Russ Unger’s new book Designing the Conversation: Techniques for Successful Facilitation (Voices That Matter) was discussed in the recent Business901 Podcast, Voices Matter: Are you helping the situation?. This is a transcription of the podcast.
The equation, Trustworthiness = (Credibility + Reliability + Intimacy) / Self-Orientation, was a central part of a discussion with Charles Green, author of a series of books that have long been a favorite of mine. I own all of them and even have one in both print and audio. These books seem to be timeless and never more on point than the present.
Kaiser Fung, author of a new book, NumberSense a previous book, Numbers Rule Your World: The Hidden Influence of Probabilities and Statistics on Everything You Do and the popular blog, Junk Charts was my guest on two recent podcast. Kaiser is a professional statistician with over a decade of experience applying statistical methods to marketing and advertising businesses. He holds an MBA from Harvard Business School, in addition to degrees from Princeton and Cambridge Universities. He is Vice President of Business Intelligence and Analytics at Vimeo, a high-quality video hosting platform for creative people. He previously worked at Sirius XM Radio, American Express, [X+1], Exodus Communications, and Sonus Networks. He is also an adjunct professor at New York University teaching practical statistics.
21 way to flood your site in traffic , inside this ebooks you will discover the topics about why you should be using viral marketing ,strategy behind getting more traffic without paying more money amazing strategies that will bring free traffic to your site years after the advertising campaign had ended ,protect yourself from complaints and negative comments ,build a buffer that shields your good reputation,find customers you didn't even know existed and so much more.
Are You Walking a Social Media Tightrope? by Sue-Ann, Write Mix for BusinesssSue-Ann Bubacz
Do you ever feel like you're walking a social media tightrope? Just about to tumble? Yep, then it's time to take a closer look at Social Media Marketing for your small business.
If we did not have uncertainty we would not need statisticians says Kaiser Fung on the Business901 podcast. Kaiser is a statistician with more than a decade of experience in applying statistical methods to unlocking the relationship between advertising and customer behaviors. He leads a team of statisticians at Sirius XM Radio that is responsible for gleaning insight into customers and operational best practices. His blog, "Junk Charts," pioneered the genre of critically examining data and graphics in the mass media.
The equation, Trustworthiness = (Credibility + Reliability + Intimacy) / Self-Orientation, was a central part of a discussion with Charles Green, author of a series of books that have long been a favorite of mine. I own all of them and even have one in both print and audio. These books seem to be timeless and never more on point than the present.
Kaiser Fung, author of a new book, NumberSense a previous book, Numbers Rule Your World: The Hidden Influence of Probabilities and Statistics on Everything You Do and the popular blog, Junk Charts was my guest on two recent podcast. Kaiser is a professional statistician with over a decade of experience applying statistical methods to marketing and advertising businesses. He holds an MBA from Harvard Business School, in addition to degrees from Princeton and Cambridge Universities. He is Vice President of Business Intelligence and Analytics at Vimeo, a high-quality video hosting platform for creative people. He previously worked at Sirius XM Radio, American Express, [X+1], Exodus Communications, and Sonus Networks. He is also an adjunct professor at New York University teaching practical statistics.
21 way to flood your site in traffic , inside this ebooks you will discover the topics about why you should be using viral marketing ,strategy behind getting more traffic without paying more money amazing strategies that will bring free traffic to your site years after the advertising campaign had ended ,protect yourself from complaints and negative comments ,build a buffer that shields your good reputation,find customers you didn't even know existed and so much more.
Are You Walking a Social Media Tightrope? by Sue-Ann, Write Mix for BusinesssSue-Ann Bubacz
Do you ever feel like you're walking a social media tightrope? Just about to tumble? Yep, then it's time to take a closer look at Social Media Marketing for your small business.
If we did not have uncertainty we would not need statisticians says Kaiser Fung on the Business901 podcast. Kaiser is a statistician with more than a decade of experience in applying statistical methods to unlocking the relationship between advertising and customer behaviors. He leads a team of statisticians at Sirius XM Radio that is responsible for gleaning insight into customers and operational best practices. His blog, "Junk Charts," pioneered the genre of critically examining data and graphics in the mass media.
With everyone claiming to be an expert should you listen to? This list of 103 marketing thought leaders is made to help answer that question. It's also incorporated into Twitter lists so you can easily follow everyone with a single click.
