1) Delfi is Latvia's largest online publisher, receiving over 900,000 readers per month across desktop, mobile, and tablet platforms.
2) While Delfi's mobile and tablet audience and pageviews are growing significantly each year, ad revenue is not keeping pace and remains disproportionately from desktop users.
3) Native mobile apps may be a better solution than responsive design websites for delivering ads and providing a better user experience on mobile, though Delfi currently uses both approaches.
The 3 musketeers in the era of convergenceThinkDigital
This keynote was delivered by Adda Kirkili, Thinkdigital's Regional Head of Business Development, at IAB Serbia's Forum and focuses, among others, on the emergence of Media Convergence, the challenges and opportunities that come with it for advertisers, whereas it offers 7+1 tips for the era of multichannel advertising.
According to Forrester 97% of marketing executives need and want to adopt new technologies and tools to engage better with customers.
While most marketeers have finally mastered web marketing techniques, slowly they find mobile and social media are the new game-changers.
So if you among the 3%, consider yourself lucky and this presentation won't add much to your knowledge.
We are Appsolute Value. We fuel mobility in business. We rethinks apps. This is our pick of 10 best practices for mobile marketing.
We have shared these 10 practices already at EmerceDay and the Digital Network Conference in Toronto in the final months of this year. Great Feedback and endorsements!
In our relentless pursuit of building great mobile experiences to increase customer engagement, we want to share this with as much marketeers and brand managers as possible.
This presentation holds 7 animated video's to make one better understand how to create mobile engagement using mobile apps and mobile (sensor) technologies. We like to call this 'Smart Marketing'.
If you want an animated version of this presentation, you can send us an email at info@appsolutevalue.mobi.
Remember these are not innovative concepts but practices used mainly by big brands leading the Digital Era.
Enjoy and we wish you all the best in defining your mobile (app) marketing efforts for 2014.
For more mobile marketing content, read my blogs:
http://mobilefirstblog.wordpress.com/
Two-Way App Messaging - How Brands can Increase RetentionDonky Carrots
Mobile and mobile apps are vital technology for brands in 2014, but what challenges are there in marketing to and retaining app users and what technologies are available to help other than push notifications?
The 3 musketeers in the era of convergenceThinkDigital
This keynote was delivered by Adda Kirkili, Thinkdigital's Regional Head of Business Development, at IAB Serbia's Forum and focuses, among others, on the emergence of Media Convergence, the challenges and opportunities that come with it for advertisers, whereas it offers 7+1 tips for the era of multichannel advertising.
According to Forrester 97% of marketing executives need and want to adopt new technologies and tools to engage better with customers.
While most marketeers have finally mastered web marketing techniques, slowly they find mobile and social media are the new game-changers.
So if you among the 3%, consider yourself lucky and this presentation won't add much to your knowledge.
We are Appsolute Value. We fuel mobility in business. We rethinks apps. This is our pick of 10 best practices for mobile marketing.
We have shared these 10 practices already at EmerceDay and the Digital Network Conference in Toronto in the final months of this year. Great Feedback and endorsements!
In our relentless pursuit of building great mobile experiences to increase customer engagement, we want to share this with as much marketeers and brand managers as possible.
This presentation holds 7 animated video's to make one better understand how to create mobile engagement using mobile apps and mobile (sensor) technologies. We like to call this 'Smart Marketing'.
If you want an animated version of this presentation, you can send us an email at info@appsolutevalue.mobi.
Remember these are not innovative concepts but practices used mainly by big brands leading the Digital Era.
Enjoy and we wish you all the best in defining your mobile (app) marketing efforts for 2014.
For more mobile marketing content, read my blogs:
http://mobilefirstblog.wordpress.com/
Two-Way App Messaging - How Brands can Increase RetentionDonky Carrots
Mobile and mobile apps are vital technology for brands in 2014, but what challenges are there in marketing to and retaining app users and what technologies are available to help other than push notifications?
Custom soft media and entertainment appCustom Soft
We at CustomSoft understand that mobility is necessary in all fields and media & entertainment is not an exception for the same. Mobile apps help in sharing media and entertainment files.
Case Study: Using Digital to Create Luxury Retail ExperiencesDigiday
David Womack, executive creative director for mobile and social platforms at R/GA, has been working with luxury jeweler Tiffany & Co. for years to develop their presence on the web, in social, and through apps. Now he's working with the brand to translate that momentum into digital experiences that are redefining the luxury experience in retail.
