This document provides readership statistics for the Nice-Matin media group across print, web, and mobile platforms. It shows that the group has:
- 1.435 million monthly readers
- 606,000 daily readers
- 148,512 daily print copies
- 650,000 monthly unique visitors to its websites
- 8.5 million monthly page views on its websites
- 649,000 monthly unique mobile app users
- 26.6 million monthly mobile page views
The majority of readers and online visitors are between 25-49 years old.
This document provides readership statistics for La Dépêche media group across print, web, and mobile platforms. Some key figures include:
- 4.1 million print readers per month
- 808,000 print readers and 173,594 print copies per day
- Over 2 million monthly unique visitors and 35 million monthly page views on their websites
- Nearly 1 million monthly unique app users and 33.9 million monthly mobile page views
La Marseillaise is a French newspaper with a daily print run of 78,900 copies. It has a website that receives around 169,024 visits per month and over 303,854 page views per month. The newspaper is available in both print and digital formats on the web.
This document provides readership statistics for the Nice-Matin media group across print, web, and mobile platforms. It shows that the group has:
- 1.435 million monthly readers
- 606,000 daily readers
- 148,512 daily print copies
- 650,000 monthly unique visitors to its websites
- 8.5 million monthly page views on its websites
- 649,000 monthly unique mobile app users
- 26.6 million monthly mobile page views
The majority of readers and online visitors are between 25-49 years old.
This document provides readership statistics for La Dépêche media group across print, web, and mobile platforms. Some key figures include:
- 4.1 million print readers per month
- 808,000 print readers and 173,594 print copies per day
- Over 2 million monthly unique visitors and 35 million monthly page views on their websites
- Nearly 1 million monthly unique app users and 33.9 million monthly mobile page views
La Marseillaise is a French newspaper with a daily print run of 78,900 copies. It has a website that receives around 169,024 visits per month and over 303,854 page views per month. The newspaper is available in both print and digital formats on the web.
This document provides readership statistics for several French newspapers, including Le Progrès, Le Républicain Lorrain, Dernières Nouvelles d'Alsace, and Le Bien Public. For each publication, data is given on monthly and daily print readerships, daily print circulation, monthly and daily online visitors and page views, and monthly mobile app users and page views. Demographic breakdowns of readerships are also provided.
The document provides readership statistics for the Groupe Normandie media group across print, web, and mobile platforms. It states that Groupe Normandie has 329,000 print readers per day and 726,000 unique visitors per month to its websites, which see over 2.4 million page views per month. The document also gives the age, gender, and socio-professional breakdowns of its print and online audiences.
This document provides readership statistics for Journaux du Sud Ouest across print, web, and mobile platforms. It shows that Journaux du Sud Ouest has:
- 5.14 million print readers per month and 1.375 million print readers per day.
- 2.433 million website visitors per month and 46.188 million website page views per month.
- 1.172 million mobile app visitors per month and 59.389 million mobile page views per month.
Tiny Data is the Key to Mobile Advertising | Aurelie GuerrieriJessica Tams
Delivered at Casual Connect Asia 2016
Mobile devices are very personal devices so ads should be more inline with consumers' needs and wants to eliminate annoying ad placements and bad targeting. In this session, Cheetah Ad Platform will share how to achieve this. By focusing on Tiny Data, marketers will deliver valuable and engaging experiences that will resonate better with consumers while providing the key metrics and outcomes advertisers’ desire.
The document contains summaries of multiple press releases from December 2014 regarding Alcatel-Lucent Enterprise and Neoteric:
1) Alcatel-Lucent Enterprise outlined their channel roadmap after splitting from Alcatel-Lucent and launched a multi-city road show called 'Xplore' to partner with SMB channels.
2) Neoteric initiated a 'Swachh Bharat Abhiyaan' campaign to support India's cleanliness mission and pledged support along with various group companies.
3) One press release mentioned a story about Alcatel-Lucent Enterprise in an issue of SME Channels magazine on pages 36 and 37.
