This document provides information about FatCat Designs Pte Ltd, a graphic and product design company in Singapore. It details the services offered by FatCat Designs such as branding, graphic design, product development, and illustration. The company focuses on developing bespoke merchandise for clients. It also lists past clients and examples of work done for organizations in Singapore and other countries. Diana Francis is identified as the founder and creative director of FatCat Designs.

1. FatCat Designs Pte Ltd
(Co Reg No: 200714079N)
#02-74 Block 43
Jalan Merah Saga
Singapore 278115
Office: +65 6474 4202
studio@dianafrancis.com
www.dianafrancis.com
www.dianafrancisdesigns.com

2. FATCAT DESIGNS PTE LTD
FatCat Designs Pte Ltd (Co Reg No: 200714079N)
#02-74 Block 43
Jalan Merah Saga
Singapore 278115
Office: +65 6474 4202
studio@dianafrancis.com
www.dianafrancis.com www.dianafrancisdesigns.com
Diana Francis Designs operates under FatCat Designs Pte Ltd, a privately held company in
Singapore since 2007. Diana Francis is the sole director, and her scope of service includes
the following:
• Branding and Corporate Identity
• Graphic Design (packaging, POS)
• Bespoke merchandise development. Creative design and procurement (if required)
• Illustration
• Fine Art
Diana Francis Designs focuses on developing bespoke merchandise for her clients, for either
redemption products or for retail. Giving her clients the opportunity to generate revenue whilst at
the same time supporting and building their brands.
Understanding the clients brand values and marketing objectives, Diana Francis Designs also
researches her clients target audience, to bespoke the selection of proudcts in addition to the
creative design development
Diana Francis - Managing Director / Creative
Director - FatCat Designs Pte Ltd
A Graphic Designer and Fine Artist by profession,
Diana carries over 24 years of advertising and
marketing experience throughout Asia. Diana
initially worked in advertising as Regional
Creative Manager for McCann-Erickson
(ASEAN), handling global brands such as
Coca-Cola, Levis Strauss & Cathay Pacific,
before starting her own company in 2001 in
Singapore, which focused on combining
marketing and branding, product development,
and illustration.
Diana Francis’s fine art focuses on Asian heritage in the medium of oils. She is supported by the
NHB of Singapore for her art contribution, through the Hip2 program.
Awards and Accolades:
Olympics 2008: Olympic Medal winner in Beijing 2008 in fine art, representing UK.
Noegna Global Art Platform 2010: Gold award for best Impressionism in landscape painting.
Awarded the National Heritage Incentive Program by National Heritage Board, Singapore
Diana Francis - Chief Creative Officer
Elephant Parade Hong Kong 2014

3. FatCat Designs Pte Ltd (Co Reg No: 200714079N)
#02-74 Block 43
Jalan Merah Saga
Singapore 278115
Office: +65 6474 4202
studio@dianafrancis.com
www.dianafrancis.com www.dianafrancisdesigns.com
Diana Francis Designs client List (in Singapore) includes:
NHB – Map Series Retail-able merchandise (retailing on Singapore Airlines from Dec 2013)
CK TANGS Department stores (Orchard & VivoCity) (2012/2013)
Elephant Parade Ltd – Singapore parade, elephant design and global Creative Direction (2011/2012)
ASM (Art Science Museum) - (2012)
VivoCity – Retail Merchandise (2014)
Animal Merchandise - 2014
WRSCF (Singapore Zoos) - (2014 - 2015)
MBS (Marina Bay Sands) (2014 - 2015)
Client List (globally) includes:
Harrods - UK - (2015)
Venetian Hotel & Casino - Macau (2014 - 2015)
Galaxy Hotel & Casino - Macau (2014 - 2015)
Emirate Airlines - Dubai (UAE) (2014 - 2015)
DOHA (UAE) – Qatar Holdings National Museums (merchandise) (2014 - 2015)
Belfast Titanic Museum - Belfast (UK) (2013 - 2014)
Elephant Parade Hong Kong - Hong Kong (SAR) (2013 - 2014)
Manufacterers / Procurement
Diana Francis will happily work with her clients procurement choice if preferred, however her preferred
manafucatures in textiles and ceramics are Ulster Weavers.
Ulster Weavers clients include the following:
Harrods - UK
V&A Museum - UK
Fortnum & Mason - UK
Team GB - Olympics 2012 UK
Based in Ulster, UK, the company holds the royal warrant. As such can assure the highest quality in
product and finishing for best quality. The royal warrant is a mark of excellence and is highly regarded
both within the UK and abroad. As evidence to our commitment to quality, Ulster Weavers has held
the royal warrant as suppliers of kitchen textiles to Queen Elizabeth II since 1995.
Ulster Weavers can also offer global licensing to selected clients.

