The most influential fashion designer of the late 1940s and 1950s, CHRISTIAN DIOR (1905 to 1957) dominated fashion after World war II with the hourglass silhouette of his voluptuous New Look. He also defined a new business model in the post-war fashion industry by establishing Dior as a global brand across a wide range of products.
A ten page summary of a 200+ page comprehensive report on the luxury jewellery industry, Harry Winston Corporation, and a stratigic plan for the company.
Proposition of new product line for Chanel made up within group of 4 participants of "Luxury brand management and product design" by London College of Fashion, 2011
Chanel is a French fashion house that focuses on women's high fashion and ready-to-wear clothes, luxury goods and accessories. The company is owned by Alain Wertheimer and Gérard Wertheimer, grandsons of Pierre Wertheimer, who was an early business partner of the couturière Coco Chanel.
This week I worked with the Italian luxury fashion house Valentino, now owned by the Qatari royal family. In this presentation you will find a brief history of the brand, my interpretation of its DNA and the Luxury Codes Prism applied to it step by step.
Please check the Google Presentation to enjoy the full audiovisual experience:
https://docs.google.com/a/ied.edu/presentation/d/1IBIOkiAfAq4ipSJ2OOTF7k-y8Y5yKXRFEF9Ka1Ur_Gc/edit?usp=sharing
Feel free to comment!
The most influential fashion designer of the late 1940s and 1950s, CHRISTIAN DIOR (1905 to 1957) dominated fashion after World war II with the hourglass silhouette of his voluptuous New Look. He also defined a new business model in the post-war fashion industry by establishing Dior as a global brand across a wide range of products.
A ten page summary of a 200+ page comprehensive report on the luxury jewellery industry, Harry Winston Corporation, and a stratigic plan for the company.
Proposition of new product line for Chanel made up within group of 4 participants of "Luxury brand management and product design" by London College of Fashion, 2011
Chanel is a French fashion house that focuses on women's high fashion and ready-to-wear clothes, luxury goods and accessories. The company is owned by Alain Wertheimer and Gérard Wertheimer, grandsons of Pierre Wertheimer, who was an early business partner of the couturière Coco Chanel.
This week I worked with the Italian luxury fashion house Valentino, now owned by the Qatari royal family. In this presentation you will find a brief history of the brand, my interpretation of its DNA and the Luxury Codes Prism applied to it step by step.
Please check the Google Presentation to enjoy the full audiovisual experience:
https://docs.google.com/a/ied.edu/presentation/d/1IBIOkiAfAq4ipSJ2OOTF7k-y8Y5yKXRFEF9Ka1Ur_Gc/edit?usp=sharing
Feel free to comment!
actors influencing online shopping behavior: The mediating role of purchase intention" by Yu, C.-S. (2012). This paper explores the factors that influence online shopping behavior, which could be valuable for understanding consumer behavior in the non-apparel categories.
"The role of website quality in influencing online purchasing behavior: Evidence from Iranian online consumers" by Alipour, J., Aghdam, H. H., & Khani, N. (2015). This paper discusses the importance of website quality in influencing online purchasing behavior, which could be relevant for improving the online shopping experience for non-apparel products.
"Effects of brand preferences, product attributes, and marketing mix variables in technology product markets" by Liao, S.-H. (2007). Although focused on technology products, this paper discusses the effects of brand preferences, product attributes, and marketing mix variables, which could be applicable to non-apparel products like watches and sunglasses.
"The impact of online store environment cues on purchase intention: Trust and perceived risk as a mediator" by Kim, S., & Stoel, L. (2004). This paper examines the impact of online store environment cues on purchase intention, which could be relevant for creating a positive online shopping experience for non-apparel products.
"Online shopping motivation factors and their impact on Taiwanese mid-life women's internet shopping behavior" by Chen, S.-C., & Dhillon, G. S. (2003). Although specific to Taiwanese mid-life women, this paper discusses online shopping motivation factors, which could provide insights into consumer behavior for non-apparel products.