This document summarizes Pavel Vrba's presentation on Eparkomat, a smart parking solution company. Eparkomat uses big data from cellular signals, sensors, cameras and social networks to predict parking availability with up to 96% accuracy. This allows drivers to be guided to available parking within 3.5 minutes of searching. The company started in 2013 as an intrapreneur project within T-Mobile CZ and Deutsche Telekom. It has since spun off and now has 23 employees and operations in two countries, with plans to expand across Europe and into the US by 2020. Key customers include Deutsche Telekom and automotive companies interested in connected car services.
This document contains information about a computer application assignment for Aditia Agustianto of the morning management class with the student number 2013513403. It lists his name, class, and student identification number.
This document appears to be a collection of notes on various technology trends and economic concepts ranging from the sharing economy and Uber to customized experiences, virtual and augmented reality, autonomous vehicles, artificial intelligence, industry 4.0, and the Internet of Things. The notes cover topics like globalization, aging populations, mobile technology usage, and connectivity in the home.
This document provides circulation data for a French newspaper called L'Echo. It has a daily circulation of 26,853 copies according to print data sources from OJD in 2013. The newspaper is published daily and has additional supplemental sections, websites, and applications beyond just the print version.
This document describes PQR On Demand, a multi-location advertising offering from PQR that allows simplified access to run advertising campaigns across multiple local areas in France. It offers the ability to target 87 departments through print and digital advertising formats. The interface allows clients to easily plan campaigns across titles with customizable themes and placement in 3+ departments. Examples of campaign formats, pricing structures, and contacts are also provided.
Les français jugent les medias.
366 présente la première réalisation de l’AMPLI, une étude réalisée auprès de 7000 personnes représentatives des Français de plus de 18 ans en janvier 2016 avec le concours de TNS Sofres.
La technologie au service du métier
Le monde qui se « technologise » et se globalise sans cesse, gomme la distance entre le vendeur et son client, banalise l’acte d’achat en ligne et nous conduit progressivement vers le temps réel.
Dans ce contexte, penser métier et technologie de façon dissociée ne permettra bientôt plus de concevoir les produits et services répondant aux usages de demain. Pour l’Entreprise, à l’heure où définir un unique axe stratégique ne suffit plus, l’ouverture du champ stratégique en « mode innovation » s’impose.
Dépassant la simple prise en charge de l’innovation technologique, donner le droit au métier de se tromper et lui offrir la capacité d’aller vite quand nécessaire, seront ainsi les piliers de la création de valeur pour les organisations qui mettent en œuvre la technologie.
Pour cela, opérer le changement passera par des modes de pensée et de fonctionnement différents, tant sur la définition de la stratégie que sur sa mise en œuvre opérationnelle.
Ne jamais perdre un seul instant la finalité métier d’un projet technologique, pacifier les querelles d’expert au profit de la réussite collective et ne plus aborder la complexité par l’expertise mais par la méthode sont quelques une des clés de la performance des Entreprises de demain.
Las tecnologías de la información y la comunicación (TICs) incluyen computadoras, internet y telecomunicaciones. Aunque originalmente eran caras, los precios han bajado lo que ha permitido su uso más amplio, especialmente en las escuelas. Enciclomedia es un programa educativo mexicano que digitaliza libros de texto y los complementa con recursos multimedia para enriquecer el aprendizaje de los estudiantes. El uso apropiado de las TICs en la educación puede mejorar la calidad de la enseñanza y dotar a los estudiantes de
This document provides readership statistics for several French newspapers, including Le Progrès, Le Républicain Lorrain, Dernières Nouvelles d'Alsace, and Le Bien Public. For each publication, data is given on monthly and daily print readerships, daily print circulation, monthly and daily online visitors and page views, and monthly mobile app users and page views. Demographic breakdowns of readerships are also provided.
The document provides readership statistics for the Groupe Normandie media group across print, web, and mobile platforms. It states that Groupe Normandie has 329,000 print readers per day and 726,000 unique visitors per month to its websites, which see over 2.4 million page views per month. The document also gives the age, gender, and socio-professional breakdowns of its print and online audiences.
This document provides readership statistics for Journaux du Sud Ouest across print, web, and mobile platforms. It shows that Journaux du Sud Ouest has:
- 5.14 million print readers per month and 1.375 million print readers per day.
- 2.433 million website visitors per month and 46.188 million website page views per month.
- 1.172 million mobile app visitors per month and 59.389 million mobile page views per month.
