Fashion design (d app.)

INDEX MID TERM PROJECT INTERNATIONAL DESIGNER FINAL PROJECT NOW AND THEN

MID TERM PROJECT INTERNATIONAL DESIGNER

TABLE OF CONTENTS RESEARCH BOARD MOOD BOARD DESIGN DEVELOPMENT DESIGN DEVELOPMENT SHEET RESEARCH WORK OF DESIGNER REPORT

TABLE OF CONTENTS LOOK BOARD TEXTILE PRINT DESIGN DEVELOPMENT DESIGN DEVELOPMENT SHEET PRODUCT 1.PURSE 2.WALL HANGING RESEARCH WORK OF BRAND CLASS LECTURES REPORT PRESENTATION

FASHION BUSINESS READY TO WEAR

PRESENTATION “ BANANA REPUBLIC”

Presented by: Madiha Fatima FD-15 Semester(3rd) “ Design Application in Fashion”

TABLE OF CONTENTS Introduction History Changes in brand Brand design philosophy Outlets Target market Reasons for choosing this brand Product Theme of product Materials used in product Justification of product

1. INTRODUCTION Banana Republic is an American clothing brand Founded by Mel and Patricia Ziegler in 1978 as a travel themed clothing company. Bought by The Gap in 1983. 500 stores located internationally. accessible luxury brand. Offering high-quality apparel, accessories collections and home furnishing. Fashion more accessible. Produces elevated essentials and sophisticated seasonal collections of accessories.

2. HISTORY Creative fashion adventure in the United States began Bought three British Burma jackets. Wife Patricia, an artist, restyled the three jackets into one. Friends and acquaintances liked Mel's "new" jacket Search of army surplus and other items Traveled to South America, Africa, London, and Madrid, searching out usable goods. Their motto became, "in surplus we trust."

At first marketed their finds at flea markets, selling the surplus as it was or restyled. Eventually the market grew so much the Zieglers moved into a storefront in Mill Valley, California. Lacking funds for extensive decorating store was a dramatic, rather theatrical third part of this fashion adventure was the nontraditional catalogue . Zieglers sell Banana Republic to The Gap, Inc. for business know-how in 1983

3. CHANGES IN BRAND prices on remaining articles were substantially lowered new merchandise was being introduced brighter colors and a "cruise line" appeal placed at the front of the store the more traditional khaki apparel was placed in the back Another big change was the disappearance of the theatrical props "Travel and Safari Clothing" was dropped from the name. In mid-1990s launched bath and body care products In 1996 opened stores exclusively for men and women. In 1998 Banana Republic launched its most extensive marketing campaign

4. BRAND DESIGN PHILOSOPHY The design philosophy of Banana Republic is: Style comfort sophistication high quality products low prices

5. OUTLETS operates more than 5OO stores in the United States (including Puerto Rico) 26 stores in Canada In 1978, opened first store in Mill Valley, California. In 1988, opens its 100th store in 1995, The first Banana Republic store opens outside the United States in Edmonton, Alberta.

6. TARGET MARKET Banana Republic’s niche is with high-income over-25, white-collar professionals 32 percent of whom have an annual household income of more than $100,000 22 percent of the company's customers earn at least $75,000 19 percent in the $50,000 to $75,000 range

7. REASONS FOR CHOOSING THIS BRAND Safari theme work Style and attitude Variety of colors High Sophistication level Comfort of accessories

8. PRODUCT The products made by me are: From accessories: Purse From home furnishing: Wall hanging

9.THEME OF PRODUCT colors with textile design is my theme. safari theme based work really attracted me so I have decided to make a textile print with inspiration of safari look …

10. MATERIALS USED IN PRODUCT Following are the materials which I have used for my product: Silk paints Fabric Wood Thread Beads Mirrors

11. JUSTIFICATION OF PRODUCT Have taken the colors from my lookboard for my theme my theme textile print shows a bundle of leaves Giving a jungle look Justifies that my products reflects the safari theme

Fashion design (d app.)

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Fashion design (d app.)