2. Viale Gian Galeazzo 3
Milano, Italy
naz_gergin@hotmail.com
347 981 33 07
Date of birth: 29/02/1992
Izmir/ Turkey
Nationality: Turkish
Education
CV
Internship
Language
Computer
Technical
SkillsDomus Academy, Milano/ Italy
Master in Fashion Management
Izmir University of Economics, Izmir/ Turkey
Faculty of Fine Arts and Design – Fashion and Textile
Design Department
Studied two years in Fashion Design, 2011-2013
Studied in Fashion Business, 2013-2015
Reutlingen University, Reutlingen/ Germany
International Fashion Retail program as an Erasmus
student
CARMEN TEXTILE, Istanbul Turkey
Fashion wholesaler company selling its products to
Turkish brands and abroud.
Had been in charge of all production processes
from designing, sewing, supplying, modelling,
developing to trading.
ZEYNEP ACAR FASHION HOUSE, Izmir Turkey
It is a haute couture fashion house, designing only
bridal and evening gowns.
Had been embroidering, sketching and fitting
wedding gowns.
Organizational abilities.
Monitoring.
Working disciplined.
Time management.
Planning and prioritizing.
Critical thinking and decision making.
Sketching on computer.
Active listening.
Turkish: Mother tongue
English: Fluent
Italian: Basic
Competent with most Microsoft Office
programmes.
Good at Photoshop, Illustrator and InDesign.
| 08/2013–09/2013
| 06/2013–07/2013
| 2015 - present
| 2010 - 2015
| 10/2014 - 02/2015
Naz Gergin
3. WORKSHOPS
Workshop 1
Successful Brand Extension
in collaboration with MONCLER
Workshop 2
Fashion Buying
with Camera Italiana Buyer Moda
Next Workshops
Entrepreneurship Through Des
Visual Merchandising
15-16
20
FASHION
MANAGEMENT
Master in Domus Academy, Milan.
4. ''Successful Brand Extension''
Workshop 1
Development of a concept for an
accessory line for Moncler by keeping
the DNA of the brand in mind.
Group Project done by
Naz Gergin
Leslie Dombrower
Shreya Kochhar
Akash Shah
Ayushi Shah
BJECTIVE
O
5. oncept
C ''Magnifying Metamorphosis''
HENRYs women are going through a transitional stage from
a casual lifestyle. Through the accessories. Moncler will
provide this market segment with products that allow them
to undertake a smooth change.
Target market:
HENRYS; High-Earners-Not-
Yet-Rich.
They have more spending
power than the middle
class and may eventually
become wealthy in the
future.
Smart shoppers.
PERSONA
6. By looking at 2016 bag trends, we picked 3 trends for
Moncler among 15 others. As a result we used tiled patterns
in geometric shapes related what we think the Moncler's
colors are.
roduct
P
BAG TREND
ANALYSIS
Moodboard
Adding chains
Geometric shapes
Tiled patterns
7. MERCHANDISING PLAN
esigns
D
Size: small
Price Range: €1000 - €1200
Moment of use: everyday
Size: Small//Medium
Price Range: €750 - €950
Moment of use: social
events
Size: M/ L
Price Range:
€500 - €700
Moment of
use: night out
sku plan
48%
32%
20%
8. ''Fashion Buying''
Workshop 2
BJECTIVE
O
Creating a concept store in Saint
Tropez, France.
Identifying the tribe and the concept
to select brands in order to place
them into concept store.
Mixing and matching the brands to
create looks and window display.
Group Project done by
Naz Gergin
Avneet Mann
Nutdanai Charasjirawat
Johanna El Baba
9. SAINT TROPEZ
Since the main economic resource
of the city is tourism, we did a deep
research on it. We took in consideration
58% of the statistic.
Instagram research also helped us to
understand who they are as visual.
Analysis
#sainttropez2015
ourism
T
St. Tropez
10. TRIBE
''All eyes on me''
oncept
C
St. Tropez
aspirer (n.) a person who strives
toward an end or a condition.
She has an ambition to rise high.
Likes to be seen in fancy and
known places.
THE ASPIRERS
The concept reflects the behavior of the people who spend
their money in Saint Tropez.
Since they are here for summer vacation, they are impatient to
post themselves in social media.