Tiny Data is the Key to Mobile Advertising | Aurelie GuerrieriJessica Tams
Delivered at Casual Connect Asia 2016
Mobile devices are very personal devices so ads should be more inline with consumers' needs and wants to eliminate annoying ad placements and bad targeting. In this session, Cheetah Ad Platform will share how to achieve this. By focusing on Tiny Data, marketers will deliver valuable and engaging experiences that will resonate better with consumers while providing the key metrics and outcomes advertisers’ desire.
The document contains summaries of multiple press releases from December 2014 regarding Alcatel-Lucent Enterprise and Neoteric:
1) Alcatel-Lucent Enterprise outlined their channel roadmap after splitting from Alcatel-Lucent and launched a multi-city road show called 'Xplore' to partner with SMB channels.
2) Neoteric initiated a 'Swachh Bharat Abhiyaan' campaign to support India's cleanliness mission and pledged support along with various group companies.
3) One press release mentioned a story about Alcatel-Lucent Enterprise in an issue of SME Channels magazine on pages 36 and 37.
This document summarizes Pavel Vrba's presentation on Eparkomat, a smart parking solution company. Eparkomat uses big data from cellular signals, sensors, cameras and social networks to predict parking availability with up to 96% accuracy. This allows drivers to be guided to available parking within 3.5 minutes of searching. The company started in 2013 as an intrapreneur project within T-Mobile CZ and Deutsche Telekom. It has since spun off and now has 23 employees and operations in two countries, with plans to expand across Europe and into the US by 2020. Key customers include Deutsche Telekom and automotive companies interested in connected car services.
This document contains information about a computer application assignment for Aditia Agustianto of the morning management class with the student number 2013513403. It lists his name, class, and student identification number.
This document appears to be a collection of notes on various technology trends and economic concepts ranging from the sharing economy and Uber to customized experiences, virtual and augmented reality, autonomous vehicles, artificial intelligence, industry 4.0, and the Internet of Things. The notes cover topics like globalization, aging populations, mobile technology usage, and connectivity in the home.
This document provides circulation data for a French newspaper called L'Echo. It has a daily circulation of 26,853 copies according to print data sources from OJD in 2013. The newspaper is published daily and has additional supplemental sections, websites, and applications beyond just the print version.
This document describes PQR On Demand, a multi-location advertising offering from PQR that allows simplified access to run advertising campaigns across multiple local areas in France. It offers the ability to target 87 departments through print and digital advertising formats. The interface allows clients to easily plan campaigns across titles with customizable themes and placement in 3+ departments. Examples of campaign formats, pricing structures, and contacts are also provided.
Les français jugent les medias.
366 présente la première réalisation de l’AMPLI, une étude réalisée auprès de 7000 personnes représentatives des Français de plus de 18 ans en janvier 2016 avec le concours de TNS Sofres.
La technologie au service du métier
Le monde qui se « technologise » et se globalise sans cesse, gomme la distance entre le vendeur et son client, banalise l’acte d’achat en ligne et nous conduit progressivement vers le temps réel.
Dans ce contexte, penser métier et technologie de façon dissociée ne permettra bientôt plus de concevoir les produits et services répondant aux usages de demain. Pour l’Entreprise, à l’heure où définir un unique axe stratégique ne suffit plus, l’ouverture du champ stratégique en « mode innovation » s’impose.
Dépassant la simple prise en charge de l’innovation technologique, donner le droit au métier de se tromper et lui offrir la capacité d’aller vite quand nécessaire, seront ainsi les piliers de la création de valeur pour les organisations qui mettent en œuvre la technologie.
Pour cela, opérer le changement passera par des modes de pensée et de fonctionnement différents, tant sur la définition de la stratégie que sur sa mise en œuvre opérationnelle.
Ne jamais perdre un seul instant la finalité métier d’un projet technologique, pacifier les querelles d’expert au profit de la réussite collective et ne plus aborder la complexité par l’expertise mais par la méthode sont quelques une des clés de la performance des Entreprises de demain.
