The document discusses the concept and characteristics of women entrepreneurs in India. It defines a women entrepreneur as an enterprise owned and controlled by a woman with a minimum 51% financial interest and employment. It outlines key characteristics of women entrepreneurs such as hard work, desire for high achievement, optimism, independence, foresight, and team spirit. The document also examines problems faced by women entrepreneurs in India, including limited access to finance and raw materials, stiff competition, limited mobility, balancing family responsibilities, and challenges of operating in a male-dominated society with high female illiteracy rates.

1. Mrs. L.M.MAHALAKSHMI,
ASSISTANT PROFESSOR,
DEPARTMENT OF BUSINESS ADMINISTRATION
(UG and PG)
V.V.VANNIAPERUMAL COLLEGE FOR WOMEN,
VIRUDHUNAGAR

2. WOMEN
ENTREPRENEUR

3. CONCEPT OF ENTREPRENEUR
The word “Entrepreneur has
been derived from the French
Language “Entreprendre”
where it cradled literally
means “ Between Taker” and
“Go-between” i.e. “ to
undertake”.
3

4. CHARACTERS OF
WOMEN
ENTREPRENEUR
4

5. HARD WORK
Willing to Work Hard

6. 6
DESIRE FOR HIGH
ACHIEVEMENT
Strong desire to
achieve high goals
in business

7. HIGHLY OPTIMISTIC
Positive approach
towards things
7

8. INDEPENDENCE
Do not like to be guided by
others

9. 9
FORESIGHT
Well visualize the
likely changes to
take place in
market, consumer
attitude and taste

10. GOOD ORGANISER
Bring together all
required resources
10

11. INNOVATIVE
Initiate research and
innovative activities to
satisfy customers

12. 12
PERSEVERANCE
Possess and
exhibit
tremendous
perseverance in
pursuits

13. TEAM SPIRIT
Working in teams creates
synergy and achieves
success in its endeavours
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14. CONCEPT OF WOMEN ENTREPRENEUR
An enterprise owned and
controlled by a woman having
a minimum financial interest
of 51 percent of the capital
and giving atleast 51 percent
of the employment
generated in the enterprise
to women
14

15. PROBLEMS OF
WOMEN
ENTREPRENEUR
15

16. Women entrepreneur
suffer from shortage of
finance on two counts
16
PROBLEM OF FINANCE

17. Women entrepreneur are
plauged by scarcity of
raw materials and
necessary inputs
17
SCARCITY OF RAW
MATERIAL

18. Women entrepreneur
face a stiff competition
for marketing their
products
18
STIFF COMPETITION

19. Women mobility in India
is highly limited due to
various reasons
19
LIMITED MOBILITY

20. Women has to strike a
fine balance between her
business and family.
20
FAMILY TIES

21. Male chauvinism is still
the order of the day in
India. Women are looked
upon as weak in all
respects
21
MALE DOMINATED
SOCIETY

22. In India around three
fifths (60%) of women
are still illiterate.
22
LACK OF EDUCATION

23. 23
INDRA NOOYI
PEPSI CEO.

24. 24
Thanks!