This document discusses factors that impact cross-cultural communication, including language barriers, differing cultural styles, and the challenges of effective intercultural communication. It identifies several specific factors: racial identity, ethnic identity, gender roles, social class, individual identity, age identity, and roles identity. Understanding these factors that influence perspectives and interactions between cultures can help organizations create more productive multinational workforces by promoting cultural understanding, respect, tolerance and a comfortable environment for all employees.

1. Factors that Impact Cross-CulturalFactors that Impact Cross-Cultural
Communication in Workplace or BeyondCommunication in Workplace or Beyond
Presenters:
1.Ahsana Idris
2.Fatima Akram
3.Maryum Khan

2.  With globalization, esp. the increase of global trade, it is
unavoidable that different cultures meet, conflict and blend
together.
 People from different cultures find it difficult to
communicate not only due to language barriers, but also are
affected by culture styles.
 Effective communication with people of different cultures is
especially challenging.
 Cultures provide people with ways of thinking – ways of
seeing, hearing, and interpreting the world.

6. Racial identity is how people view and identify their own race as well as other races.
It matters because when people communicate they get to know how they’re viewed by
society.
Each person identifies their race differently.

7. Ethnic idEntity
 Ethic identity highlights the role ethnicity plays in how two Co _ workers from different
cultures interact with one another.
 in United States, white European American are less likely to take their ethnicity into account
when communicating, which only highlights the importance of addressing different ethnicities
in the work places.
 it is the way of educating all Co workers to the dynamics that may arise between individuals of
the same or the different ethic groups.

8. Ethnic identity
 Difference between race and ethnicity?
 Race Is primarily unitary.
 You can only have one race, while you can claim multiple ethnic
affiliation.
 ethnicity

9. Gender roles
 It have strong impact on intercultural communication.
 It means that communication between members of different cultures is
effected by how different societies view the role of men and women.
 A western reaction to rules that require women in Saudi Arabia to cover
themselves and only travel in public when accompanied bay a male family
member as repressive and degrading.

10. Gender roles
 This is looking at the world through the western lense.
 Saudi women generally view themselves as protected and honored.
 when we study gender identity in Saudi Arabia it is important that
we view the Saudi culture through a Saudi lense.

11.  The social identity factor refers to the level of society that person was born into
or references when determining who they want to be and how they will act
accordingly.
 Social class plays an important role in shaping our reactions to and
interinterpretation of culture.
 French sociologist plerre bourdieu (1987) studies the verious respons
 class distinction are real and can be linked to actual behavioural practices and
preferences.

12. Social class
French sociologist plerre bourdieu (1987) studies the verious responses to arts
sports and other cultural activities.
According to him working class prefer to watch soccer, and upper class like
tennis and middle class prefer photographic art and representational arts.

13. Individual Identity
 This factor also impacts the cross-cultural communication. It depends on how
a person communicate with others depending on their own unique personality
and how they perceive themselves. People belonging to same culture can
have different perceptions about people from different cultures.
Example:
Stereotyping others

14. Age identity
 This factor refers to how members of different age groups interact with one
another. It can be considered in terms of generation gap. Our attitude
towards different age groups affect the communication at workplace. This
can be individualistic.
Example:
Pakistani culture promotes more respect towards the elderly age group.

15. The Roles
Identity This refers to different roles a person plays in his/her life. It can be
employee or employer, father or child. The roles identity also affect the
communication at workplace as we perform according to our own roles.
Example:
In Pakistan, the relationship between the employer and employee is highly
formal. People interact according to their positions at workplace.

16. • Understanding thefactorsthat affect crosscultural
communication isabetter way to deal with thecultural
differencesamong people. It will help in determining the
typesof perspectivesin amultinational organization.
• Theorganizationsshould work to understand theseissues
and createafriendly comfortableenvironment for all the
employees. Thiswill help to createaproductiveworkforce.

17.  Peopleshould try to think out of theconservativeassumptionsabout
different people. Respect and tolerancetowardsother culturescan
confront many cultural differencesamong people.
 Thiswill behelpful not only for asingleorganization but also for the
wholecountry. Eliminating thecultural differencescan lead to a
better society.