4. SAMPLES OF WORK - NHB (National Heritage Board Singapore)
NHB (National Heritage Board Singapore)
Development of a map, illustrated to communicate the different musuems in Singapore
Objective to reach overseas tourists. Retailed Krisflyer - Singapore Airlines inflight
MUSEUM LABEL
MUSEUM LABEL
NHB (National Heritage
Board Singapore)
Homeware items EG:
• Aprons
• Messenger Bags
• Teatowels

5. CK TANGS - 80th Anniversary premium giveaways
Homeware items EG:
• Coasters
• Cabin sized suitcase
• Mug-In-Tin
Objective: To communicate the story and heritage of CK Tangs
since 1932, to present day
SAMPLES OF WORK - CK TANGS 80th Anniversary

6. SAMPLES OF WORK - ASM (Art Science Museum) Titanic Artifacts exhibition
ASM - Titanic Artifacts exhibition
Homeware items EG:
• Tea-Towel
• Reversible Bag
• Sipper Flasks
• Packable Bags
Objective: To create a ‘souvenir’ product that
both included the Titanic exhibition and also
the experience of Singapore’s ASM

7. SAMPLES OF WORK - Fullerton Hotels
Fullerton Hotel - Historic story
Homeware items EG:
• Tea-Towels
• Coasters
• Mugs/ceramics
• Bags
Objective: To create a ‘souvenir’ product of the
Fullerton Hotel, that also shares Singapore
heritage.

8. SAMPLES OF WORK - Elephant Parade Singapore 2011
Elephant Parade Singapore - We Love Mosha
Sourvenir items EG:
• Elephant replicas
• Tee-Shirts
• Shoulder bags
• Shaped elephant - packable bag
Objective: To communicate Mosha being the
‘mascot’ and heart behind every Elephant Parade
globally

9. SAMPLES OF WORK - Elephant Parade Singapore 2011
Elephant Parade Singapore - One Degree North
Sourvenir items EG:
• Elephant replicas
• Tee-Shirts
• Shoulder bags
Objective: To communicate Elephant Parade’s
exhibition within Singapore

10. SAMPLES OF WORK - Elephant Parade - Raffles Landing Singapore
Elephant Parade - Raffles Landing Singapore
Sourvenir items EG:
• Elephant replicas
• Shoulder bags (reversible)
• Tea-Towels
• Replicas
Objective: To communicate the heritage in Singapore’s
past and that of Elephant Parade’s presense.

11. SAMPLES OF WORK - Elephant Parade Hong Kong - Pacific Place
Elephant Parade Hong Kong - ‘Tree Of Life’ elephant
Redemption item:
• Tea-pot and Tea-cup/saucer set
Objective: During the Elephant Parade in Hong Kong inside
Swire Properties, to encourage sales within Pacific Place to
redeem premium, commerative tea-pot set

12. SAMPLES OF WORK - Elephant Parade Hong Kong - ‘Pearl Of The Orient’
Elephant Parade Hong Kong -
‘Pearl Of The Orient’
Iconic elephant for Elephant Parade Hong Kong
• Replica sales
Objective: During the Elephant Parade in Hong
Kong, to communicate to public how ‘Hong
Kong’ is specifically the ‘hosting’ city and to
encourage Hong Kong people to connect
through their map, with elephant conservation

13. SAMPLES OF WORK - CK TANGS - TANGS ‘HOME’ 2014
CK TANGS -
‘Home’ collection
Capturing the new year and
new spring
• Tea set
• Coasters
• Cake stand
Objective: Support the TANGS
brand as contemporary, fun,
fashionable yet still retaining
the heritage of it’s Chinese
heritage in Singapore.
Elephant Parade Hong Kong -
‘Pearl Of The Orient’
Iconic elephant for Elephant Parade Hong Kong
• Replica sales
Objective: During the Elephant Parade in Hong
Kong, to communicate to public how ‘Hong
Kong’ is specifically the ‘hosting’ city and to
encourage Hong Kong people to connect
through their map, with elephant conservation

14. SAMPLES OF WORK - Galaxy Casino - Macau
Galaxy -
Retail collection
Chinese zodiac inspiration,
which supports the brand ID
of Galaxy Macau
• Mugs-In-Tins
• Bags
• Travel items (eg: passport
holder, luggage labels)
Objective: To create a
sense of ‘luck’ in the
designs to encourage sales
from the guests in Galaxy,
who are the predominantly
for the gambling.

