The document discusses social design as a participatory approach aimed at improving living quality for marginalized communities through design activism. It highlights case studies such as the Alzheimer 100 initiative, which utilized storytelling and co-design methods to develop solutions for dementia-related challenges, and the Hole-in-the-Wall experiment that enabled children to learn computer skills independently. The outcomes of these initiatives demonstrate the effectiveness of social design in addressing diverse societal issues.

1. social design
Jaclyn Le | Public Service Design Seminar | Prof. Mager by Design SpringProf. Mager
Living Quality | | 2009 | Winter 2009 | Jaclyn Le

2. what is social design ?
Jaclyn Le | Public Service Design Seminar | Prof. Mager by Design SpringProf. Mager
Living Quality | | 2009 | Winter 2009 | Jaclyn Le

3. improving living quality
what is social design ?
humanitarian
design activism
senstive design
improving living quality
responsible design
design for development
Jaclyn Le | Public Service Design Seminar | Prof. Mager by Design SpringProf. Mager
Living Quality | | 2009 | Winter 2009 | Jaclyn Le

4. improving living quality
what is social design ?
humanitarian Social design is a participatory
design activism design approach to integrate
senstive design marginalized communities
improving living quality – Satu Miettinen
responsible design
design for development
Jaclyn Le | Public Service Design Seminar | Prof. Mager by Design SpringProf. Mager
Living Quality | | 2009 | Winter 2009 | Jaclyn Le

5. What is the relation between
social design and service design?
improving living quality
what is social design ?
humanitarian Social design is a participatory
design activism design approach to integrate
senstive design marginalized communities
improving living quality – Satu Miettinen
responsible design
design for development
Jaclyn Le | Public Service Design Seminar | Prof. Mager by Design SpringProf. Mager
Living Quality | | 2009 | Winter 2009 | Jaclyn Le

6. CASE STUDY: Alzheimer 100
An initiative through Dott 07
that aimed to come up with design
opportunities for the challenges
presented by dementia.
Jaclyn Le | Public Service Design Seminar | Prof. Mager by Design SpringProf. Mager
Living Quality | | 2009 | Winter 2009 | Jaclyn Le

7. METHODS: Story Telling
. capturing glimpses into the daily life with dementia through film
. workshop held to train them in film-making & interviewing
. video footage used as tool to generate dialogue at Co-design Day
Jaclyn Le | Public Service Design Seminar | Prof. Mager by Design SpringProf. Mager
Living Quality | | 2009 | Winter 2009 | Jaclyn Le

8. METHODS: Co-design Day
. invited community to share stories, identify challenges & generate ideas
. listed all the challenges and began to narrow them down
. divided up participants into teams in which each focused on a challenge
awareness and early stage support, first experiences, carer
support, stigma, assisted technology and end of life
Jaclyn Le | Public Service Design Seminar | Prof. Mager by Design SpringProf. Mager
Living Quality | | 2009 | Winter 2009 | Jaclyn Le

9. OUTCOME
. Dementia Signposting Service
. Volunteer mentoring scheme for caregivers inspired by TimeBank
. Prototype for a safe wandering path for care homes
. Integration of co-design into the National Dementia Strategy
Jaclyn Le | Public Service Design Seminar | Prof. Mager by Design SpringProf. Mager
Living Quality | | 2009 | Winter 2009 | Jaclyn Le

10. CASE STUDY: Hole-in-the-Wall
An experiment by
Prof. Sugata Mitra
in which he and a
team of researchers,
including designers
& engineers,
planted computers
encased in glass
into walls nearby
playgrounds of
primary schools.
Jaclyn Le | Public Service Design Seminar | Prof. Mager by Design SpringProf. Mager
Living Quality | | 2009 | Winter 2009 | Jaclyn Le

11. RESPOSE: Computer Kiosk
. aimed at children between the ages of 6 - 12 years old
. to prevent misuse, screens placed at child eyelevel, roofs above the
screens to assure that tall adults could not fit underneath, benches have
enough legroom for a child, and keyboards only accessible by small hands
underneath plastic shield.
Jaclyn Le | Public Service Design Seminar | Prof. Mager by Design SpringProf. Mager
Living Quality | | 2009 | Winter 2009 | Jaclyn Le

12. OUTCOME
. children who had access to the kiosks tested with high computer literacy
scores, and improved English and math scores
. found that children could teach themselves computer literacy without
supervision independent of gender, ethnicity, social class, and education.
. 100 kiosks in 31 cities including in Cambodia, South Africa, and Egypt
. accessed by 50,000 children
Jaclyn Le | Public Service Design Seminar | Prof. Mager by Design SpringProf. Mager
Living Quality | | 2009 | Winter 2009 | Jaclyn Le