Our 45 Day Launch Plan of a New Domain in a Foreign LandGrowthHackTalks
Graham Kinsella, General Manager at Lovin Dublin presented "Our 45 Day Launch Plan of a New Domain in a Foreign Land" at Growth Hack Talks.
For more info see:
http://growthhacktalks.com/
http://bit.ly/1KIPaTX
MOBIKNOWE is an all-in-one online CMS that allows any small business to simultaneously create, edit, and manage mobile websites without any programming knowledge needed.
Sadarah 5th-030.. 5 أسئلة لتحديد العملاء.. عرضAbdullah Ali
نقابل الناس في كل لحظة من حياتنا، في كل مكان، وفي مختلف الظروف، في الحياة الشخصية نقابل من يمكن أن ننقلهم إلى خانات الحياة المهنية، ولكنهم لا يتساوون في الأولوية.
خمسة أسئلة تساعدك على ترتيب أولوية العملاء.. من هنا:
Adflex is a leading Performance Mobile platform in Vietnam. We have an App store, an Affiliate Network and an Ad Network which are optimized for CPI/CPA.
Mobile Monday Switzerland #40 - Mindshare presentation on Mobile Advertising ...MobileMonday Switzerland
“Mobile Advertising Insights”
Presentation given by Christian Vuithier, Director Digital at Mindshare AG.
Mobile Monday Switzerland Event #40 on Mobile Context-Driven Marketing, 27th Apr 2015, Zürich.
This deck is from a webinar that we presented on August 21, 2013 titled The 5 Mobile Advertising Mistakes to Avoid. We discussed some of the leading mobile advertising pitfalls preventing user acquisition growth and higher LTV.
Today, Marketing Leaders (CMO's, Marketing Managers, ...) have the same goals but they also have to cope with more and more challenges in a brand new digital World. Discover how The NRB Group can help you with your digital transformation.
Custom soft media and entertainment appCustom Soft
We at CustomSoft understand that mobility is necessary in all fields and media & entertainment is not an exception for the same. Mobile apps help in sharing media and entertainment files.
Case Study: Using Digital to Create Luxury Retail ExperiencesDigiday
David Womack, executive creative director for mobile and social platforms at R/GA, has been working with luxury jeweler Tiffany & Co. for years to develop their presence on the web, in social, and through apps. Now he's working with the brand to translate that momentum into digital experiences that are redefining the luxury experience in retail.
Our 45 Day Launch Plan of a New Domain in a Foreign LandGrowthHackTalks
Graham Kinsella, General Manager at Lovin Dublin presented "Our 45 Day Launch Plan of a New Domain in a Foreign Land" at Growth Hack Talks.
For more info see:
http://growthhacktalks.com/
http://bit.ly/1KIPaTX
MOBIKNOWE is an all-in-one online CMS that allows any small business to simultaneously create, edit, and manage mobile websites without any programming knowledge needed.
Sadarah 5th-030.. 5 أسئلة لتحديد العملاء.. عرضAbdullah Ali
نقابل الناس في كل لحظة من حياتنا، في كل مكان، وفي مختلف الظروف، في الحياة الشخصية نقابل من يمكن أن ننقلهم إلى خانات الحياة المهنية، ولكنهم لا يتساوون في الأولوية.
خمسة أسئلة تساعدك على ترتيب أولوية العملاء.. من هنا:
Adflex is a leading Performance Mobile platform in Vietnam. We have an App store, an Affiliate Network and an Ad Network which are optimized for CPI/CPA.
Mobile Monday Switzerland #40 - Mindshare presentation on Mobile Advertising ...MobileMonday Switzerland
“Mobile Advertising Insights”
Presentation given by Christian Vuithier, Director Digital at Mindshare AG.
Mobile Monday Switzerland Event #40 on Mobile Context-Driven Marketing, 27th Apr 2015, Zürich.
This deck is from a webinar that we presented on August 21, 2013 titled The 5 Mobile Advertising Mistakes to Avoid. We discussed some of the leading mobile advertising pitfalls preventing user acquisition growth and higher LTV.
Today, Marketing Leaders (CMO's, Marketing Managers, ...) have the same goals but they also have to cope with more and more challenges in a brand new digital World. Discover how The NRB Group can help you with your digital transformation.
