The document discusses Jaclyn Le's masters thesis project on encouraging higher adoption of e-books. It provides an overview of her research process, which included literature reviews, interviews, and surveys. It also describes her work on other related projects studying sharing in urban communities and co-design workshops with seniors. The document outlines her use of design tools and games to better understand social relationships and allow seniors to design without constraints. It concludes with next steps of continuing interviews and hosting a workshop.

1. FEAR OF NEGATIVE SPACE & THE INTANGIBLE | BY JACLYN LE | KISD MASTERS OF INTEGRATED DESIGN | SUPERVISORED BY PROFESSOR MAGER & PROFESSOR HEIDKAMP
Fear of Negative Space
the Intangible&

2. FEAR OF NEGATIVE SPACE & THE INTANGIBLE | BY JACLYN LE | KISD MASTERS OF INTEGRATED DESIGN | SUPERVISORED BY PROFESSOR MAGER & PROFESSOR HEIDKAMP
1. Topic overview
2. What I‘ve been doing
3. How to proceed

3. FEAR OF NEGATIVE SPACE & THE INTANGIBLE | BY JACLYN LE | KISD MASTERS OF INTEGRATED DESIGN | SUPERVISORED BY PROFESSOR MAGER & PROFESSOR HEIDKAMP
1. Topic overview
2. What I‘ve been doing
3. How to proceed

4. FEAR OF NEGATIVE SPACE & THE INTANGIBLE | BY JACLYN LE | KISD MASTERS OF INTEGRATED DESIGN | SUPERVISORED BY PROFESSOR MAGER & PROFESSOR HEIDKAMP
As design evolves, products
become increasingly simpler
– John Maeda, Laws of Simplicity

5. FEAR OF NEGATIVE SPACE & THE INTANGIBLE | BY JACLYN LE | KISD MASTERS OF INTEGRATED DESIGN | SUPERVISORED BY PROFESSOR MAGER & PROFESSOR HEIDKAMP
the experience
service
packaging
physical product
core benefits
the experience
core benefits
INTANGIBLE
PRODUCT
TANGIBLE
EVIDENCE
TANGIBLE
PRODUCT
service

6. FEAR OF NEGATIVE SPACE & THE INTANGIBLE | BY JACLYN LE | KISD MASTERS OF INTEGRATED DESIGN | SUPERVISORED BY PROFESSOR MAGER & PROFESSOR HEIDKAMP
* The once and future e-book: on reading in the digital age
** Images from www.wikipedia.com
1894 1963 1982 1993
The medium is just a vessel [...].
When a better [...] or more convenient medium
appears, the music follows—with or without
the content owners. – John Siracusa*

7. FEAR OF NEGATIVE SPACE & THE INTANGIBLE | BY JACLYN LE | KISD MASTERS OF INTEGRATED DESIGN | SUPERVISORED BY PROFESSOR MAGER & PROFESSOR HEIDKAMP
Why haven’t eBooks & eReaders
penetrated the market yet?
110 million Mp3 Players vs
7 million eReaders1
Mui, Ylan Q. “Ebooks’ Holiday Charge.” The Washington Post 5 Nov 2009. 24 Nov 2009
<http://www.washingtonpost.com/wp-dyn/content/article/2009/11/04/AR2009110404834_2.html>.

8. FEAR OF NEGATIVE SPACE & THE INTANGIBLE | BY JACLYN LE | KISD MASTERS OF INTEGRATED DESIGN | SUPERVISORED BY PROFESSOR MAGER & PROFESSOR HEIDKAMP
Why haven’t eBooks & eReaders
penetrated the market yet?
110 million Mp3 Players vs
7 million eReaders1
Mui, Ylan Q. “Ebooks’ Holiday Charge.” The Washington Post 5 Nov 2009. 24 Nov 2009
<http://www.washingtonpost.com/wp-dyn/content/article/2009/11/04/AR2009110404834_2.html>.
Why haven’t eBooks & eReaders
penetrated the market yet?
Even with sales up 177% from 2008,
eBooks only make up 1.5% of the
overall 6.8 billion publishing industry.

