The document presents a comprehensive overview of the global newspaper industry, highlighting trends, revenue shifts, and the impact of digital transformation on traditional models. It discusses the need for news publishers to adapt through innovation, leveraging digital platforms, and exploring new revenue streams to maintain relevance and profitability. Additionally, it emphasizes the importance of press freedom and collaboration within the news media ecosystem.

1. ©
2014
WAN-­‐IFRA
World
Press
Trends
2014
The
defini5ve
guide
to
the
global
newspaper
industry
in
numbers,
trends
and
changes
Vincent
Peyrègne
@vincentpeyregne

2. We represent news media industry in !
120 countries!
Based
in
Paris,
and
Frankfurt,
with
subsidiaries
in
Singapore,
India,
USA!
©
2014
WAN-­‐IFRA
We
represent
more
than
18,000
publica5ons
15,000
online
sites
3,000
companies
80 associations!

3. 3 4
©
2014
WAN-­‐IFRA
The
exponen5al
growth
and
adop5on
of
consumer
technologies
drives
new
news
media
consump5on
paSerns
on
digital
and
mobile,
and
disrupt
tradi5onal
adver5sing
revenue
models,
and
forces
publishers
to
react
and
adjust
their
business
fast.
WAN-­‐IFRA
works
around
the
world
with
publishers,
editors,
chief
technology
officers,
business
execuFves,
newspaper
associaFons,
suppliers,
service
providers
and
research
centres
to
defend
and
promote
press
freedom,
and
helps
independent
news
publishing
companies
to
succeed
in
their
transformaFon
process,
increase
their
business,
and
perform
their
crucial
role
in
open
socieFes.
WE
DO
THIS
BY
DELIVERING
4
MAIN
OFFERINGS
Support
to
innovaFon
and
business
development
Cri5clal
business
news
and
strategic
market
insights
Advocacy
for
press
freedom
and
news
literacy
Interna5onal
networking
and
knowledge
sharing

4. ©
2014
WAN-­‐IFRA
« ...The
uncertain is the
unknown, and
the unknown is
the future, and
you cannot
predict the
future.
But the
unfamiliar?
You can learn
to operate
with that. »
@jxpaton

5. ©
2014
WAN-­‐IFRA
WPT
Data
is
Available
through
www.wptdatabase.org
WPT
Custom
Reports
WPT
Annual
Report
!
Markets
&
Revenues
CirculaFon
&
Reach
Media
ConsumpFon
AdverFsing

6. ©
2014
WAN-­‐IFRA
Our Data Partners!
Ipsos
RAM
PWC
80
Local
AssociaFons
ComScore
ZenithOpFmedia

7. ©
2014
WAN-­‐IFRA
Global
Newspaper
Revenues

8. ©
2014
WAN-­‐IFRA
The
Newspaper
Industry
Value
102bn
Global
consumer
and
educaFonal
book
publishing
revenues
87bn
Global
filmed
entertainment
revenues
50bn
Global
music
revenues
163bn
Global
newspaper
revenues

9. ©
2014
WAN-­‐IFRA
Global
Newspaper
Revenue
GeneraFon
2013
$78
bn
CIRCULATION
REVENUE
$85
bn
ADVERTISING
REVENUE

10. ©
2014
WAN-­‐IFRA
Global
Newspaper
Industry
Revenue
2013
development
2009
to
2013
(US$bn)
Source:
Zenith
Op0media
and
PWC
Global
Entertainment
&
Media
Outlook

11. Print still
accounts for
©
2014
WAN-­‐IFRA
Global
Newspaper
Revenue
GeneraFon
2009
–
2013
and
2013-­‐2017
(est.)
200000
180000
160000
140000
120000
100000
80000
60000
40000
20000
0
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
DIGITAL
ADVERTISING
PRINT
ADVERTISING
DIGITAL
CIRCULATION
PRINT
CIRCULATION
93% of
newspaper
revenues!