[CXL Live 16] How To Present Your Testing Results to Get Results by Lea PicaCXL
Are your executives and clients falling asleep during your testing presentations? Chances are your slide design and data visualizations are obscuring your valuable insights. With her special blend of neuroscience-based visualization principles, practical hands-on design techniques, and entertaining “tough love”, Lea will equip you with a fresh new toolbox that will get you and your data presentations remembered and acted upon.
How to influence influencers: 10 tips by top #PR thinkersPrezly
We’ve assembled our top 10 tips from the PR world’s own influencers about how they build and maintain the relationships that offer their clients value.
In this report, Quid maps the news and social media for a specific category. By giving you the power to quickly understand massive amounts of information, Quid helps brands discover industry and brand insights.
Confirm, Observe, Adjust: How to audit your Twitter world an 1 hour or lessIan Lurie
You need to know what works (and what doesn't) for your audience. This is my 1-hour Twitter audit. I use it each week to find general trends, great Tweets and folks I need to follow.
As a small business owner, you might not have a huge marketing budget or the monetary resources to plunge into extensive marketing efforts like billboards and TV advertisements. Therefore, it is essential that you equip yourself with the knowledge to create effective content marketing campaigns, which result in more inbound traffic and create ample awareness and exposure for your offerings.
Try this: go to Google and type ‘content marketing’, what do you discover?
You are not looking at just some results; you are looking at millions of Google results for content marketing, millions! This makes it extremely clear why marketers (like myself,) around the world are going crazy about content marketing, and why wouldn’t they? Content Marketing is currently one of the most effective and rapidly growing strategies for effective digital marketing.
Sure, you might have heard about the importance of content strategy from a tech-savvy friend, or maybe you’ve even seen the term somewhere on your Facebook news feed, but do you truly know what it is or know the IMMENSE POWER that it contains?
The more original and optimized content presented, the more chances you have of seamless exposure and awareness.
Formulating a content strategy not only helps you boost sales but through carefully thought over steps, you can turn an entire audience (derived from your websites and social media platforms) into leads and/or clients, who will then bring in more clients through referrals.
In addition, the nature of your content gives a face and voice to your business. As the marketing environment advances, customers now have more and more buying power. They are looking for companies, services and solutions that make them feel valued through responsive and exciting content!
Here are a few ways you can effectively use content to promote growth and development for your small business.
Taking your Site from One to One Million Users by Kevin RoseCarsonified Team
At The Future of Web Apps London, Kevin shares the secrets to digg.com and wefollow.com's explosive user growth. He covers ten unique strategies that turn passive users into passionate advocates.
You'll learn:
1. How to encourage users to tweet about your app
2. The concept of "The Circle of Life" in web apps and how it affects you
3. Growing your userbase: What worked and what didn't for digg, WeFollow and Pownce
4. And more ...
An innovation and strategy consultant, Chris Ertel has years of experience advising senior executives of Fortune 500 companies, government agencies, and large nonprofit. Chris talks about his new book Moments of Impact: How to Design Strategic Conversations That Accelerate Change in this Business901 Podcast. I thought this excerpt from the podcast was a great “How to” for explaining his message. Related Podcast and Transcription: Planning Your Strategic Conversations
Steve Portigal. author of Interviewing Users: How to Uncover Compelling Insights, is the founder of Portigal Consulting. Steve was my guest on the Business901 podcast, Uncovering Compelling Insights. This is a transcription of the podcast.
This is a transcription of the Business901 Podcast, An Inquiry into the Meaning of Making. Seung Chan Lim, nicknamed Slim discusses his journey and finally his project, Realizing Empathy. Through this project Slim hopes to share ideas, tools, and other ways to facilitate a meaningful, sustainable, and constructive conversations between and among diverse perspectives whether that’s between people or between people and materials or between people and machines by using “making” as the shared metaphor.
With everyone claiming to be an expert should you listen to? This list of 103 marketing thought leaders is made to help answer that question. It's also incorporated into Twitter lists so you can easily follow everyone with a single click.
[CXL Live 16] How To Present Your Testing Results to Get Results by Lea PicaCXL
Are your executives and clients falling asleep during your testing presentations? Chances are your slide design and data visualizations are obscuring your valuable insights. With her special blend of neuroscience-based visualization principles, practical hands-on design techniques, and entertaining “tough love”, Lea will equip you with a fresh new toolbox that will get you and your data presentations remembered and acted upon.
How to influence influencers: 10 tips by top #PR thinkersPrezly
We’ve assembled our top 10 tips from the PR world’s own influencers about how they build and maintain the relationships that offer their clients value.
