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Research Project - Football Industry
The document outlines a research project on the football industry, highlighting its relationship with media, globalization, and financial aspects. FIFA is identified as a critical organization in the football economy, with significant revenue generated from broadcasting and marketing rights. It also discusses trends, potential challenges, and demographic insights into the sport's development and sustainability.
Research Project - Football Industry
- 1. P2E Research Project– Football Industry Siddharth Ravishankar 1
- 2. Agenda 2
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- 5. Literature Review • Footballin the New Media Age - Raymond Boyle and Richard Haynes • The book talks about Relationship between football and the media New dimension to the way football was mapped Easy accessibility of viewership Player image rights Globalization of the game Role of Internet 5
- 6. History 6 Source: Fédération Internationale de Football Association (FIFA) - FIFA.com . From FIFA.com : http://www.fifa.com/classicfootball/history/game/historygame1.ht
- 7. Demographics Football – The Sport Football – The Corporate World Male / Female 18- 12% 28 yrs 88% Male, 16-34 yrs 7 Source: King, M. (2010). Football Business - UK - November 2010. London: Mintel Group Ltd.
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- 9. Industry Financials • Fédération Internationale de Football Association (FIFA) • FIFA has 209 member states, more than the UN !! • Responsible for major international tournaments • Revenue in 2011 was $ 1.070 Billion • Approximately 75% of the revenue is spent back into the game • Reserve balance of $ 1.29 Billion 9 Source: Fédération Internationale de Football Association (FIFA) - FIFA.com . From FIFA.com : http://www.fifa.com
- 10. Industry Financials Major Sources of Revenue Major Sources of Expenses ★ TV Broadcasting Rights ★ Event Related Expenses ★ Marketing Rights ★ Development Related Expenses 10 Source: Fédération Internationale de Football Association (FIFA) - FIFA.com . From FIFA.com : http://www.fifa.com
- 11. Recent Trends • Globalizationof football – South Africa 2010, Russia 2018, Qatar 2022 • Football clubs setting up their own media companies • Impact of celebrity athletes on the popularity of football • Reduction of expatriate players • Merging of sports and entertainment 11
- 12. Potential Pitfalls • Footballto remain just a sport • Football gets richer, but the fans pay for it • The sustainability of the football industry – Challenges of club ownership – Funding – Existing regulatory rules • Gulf in class between the teams • Development of the game 12
- 13. References • Milligan, A.(2004). Brand it Like Beckham: The story of how Brand Beckham was built. Cyan Books • Plunkett Research®, Ltd. (n.d.). From Introduction to the Sports Industry : http://www.plunkettresearch.com/sports-recreation- leisure-market-research/industry-trends • Fédération Internationale de Football Association (FIFA) - FIFA.com . (n.d.). Fédération Internationale de Football Association (FIFA) - FIFA.com . From FIFA.com : http://www.fifa.com • Roberts, D. (2012). The Changing Football series - The UK football industry: A parallel universe. UK. From http://www.olswang.com/articles/2012/02/dave-roberts-football- video1 13
- 14. Thank Y u!! 14