Facebook uses several technologies to handle large amounts of user data and traffic on its platform. These include cookies and caches to store and access frequently used data more quickly. Technologies like gzip compression reduce data transfer sizes. AJAX and JSON are used to asynchronously retrieve and send data to and from servers without interfering with page displays. XMPP messaging allows for real-time messaging between users. Large databases like HBase provide horizontal scalability and automatic failover. Zookeeper coordinates sharding and failover. Memcached alleviates database load. And Scribe aggregates log data in real-time from many servers. These technologies work together to allow Facebook to efficiently store, access, and analyze massive amounts of user data every day on its social media platform