The document provides background information on FIFA and the controversies surrounding Qatar's successful bid to host the 2022 FIFA World Cup. It discusses Qatar's industry and key stakeholders involved in hosting the World Cup. The document outlines a timeline of events, including ethical issues around worker rights and conditions that arose during construction of infrastructure for the World Cup. Recommendations are made for public awareness and internal reforms to address these issues.

1. FIFA – STATE OF QATAR REPORT
Marketing Ethics & Law Assignment
Prf. Charles Boulianne
Group 4
Ammar Ahmad, Angel Kim, Visam Shah, Huy Tran

2. Agenda

3. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
Agenda
Background
• Industry
• Organization
• Stakeholders
Key Findings
• Events Timeline
• Ethical issues
• Aftermath
Recommendations
• Public
• Internal
1 2 3
To explain… To demonstrate… To recommend…

4. Background

5. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
Industry
SPORTS

6. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
Industry
(Analysis, 2014)

7. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
Organization
211worldwide football
associations - 6 federations
$5.72
billion
Corruptions
(FIFA, 2016)
(Statista, 2014)
(Malliris, 2014)

8. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
Organization
Awarded 2010.
(FIFA, 2016)

9. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
Organization
M
H
L
Risk Assessment
4 categories – 9 criteria
3 levels of risk
1
7
1
Stadiums / transport /
accomodation / TV
Team facilities
Related events
(FIFA, 2016)

10. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
Stakeholders
Organization
Government
Associations
Companies
Human
Rights
Groups
Unions
Media

11. CHAIRMAN
DEPUTY C.M.
BOARD MEMBER
GENERAL
SECRETARY
MANAGING
DIRECTOR

12. Key Findings

13. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
Events Timeline
2010: $12 billion stadium bid
Sep 2010: Inspection
Dec 2, 2010: Qatar awarded hosting
rights
Dec 6, 2010: The Guardian’s
publication
Apr 2011: Supreme Committee
created
Feb 2012: CH2M wins contract
Jun 2012: HRW’s allegations
(Supreme committee, 2016) (Guardian, 2014)(Hurst & Withers, 2014)

14. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
Ethical Issues
Lack of pay Exit visaRecruitment
Fees
ContrastHazardous
conditions
Emotional
welfare
Worker rights Human rights

15. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
Aftermath
Qualitative
Worker
casualties
FIFA/Qatar
Reputation
Reforms &
Investigations
Revoke on
hosting rights
United Nations
(RT, 2015) (CBC, 2016)(ITUC, 2014)

16. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne

17. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne

18. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne

19. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne

20. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne

21. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne

22. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
Aftermath
Quantitative
$200 billion
budget
Qatar Stock
Exchange
Natural-gas
Reserve
Qatar economy &
GDP
No expected
ROI
(Bloomberg, 2014) (Econintersect, 2016)(FIFA, 2010)

23. Recommendations

24. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
Our Recommendations
Government responsibility Corporate responsibility
• Stakeholders
• Decision making
• Consequences
• Research & Assessment
• Labour law
• Policy enforcement

25. Thank you.

26. Appendix

27. Ethics & Law Assignment – FIFA – Prf. Charles Boulianne
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