12. ©
2014
WAN-­‐IFRA
Digital
vs
Print
ad
revenue
poten5al

13. Regional
Newspaper
Industry
Revenues
2013
(in
%)
©
2014
WAN-­‐IFRA

14. CirculaFon
and
AdverFsing
Revenues
in
Major
Na5onal
Markets
(est.
2013)
Source:
NAA,
NSK,
PwC,
BDZV,
World
Press
Trends
©
2014
WAN-­‐IFRA

15. ©
2014
WAN-­‐IFRA
Ads,
81%
Circ..
16%
Other,
3%
2007
Newspaper
Ads
46%
Digital
Ads
9%
CirculaFon
29%
Niche/
Non-­‐Daily
8%
New/
Other
$
8%
2013
Source
:
NAA
Changing
Revenue
Stream
US
market
2007-­‐2013

16. ©
2014
WAN-­‐IFRA
A
pa`ern
of
DisrupFon
New
revenue
streams
ALTERNATIVE
DISRUPTIVE
DIGITAL
REVENUES
Source:
NAA,
Deseret
Media

17. Mobile
interference
Mobile
interference
©
2014
WAN-­‐IFRA

18. Source:
eMarketer
©
2014
WAN-­‐IFRA
US Net Mobile Ad Revenues by Company 2011-14
$7bn
$6bn
$5bn
$4bn
$3bn
$2bn
$1bn
$0bn
2011 2012 2013 2014
Google
Pandora
Twitter
Milennial Media
Apple (iAd)
Facebook
Other
Adjust
your
business
fast
Mobile
Interference

19. ©
2014
WAN-­‐IFRA
Global
Newspaper
CirculaFon
and
Reach

20. ©
2014
WAN-­‐IFRA
2.5bn!
49% of all adults!
read print
newspapers!
0.8bn!
46% of all internet
users read
newspapers !
in digital formats!
GLOBAL !
READERSHIP!
Global
Reach
2013

21. ©
2014
WAN-­‐IFRA
Global
Daily
Print
Newspaper
CirculaFon
2009
–
2013
548! 537! 527! 522! 534!
Global
daily
paid
and
free
newspaper
unit
circulaFon
in
million!
600!
500!
400!
300!
200!
100!
0!
2009! 2010! 2011! 2012! 2013!

22. ©
2014
WAN-­‐IFRA
Daily
Newspaper
CirculaFon
by
Region
2009
–
2013
Asia and
Latin America
continue to
enjoy growth
in print
circulation!

23. ©
2014
WAN-­‐IFRA
Global
Digital
Newspaper
CirculaFon
2009
–
2013
Audiences
increasingly
ready to pay
for content!
+60%
Global
daily
digital
newspaper
paid
circulaFon
in
millions!
80!
178!
543!
1093!
1753!
2009! 2010! 2011! 2012! 2013!

24. Source: ComScore!
©
2014
WAN-­‐IFRA
Global
Digital
News
Audiences
2013-­‐2014
(est)
660!
812!
2013
2014
Global digital
news
audiences
grow by 23%!

25. ©
2014
WAN-­‐IFRA
Global
Newspaper
Media
ConsumpFon

26. ©
2014
WAN-­‐IFRA
Mobile
Usage
ConFnues
to
Rise
Rapidly...
Mobile
usage
as
%
of
Web
Usage,
by
Region,
May
2014
Source:
KPCB,
StatCounter,
5/14.
Mobile
represents
25%
of
total
web
Usage
vs.
14%
in
2013
%
of
Page
Views
coming
from
mobile
devices

27. Source:
KPCB/
Source:
Adver5sing
spend
based
on
IAB
data
for
full
year
2013.
Print
includes
newspaper
and
magazine.
$30B+
opportunity
calculated
assuming
Internet
and
Mobile
ad
spend
share
equal
their
respec5ve
5me
spent
share.
Time
spent
share
data
based
on
eMarketer
7/13
(adjusted
to
exclude
outdoors
/
classified
media
spend).
Arrows
denote
Y/Y
shim
in
percent
share
©
2014
WAN-­‐IFRA
Time
Spent
in
Media
vs.
of
AdverFsing
Spending
USA
2013
.
Time
spent
Ad
spent
Revenue
changes
increasingly
mirror
the
shics
in
consumer
5me