Las tecnologías de la información y la comunicación (TICs) incluyen computadoras, internet y telecomunicaciones. Aunque originalmente eran caras, los precios han bajado lo que ha permitido su uso más amplio, especialmente en las escuelas. Enciclomedia es un programa educativo mexicano que digitaliza libros de texto y los complementa con recursos multimedia para enriquecer el aprendizaje de los estudiantes. El uso apropiado de las TICs en la educación puede mejorar la calidad de la enseñanza y dotar a los estudiantes de
Introducción al CURSO LIBROS DE SABIDURIA de la Biblia. Analizamos PROVERBIOS, JOB, SALMOS, ECLESIASTES Y CANTARES.
Cualquier consulta o pedido comunicate con nosotros a traves de la web www.themissionmartinez.com
Solicita Taller Intensivo:
Ps. Rodolfo A. Martinez Ochoa
Contacto. ministeriosalcancevida@gmail.com
El documento proporciona información sobre la planificación por proyectos. Explica que la planificación requiere comprender la situación a transformar, consensos entre actores, y considerar factores externos. Un proyecto es un sistema de acción que produce cambio en una situación mediante la interacción de elementos. La política provee directrices estratégicas a largo plazo, los programas coordinan proyectos hacia un fin, y los proyectos son intervenciones de corto plazo.
Mobile marketing be responsive to changing consumer behaviour' | Conor Lync...Enterprise Ireland
This document discusses the rise of mobile devices and changing consumer behavior. It notes that mobile apps will grow to a $55.7 billion industry by 2015 and connected devices are expected to jump to 50 billion by 2022. It emphasizes that marketers need to be responsive to changing consumer behavior and follow consumers as usage of tablets and smartphones explodes. It provides tips on mobile marketing, like optimizing websites to be responsive for multiple devices and using platforms like Google mobile ads.
Print and digital combined are increasing audiences for newspapers globally, but digital revenues are not keeping pace, posing a risk for newspaper businesses and the societies they serve, the annual World Press Trends survey released on June 9th 2014 by the World Association of Newspapers and News Publishers (WAN-IFRA) revealed. Print circulation increased +2 per cent globally in 2013 from a year earlier but declined by -2 per cent over five years. Around 2.5 billion people around the world read newspapers in print and 800 million on digital platforms. Print circulation continues to rise in countries with a growing middle class and relatively low broadband penetration, but long-term structural declines in print circulation continue in mature markets as audiences shift their focus from print to digital. Circulation rose +1.45 per cent in Asia in 2013 from a year earlier and +2.56 per cent in Latin America; it fell -5.29 per cent in North America, -9.94 per cent in Australia and Oceania, -5.20 percent in Europe and -1 per cent in the Middle East and Africa.
The document discusses mobile money and trends in the mobile industry. It provides an overview of BOLD Group, which operates in outsourcing, digital marketing, mobile and integrated solutions. It then covers topics like the growth of mobile devices, platforms, and applications. Examples are given of fragmentation across devices, as well as how mobile is changing behaviors and consumption of media. Success stories like Angry Birds, Summly, Instagram and Uber are highlighted.
Presentation I held at the international TYPO3 Conference Berlin. In this presentation I explained the business flaws in Responsive Webdesign, and why alternative forms also won't succeed. By coining the term Situational Webdesign, I showed some alternative ideas to better the way the mobile user experience could be handled.
Responsive Webdesign: wat is het, en waarom zou je het gebruiken?★Ric van Westhreenen
This document discusses responsive web design and how websites need to adapt to different devices like mobile phones, tablets, and desktops. It notes that over 75% of Europeans now use mobile devices and traffic from mobile devices has grown significantly. It advocates for situational web design which considers context, devices, functionality and emotions rather than just responsive designs. The document suggests the future is about more than just adapting to different devices and previews, but creating engaging experiences.
Mobile apps present a new and unique channel that all hotels must consider if they are serious about a comprehensive mobile marketing strategy. This webinar will clear up many of the myths that exist out there and that are incorrectly spreading through the hospitality industry.
This document summarizes the success of Privalia, a flash sales company that transformed into a highly mobile business. It describes Privalia's business model of limited-time deals on best brand products through mobile and email pushes, driving customer attraction, desire, urgency and engagement. Key results shown include growing mobile traffic and sales, with over 70% of sales from smartphones. The document identifies important success factors such as understanding metrics from a single customer view, optimizing content and product development for mobile, and increasing mobile-focused advertising investments.
