al_Thani/>. F3 Magazine. Corruption in football. N/A. <http://f3magazine.unicri.it/?p=459>. FIFA. Board of directors for Supreme Committee announced . 29 April 2011. <http://www.fifa.com/worldcup/news/y=2011/m=4/news=board-directors-for-supreme-committee-announced-1426563.html>. —. Bureau of the Council . 2016. <http://www.fifa.com/about-fifa/committees/committee=1882020/index.html>. —. FIFA. 2016. <http://www.fifa.com/about-fifa/who-we-are/history/first-fifa-world-cup.html>. —. FIFA. 2016. <http://www.fifa.com/mm/document/tournament/competition/01/33/74/56/b9qate.pdf>. —. Russia and Qatar awarded 2018 and 2022 FIFA World Cups . 22 December 2010. <http://www.fifa.com/worldcup/news/y=2010/m=12/news=russia-and-qatar-awarded-2018-and-2022-fifa-world-cups-1344698.html>. Fontevecchia, Agustino. FIFA Corruption Scandal: Follow The Money To Qatar . 29 May 2015. <http://www.forbes.com/sites/afontevecchia/2015/05/29/fifa-scandal-follow-the-money-to-qatar/#5170cc1f2e44>. France-Presse, Agence. Mohamed bin Hammam accused of payments to help Qatar World Cup bid . 1 June 2014. <https://www.theguardian.com/football/2014/jun/01/qatar-world-cup-bid-mohamed-bin-hammam-accused-further-payments>. Gibson, Owen. Fifa informant Chuck Blazer: I took bribes over 1998 and 2010 World Cups . 3 June 2015. <https://www.theguardian.com/football/2015/jun/03/fifa-chuck-blazer-bribes-world-cup>. Global Post. UN urges Qatar to improve migrant labour conditions. 10 November 2013. <http://www.globalpost.com/dispatch/news/afp/131110/un-urges-qatar-improve-migrant-labour-conditions>. Gulf Business. Hassan Abdullah Al Thawadi . 2015. <http://gulfbusiness.com/lists/top-100-powerful-arabs-2015/hassan-abdullah-al-thawadi/#.V0ZZQZMrKRs>. Gulf State. Qatar. 2015. <http://www.state.gov/documents/organization/160077.pdf>. Hill, Declan. BBC. 13 February 2013. <http://www.bbc.com/sport/football/21333930>. Human Rights Watch. Building a Better World Cup . 12 June 2012. <https://www.hrw.org/report/2012/06/12/building-better-world-cup/protecting-migrant-workers-qatar-ahead-fifa-2022>. Humanity United. About Us. 2015. <https://humanityunited.org/about/>. Independent Co. Sheikh Hamad bin Jassim bin Jaber al-Thani: Meet the man who bought London . 21 June 2013. <http://www.independent.co.uk/news/world/middle-east/sheikh-hamad-bin-jassim-bin-jaber-al-thani-meet-the-man-who-bought-london-8669134.html>. ITUC-CSI. Trade unions offer FIFA joint inspections in Qatar to address abuses of workers . 2 October 2013. <http://www.ituc-csi.org/trade-unions-offer-fifa-joint?lang=en>. ITUCCSI. World Cup 2022 in Qatar: Talks between FIFA, German Football Federation and Trade Unions add to pressure for Qatar labour standards reform . 20 November 2013. <http://www.ituc-csi.org/world-cup-2022-in-qatar-talks>. “TV-Novosti”, Autonomous Nonprofit Organization. Qatar cover-up? Doha detains German reporters investigating FIFA World Cup. 5 May 2015. <https://www.rt.com/news/255593-germany-reporters-detained-qatar/>. Keeny, Tim. Michel Platini: 5 Fast Facts You Need to Know . 2 June 2015. <http://heavy.com/sports/2015/06/michel-platini-sepp-blatter-replacement-fifa-president-bio/>. Leigh Day. Human rights lawyers | civil liberties & judicial review | Leigh Day. 2016. <https://www.leighday.co.uk/Asserting-your-rights/Human-rights>. Mail & Guardian. Fifa boss defensive over Qatar slavery claims . 4 October 2013. <http://mg.co.za/article/2013-10-04-blatter-defensive-over-qatar-slavery-claims/>. Malliris, Christina. Soccer Politics. 2013. <http://sites.duke.edu/wcwp/tournament-guides/world-cup-2014/fifa-institutional-politics/the-dark-side-of-fifa-controversies-and-the-future/>. Marhaba. Who’s Who in Qatar: The People of Qatar You Should Know About . 10 August 2014. <http://marhaba.qa/whos-who-in-qatar-the-people-of-qatar-you-should-know-about/>. Migrant Rights. UNDERSTANDING KAFALA: AN ARCHAIC LAW AT CROSS PURPOSES WITH MODERN DEVELOPMENT . 