28. Smartphone
Tablet
©
2014
WAN-­‐IFRA
Mobile
Drives
News
ConsumpFon
Devices
Used
to
Access
News
in
Past
Week
29%
22%
35%
25%
24%
43%
28%
23%
19%
16%
10%
13%
14%
11%
25%
16%
14%
6%
U.K.
Germany
Spain
Italy
France
Denmark
U.S.
Brazil
Japan
Source:
Reuters
Ins5tute
Digital
News
Report
2013

29. ©
2014
WAN-­‐IFRA
Monthly Exabytes
Mobile Video
…video
drives
mobile
data
traCffionc
s
umer trends
2010–2018

30. ©
2014
WAN-­‐IFRA
Apps
are
driving
mobile
usage
2013-­‐2014
(US
market)
Source
:
comScore
Media
Metrix
June
2013-­‐June
2014

31. Source:
Comscore
©
2014
WAN-­‐IFRA
50
45
40
35
30
25
20
15
10
5
0
Monthly
Unique
Visitors
Average
Daily
Visitors
Total
Visits
Total
Pages
Viewed
Total
Minutes
42,48
12,77
5,68
0,79
1,10
46,45
11,77
5,82
0,79
1,03
2013
2014
Global
Digital
News
Audiences
2013-­‐2014
(est)
biggest
challenge
for
publishers
con5nues
to
be
how
to
increase
the
engagement

32. ©
2014
WAN-­‐IFRA
Global
Newspaper
AdverFsing
trends

33. 96,484!94,564!89,866!84,694!
©
2014
WAN-­‐IFRA
Newspaper
Print
AdverFsing
Revenues
2009
–
2013
100bn!
90bn!
80bn!
70bn!
97,439!
2009
2010
2011
2012
2013
US$
million
at
current
prices!
13%
decrease
over 5
years!

34. 6,406m!7,017m!7,637m!8,452m!
©
2014
WAN-­‐IFRA
Newspaper
Digital
AdverFsing
Revenues
2009
–
2013
Source:
PwC
Global
Entertainment
&
Media
Outlook
9bn!
8bn!
7bn!
6bn!
5,722m!
2009
2010
2011
2012
2013
US$
million
at
current
prices!
47%
increase
over 5
years!

35. ©
2014
WAN-­‐IFRA
Newspaper
AdverFsing
by
Region
2009
–
2013
Latin America
continues
healthy growth
of advertising in
the World Cup
year !

36. AD
REVENUE
>77%
OF
ALL
SEARCH
©
2014
WAN-­‐IFRA
Global
Internet
AdverFsing
2009
–
2013
GOOGLE
Source:
PwC
Global
Entertainment
&
Media
Outlook
$
AND
38%
OF
GLOBAL
INTERNET
AD
$
80000
70000
60000
50000
40000
30000
20000
10000
0
internet
classified
display
internet
internet
video
internet
search
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017

37. ©
2014
WAN-­‐IFRA
Global
AdverFsing
Share
Share
of
adspend
by
medium
(%)
2013
Source:
ZenithOpFmedia

38. ©
2014
WAN-­‐IFRA
Global
AdverFsing
forecast
2008
–
2017
(est.)
Source:
ZenithOpFmedia
and
PwC
Global
Entertainment
&
Media
Outlook
250000
200000
150000
100000
50000
0
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
CONSUMER
MAGAZINE
CINEMA
INTERNET
:
WIRED
AND
MOBILE
NEWSPAPER
PUBLISHING
OUT-­‐OF-­‐HOME
RADIO
TELEVISION

39. ©
2014
WAN-­‐IFRA
AdverFsing
Trends
2008
-­‐
2013
Mobile and
video are the
main drivers
of the global
ad spend
growth!

