Field to Market - Accelerating Continuous Improvement
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From the 2020 NACD Annual Meeting. Learn about Field to Market’s calculator for supply-chain projects.
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Field to Market - Accelerating Continuous Improvement
- 1. © 2020 Field to Market. All rights reserved. www.fieldtomarket.org Accelerating Continuous Improvement February 10, 2020 Lexi Clark Program Manager
- 2. | Uniting the Supply Chain to Deliver Sustainable Outcomes for Agriculture
- 3. 3 Continuous Improvement Projects Project Benefits Field to Market | Project Benefits Demonstrate Credible Action Create a More Informed Conversation Gain Recognition for Sustainability Leadership StrengthenTrust in Food & Ag System
- 4. 4 Continuous Improvement Projects Increasing Consumer Expectations Sources: 2018 Nielsen Study; 2017 Cone Communications CSR Study; 2018 MNI Targeted Media Inc. Millennial consumers demand greater transparency, with 75%+ stating they will conduct research on a company stance on a social or environmental issue to evaluate authenticity. global consumers feel strongly that companies should implement programs to improve the environment. More than 8 in 10 Gen Z is increasingly becoming the most conscious consumer segment, with feel that knowing a brand is environmentally conscious will influence purchasing decisions. >50%
- 5. 5 Continuous Improvement Projects Project Intent& Scope Continuous Improvement Goals& Objectives Grower Engagement& Support Field to Market | Project Elements Projects focus on three key elements:
- 6. INCUBATION Creating enabling conditions by engaging with farmers on the connection between practices and at least one sustainability indicator INSIGHT Offering sustainability insights for farmers and transparency for value chain partners through measurement INNOVATION Provides tangible support for farmers in accelerating adoption of practices that deliver improved sustainability outcomes consistent with public project goals THREE CONTINUOUS IMPROVEMENT PATHWAYS Continuous Improvement Projects Field to Market | Project Pathways
- 7. 7 Field to Market Sustainability Metrics Biodiversity Energy Use Greenhouse Gas Emissions Irrigation Water Use Land Use Soil Carbon Soil Conservation Water Quality Field to Market | Metrics
- 8. Fieldto Market Crops Field to Market | Crops
- 9. 9
- 10. 10 Qualified Data Management Partners Field to Market | QDMP
- 11. 11 Fieldprint Calculator + Qualified Data Management Partners Field to Market | In Focus | Fieldprint Platform V3.0 Fieldprint Platform Qualified Data Management Partners ✔ Provides growers with expanded access to the industry’s most accepted and recognized sustainability measurement framework – often enabling growers to use their Preferred Technology Provider. ✔ Builds an ecosystem in which precision agriculture, decision support and farm management software solution companies (QDMPs) can innovate and build enhanced solutions around sustainability measurement. ✔ Through QDMP systems, growers can simultaneously evaluate productivity, profitability and sustainability options as part of their planning process. ✔ Provides the supply chain as a whole with greater flexibility and additional options when seeking data management partners for Projects.
Editor's Notes
- 5 sectors – agribusiness, brands & retail, grower, civil society & affiliate
- Through project registration and transparently communicating progress, organization can demonstrate credible action in advancing sustainable agriculture. It is our intent that the Project Directory becomes a clearinghouse for any interested stakeholder that wishes to better understand what actions are being taken by the value chain to catalyze continuous improvement in the sustainability of commodity crop production. Shifting sustainable agriculture from niche to norm in the minds of consumers depends upon improving their understanding of the dynamics impacting the sustainability of U.S. agriculture. Projects annually report progress against continuous improvement goals and objectives, you can help frame the opportunities and challenges in scaling sustainable agriculture and create a more informed conversation. We celebrate the efforts to collaborate with farmers and the value chain to advance continuous improvement, interested stakeholders such as consumers, investors and NGOs, to reward organizations for their sustainability leadership. While each organization could communicate separately about their efforts to advance sustainable agriculture, the power of Field to Market’s membership uniting behind a shared communications vehicle helps strengthen trust and confidence in U.S. food and agriculture through increased transparency and collective action.
- According to Nielsen, More than 8 in 10 global consumers feel strongly that companies should implement programs to improve the environment. As a leading consumer segment, Millennial consumers demand greater transparency with more than 75% stating they will conduct research on a company stance on a social or environmental issue to evaluate authenticity and action. According to Bloomberg, Gen Z will surpass Millennial consumers in 2019 – accounting for 40% of all consumers by 2020. They are smart, savvy and they are change agents. For organizations willing and able to speak to Gen Z – and listen to them – the rewards are real. More than 50% feel that knowing a brand is environmentally conscious influences purchasing decisions. Consumers are joined by mounting demands for greater transparency from investors and the environmental community alike. By registering your project in the Continuous Improvement Accelerator you can respond to growing interest in where and how food, feed, fiber and fuel are produced and strengthen confidence in food and agriculture.
- The industry’s most accepted and recognized sustainability measurement framework – Field to Market provides analysis of 8 key sustainability metrics.
- Field to Market focuses on the top commodity crops grown throughout the U.S.
- The Fieldprint® Platform is a pioneering assessment framework that empowers brands, retailers, suppliers and farmers at every stage in their sustainability journey, to measure the environmental impacts of commodity crop production and identify opportunities for continuous improvement. This tool allows farmers to voluntarily compare different fields on their property, the same field performance year over year and anonymously assess their performance against project, state, and national averages. Farmers can access this free and confidential tool through our online Fieldprint® Calculator or through associated precision agriculture platforms, decision support solutions, conservation delivery tools and farm-management software that integrates the Platform’s metrics and algorithms.
- An increasing number of leading precision agriculture, decision support and farm management software providers have completed the successful integration of Field to Market’s sustainability metrics and algorithms into their software solutions. By combining Field to Market’s sustainability metrics and algorithms together with leading software solutions, farmers can now simultaneously evaluate productivity, profitability and sustainability options as part of their planning process. While Field to Market will continue to offer producers a free and confidential online tool through the Fieldprint Calculator, the integration of the Fieldprint Platform to existing software like Agrible, Centerfield, Land.db, MyFarms , the Precision Conservation Management portal, and Truterra Insights Engine, harnesses the existing data sets that farmers are already sharing with these platforms, offering significant opportunities to streamline and scale sustainability measurement.
- Our vision is that wherever a farmer turns, he or she would have the ability to access Field to Market’s sustainability analytics alongside the agronomic insights they depend upon. We anticipate that the universe of integrated solutions that offer Field to Market’s sustainability metrics will only continue to grow – offering farmers the opportunity to document and demonstrate sustainability performance utilizing the data they already provide to their preferred technology provider.