9. FEAR OF NEGATIVE SPACE & THE INTANGIBLE | BY JACLYN LE | KISD MASTERS OF INTEGRATED DESIGN | SUPERVISORED BY PROFESSOR MAGER & PROFESSOR HEIDKAMP
Why haven’t eBooks penetrated the market yet?
How can trust be designed?
How can the perceived value of eBooks be
enhanced through services?
Aim: Encourage higher adoption among highly
mobile, highly literate people

10. FEAR OF NEGATIVE SPACE & THE INTANGIBLE | BY JACLYN LE | KISD MASTERS OF INTEGRATED DESIGN | SUPERVISORED BY PROFESSOR MAGER & PROFESSOR HEIDKAMP
1. Topic overview
2. What I‘ve been doing
3. How to proceed

11. FEAR OF NEGATIVE SPACE & THE INTANGIBLE | BY JACLYN LE | KISD MASTERS OF INTEGRATED DESIGN | SUPERVISORED BY PROFESSOR MAGER & PROFESSOR HEIDKAMP
Fear of Negative Space
Self-Initiated Project
Literature Review
Interviews
Research Design
Living Quality by Design
Project Assistance
Networked Neighbourhoods
Research Assistance
Networked Neighbourhoods
Research Assistance
Fear of Negative Space cont.
Interviews
cont.
Semantic Differential
Surveys
Final ThesisResearch Proposal
Case study
Get E-readers Host workshop
10.2009 03.201002.2010 09.201011.2009 12.2009 01.2010 05.201004.2010 07.201006.2010 08.2010 10.2010 03.201111.2010 01.201112.2010 02.2011 04.2011 07.201105.2011 06.2011

12. FEAR OF NEGATIVE SPACE & THE INTANGIBLE | BY JACLYN LE | KISD MASTERS OF INTEGRATED DESIGN | SUPERVISORED BY PROFESSOR MAGER & PROFESSOR HEIDKAMP
Fear of Negative Space
Self-Initiated Project
Literature Review
Interviews
Research Design
Living Quality by Design
Project Assistance
Networked Neighbourhoods
Research Assistance
Networked Neighbourhoods
Research Assistance
Fear of Negative Space cont.
Interviews
cont.
Semantic Differential
Surveys
Final ThesisResearch Proposal
Case study
Get E-readers Host workshop
10.2009 03.201002.2010 09.201011.2009 12.2009 01.2010 05.201004.2010 07.201006.2010 08.2010 10.2010 03.201111.2010 01.201112.2010 02.2011 04.2011 07.201105.2011 06.2011

13. FEAR OF NEGATIVE SPACE & THE INTANGIBLE | BY JACLYN LE | KISD MASTERS OF INTEGRATED DESIGN | SUPERVISORED BY PROFESSOR MAGER & PROFESSOR HEIDKAMP
Social Design
Service Design Design Research
Seniors
Sustainability
Information & communications technology
SharingUrban Neighbourhoods
Living Quality
Community informatics
Participatory research
Generative design tools
Köln-Südstadt
Berlin
Prop cards
Design games
Methodology
Cultural probes
Underprivileged kids
Eindhoven
Communication theory
KISD &T-HUIS T-Labs, Design Research Lab
Ethnography
Observation
Threshold Interfaces
Defensible Spaces Theory
Co-designLiving Quality
by Design
Networked
Neighbourhoods
Universal Design

14. FEAR OF NEGATIVE SPACE & THE INTANGIBLE | BY JACLYN LE | KISD MASTERS OF INTEGRATED DESIGN | SUPERVISORED BY PROFESSOR MAGER & PROFESSOR HEIDKAMP
Networked Neighbourhoods
Exploring sharing in urban communities

15. FEAR OF NEGATIVE SPACE & THE INTANGIBLE | BY JACLYN LE | KISD MASTERS OF INTEGRATED DESIGN | SUPERVISORED BY PROFESSOR MAGER & PROFESSOR HEIDKAMP
THRESHOLD
CONCEPTS
PROPOSITIONAL CARDS
N
EIG
H
BO
U
RH
O
O
D
BLO
CKS
MOABIT
WORKSHOP
MAGICAL OBJECTS GAME
DESIGN
GUIDELINES
THRESHOLDS
WORKSHOP
SENIOR
COMPUTER CLUB
WORKSHOP
CONCEPTS
TAUSCHRING
INTERVIEWS
MOABIT
OBSERVATIONS
THRESHOLD
OBSERVATIONS

16. FEAR OF NEGATIVE SPACE & THE INTANGIBLE | BY JACLYN LE | KISD MASTERS OF INTEGRATED DESIGN | SUPERVISORED BY PROFESSOR MAGER & PROFESSOR HEIDKAMP
Project Context
Demographic Change in Germany

17. FEAR OF NEGATIVE SPACE & THE INTANGIBLE | BY JACLYN LE | KISD MASTERS OF INTEGRATED DESIGN | SUPERVISORED BY PROFESSOR MAGER & PROFESSOR HEIDKAMP
Project Aim
In search for more sustainable ways of
living, the sharing and joint use of local
products, services and environments
posses a great potential for creating
sustainable synergies.
• Facilitate sharing activities in local settings.
• Improve social cohesion.

