The document defines corporate social responsibility as a management concept where companies integrate social and environmental concerns into their business operations and interactions with stakeholders. It also provides definitions of CSR and outlines its five key dimensions: responsibility towards employees, shareholders, customers, community, and government. For each dimension, responsibilities are listed such as ensuring employee health and safety, providing shareholder returns, satisfying customer needs, engaging in community development, and obeying government rules and regulations.

1. MAHA, Department of Management Studies, V.V.V College for Women, Vnr

2. Content:
oDefinition of Corporate Social Responsibility
o Meaning of Corporate Social Responsibility
oDimensions of Corporate Social Responsibility
MAHA, Department of Management Studies, V.V.V College for Women, Vnr

3. Meaning of Corporate Social Responsibility:
Corporate Social Responsibility (CSR) is a concept that suggests that
it is the responsibility of the corporations operating within society to
contribute towards economic, social and environmental development that
creates positive impact on society at large.
Definition of Corporate Social Responsibility:
A management concept whereby companies integrate social and
environmental concerns in their business operations and interactions with
their stakeholders.
MAHA, Department of Management Studies, V.V.V College for Women, Vnr

4. Five Dimensions of Corporate Social Responsibility:
•Responsibility towards Employees
•Responsibility towards Shareholders
•Responsibility towards Customers
•Responsibility towards Community
•Responsibility towards Government
MAHA, Department of Management Studies, V.V.V College for Women, Vnr

5. MAHA, Department of Management Studies, V.V.V College for Women, Vnr
Responsibility towards Employees
CSR can increase employees’ creative involvement
Better Employee Engagement and Performance
More Attractive Company Culture to Prospective Employees
provide adequate compensation based on experience and standard of living
conditions
Provide working conditions that respect each employee’s health and dignity
To be honest in communicating with employees and transparent in sharing
information
To listen to and where possible, act on employee suggestions, ideas, requests and
complaints
To engage in negotiations in order to resolve conflicts whenever they arise
Protect employees from avoidable injury and illness in the workplace
Encourage and assist employees in developing skill and knowledge which are
required for accomplishing the task.

6. MAHA, Department of Management Studies, V.V.V College for Women, Vnr
Responsibility towards Shareholders
Ensure the safety of Capital Investment.
Provide equal opportunity to all the Shareholders to participate in the
management of the business as per law.
Provide a fair and adequate return on shareholders investment.
Provide correct and regular information about financial and other transactions.
Maximize the value of capital investment through optimum utilization of
resources.

7. MAHA, Department of Management Studies, V.V.V College for Women, Vnr
Responsibility towards Customers
Increase productivity and reduce price of the product/services.
Improve quality of the product.
Smoothen the distribution system to make goods easily available.
To do research and development, to improve quality and introduce
better and new products.
provide the required after-sales services.
Ensure that the product supplied has no adverse effect on the
consumer.
Avoid misleading the customers by improper advertisements
Provide an opportunity for being heard and to redress genuine
grievances.
Understand customer needs and to take necessary measures to
satisfy these needs.
Avoid unfair practices like black marketing, false advertisement
and adulteration.

8. MAHA, Department of Management Studies, V.V.V College for Women, Vnr
Responsibility towards Community
Taking appropriate steps to prevent environmental pollution and to
preserve the ecological balance.
Assisting in the overall development of the locality.
Taking steps to conserve scarce resources and developing
alternatives, wherever possible.
Development of backward areas.
Making possible contribution to furthering social causes like the
promotion of education and population control.
Contributing to the national effort to build up a better society.
Employment Generation.
No Participation in Anti-Social Activities.

9. MAHA, Department of Management
Studies, V.V.V College for Women, Vnr
Responsibility towards Government
Obey Rules, regulations and Laws of the country.
Pay Tax honestly and regularly
Contribute the funds to government during the emergencies and natural
calamities like floods, earthquakes, etc.
Organization should not take any type of favor from government officials by
bribing or influencing them.
Support the government to improve the quality of life.
Avoid monopolistic & Unfair trade practices.
Organization has to provide timely advice to the government in respect of
framing important policies such as Industrial policy, Import & Export policy,
Licensing policy, etc.