15. SAMPLES OF WORK - Vivocity - Singapore
Vivocity - Singapore
Redemption collection
Witty interpretation of Vivocity architecture and brand.. ‘A Surprise Around Every Corner’
• Sipper flasks
• UV protective umbrellas
• Reversible bags
Objective: To support the Vivocity brand values, whilst encourage the malls overall revenue
for consumers by creating a range of collectible redemption products

16. SAMPLES OF WORK - LS Retail - Singapore
LS Retail - Singapore
Collectible sourvenir collectables
Airport destination collectible merchandise
• Sipper flasks
• UV protective umbrellas
• Reversible bags
• Teddy-In-A-Bag
Objective: To encourage travellors to look out
for LS Retail stores within airport’s duty free,
to purchase collectible merchandise which
reflects each respective city which LS Retail
are located within

17. SAMPLES OF WORK - Venetian Casino - Macau
Venetian Casino - Macau
Sourvenir items EG:
• Mugs-In-Tins
• Gusset Bags
• Travel items
Objective: To communicate the scale
and integrated map of Venetian
Casino in Macau through a unique
illustration, whilst also creating a
souvenir range for Macau as a visitor
to the country

18. SAMPLES OF WORK - Wildlife Reserves Singapore Conservation Fund
WRSCF - Singapore
Sourvenir items EG:
• Mugs-In-Tins
• Gusset Bags
• Travel items
Objective: To educate Singapore public as to the more
unheard of endangared local species. By creating
characters for such animals as the Pangolin, a range of
products can be developed to raise awareness and
funds for local conservation

19. SAMPLES OF WORK - Grand Park Hotel SingaporeA
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Grand Park Hotel - Singapore
Sourvenir items EG:
• Mugs-In-Tins
• Coasters
• Xmas seasonal adaptation
• Fine Art oil painting commission
Objective: Grand Park Hotel Singapore,
requested a commission to reflect the herit-
age as to where their hotel was located. In
addition, bespoke merchandise for the hotel,
reflecting their painting was created for retail
opportunities for their guests

20. FatCat Designs Pte Ltd and CSR
FatCat Designs Pte Ltd supports projects in animal conservation, as feels this is an area in retail
where there is opportunity to help build awareness t the public and build funds for NGOs for
animal charities and sanctuaries which otherwise remain unknown.
Elephant Parade Singapore
In 2011, FatCat Designs Pte Ltd, worked closely with Elephant Parade Ltd in Creative Direction
when Elephant Parade came to Asia for the first time.
Developing merchandise from Elephant Parade key elephants ‘We Love Mosha’ and Singapore’s
‘One Degree North’, FatCat Designs Pte Ltd, worked closely with Elephant Parade, to push
awareness for TAEF (The Asian Elephant Foundation) the charity supported by Elephant Parade.
Diana worked with Elephant Parade globally to produce their first range of ‘non-replica’
merchandise, retailed in TANGS (ongoing).
Elephant Parade Hong Kong
FatCat Designs Pte Ltd initiated Elephant Parade for Hong Kong for their second
Asian Parade in 2014. Diana Francis worked as the Chief Creative Officer for Hong Kong parade
in 2014. Working on the organization, art management, sponsorship and branding with Swire
Properties (presenting partner for Hong Kong), along with merchandise development for
Elephant Parade Hong Kong.
Animal Merchandise Pte Ltd
In 2012 ongoing, FatCat Designs Pte Ltd, supported the launch of Animal Merchandise Pte Ltd,
a retail company whose objective is also to raise awareness and funds for local animal charities
within Singapore. From developing the corporate ID for the brand, brand positioning through to
product development of homeware and giftware retail-able merchandise.
From October 2013, Animal Merchandise will be available at TANGS
(Orchard Rd) and from November 2013, at TANGS VivoCity.
Wildlife Reservese Singapore Conservation Fund
To develop WRSCF branded merchandize as an innovative conservation communication tool for
the WRSCF fund activities. The objective aim for this ongoing project is to create products that
can tell the story about the less well known animals supported by WRSCF (such as the Pangolin
and Fresh Water Crab) as well as the conservation achievements in general from WRSCF.

21. FatCat Designs Pte Ltd
(Co Reg No: 200714079N)
#02-74 Block 43
Jalan Merah Saga
Singapore 278115
Office: +65 6474 4202
studio@dianafrancis.com
www.dianafrancis.com
www.dianafrancisdesigns.com
Thank you