In this report, Quid maps the news and social media for a specific category. By giving you the power to quickly understand massive amounts of information, Quid helps brands discover industry and brand insights.
Confirm, Observe, Adjust: How to audit your Twitter world an 1 hour or lessIan Lurie
You need to know what works (and what doesn't) for your audience. This is my 1-hour Twitter audit. I use it each week to find general trends, great Tweets and folks I need to follow.
As a small business owner, you might not have a huge marketing budget or the monetary resources to plunge into extensive marketing efforts like billboards and TV advertisements. Therefore, it is essential that you equip yourself with the knowledge to create effective content marketing campaigns, which result in more inbound traffic and create ample awareness and exposure for your offerings.
Try this: go to Google and type ‘content marketing’, what do you discover?
You are not looking at just some results; you are looking at millions of Google results for content marketing, millions! This makes it extremely clear why marketers (like myself,) around the world are going crazy about content marketing, and why wouldn’t they? Content Marketing is currently one of the most effective and rapidly growing strategies for effective digital marketing.
Sure, you might have heard about the importance of content strategy from a tech-savvy friend, or maybe you’ve even seen the term somewhere on your Facebook news feed, but do you truly know what it is or know the IMMENSE POWER that it contains?
The more original and optimized content presented, the more chances you have of seamless exposure and awareness.
Formulating a content strategy not only helps you boost sales but through carefully thought over steps, you can turn an entire audience (derived from your websites and social media platforms) into leads and/or clients, who will then bring in more clients through referrals.
In addition, the nature of your content gives a face and voice to your business. As the marketing environment advances, customers now have more and more buying power. They are looking for companies, services and solutions that make them feel valued through responsive and exciting content!
Here are a few ways you can effectively use content to promote growth and development for your small business.
Taking your Site from One to One Million Users by Kevin RoseCarsonified Team
At The Future of Web Apps London, Kevin shares the secrets to digg.com and wefollow.com's explosive user growth. He covers ten unique strategies that turn passive users into passionate advocates.
You'll learn:
1. How to encourage users to tweet about your app
2. The concept of "The Circle of Life" in web apps and how it affects you
3. Growing your userbase: What worked and what didn't for digg, WeFollow and Pownce
4. And more ...
An innovation and strategy consultant, Chris Ertel has years of experience advising senior executives of Fortune 500 companies, government agencies, and large nonprofit. Chris talks about his new book Moments of Impact: How to Design Strategic Conversations That Accelerate Change in this Business901 Podcast. I thought this excerpt from the podcast was a great “How to” for explaining his message. Related Podcast and Transcription: Planning Your Strategic Conversations
Steve Portigal. author of Interviewing Users: How to Uncover Compelling Insights, is the founder of Portigal Consulting. Steve was my guest on the Business901 podcast, Uncovering Compelling Insights. This is a transcription of the podcast.
This is a transcription of the Business901 Podcast, An Inquiry into the Meaning of Making. Seung Chan Lim, nicknamed Slim discusses his journey and finally his project, Realizing Empathy. Through this project Slim hopes to share ideas, tools, and other ways to facilitate a meaningful, sustainable, and constructive conversations between and among diverse perspectives whether that’s between people or between people and materials or between people and machines by using “making” as the shared metaphor.
Craig Weber offers excellent advice and material on the most basic way of creating success, our conversations. An excerpt from the Business901 podcast, Working Conversations; "We don’t focus on the conversations much, partly because we lack the frameworks. We’ve got a lot of good frameworks and strategies out there for how to structure an organization, how to set up your IT. Yes, all the technical stuff we’re good at. The conversation stuff we kind of lack a little structure, lack a little rigor. We’re just not trained to pay attention to it or to give it as much focus as we’re at other aspects of building a good work relationship."
This is a transcription of the podcast. Working Conversations;
The fields of remote collaboration, global teams and managing wide-scale organizational change are becoming common place. Nancy Settle-Murphy appeared on the Business901 Podcast, Spanning the Globe for Team Success to discuss some of key components needed to lead these teams. This is a transcription of the podcast.
So what will you see in a Gemba Walk? Bob Petruska of Sustain Lean Consulting was my guest Business901 podcast, We want People to Go See for Themselves. This is a transcription of the podcast.
