Personal branding is the process of marketing individuals and their careers as brands. It involves managing one's online identity through participation in social media, online communities, and blogging. To develop an effective personal brand, one should identify their product or value proposition, target audience, and appropriate communication channels. It is important to craft a unified, consistent message tailored to the audience and maintain an identifiable look across platforms using consistent graphics, photos, and logos. Content should be professionally written and proofread for spelling and consistency.

1. PERSONAL BRANDING

2. Nothing New
• Think and Grow Rich, Napoleon Hill-1937
• The Battle for Your Mind, by Al Ries and Jack Trout-
1981

3. What is it?
The process whereby
people and
their careers are
marked as brands.

4. Online identity management involves participation in
social media sites, online communities and
community websites, and is related to blogging, blog
social networks and blog search engines.

5. MARKETING CAMPAIGN
• Identify the Product
• Identify the Audience
• Identify the Medium

6. WHO ARE YOU?
and why do they care?

7. UNIFIED MESSAGE
• Tailored to Audience
• Consistant
• Up to date
• Not a Bio

8. IDENTIFIABLE LOOK
• Graphics stay the same
• Use a photo/logo
• Professional
• On Message

9. IMPORTANT
• Proof Reader
• Spelling
• Professionally written