These papers cover various aspects of online shopping behavior, website quality, brand preferences, and purchase intention, which could be relevant to your project.
User
I will provide more information/rough notes of my project. Please go through all the details and suggest more literature review based on that
ChatGPT
Of course! Please provide the additional information or rough notes of your project, and I'll be happy to review them and suggest more literature for your literature review.
User
1. Work on the online part
2. Online as a channel for lifestyle concept
3. Map everything online
4. Lifestyle.com VS what could be the other platforms that customers buys these categories from - first identify that.
5. Then what is the immediate competition of LS
6. Immediate competition example - someone who have online presence as well as departmental stores and who has all the categories that we have like for eg. (shoppers stop)
7. In the online space, there are brands like amazon, flipkart which are marketplaces across all verticals or categories.
8. But there are also online, which are specialties online verticals, something like a Tata cliq, which is only into apparels, non-apparels that can have lifestyle space.
9. Something like a Nykaa which started off with beauty but now is expanding into lifestyle.
10. So in onlin
Khiry is the vision of my friend Jameel Mohammed. The designs are amazing and he is getting great reception. Attached is information on the brand and his capital raise if you are interested
This study by Mohamed Mazhoud will cover main aspects of Louis Vuitton (LV)’s strategic processes as an organisation and will underline the organization type, purpose, mission, vision, and objectives that sustain its organisational structure.
A ppt on PepsiCo. It includes sales and distribution management, Inventory management, production, transportation and logistics, Material Handling, warehousing, Supply chain management, Organizational Structure, Processes and Supply flow of materials used for the production.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
4. 1847
Louis-Francois Cartier founded
Cartier in Paris, France
1874
1904
1907
Alfred Cartier took over the company, but it
was his sons Louis, Pierre and Jacques, who
were responsible for establishing the brand
name worldwide.
The Santos was Born.
Contract with Edmond Jaeger
History
5. • Technolo
gy Driven
Products
• High
level
Service
• Packagin
• Elegant
• Stylish
• Reliable
• Satisfactio
n
• Shizziness
Core
Produc
t
Expect
ed
Produc
t
Potential
Product
Augment
ed
Product
Cartier Product Concept- The woo factor!
8. Targeting
Being considered a "luxury brand” connotes a certain
feel of exclusivity, excellent quality, high-level precision
and outstanding craftsmanship which makes its target
consumers only a small and Niche-type of population.
Its target consumers spend heavily
on authentic and famous luxury
brands to further enhance their
image and position in the society.
9. Global Positioning
• Legacy
• Elegance
• Fine
craftsmanship
• Consumer
Loyalty
Positioning in
India
• High brand
recall with the
Maharajas
• Blending of fine
art jewelry with
Indian
influences
Suggested
Positioning
• Targeting the
‘Hipsters’
Positioning
10. Marketing Mix
4Ps - Product, Price, Place, Promotion.
1.Performance
-Delivery of superior experience of a luxury brand.
The Ballon Bleu de
Cartier Flying Tourbillion
2nd time zone offers an
original combination of
two complications: The
flying tourbillion and the
double time zone with
We have redefined the 4Ps for Luxury Brand
Marketing.
11. 2. Paucity
- many brands try to
maintain the perception that
the goods are scarce, and
it is meant for the elite
class.
3. Persona
-Create a world and an aura tha
is truly exceptional to their brand
signature.
12. 4. Public Figures
-They continue to garner
attention, credibility and
impact. Public figures can
span from film-stars to music
personalities, from sports
personalities to royal families
and even the designer
themselves.
13. •Excellent
Reputation
•High Brand
Loyalty
•High Variety of
Specialty
Products
Strengths Weakness
Known
Predominant
ly as a
Jeweller
It’s Competitors
concentrates on
Specific Products
and are Highly
Successful
Threats
High Growth
in the Luxury
Watch
Segment in
emerging
economiesOpportunitie
s