Fashion for Change India is an online luxury boutique that sells pre-owned or unsold luxury fashion items from celebrities, brands, and designers. It aims to raise funds for charity by auctioning and selling these items to customers and donating most of the proceeds to social causes in a financially transparent manner. It connects celebrities, luxury brands, customers, and NGOs to promote charity through the reuse of luxury fashion items.

1. www.fashionforchange.in
Online Luxury boutique dedicated raise fund for charity

2. We are an ecosystem of celebrities,
luxury fashion brands, designers,
customers and NGO’s, whose pre-
used or unsold luxury stock is sold /
auctioned to customers you aspires
them; and using the proceeds of sale
for meaningful social cause of choice
with complete financial transparency.
Who we are

4. Drivers of Change
ROHIT KHURANAISLA D'AUBIGNY SANJAY GUPTA PARAG SAIKIA
PARIS LAMBORGHINI
FOUNDER - FFC UK CHIEF OFFICER – FINANCE AND LEGAL CO-FOUNDER- FFC INDIA
CORPORATE COMMUNICATION HEAD
FFC INDIA
CHIEF OFFICER– STRATEGY AND
BRAND ALLIANCES – FFC INDIA
IMRAN LIGHTWALA
CHIEF OFFICER - PR, FASHION, ENTERTAINMENT
AND MEDIA ALLIANCES – FFC INDIA
TEJPRAKASH
CREATIVE HEAD - INDIA
TERESA KHANNA
CHIEF OFFICER - BUSINESS STRAREGY

5. Fashion for change India is unique and offers a new way to both donate and buy luxury clothing / articles for
charity
The categories which we are planning to target initially are :
India is a country of religion/ politics/cricket and movies. Now let's keep religion and politics separate for a while.
We know Sports and Movies combined is a billion dollar industry, hence we have the confidence that these
industries will give us the perfect platform to facilitate FFC at the initial level.

6. The issues we are addressing with FFC are :
Charity platform / events having to use up to 80% of their
revue to cover their overheads costs.
Low cost fast fashion and its devasting impact both on the
environment & the community of which they are made.
We have tons of fashion waste every year.
We have vast amount of celebrity wardrobe – film cloths
being unworn and lying in production houses / unsold
luxury articles on retail store etc. . On average a woman
has 16 garments items that they haven’t worn for over a
year.
Problem addressing
Increase the amount of fund going to charity / cause
from 20% sale from charity platform to 60 – 70 % with
FFC.
By extending the use of garments and reducing each of
their carbon waste and water foot print.
Increasing range and accessibility by enabling users to
search luxury charity garments online & all in one
platform.
Enabling targeted donation to charity of choice.
Providing transparence of amount raised.
Helping addressing these issues:

7. Fashion for change India will secure and sustain its unique market position by establishing contracts with charity
partners who are doing real good ground work.
Providing specialize service for celebrities , so they can promote their wardrobe for their charity to raise maximum
funds.
Forming partnership with luxury retailers to assist them to achieve their CSR objectives by offering our recycling
service to their customer in exchange with discounts in their latest collection.
Hence we believe will be playing an important role of becoming one of biggest catalyst in bringing change and will
be doing a major disruption in fashion humanitarian space. Like – Ola / Uber did to the taxi industry and Oyo – did to
the hotel industry in India.
It’s a Tech based Platform / Its Scalable Platform and It connects to Humanitarian Space. Which globally every one
is supporting, from what ever they are doing.
Hence it’s a game-changing time and opportunity to disrupt this space which has been untouched for so many
years.
How
BELIVE

8. Latest internationallyLatest in India
Celebrities globally are moving towards Humanism……….and the common
man is crazy about what the celebrity possesses.

9. P&L – 5 year plan
Face Fact
We will get over 40,000 organic hits a day when a celebrity auction is launched and 100% sales conversion rate.
Description
Amt in Rs. Crore
Remarks
Year 1 Year 2 Year 3 Year 4 Year 5
Gross sales 10 50 150 300 500
Marketing & Customer Acquisition 2 6 12 20 32
Technology 1.2 3.6 7.2 12 19.2
Investment in Tech to ensure automatic onboarding for
Customers, Celebs & NGOs - Making the platform
Scalable
Infra/Resources 0.8 2.4 4.8 8 12.8
Total Expendiure 4 12 24 40 64
Expense to Income Ratio 40% 24% 16% 13% 13%
Fund for Social Cause / NGO 6 30 90 210 350
Number of Customers 30,000 1,00,000 2,00,000 3,00,000 4,00,000
Customer Attrition 15,000 50,000 1,00,000 1,50,000
50% customers will attrite every year from the previous
year base
Cost per Customer Acquisition 667 706 800 1,000 1,280 Cost of acquisition is only for balance customers
Ticket Size 3,333 5,000 7,500 10,000 12,500 Customer Stickiness will improve every year