Mobile Spree Berlin 2018: Jerome Perani, VP of Growth & Partnerships, L'Express
A keynote focusing on how to improve engagement by 45% through the use of push notifications, technical excellence, and reasonable ad experience.
Complete IT solutions provider- Codiant SoftwareCodiant
Codiant software technologies is your end-to-end IT solution provider company that covers complete stage of IT development. Whether it is Mobile App development, Web Development, UI/UX Development or Website Maintenance, Codiant outshines across all the software development stages. Know us closely through this insightful presentation.
Nitrodroid is an App Developer Conference held in goa on Oct 26th this year. At the second season of Goa’s largest app conference, Amarnath (Product Manager at AdIQuity) exposed the benefits of Mobile Advertisement and he also helped app developers with their app monetization queries.
Maximizing mobile's impact in the marketing mix. ana webinar.24.10.2014Irene Ventayol
Measuring the impact of mobile in the marketing mix is an issue most marketers have struggled with.
The results from the Mobile Marketing Association's SMoX research study reveal how marketers can measure the impact of their mobile spend.
Initial results from the first study conducted with AT&T deliver real, actionable and practical insights for marketers on how to integrate mobile and make their other media work harder.
Similar to To be or not to be responsive? (by Konstantins Kuzikovs) (20)
Maximizing mobile's impact in the marketing mix. ana webinar.24.10.2014
To be or not to be responsive? (by Konstantins Kuzikovs)
1. To be or not to be
responsive?
by Konstantins Kuzikovs
specially for TechHub Riga
konstantins.kuzikovs@delfi.lv
2. Who we are?
Almost 900 000 readers per month
Biggest online publisher in Latvia
120 -140 000 000 page views per month
About 1700 advertisers and 2,9 mill ads revenue
15 years on market
Part of Express Grupp
#1 news media on all devices & #1 site among mobile users
3. Who we are?
#1 News portal
12 Theme portals
(magazines)
Video news portal
Forum
Startups (e-commerce)
5. What about audience?
170
353
535
718
900
06.2014 07.2014 08.2014 09.2014 10.2014 11.2014 12.2014 01.2015 02.2015 03.2015 04.2015 05.2015 06.2015
175 185 186 183 191 190 188
209 199
222 226
250 264
283
335 348 346
314
293
271
324 314
363 372
423 424
687
745
710
732 728 740 725
862
824
845 834
890
874
PC Phone Tablet
Tablets +50%
Mobile +49%
PC +27%
Delfi.lv audience on different platforms by Gemius ('000)
6. What about pageviews?
0
50
100
150
200
07.2014 08.2014 09.2014 10.2014 11.2014 12.2014 01.2015 02.2015 03.2015 04.2015 05.2015
12 11 9 9 9 10 11 10 11 9 10
31 32
27
34 35
39
51
47 50
45
53
184
171
142 141
132
138
166
145
149
123
137
PC
Phone
Tablet
Delfi.lv page views on different platforms by Gemius (‘ 000 000)
Tablets -16%
Mobile +70%
PC -25%
7. What about apps?
Jun '14 Jul '14 Aug '14 Sep'14 Oct'14 Nov'14 Dec'14 Jan '15 Feb '15 Mar '15 Apr '15 May'15 Jun'15
2 2 2
25
27
29
31 32
34 35
37 38 39 40 41 42
Android
IOS
Number of active devices (google play, itunes, 000)
Mobile +68%
8. 0
225
450
675
900
Desktop users Mobile users Tablet users
35
382
32
264
424
874
delfi.lv
m.delfi
What people read on mobile?
Delfi.lv and m.delfi.lv audience on different platforms by Gemius ('000)
25. #5 App is faster and offer better
user experience then browser.
26. #5 App is faster and offer better
user experience then browser.
Using of phone equipment
Smaller data volume
Left-right navigation
Micro payments
27. 5 reasons why not to be a fan of
responsive design
#1 People continue to use desktop version on their phones
and tablets.
#2 Ads money is not following mobile audience!
#3 You will not be possible to show ads on your site to mobile
users.
#4 Responsive design App can help You to control
connection with audience.
#5 App is faster then browser (responsive design)
29. Why Delfi still has 2 products with
responsive design?
if you want to
get more traffic
if you want to
convert visitors to
loyal customers
step 1step 2