Cabestan's Mobile application push notification managementAnton Panaitesco
Cabestan's brand new feature allow marketers to handle their mobile application's push notifications from their Back-Office. By doing so, registered mobile app users can be linked to existing Database profiles and make it possible to use all of the available data for message personalisation or targeting pruposes
WAN-IFRA is an international organization representing over 18,000 publications, 15,000 online sites, and 3,000 media companies in 120 countries. It collects data on global print and digital newspaper revenues, circulation, readership, and advertising trends. In 2014, the total global newspaper industry revenue was $179 billion, with $92 billion from circulation and $87 billion from advertising, though print circulation and advertising revenues continued declining while digital revenues increased substantially.
The document discusses trends related to the Internet of Things (IoT), including: 1) Most everyday objects are not currently connected to the internet; 2) Connecting objects will require standardization to overcome fragmentation from different connectivity protocols; 3) Connecting objects as platforms and providing seamless user experiences will be important for widespread adoption of the IoT. The document advocates developing lean platforms to connect objects and enable applications in a way that makes connectivity easy and valuable for users.
Want an app for your business? Here's how we can help...Jason Cameron
Want a mobile app for your business?
Views this slideshow to see what we've done for our customers.
If you'd like to talk more, just email me at jasoncameron@appitized.com or jason@youneedamobileapp.com
The document provides an overview of QR codes, including what they are, how they work, and their uses and benefits. Specifically, it notes that QR codes are two-dimensional barcodes that can link to websites, texts, apps, and more. It discusses how QR codes can be used for advertising, information sharing, and entertainment. It also outlines the benefits of QR codes for businesses, including their low cost and ability to increase engagement. Finally, it briefly discusses considerations for setting up and managing a QR code system.
The App Developer's Guide to Android LollipopuTest
Applause is a company that helps other companies test and improve the quality of their mobile apps through a variety of in-the-wild testing services and software tools. They provide functional, usability, localization, load, and security testing throughout the app development lifecycle. Their tools help companies stay connected to user feedback and monitor the health of their apps. Applause is headquartered near Boston with additional offices worldwide.
Moving to Mobile: Simple Strategies for SMEs 2009Katie Lips
Moving to Mobile: Simple Strategies for Small and Medium Businesses. Presentation at Think Visibility, Leeds, UK, 7th March 2009.
http://www.thinkvisibility.com/
By Katie Lips, Mobile Strategist at Appostles:
http://www.appostles.com
How can SMEs start integrating mobile into their web marketing strategies. Many of us now use the web via our mobile device / phones / smart phones / iPhones. How does your website hold up on the small screen? How can you make your website accessible and useful to people on the move?
Simple tips for 'moving to mobile' for SMEs: From mobile friendly websites, to SMS, to interactive mobile ads, to mobile apps.
SoLoMo University by Mobilosoft - Conference 1 - 23/11/2012Mobilosoft
This slideshare contains the presentations that have been done during the first conference of the SoLoMo University organised by Mobilosoft on the 23th of November 2011.
The topics were:
- An Introduction to SoLoMo Marketing by Georges-Alexandre Hanin - CEO Mobilosoft
- How to generate traffic on a mobile website thanks to the medias by Frédéric Martins - Sales Manager & Head of Digital at Rossel
- Google Mobile Ads, Be local – Drive perfomances by Gaetan Godart - Account Manager blue2purple
- What can we learn from Mobile users? By Olivier Delangre Co-founder Amoobi
To be or not to be responsive? (by Konstantins Kuzikovs)Mobile Monday Riga
1) Delfi is Latvia's largest online publisher, receiving over 900,000 readers per month across desktop, mobile, and tablet platforms.
2) While Delfi's mobile and tablet audience and pageviews are growing significantly each year, ad revenue is not keeping pace and remains disproportionately from desktop users.
3) Native mobile apps may be a better solution than responsive design websites for delivering ads and providing a better user experience on mobile, though Delfi currently uses both approaches.
The document discusses mobile adoption trends based on analytics from Flurry. It summarizes that:
1) Mobile app usage has grown tremendously from 2009-2013 across categories like social networking, gaming, and entertainment.