SXSW - Diving Deep: Best Practices For Interviewing UsersSteve Portigal
While we know, from a very young age, how to ask questions, the skill of getting the right information from users is surprisingly complex and nuanced. This session will focus on getting past the obvious shallow information into the deeper, more subtle, yet crucial, insights. If you are going to the effort to meet with users in order to improve your designs, it's essential that you know how to get the best information and not leave insights behind. Being great in "field work" involves understanding and accepting your interviewee's world view, and being open to what they need to tell you (in addition to what you already know you want to learn). We'll focus on the importance of rapport-building and listening and look at techniques for both. We will review different types of questions, and why you need to have a range of question types. This session will explore other contextual research methods that can be built on top of interviewing in a seamless way. We'll also suggest practice exercises for improving your own interviewing skills and how to engage others in your organization successfully in the interviewing experience.
Robin Lawton has been a long time favorite of mine. His book, Creating a Customer-Centered Culture: Leadership in Quality, Innovation, and Speed offers some valuable insights even though it was written 20-years ago. I still use it on a regular basis and find it valuable in assisting people to more service centered thinking. The podcast with Rob, Let’s Talk Voice of Customer is an excellent resource for both sales and marketers and quality professionals. This is a transcription of the Business901 podcast with Robin.
In the Business901 podcast, Would you recommend a Dummies Book? I am!, I had the pleasure Natalie Sayer, the owner of I-Emerge, an Arizona-based global consultancy, and co-author of Lean For Dummies. I found her book not only a great introduction for Lean but practically a ready made training program for your organization. It was well organized and sprinkled with examples. I found it to be a valuable resource for someone that even thinks they know something about Lean.
This is a transcription of our podcast.
We know creative development research can sometimes feel like a way to kill great ideas. And we think that sucks. We’re here to make sure that doesn’t ever happen to you (again). Read on to learn how!
Systemizing your approach to managementBusiness901
H. WILLIAM "Bill" DETTMER. Senior Partner, Goal Systems International. Bill is one of the most recognized experts in the Theory of Constraints field and more specifically the Logical Thinking Process.
Removing Uncertainty in your Decision MakingBusiness901
I had great pleasure having Eli Schragenheim on the Business901 Podcast. Eli has been part of the Theory of Constraints movement practically from the beginning. He started working with Dr. Goldratt as a programmer to program a game for adults that would teach them how to think over 25 years ago. During the podcast we dove into the subject of Uncertainty! A great discussion, that affects our everyday life and how it relates to forecasting and even our intuition.
During the last years, Markus main focus has been on transitions towards Lean and Kanban product management and development practices across his portfolio. With Arne Roock, he co-authored ‘Replenishment’, a free eBook on Kanban. Markus is one of thought leaders of the Kanban Movement and is speaking at the upcoming Lean Kanban Central Europe Conference (It is in Hamburg, Germany, Nov 4-5, 2013) about Boundaries of Kanban – Disruptive Innovation.
! This is a graded discussion 25 points possible due Dec .docxgertrudebellgrove
!
This is a graded discussion: 25 points possible due Dec 9 at 1:59am
Week 6 Discussion: Delivery: the Good, the Bad, and the
Ugly
9 15
Required Resources
Read/review the following resources for this activity:
Initial Post Instructions
Find a video or article about speech anxiety, speech content, organization, or delivery. For the initial post,
address the following:
Follow-Up Post Instructions
Respond to at least two peers or one peer and the instructor. Further the dialogue by providing more
information and clarification. Review your peer's posted video or article and provide your own feedback. Did
you learn something new? How might it help you in future presentations?
Writing Requirements
Grading
This activity will be graded using the Discussion Grading Rubric. Please review the following link:
Course Outcomes (CO): 3, 4, 5, 6
Due Date for Initial Post: By 11:59 p.m. MT on Wednesday
Due Date for Follow-Up Posts: By 11:59 p.m. MT on Sunday
Lesson
Minimum of 1 scholarly source (in addition to the textbook)
Summarize the content.
Explain why you thought it was important.
Determine how it will help you deliver a presentation.
Include tips on verbal and nonverbal communication with audience members of different cultures.
Minimum of 3 posts (1 initial & 2 follow-up)
APA format for in-text citations and list of references
Link (webpage): Discussion Guidelines
12/4/19, 2:45 PM
Page 1 of 15
" Reply
(https://chamberlain.instructure.com/courses/52350/users/64990)Gordon McLean (Instructor)
Oct 11, 2019
!
Welcome to Week 6!