With the concept we came up with the store name of '' Wink' ''
11. BRAND LIST
randportfolio
B
St. Tropez
Apparel
Alice McCall
House of Holland
Joie
Manoush
Mara Hoffman
Self Portrait
Sonia Rykiel
Studio 189
Tatanaka
Tramando
Yanina
T-Shirt
Fils De butte Paris
House of Holland
Markus Lupfer
Shoes
Aquazzura
Brother Vellies
Brian Atwood
Manebi
Sophia Webster
Tabitha Simmons
Jeans
MIH Jeans
Rachel Comey
Bags
Baggu
Bao Bao by Issey
Miyake
Duskii
Mansur Gavriel
Studio 189
Yazbukey
Accessories
Ally and Ashley
Ettika
Lulu Frost
Lulu’s
House of Holland
Beach wear
Kaohs
Kiini
12. LOOKS
Mock up
indowdisplay
W
St. Tropez
We mixed and matched the pieces and brands among
the brand portfolio, after that created tree different looks
and a window display.
13. 13-15
TAKEN COURSES
Last 2 years in my undergraduate education
in Izmir, Turkey.
Innovations in Fashion Products
and Technologies
Graduation Thesis
Graduation Project
Brand Management
History of Dress
Fashion Criticism
Production Processes in Fashion Industry
Internship x2
Fashion Theory
Fashion Photography and Styling
Fashion Show Organization & Choreography
Fashion Management Project I
Advanced Textile Studio
Intellectual Property Rights for Designers
Design and Fabric Relation
FASHION BUSINESS 20
14. esigns
D '' Thermal Sauna Clothes''
INNOVATIONS IN FASHION
AND TECHNOLOGIES
Look 3
We were asked to define an innovative designs by
thermal fabrics.
After analysing the market, our group came up with slim-
ming clothes idea by using the thermal salt in garments.
Each garment has special places for thermal salts on the
problem areas which are removable in order to change
the salt gel when it is gone.
So, these garments help problematic area to get thinner,
decrease cellulitis and create smooth skin view by the
effect of body movements, the thermal fabric and the
thermal salt.
15. GRADUATION PROJECT 1
indowdisplay
W
In this project everybody was asked to choose
a brand which then we have to design a real
window display individually under the given
‘Valentine Day‘ concept.
I have chosen Desigual as my brand and created
the background composition on Photoshop.
In this project lollipops were my inspirer which I
combined them with flowers. Also prepared a
sketchbook for the work.
This is the
Desigual
label for this
campaign.
This is my claim for
Valentine Day con-
cept.
This is my
flower that
I have de-
signed by
lollipops.
16. GRADUATION PROJECT 2
indowdisplay
W
In this project everybody was asked to create a new
business model. My idea was designing a customizab-
le fashion apperal selling online shoping website with
chain stores where there is just one sample for each
product. In addition, in the stores there is a virtual mirror
where consumers can try on their personalized design.
My opening campaign was a collection that consumers
creating their looks and then submiting to the website
which then 12 of participant‘s designs will be producing
under our personality collection with their name.
As last step I designed a real window display.
Clothe!
17. 14-15
20
INTERNATIONAL
FASHION RETAIL TAKEN COURSES
Cooperation in Fashion Retail
Fashion Retail Management
Fashion Retail Seminar
Fashion Chain Management
Product Development
First semester of my last year I did
Erasmus in Reutlingen University in
GERMANY.
18. ppdesign
A
FASHION RETAIL SEMINAR
Wrote 18 pages report under the given theme ''Mobile
Commerce''. Students indivudually were asked to find
a question, define the content related to the question
and at the end were expected to answer it. My report
question was; ''How far can mobile marketing channels be
integrated into fashion industry in future?''
The proces: 1.Analysing fashion marketing and m
commerce 2.Current Aspects of Fashion Mobile Marketing
by looking at fashion mobile apps, social media and m
shopping in fashion.
Summarized answer: They will be more integrated than
today. For the near future: Retailing still will be more
effective method for fashion.For the far future: Fashion
Mobile Marketing will pass over retailing with the
generation Z.
Mock up
As an extra work, I came up with an mobile app idea which I
named ''mydrobe'' .
The app combines apperals from your virtual wardrobe according
to weather condition of the day and where you are going.
