DESIGN VISION: FACULTY
    Design 760 | Spring 2010
• Dreams    / Fears group exercise

• Design   practice and education make tools

• Groups   determined initially by discipline, later combined

• Significant   time reserved for activity

• Recordings    of presentations and discussion afterwards



                    THE PROJECT
CREATION
POSTERS
PAST/PRESENT
DESIGN @ ACCAD

• Individual   contributor

• Linear   way of thinking

• Simple
       solutions to complex
 problems

• Consumption, Consumerism
 are driving forces
INTERIOR SPACE DESIGN
• Linear

• Lower     left - area of interest

• Discipline   based

• Patriarchal, profit-driven, and
 overconsumption

• Talking   at each other

• Want     to encourage feeling
PRODUCT DESIGN
• Linear

• Positive   and negative

• Lower    left - area of interest

• Trying to be
 interdisciplinary, but are we?

• Risk
     can be positive or
 negative

• Discipline-based
VISUAL COMM. DESIGN
• Linear

• Male-dominated, hierarchical

• Moving  from graphic design
 to visual communication

• Everything   is moving faster

• Corporate/masculine     making
 way for diversity/
 collaboration
PAST / PRESENT

• Past   and present boards were done within departments

• Not    much disagreement within groups

• No     video of process - would have been helpful

• Central themes: dictatorship or expert approach to problem
 solving exists but it is not the ideal (patriarchal)

• Looking    for the ideal of co-creation and collaboration
PAST / PRESENT

• Connection between digital world and world of handskills -
 one should not exist without the other

• Economicchanges are leading the way into some design
 knowledge - problems of consumption and consumerism

• Faculty
        feels students do not share same experience of the
 past which affects their view of the future
FUTURE
RESPECT FOR THE PAST
• Past   recalled as lead-in

• Future   in center - unknown

• Possibilities   feed into center

• Fears   in lower left

• Can get caught in spiral or
 use it to build toward a goal

• Design as umbrella concept
 - not individual disciplines
DREAMS & FEARS

• Dreams    central/fears outside

• Proactive

• Teacheras facilitator/
 motivator

• “Throughcollaboration we
 can make a more
 harmonious solution”
COMPONENTS OF AN
            UNKNOWN FUTURE
• Future   in center - unknown

• Future   categorized

• Possibilities   feed into center

• Areas of the future -
 Technology, Social/Cultural
 Sustainability, Collaboration,
 Connectivity
6                     5




    THE NUMBERS
      Common Images
5                                    4
                                      co-creation
                               environmentally conscious
collaboration
                                    mass production
                                       superficial

                  All future posters:


           culturally responsive


      THE NUMBERS
                Common Words
FUTURE

• Future   is big and blurry

• Many fears of the future including that we will rely too much
 on technology and the digital world - losing touch with the
 world of hand skills and brain power needed to design well

• Dream   of design education as being proactive, and leading the
 field, instead of reactive to the demands of professional
 practice

• Future   is much more unknown for them than for students
CONCLUSIONS
• Body language and interaction tells a more complicated tale
 than what is presented in these posters. Interdisciplinary
 collaboration is still a challenge this group of faculty is facing.

• Generally, thefaculty have a blurrier vision of the future than
 the students, but they have a longer relationship with the past.
 This may influence both groups’ interpretation of where the
 future is going.

• Collaboration, connectivityand environmentalism are all
 viewed as important and positive, but when technology is
 introduced, the faculty view this more as an unknown.
 Students are more likely to view it as a positive in our future.
“...all the answers are not wrapped up
in technology, especially with how
quickly it’s changing. Socially
responsible... collaborative spirit...
harmonious... which are all things
independent of technology.” - Brian Stone
THANK YOU
 Candy McDowall
  Emily Strouse
    Will Taylor

01 maketool faculty

  • 1.
    DESIGN VISION: FACULTY Design 760 | Spring 2010
  • 2.
    • Dreams / Fears group exercise • Design practice and education make tools • Groups determined initially by discipline, later combined • Significant time reserved for activity • Recordings of presentations and discussion afterwards THE PROJECT
  • 3.
  • 4.
  • 5.
  • 6.
    DESIGN @ ACCAD •Individual contributor • Linear way of thinking • Simple solutions to complex problems • Consumption, Consumerism are driving forces
  • 7.
    INTERIOR SPACE DESIGN •Linear • Lower left - area of interest • Discipline based • Patriarchal, profit-driven, and overconsumption • Talking at each other • Want to encourage feeling
  • 8.
    PRODUCT DESIGN • Linear •Positive and negative • Lower left - area of interest • Trying to be interdisciplinary, but are we? • Risk can be positive or negative • Discipline-based
  • 9.
    VISUAL COMM. DESIGN •Linear • Male-dominated, hierarchical • Moving from graphic design to visual communication • Everything is moving faster • Corporate/masculine making way for diversity/ collaboration
  • 10.
    PAST / PRESENT •Past and present boards were done within departments • Not much disagreement within groups • No video of process - would have been helpful • Central themes: dictatorship or expert approach to problem solving exists but it is not the ideal (patriarchal) • Looking for the ideal of co-creation and collaboration
  • 11.
    PAST / PRESENT •Connection between digital world and world of handskills - one should not exist without the other • Economicchanges are leading the way into some design knowledge - problems of consumption and consumerism • Faculty feels students do not share same experience of the past which affects their view of the future
  • 12.
  • 13.
    RESPECT FOR THEPAST • Past recalled as lead-in • Future in center - unknown • Possibilities feed into center • Fears in lower left • Can get caught in spiral or use it to build toward a goal • Design as umbrella concept - not individual disciplines
  • 14.
    DREAMS & FEARS •Dreams central/fears outside • Proactive • Teacheras facilitator/ motivator • “Throughcollaboration we can make a more harmonious solution”
  • 15.
    COMPONENTS OF AN UNKNOWN FUTURE • Future in center - unknown • Future categorized • Possibilities feed into center • Areas of the future - Technology, Social/Cultural Sustainability, Collaboration, Connectivity
  • 16.
    6 5 THE NUMBERS Common Images
  • 17.
    5 4 co-creation environmentally conscious collaboration mass production superficial All future posters: culturally responsive THE NUMBERS Common Words
  • 18.
    FUTURE • Future is big and blurry • Many fears of the future including that we will rely too much on technology and the digital world - losing touch with the world of hand skills and brain power needed to design well • Dream of design education as being proactive, and leading the field, instead of reactive to the demands of professional practice • Future is much more unknown for them than for students
  • 19.
  • 22.
    • Body languageand interaction tells a more complicated tale than what is presented in these posters. Interdisciplinary collaboration is still a challenge this group of faculty is facing. • Generally, thefaculty have a blurrier vision of the future than the students, but they have a longer relationship with the past. This may influence both groups’ interpretation of where the future is going. • Collaboration, connectivityand environmentalism are all viewed as important and positive, but when technology is introduced, the faculty view this more as an unknown. Students are more likely to view it as a positive in our future.
  • 23.
    “...all the answersare not wrapped up in technology, especially with how quickly it’s changing. Socially responsible... collaborative spirit... harmonious... which are all things independent of technology.” - Brian Stone
  • 24.
    THANK YOU CandyMcDowall Emily Strouse Will Taylor