18. FEAR OF NEGATIVE SPACE & THE INTANGIBLE | BY JACLYN LE | KISD MASTERS OF INTEGRATED DESIGN | SUPERVISORED BY PROFESSOR MAGER & PROFESSOR HEIDKAMP
Observational Studies of Shared, Semi-private space
Explored the usage of threshold interfaces as communication devices

19. FEAR OF NEGATIVE SPACE & THE INTANGIBLE | BY JACLYN LE | KISD MASTERS OF INTEGRATED DESIGN | SUPERVISORED BY PROFESSOR MAGER & PROFESSOR HEIDKAMP
Co-Design Workshops with Seniors
Using generative design tools,
propositionary cards, and
design games

20. FEAR OF NEGATIVE SPACE & THE INTANGIBLE | BY JACLYN LE | KISD MASTERS OF INTEGRATED DESIGN | SUPERVISORED BY PROFESSOR MAGER & PROFESSOR HEIDKAMP
Neighbourhood blocks
Generative design tool developed to get a better understanding of social
relationships in place-baced communities

21. FEAR OF NEGATIVE SPACE & THE INTANGIBLE | BY JACLYN LE | KISD MASTERS OF INTEGRATED DESIGN | SUPERVISORED BY PROFESSOR MAGER & PROFESSOR HEIDKAMP

22. FEAR OF NEGATIVE SPACE & THE INTANGIBLE | BY JACLYN LE | KISD MASTERS OF INTEGRATED DESIGN | SUPERVISORED BY PROFESSOR MAGER & PROFESSOR HEIDKAMP

23. FEAR OF NEGATIVE SPACE & THE INTANGIBLE | BY JACLYN LE | KISD MASTERS OF INTEGRATED DESIGN | SUPERVISORED BY PROFESSOR MAGER & PROFESSOR HEIDKAMP
Schallplatte
Zeitschrift
Fahrrad
Videorekorder
und Kamera
Zutaten
Werkzeug
DVD’s Lebensmittel
Spielkonsole Beamer
Besteck
Bücher
den Briefkasten
leeren
die Katze füttern
Paket abholen
Computer Netzwerk
einen Hund Gassi
führen
Hilfe bei den
Steuern
Pflanzen gießen Einkäufe erledigen
Schwere Sachen
tragen
ein Loch bohren Schwere Dinge
Transportieren
Waschmaschine

24. FEAR OF NEGATIVE SPACE & THE INTANGIBLE | BY JACLYN LE | KISD MASTERS OF INTEGRATED DESIGN | SUPERVISORED BY PROFESSOR MAGER & PROFESSOR HEIDKAMP
“Magical objects” as metaphorical tools
Used as rhetorical devices in co-design game sessions to allow seniors
to design without being restrained by real-world constraints

25. FEAR OF NEGATIVE SPACE & THE INTANGIBLE | BY JACLYN LE | KISD MASTERS OF INTEGRATED DESIGN | SUPERVISORED BY PROFESSOR MAGER & PROFESSOR HEIDKAMP

26. FEAR OF NEGATIVE SPACE & THE INTANGIBLE | BY JACLYN LE | KISD MASTERS OF INTEGRATED DESIGN | SUPERVISORED BY PROFESSOR MAGER & PROFESSOR HEIDKAMP
1. Topic overview
2. What I‘ve been doing
3. How to proceed

27. FEAR OF NEGATIVE SPACE & THE INTANGIBLE | BY JACLYN LE | KISD MASTERS OF INTEGRATED DESIGN | SUPERVISORED BY PROFESSOR MAGER & PROFESSOR HEIDKAMP
Fear of Negative Space
Self-Initiated Project
Literature Review
Interviews
Research Design
Living Quality by Design
Project Assistance
Networked Neighbourhoods
Research Assistance
Networked Neighbourhoods
Research Assistance
Fear of Negative Space cont.
Interviews
cont.
Semantic Differential
Surveys
Final ThesisResearch Proposal
Case study
Get E-readers Host workshop
10.2009 03.201002.2010 09.201011.2009 12.2009 01.2010 05.201004.2010 07.201006.2010 08.2010 10.2010 03.201111.2010 01.201112.2010 02.2011 04.2011 07.201105.2011 06.2011

28. FEAR OF NEGATIVE SPACE & THE INTANGIBLE | BY JACLYN LE | KISD MASTERS OF INTEGRATED DESIGN | SUPERVISORED BY PROFESSOR MAGER & PROFESSOR HEIDKAMP
Fear of Negative Space
the Intangible&