Maun Sadhu Head & Assistant Professor Department of English C.U. Shah Institute of Computer Application C.U. Shah Institute of Science maunsadhu@gmail.com

1. BCA
Semester : 1
Communication Skill
Maun Sadhu
H e a d & A s s i s t a n t P r o f e s s o r
D e p a r t m e n t o f E n g l i s h
C . U . S h a h I n s t i t u t e o f C o m p u t e r A p p l i c a t i o n
C . U . S h a h I n s t i t u t e o f S c i e n c e
C o n t a c t : m a u n s a d h u @ g m a i l . c o m

2. Maun Sadhu 2
Objectives
of
Communication

3. FR
To inform
3
• The first and important objective of any communication is to inform. In today’s world,
information is power. Communication bridges power through information. Spreading
information covers a wide range of areas, both internal and external. People within the
organization should be aware with the organizational goals, objectives, procedures,
processes, systems, plans, priorities, and strategies. The same way, information about
external communication – with customers, prospects, competitors, suppliers and the public,
about product services, plans, happenings, events and achievements.
Maun Sadhu

4. FR
To educate
4
• Another objective of communication is to educate. There is a need to
familiarize people with the system, procedures, and process. The same process
will extend to customer as well. This may be done through product literature,
publicity, presentation, and demonstrations.
Maun Sadhu

5. FR
To train
5
• Communication is an integral part of any training programme. Business organizations need
to train people to achieve expertise in specific skills. Organizations have to provide working
knowledge through training programme. Training sessions involve teaching, instruction,
demonstration, practice and discussion.
Maun Sadhu

6. FR
To motivate
6
• People in any business organization should be motivated by the organization to achieve
goals and higher levels of performance. Higher level of motivation is must to ensure high
levels of productivity. Communication provides the means to keep the motivation levels
high. Talks, meetings, lecture, films, workshops and non-verbal messages are among the
means used to motivate people.
Maun Sadhu

7. FR
To integrate: (join together)
7
• Large business organizations have different business units and departments. Each of them
contains different goals, sub-goals and target sections. Communication provides the means
for an integrated approach in achieving organizational goals. Effective communication is
must to ensure that people working in different functional and geographical areas are
integrated into well-knit teams and working to achieve organizational goals.
Communication binds together people working for a common objective and helps team-
building.
Maun Sadhu

8. FR
To relate:
8
• Good business relationships are must for the continued success of any business
organization. It is communication that provides the means for building and nurturing
mutually beneficial relationships. These relationships are both internal and external. They
may be among or between employees, Supervisory staff, top management, customers,
suppliers, press and other media. As part of the larger community, progressive organizations
make it a point to relate themselves with the community at large. It demonstrates they are
sharing and caring organization. All this is achieved through well-organized communication
strategies
Maun Sadhu

9. FR
To promote:
9
• Promotional effects are important part of effective communication. Promotion relates to
various activities such as advertising, publicity, public relations and communication, which
aim at customer information, customer education, and customer communication.
• By promoting the products, customers can get knowledge of the product and the needs of
the customers can also develop effective demand for products, it results in developing the
purchase and demand of the product. For example, financial service providers essentially
sell benefits. For this they have to organize effective promotional measures, which seek to
inform and educate the clients.
Maun Sadhu

10. FR
To entertain
10
• Every business is not necessarily a serious business. Whatever may be the nature of
business but there is a time for entertainment. Communication facilitates entertainment. It
helps in social bonding and brings in lighter moments that help in releasing tension and
getting rid of negative feelings. Humour, when used effectively, can play a vital role in
foresting positive behaviour in business organizations. In the entertainment industry,
communication has a much bigger role to play. Communication can serve to achieve the
objective of purposeful entertainment
Maun Sadhu

11. FR
To facilitate decision – making:
Maun Sadhu 11
• Decision-making constitutes an important function for any business organization. Well
thought decisions, quickly taken, lead to better result. Such decision-making is spread all
over the functional areas – marketing, accounts, productions and maintenance. Everyday
different levels of organization take various decisions. Proper facts, figures, analysis,
deliberations, clarifications, confirmation and evaluation, communication both – oral and
written – facilities decisions – making in any business organization.

12. CS
Communication Skill
Thank You
Maun Sadhu
maunsadhu@gmail.com
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