FIFA is the international governing body of soccer. It has faced corruption scandals in recent years related to the bidding processes for the 2018 and 2022 World Cup hosting rights. Specifically, Russia and Qatar's winning bids are thought to involve bribery. This has damaged FIFA's reputation and brand. Investigations by government and media organizations have led to suspensions and fines for FIFA officials. Reforms to FIFA's ethics and governance are recommended to address these issues.

2. FIFA Background
FIFA (Federation Internationale de Football Association)
is the international governing body for football.
Joseph S. Blatter was elected FIFA President in 1998 and
has remained President since then.
Official Headquarters in Zurich, Switzerland.
FIFA World Cup started in 1930.
It has 209 member associations.

3. FIFA Mission and Goals
Offer fans a unique experience to witness and support
football matches all around the world.
Catch Phrase: For The Good Of The Game
Mission: Develop the game, touch the world, build a
better future.
Goal: Develop programs to teach the world’s youth the
game and life lessons you can learn from the game.

4. FIFA Initial Crisis
Buying Presidential Votes
 Joseph S. Blatter was accused of buying votes and
attempting to buy votes for the upcoming election of
2011.
 Mohamed Bin Hammam of Qatar, the Fifa presidential
challenger accused of giving cash bribes to voters.

5. • Spain-Portugal and England were well in the lead in
the fight to host the 2018 World Cup finals.
• Corruption and bribery thought to be in play when
Russia won the bid.
• Bribery expected again when Qatar won 2022 World
Cup finals bid.
FIFA Bribery Scandal

6. FIFA's Brand Health Damaged
After Allegations
• FIFA’s Reputation
• Stakeholder- Organization Relationship
• Millions of dollars taken from countries that should
have transparently won the World Cup finals bid.
• Unethical Leadership
• Poor Employee- Manager Relationship

7. ORGANIZATONAL RESPONSE
TO FIFA CRISIS
• Joseph S. Blatter first denies any wrong doings in the
FIFA organization.
• Despite concerns and negative exposure, Qatar will
host the 2022 World Cup.
• An investigation to be headed by FIFA General Secretary
Jerome Valcke to investigate stakeholders.

8. Stakeholder’s Response To FIFA
Crisis
• Government- Swiss government conduct intense
investigations into the allegations. They suspend and
fine multiple FIFA officials.
• Chairman Frank Lowy has spent a large amount of his
own private fortune on investigators to find some
wrongdoing with the way in which FIFA handled the
2022 World Cup bidding process.

9. Andrew Jennings Role In
FIFA Crisis
Andrew Jennings is a Scottish investigative reporter.
He is best known for his work investigating and writing
about corruption in the IOC and FIFA.
The Journalist began exposing FIFA corruption nearly
ten years ago.
BBC’s flagship programme, Panorama has run several
FIFA exposes with Jennings.

10. Media’s Response To FIFA Crisis
• BBC aired two documentaries exposing the latest news
on the scandal.
• The Sunday Times and The New York Times published
widely read and very critical articles.
• The Guardian ran a blog posted online entitled “FIFA in
Crisis Live Blog”.

11. FIFA Officials Interpol Red
Notices

12. RECOMMENDATIONS
• Re-write the FIFA Code of Ethics and Conduct.
• Create a group whose sole job description is to monitor
governance.
• Blatter must take an immediate human rights interest
in the conditions of migrant workers in Qatar.