2) Flurry's platform tracks over 400,000 apps, 1.2 billion devices per month, and 1.9 trillion data points per month.
3) Global mobile growth is robust with over 100% annual growth in many regions, demonstrating how mobile has gone worldwide.
Mediapark is a software service company providing great service and experience in web & mobile development area as well as in web integration. Our staff includes 60+ software engineers with different technology stacks on-site. If necessary, there are additional 110 engineers in the larger MediaPark Group in our other offices. We provide full-cycle development, continuous integration and constant supports after development. We are passionate about making business analysis, designing, managing and developing projects.
Similar to Fiche PQR Groupe Rossel-Voix du Nord (20)
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Mastering Your Online Visibility - Fernando Angulo
Fiche PQR Groupe Rossel-Voix du Nord
1. BRAND
PRINT
WEB
MOBILE
QUOTIDIEN(S) SUPPLÉMENT(S) SITE(S) APPLI(S)
SOURCES : BRAND VOIX DU NORD ONE GLOBAL V3 JUIN 2015 - PRINT VOIX DU NORD OJD 2014 DIFFUSION TOTALE FRANCE ÉTRANGER AUDIPRESSE ONE 2014/2015 (VOIX DU NORD )– WEB
VOIX DU NORD ET NORD ÉCLAIR MNR JUIN 2015 – MOBILE – PIM VOIX DU NORD JUIN 2015 – XITI VOIX DU NORD ET NORD ÉCLAIR JUIN 2015 (PERIMETRE MOBILE : APPLI IPHONE/ANDROID)
GROUPE VOIX DU NORD
4 115 000 LECTEURS / MOIS
1 055 000 LECTEURS / JOUR
263 368 EXEMPLAIRES / JOUR
1 742 000 VU / MOIS
18 734 000 PAGES VUES / MOIS
925 000 VU / MOIS
19 071 638 PAGES VUES / MOIS
62
59
60
2. LECTEURS / JOUR
EXEMPLAIRES / JOUR
SOURCES : OJD 2014, DIFFUSION TOTALE FRANCE + ÉTRANGER - AUDIPRESSE ONE 2014-2015 LA VOIX DU NORD
PRINT GROUPE VOIX DU NORD
1 M
263 368
F
52%
H
48%
23% 24% 26% 28%
15-34 ANS 35-49 ANS 50-64 ANS 65 ANS ET +
18% DE CSP +
49% D’ACTIFS
62
59
3. VU / MOIS
PAGES VUES / MOIS
SOURCES : VISITEURS UNIQUES : TOTAL DÉDUPLIQUÉ DES VISITEURS UNIQUES SUR LES SITES MNR DISPO.= VOIX DU NORD ET NORD ECLAIR MNR JUIN 2015
PAGES VUES = TOTAL PAGES VUES MNR OU XITI QUAND LE SITE NON ÉLIGIBLE SUR MNR = MNR VOIX DU NORD ET NORD ECLAIR JUIN 2015 PROFIL : VOIX DU NORD ET NORD
ECLAIR MNR JUIN 2015
WEB GROUPE VOIX DU NORD
1,7 M
18,7 M
50%
40%
70%
43%
25-49 ANS 50 ANS ET + ACTIFS CSP +
F
51%
H
49%
62
59
4. VU / MOIS
PAGES VUES / MOIS
SOURCES : PIM VOIX DU NORD JUIN 2015 – XITI VOIX DU NORD ET NORD ÉCLAIR JUIN 2015 (PERIMETRE MOBILE : APPLI IPHONE/ANDROID)
MOBILE GROUPE VOIX DU NORD
925 000
20,7 M
11%
64%
20%
74%
36%