40. ©
2014
WAN-­‐IFRA
PRINT
REACH
AND
REVENUES
534
million
copies
(up
2%
vs.
2012)
2.5
billion
readers
in
print
(stable
vs.
2012)
Print
adverFsing
13%
decrease
over
5
years
and
6%
decrease
over
the
last
year.
GLOBAL
REVENUE
$163
billion
global
revenue
(stable
vs.
2012)
DIGITAL
REACH
800,000
on
digital
(Up
23%
compared
to
2012
)
Combined
print-­‐
online
audience
is
huge
DIGITAL
BUSINESS
MODEL
$1,7
billion
circulaFon
revenue
(up
60%
vs.
2012)
$8,5
billion
adverFsing
revenue
(up
11%
vs.
2012)

41. The
Future
What
Do
We
See?
©
2014
WAN-­‐IFRA

42. ©
2014
WAN-­‐IFRA
not
print
or
digital
first,
TRADITIONAL
PRINT
§ Realign
the
Ad
vs.
Consumer
ra5o
§ Niche
publica5ons
§ Rely
on
your
margin
to
build
the
future
business
model
DIGITAL
§ Paid
content
as
well
as
adver5sing
§ Mobile,
social,
online
video,
search
§ The
industry’s
center
of
gravity
slowly
shims
from
subscriber
growth
towards
mone5za5on.
§ Sales
are
increasingly
moving
from
page-­‐views
to
chunks
of
5me
AUDIENCE
first
to
build
mul5
plarorm
revenue
stream
NON-­‐TRADITIONAL
REVENUE
§ Personal
Informa5on
Management
Services
§ Digital
agency/marke5ng
services
§ Event
marke5ng
§ E-­‐Commerce/transac5ons
§ Direct
Marke5ng
THE
BIG
ARE
GETTING
BIGGER
§ The
world’s
largest
media
owners
are
gesng
a
bigger
share
of
global
revenue.
§ The
top
30
companies
increased
their
revenues
by
8,2%,
well
ahead
of
the
3,7%
growth
in
global
ad
expenditure
in
2013
(Zenith
Op5media

43. ConvenFonal
«rules»
of
business
do
not
apply
anymore
in
strategy,
marke5ng
and
innova5on
©
2014
WAN-­‐IFRA
Five
likely
founda5ons
for
failure
Focus
on
only
one
strategic
«
discipline
»
is
not
anymore
the
graal
1 ….
Instead,
rely
on
all
three
“generic”
disciplines
at
once
:
low
cost,
product
innova5on,
customer
in5macy
2 Transfer
of
commercial
model
from
print
/
web
to
mobile
….
tradi5onal
adver5sing
models
will
not
fund
the
long
term
growth
of
news.
Audience
of
newspapers
is
huge
and
an
asset
to
harness.
….
Successful
media
companies
put
audience
5 OrganisaFon
is
first,
audience
is
second
first,
and
place
organisa5on
second
3 Copying
print
form
(both
on
content
and
adver5sing)
….
Video
drives
mobile
growth
and
engagement
of
young
genera5ons,
na5ve
ad
is
the
new
nom,
etc.
….
Vote
for
a
dual
transforma5on
process
:
protect
4 Neglect
your
print
business
the
margin
of
print
and
develop
paid
online
content
+
diversify
to
non-­‐news-­‐related
digital
business-­‐fields

44. ©
2014
WAN-­‐IFRA
Address
the
revenue
shic
Realign
the
Ad
vs.
Consumer
ra5o
Five
likely
founda5ons
for
success
1 …..personal
3 ….enabling
Defend
your
rights
in
the
digital
5 ….Independent
age.
CollecFvely
news
publishers
can
only
grow
within
a
fair
regula5on
framework.
Think
what
net
neutrality,
copyright,
right
to
be
forgoSen
mean
to
your
mission.
CMOs
and
CIOs
to
start
forging
2 strategic
partnerships
….
to
turn
new
technologies
into
profits
and
growth,
marke5ng
and
IT
will
need
to
change
how
they
work—
and
how
they
work
together.
Build
on
your
huge
audience
to
embrace
disrupFve
revenues
Informa5on
Management
Services
could
be
worth
£16.5
billion
for
UK
only.
Build
on
Engagement
and
use
real
user
insights
to
drive
interac5on
on
every
possible
level,
sharing
mechanisms,
maximizing
on
context.
Data
is
increasingly
driving
newsrooms.
Business
will
follow
4 Learn
from
innovaFon
and
start-­‐ups
….
Seek
innova5on
through
rapid-­‐fire,
low-­‐cost
experimenta5on
on
popular
plarorms
with
industry
wide
collabora5ve
projects.