11 March 2015. <http://www.migrant-rights.org/2015/03/understanding-kafala-an-archaic-law-at-cross-purposes-with-modern-development/>. Miller, Michael. The rise and fall of Trinidad’s Jack Warner, the former teacher at the center of the FIFA allegations . 28 May 2015. <https://www.washingtonpost.com/news/morning-mix/wp/2015/05/28/the-rise-and-fall-of-trinidad-jack-warner-the-former-schoolteacher-at-the-center-of-the-fifa-scandal/>. nauright, Charles parish and john. "Soccer around the World: A Cultural Guide to the World's Favorite Sport." Soccer around the World: A Cultural Guide to the World's Favorite Sport. ABC-CLIO, 2014. 13. Ozanian, Mike. Forbes. 11 May 2016. <http://www.forbes.com/sites/mikeozanian/2016/05/11/the-worlds-most-valuable-soccer-teams-2016/#4bb86e812d04>. rice, SImon. Independent. 28 May 2015. <http://www.independent.co.uk/sport/football/news-and-comment/what-is-fifa-how-much-is-it-worth-and-who-votes-for-the-president-10281482.html>. Services, Business Reference. Business Reference Services. 12 August 2015. <https://www.loc.gov/rr/business/BERA/issue3/soccer.html>. Statista. Statista. 2016. <http://www.statista.com/topics/2350/fifa/>. Sum Of Us. The Qatar World Cup is on track to cost 4000 workers' lives. 2014. <http://action.sumofus.org/a/qatar-world-cup-ch2mhill/>. Supreme Committee. FOOTBALL . 2016. <http://www.sc.qa/en/qatar/football>. —. Supreme Committee for Delivery & Legacy. 2014. <http://www.sc.qa/en/about/vision-mission-values>. —. What is the Supreme Committee for Delivery & Legacy? . 2014. <http://www.sc.qa/en/about/faq>. SWFI Institute. Qatar Investment Authority. 2016. <http://www.swfinstitute.org/swfs/qatar-investment-authority/>. The Guardian. Modern-day slavery: a global forum . 3 April 2013. <http://www.theguardian.com/global-development-professionals-network/2013/apr/03/modern-day-slavery-project-global-development>. —. Qatar failing on forced labour, says UN agency . 27 September 2013. <http://www.theguardian.com/world/2013/sep/27/qatar-failing-forced-labour-un>. —. Revealed: Qatar's World Cup 'slaves' . 25 September 2013. <http://www.theguardian.com/world/2013/sep/25/revealed-qatars-world-cup-slaves>. —. United States hopes Qatar will cooperate with World Cup bidding investigation . 9 December 2015. <https://www.theguardian.com/football/2015/dec/09/united-states-qatar-world-cup-fifa-loretta-lynch>. The Huffington Post. OECD Holds FIFA Responsible for Qatari World Cup-related Labour Conditions . 17 October 2015. <http://www.huffingtonpost.com/james-dorsey/oecd-holds-fifa-responsib_b_8323714.html>. The Look Company. The Look Company sign exclusive branding deal with Qatar Football Association . 2015. <http://www.thelookcompany.qa/the-look-company-sign-exclusive-branding-deal-with-qatar-football-association/>. The New York Times. Labor Scrutiny for FIFA as a World Cup Rises in the Qatar Desert . 15 July 2015. <http://www.nytimes.com/2015/07/16/business/international/senate-fifa-inquiry-to-include-plight-of-construction-workers-in-qatar.html?_r=2>. The Telegraph Media Grp. Qatar 'using forced labour' at 2022 World Cup stadium. 31 March 2016. <http://www.telegraph.co.uk/news/2016/03/31/qatar-using-forced-labour-at-2022-world-cup-stadium/>. Transparency International. Sports . 2016. <https://www.transparency.org/topic/detail/sport/>. Wise Summit. Mr. Hassan Abdullah Al-Thawadi . 2014. <https://www.wise-qatar.org/hassan-abdullah-al-thawadi>.

Editor's Notes

  1. In 2010, Qatar successfully won their bid and was awarded the 2022 World Cup by FIFA. No long after the announcement, FIFA released the Qatar hosting report, including a risk assessment system used when voting Qatar as the wining country.
  2. In 2010, Qatar successfully won their bid and was awarded the 2022 World Cup by FIFA. No long after the announcement, FIFA released the Qatar hosting report, including a risk assessment system used when voting Qatar as the wining country.
  3. Qatar is a small state, 11k km2 compared to the GTA, which is 7k km2.