Anne Prahl has over 30 years of experience in apparel and accessory design for international brands. She has held roles managing design teams, product categories, and providing freelance design consulting services. Her experience includes market research, design, prototype development, supplier relationships, and presentations to sales teams globally. Currently she runs her own consultancy providing strategic, creative, and development services for sustainable fashion clients.

1. ANNE PRAHL SENIOR DESIGNER REUSCH (PENTLAND) UK/GERMANY FEB.'95-FEB.'98
> Market and product research in Europe, USA and Japan
> Range building, design and development of teamsport and ski apparel and accessories for the international
market
> Design and development of branding and trims
> Frequent sourcing trips to the Far East and Europe; manage prototype sampling and fabric development
> Price negotiation and supplier liaison
> Presentations to international salesforce and key accounts
> International collaboration with Reusch distributors, developing global image on all product
PROFILE FREELANCE DESIGN SERVICE UK/ EUROPE/ USA FEB.'91-JAN.’95
> Research, design and development service for a selection of international brands including Gold’s Gym,
‘A strategic thinker and self-motivated design consultant with Champion (Europe), Mizuno (USA), Puma International, Puma Canada, Mothercare, Gola, Animal, Musto,
a passion for meaningful product, material and process Fred Perry and Ton sur Ton
innovation and extensive knowledge of the design industry.’
APPAREL & ACCESSORY DESIGNER PUMA UK LEATHERHEAD MARCH'89-FEB.'91
CAREER HISTORY
> Research, design and development of women’s, men’s and kids’ sportswear and accessories
> Prototype development trips to the Far East
> Product and design research in Europe and USA
CONCEPT+DESIGN CONSULTANCY UK/ INTERNATIONAL JUNE'03-PRESENT > Manage photoshoots and catalogue design
> Design presentations to key accounts, salesforce and board of directors
Research, concept, design and development service
> Strategic : consumer & market research, brand strategy, range building, creative process analysis, APPAREL DESIGNER KARRIMOR LANCASHIRE AUG.'88-MARCH'89
tailor-made eco-considered opportunity development, editorial work
> Design and development of mountaineering and adventure clothing
> Creative : trend & silhouette prediction, creative direction, design briefs, garment & product design, > Fabric and trim development, manage in-house sampling room
textile & material concepts, branding, creative workshops > Collaboration and liaison with team of professional climbers (’Think-Tank’)
> Manage advertising agency on presentations, catalogues and photoshoots
> Development : fabric & trim development, tech packs, sample development, eco-considered process &
material development, factory liaison, sales presentations
EDUCATION + AWARDS
Clients : Speedo/ Aqualab, WGSN, Ecotextile News, Samsonite, Centre for Sustainable Fashion,
Pen Hadow Arctic Survey, Nike (Europe), Nike (Asia Pacific), Topshop, Fila (UK), Esprit, 1977-1986 : High School Education (Abitur/A-levels) at Theodor-Fliedner Gymnasium, Duesseldorf
Rohan, Wilson, Animal... 1986-1988 : BTEC National Diploma in Fashion Design, Bournemouth & Poole College of Art & Design
2007-2009 : MA Design for Textile Futures, Central Saint Martins College of Art & Design, London
2009 : Highly Commended Award, Fashioning the Future 2009, Centre for Sustainable Fashion
CATEGORY MANAGER (APPAREL) ELLESSE INT. (PENTLAND) LONDON OCT.'01-JUNE'03
> Museum School of Fine Arts Boston; Fine Art Summer workshop
> International market research, design brief and range building of all apparel collections; > Chelsea School of Art & Design; evening classes in drawing and painting
Tennis, Fitness, Ski, Beach & Swim, Classic and Trend Sports > C.I.T.E Management training; part-time diploma in business studies
> Manage strategy, design, development and sell-through of all categories > Pentland Business College; leadership skills program
> Oversee sample, branding and fabric development > Central Saint Martins College of Art & Design Summer School; textile design workshop, fabric design with the
> Frequent sourcing trips to Far East and Europe heatpress, experimental printmaking, silkscreen printing, illustration
> Manage international product needs; collaborate with distributors and international salesforce
> Strategy, concept and product presentations to key accounts, international salesforce and distributors
INTERESTS & PERSONAL DETAILS
DESIGN MANAGER MARKS & SPENCER (PENTLAND) LONDON FEB.'98-SEP.'01 > Travel
> Active Sports (Running, Yoga, Cycling, Tennis)
> Initiate and manage concept and set-up of Marks & Spencer sportshop > Art & Design
> Market research, trend prediction, comparative shopping and product strategies > Nature
> Design and manage design team to supply men’s, women’s and kids’ sports, swim and skiwear
> Strategy, design and product presentations to selectors and directors > Languages: Fluent English and German, basic French
> Fabric and trim development and selection, communicate with suppliers and factories > Holder of a full, clean driving licence
> Frequent sourcing trips to Far East to oversee prototype development and presentations to M&S > Non smoker
> Close liaison with garment and fabric technologists to achieve ultimate fit and quality of product
> Staff product training workshops