45. The
Future
@
WAN-­‐IFRA
©
2014
WAN-­‐IFRA

46. ©
2014
WAN-­‐IFRA
NEWS
INSIGHTS
With
our
publica5ons,
reports,
we
deliver
cri5cal
business
news
on
new
consump5on
paSers,
how
business
models
evolve,
benchmark
best
cases,
iden5fy
new
trends,
and
understand
how
to
operate
with
the
unfamiliar..
WNPF and blogs,
Business
and
technology
trends,
Shaping
the
Future
of
Newspaper,
ExecuFve
programs,
World
Press
Trends
NETWORKING
KNOWLEDGE
SHARING
«
No
man
is
an
island.
No
one
stands
alone
».
We
encourage
community
engagement
by
providing
the
right
plarorms
at
the
right
place
for
the
right
people
at
the
right
scale
:
global,
regional,
local.
World
Publishing
Expo,
World
Newspaper
Congress,
World
Editors
Forum,
World
Printers
Forum,
DMx
Conferences,
Regional
commi`ees,
NaFonals
Club,
SMBs
Club,
Media
InnovaFon
Map
INNOVATION
BUSINESS
DEVELOPMENT
Our
advisory
service
provides
strategic
and
opera5onal
support
to
help
news
businesses
transform
their
model.
The
media
Innova5on
Hub
helps
developing/
acquiring
tools
and
find
news
publishers
with
similar
goals
and
needs
to
collaborate
on
poten5al
innova5on
projects
ConsulFng
and
advisory
services,
Media
InnovaFon
Hub,
Global
Alliance
for
Research
and
InnovaFon,
Standards
semng
ADVOCACY
COLLECTIVE
SUPPORT
Everything
we
do
is
because
we
believe
that
freedom
of
expression
is
a
fundamental
right,
a
touchstone
of
all
our
freedoms,
and
press
freedom
enhanced
by
solid
independent
news
publishing
companies
as
one
of
its
fundamental
pillars.
Press
Freedom,
Protest
and
Fact
finding
mission,
Public
affairs
and
Media
Policiy,
3
may
,
News
Literacy
and
Youth
engagement,
Media
Development.

47. ©
2014
WAN-­‐IFRA
Focus
areas
2014-­‐2015
InnnovaFon
MEDIA
INNOVATION
MAP
GLOBAL
ALLIANCE
FOR
R&D
Advocacy
and
knowledge
sharing
WORLD
MEDIA
POLICY
FORUM

48. The
Media
InnovaFon
Hub
is
a
change
accelerator,
an
internaFonal
alliance
of
innovaFon
pracFFoners,
research
and
innovaFon
centres,
and
emerging
technology
providers
powered
by
Wan-­‐Ifra.
©
2014
WAN-­‐IFRA
INNOVATION
Media
InnovaFon
Map
Our
central
point
Connect
partners
of
the
digital
innova5on
ecosystem.
Encourage
experience
sharing,
provide
team
up
opportuni5es
with
a
central
business
plarorm
for
publishers,
suppliers,
start
ups,
innovators,
developers,
tech
centres

49. ©
2014
WAN-­‐IFRA
Media
InnovaFon
MAP
THE
CORE
OF
THE
PLATFORM
PROFILE
ID
SKILLS
CATEGORY
FUTURE
PROJECTS
PRODUCTS
SERVICES
HOOK
UP

50. The
Global
Alliance
for
research
and
InnovaFon
is
One
of
the
three
central
projects
of
the
Media
Innova5on
Hub.
It
aims
to
facilitate
the
access
of
news
publishers
and
suppliers
with
growth
poten5al
to
pre
compe55ve
Research
and
Innova5on
programs,
including
the
EU
“Horizon
2020”
framework
program
and
other
na5onal
R&D
calls.
©
2014
WAN-­‐IFRA
INNOVATION
Global
Alliance
for
RESEARCH
AND
INNOVATION
Our
central
point
Encourage
R&D
collaboraFve
projects
between
publishers
/
suppliers
and
research
centres,
academic
tech
clusters
around
the
world