15-24 ANS 25-49 ANS 50 ANS ET + ACTIFS CSP +
F
43%H
57%
62
59
5. BRAND
PRINT
WEB
MOBILE
QUOTIDIEN(S) SUPPLÉMENT(S) SITE(S) APPLI(S)
SOURCES : BRAND ONE GLOBAL V3 JUIN 2015 - PRINT OJD 2014 DIFFUSION TOTALE FRANCE+ETRANGER AUDIPRESSE ONE 2014/2015 – WEB MNR JUIN 2015 - MOBILE PIM
JUIN 2015 – XITI JUIN 2015 (PERIMETRE MOBILE : APPLI IPHONE/ANDROID)
COURRIER PICARD
1 022 000 LECTEURS / MOIS
314 000 LECTEURS / JOUR
53 994 EXEMPLAIRES / JOUR
271 000 VU / MOIS
2 504 000 PAGES VUES /MOIS
191 000 VU / MOIS
4 684 400 PAGES VUES / MOIS
02
80
60
6. LECTEURS / JOUR
EXEMPLAIRES / JOUR
SOURCES : OJD 2014, DIFFUSION TOTALE FRANCE + ÉTRANGER - AUDIPRESSE ONE 2014-2015
PRINT COURRIER PICARD
314 000
53 994
F
50%
H
50%
26%
22%
26% 26%
15-34 ANS 35-49 ANS 50-64 ANS 65 ANS ET +
19% DE CSP +
57% D’ACTIFS
02
80
60
7. VU / MOIS
PAGES VUES / MOIS
SOURCES : VISITEURS UNIQUES : TOTAL DÉDUPLIQUÉ DES VISITEURS UNIQUES SUR LES SITES MNR DISPO.= MNR JUIN 2015
PAGES VUES = TOTAL PAGES VUES MNR OU XITI QUAND LE SITE NON ÉLIGIBLE SUR MNR = MNR JUIN 2015 + XITI JUIN 2015
PROFIL : MNR JUIN 2015 PRINCIPAL SITE WEB
WEB COURRIER PICARD
271 000
2,5 M
F
59%
H
41%
02
80
60
50%
41%
54%
30%
25-49 ANS 50 ANS ET
+
ACTIFS CSP+
8. BRAND
PRINT
WEB
MOBILE
QUOTIDIEN(S) SUPPLÉMENT(S) SITE(S) APPLI(S)
SOURCES : TITRE PRINCIPAL - L’UNION L’ARDENNAIS - BRAND ONE GLOBAL JUIN V3 2015 - PRINT GROUPE CHAMPAGNE ARDENNES OJD 2014 DIFFUSION TOTALE
FRANCE+ETRANGER AUDIPRESSE ONE 2014/2015 – WEB UNION ARDENNAIS MNR JUIN 2015 – MOBILE UNION ARDENNAIS PIM JUIN 2015 – XITI JUIN 2015 (PERIMETRE
MOBILE : APPLI IPHONE/ANDROID)
GROUPE CHAMPAGNE ARDENNES
1 169 000 LECTEURS / MOIS
543 000 LECTEURS / JOUR
117 129 EXEMPLAIRES / JOUR
350 000 VU / MOIS
2 554 000 PAGES VUES / MOIS
166 000 VU / MOIS
3 975 074 PAGES VUES / MOIS
08
02
51
10
9. LECTEURS / JOUR
EXEMPLAIRES / JOUR
SOURCES : OJD 2014, DIFFUSION TOTALE FRANCE + ÉTRANGER - AUDIPRESSE ONE 2014-2015
PRINT GROUPE CHAMPAGNE ARDENNES
543 000
117 129
F
50%
H
50%
19% 18%
30%
33%
15-34 ANS 35-49 ANS 50-64 ANS 65 ANS ET +
15% DE CSP +
49% D’ACTIFS
08
02
51
10
10. VU / MOIS
PAGES VUES / MOIS
SOURCES : TITRE PRINCIPALE – L’UNION L’ARDENNAIS- VISITEURS UNIQUES : TOTAL DÉDUPLIQUÉ DES VISITEURS UNIQUES SUR LES SITES MNR DISPO.= MNR JUIN 2015
PAGES VUES = TOTAL PAGES VUES MNR OU XITI QUAND LE SITE NON ÉLIGIBLE SUR MNR = MNR JUIN 2015
PROFIL : MNR JUIN 2015 PRINCIPAL SITE WEB
WEB GROUPE CHAMPAGNE ARDENNES
350 000
2,6 M
66%
27%
71%
37%
25-49 ANS 50 ANS ET + ACTIFS CSP +
F
56%
H
44%
08
02
51
10