51. Global
Alliance
for
Research
and
InnovaFon
FOUNDING
PARTNERS
©
2014
WAN-­‐IFRA

52. How do publishers around the
world engage with the growing
number of corporate, media
policy and pressing global
regulatory issues. Do they share
a common understanding on
digital governance and strategic
topics like copyright and related
rights, net neutraity, privacy and
data protection, fair competition
in the digital market,
environment…?
©
2014
WAN-­‐IFRA
ADVOCACY
KNOWLEDGE
SHARING
World
Media
Policy
Forum
Our
central
point
Provide
a
plarorm,
where
business
professionals,
engaged
with
internet
policy
and
digital
governance,
representa5ves
from
crea5ve
and
content
industries
opera5ng
in
digital
media,
can
share
a
common
understanding
on
cri5cal
global
media
policy
issues.
This
means
ensuring
that
these
groups
are
well
resourced,
well
connected.
We
aim
to
introduce
crea5ve
thinking
and
ideas
with
our
Forums
and
knowledge
sharing
plarorms

53. ©
2014
WAN-­‐IFRA

54. NEW DIRECTIONS
LIVING VALUES
www.wan-ifra.org ©
2014
WAN-­‐IFRA
WORLD PRESS TRENDS
APPENDIX (INTERNET & SMARTPHONE)
WAN-­‐IFRA
is
the
trusted
and
reliable
global
partner
for
the
news
media
industry
at
the
forefront
of
press
freedom,
quality
journalism,
global
industry
issues,
and
innova5ve
and
sustainable
business
and
technology
models.
WAN-­‐IFRA
defends
and
promotes
press
freedom,
and
helps
independent
news
publishing
companies
to
succeed
in
their
transforma5on
process,
increase
their
business,
and
perform
their
crucial
role
in
open
socie5es.

55. Source:
United
Na5ons
/
Interna5onal
Telecommunica5ons
Union,
US
Census
Bureau.
China
Internet
user
data
from
CNNIC
(12/2013).
Iran
Internet
user
data
from
KPCB
es5mates
per
data
from
Islamic
Republic
News
Agency,
ci5ng
data
released
by
the
Na5onal
Internet
Development
Center.
©
2014
WAN-­‐IFRA
Established
‘Big’
Internet
Markets
China
/
USA
/
Japan
/
Brazil
/
Russia
+7%
Growth
in
2013
vs.
8%
Y/Y
=
Slowing

56. ©
2014
WAN-­‐IFRA
‘Big’
Internet
Markets
India
/
Indonesia
/
Nigeria
/
Mexico
/
Philippines
+20%
Growth
in
2013
=
Strong,
Material
Penetra5on
Upside
Source:
United
Na5ons
/
Interna5onal
Telecommunica5ons
Union,
US
Census
Bureau.
Indonesia
Internet
user
data
from
APJII
(1/2014)..

57. Source:
Informa.
Note:
Japan
data
per
Gartner,
Morgan
Stanley
Research,
and
KPCB
es5mates.
©
2014
WAN-­‐IFRA
Established
‘Big’
Smartphone
Markets
USA
/
Japan
/
UK
/
Germany
/
Korea
+17%
Growth
in
2013
=
Slowing,
Well
Past
50%
Penetra5on

58. Developing
‘Big’
Smartphone
Markets
China
/
India
/
Brazil
/
Indonesia
/
Russia
+32%
Growth
in
2013
=
Strong,
Material
Penetra5on
Upside
Remains
Source:
Informa.
©
2014
WAN-­‐IFRA

59. THANK
YOU
FOR
YOUR
ATTENTION
©
2014
WAN-­‐IFRA
Vincent
Peyrègne
CEO
Wan-­‐Ifra
vincent.peyregne@wan-­‐ifra.org
@vincentpeyregne