Congratulations! All of your hard work on your speech presentation has paid
off. You have chosen your topic, researched it, organized your notes into an
outline, worked on creating a PowerPoint presentation, and now you are
ready to present it to your audience. So why do you feel sick to your stomach
when you think about presenting it? Consider this:
Imagine this scenario: Linda, Simmone, Serge, and
Brian have worked with you to make a business
decision about a new company procedure. Now your
group needs to present its findings to the Board of
Directors.
Read this excerpt from the perspective of the
proverbial fly on the wall at your latest team meeting:
Linda: "I have given several presentations before,
and I am typically pretty confident, but usually I am
talking to customers or peers. This is the first time I
have had to give a presentation to any group like a
Board of Directors. I want to make a good impression,
and I know we have made a good decision. Still, to be
honest, I am worried about making a mistake or not
How important is delivery as compared to content?
Can communication anxiety actually be positive?
What are the critical elements to persuading or moving an audience to
action?
12/4/19, 2:45 PM
Page 2 of 15
knowing how to answer a question."
Simmone: "Oh, come on, Linda. The Board of
Directors is made up of people just like you and me.
Let's just go and get this done so we can move ...
Reboot Podcast #40 - Going beyond blame with Dave Zwieback on Reboot Podcastrebootio
Why the rush to assign the blame? There is something calming about finding a target. It's like this moment of being lost in a rough sea of chaos and uncertainty. A person to assign the fault is like an unsinkable lifeboat to grasp. We climb aboard and take a deep breath and relax. "Well, that’s solved." We do it as individuals, we do it as organizations, we do it as a society. But what incredibly valuable opportunities lie in resisting this urge to assign fault? What might what we learn in what didn’t or did work if we explore a bit more?
Using Design Thinking for Growth is a transcription of a Business901 podcast.. It contained great thoughts on how Design Thinking may be to Business Growth the way Lean and Six Sigma has been to quality.
B+A and Management Today came together for a Leadership Lessons Live session where participants wrote a book together in 40 minutes. "Innovate or Die" focuses on the challenges business face during Covid-19, and the attempts taken to overcome them. This is the digital version of the book. If you'd like your own print version, or would like to learn more about what B+A do, contact elliot@bandaequals.com
Jack Vinson, a Knowledge Management and Theory of Constraints expert, was my guest on the Business901 Podcast, The New Knowledge Management Game. This is a transcription of the podcast with four pages of additional material that was cut from the podcast.
"Growing Your User Group" by Kara Sowles of Puppet Labs at OpenWest 2014 in Utah.
Speaker notes included - so the slides don't look quite as nice, but you have a better idea of what I was saying!
If you prefer viewing a clean version without speaker notes visible, there's one here: http://www.slideshare.net/KaraSowles/pug-preso-open-west-version
Customer Value Mapping: Using customer value mapping to understand what custo...Business901
Customer value mapping is a qualitative approach that looks at the perceived value of a product or service from the customer’s perspective.
The Business901 Fractional Marketing Services allow customers to focus on their core operations while the business development and marketing experts at Business901 handle customer-facing campaigns. The plans are tailored to each business, considering each company’s existing capabilities, budget, and industry.
Business901 offers a unique combination of traditional and progressive methods to maximize customer growth. Social media campaigns, in-person and online events, and partnerships with industry organizations are all available, depending on the company’s needs. Additionally, Business901 utilizes AI-based tools to accelerate the sales and marketing process. This modern approach ensures that customers get the most out of their time and budget.
“At the end of the day, Business901 is focused on providing clients with the best experience possible,” said Dager. “We strive to give our clients access to the expertise and resources they need to succeed in their respective industries.”We act as teachers, consultants, strategists, or implementers. The program is designed around your desired deliverables with specific milestones and time frames to meet your outcomes.
Are you looking at growth through the right lenses? Or are you still operating in the Doom Loop? Is your disciplined actions focused on experimentation?
Jim Collins has been talking about the Flywheel Effect for many years and most of us (should) know the intricacies behind the concept. Reviewing the recent book Experimentation Works, author Stefan Thomke reinforces this effect through Booking's Growth Flywheel and his own 7 System Levers.
Expanding on just 3 of the 7 levers:
1. Scale: Number of experiments per week, months, or year
2. Scope: Extent to which an organization’s employees are involved in experiments
3. Speed: Time from formulating a hypothesis to completing an experiment
In the past, I have written about using the Lean trio of SDCA, PDCA, EDCA with an umbrella of CAP-Do or in Non-Lean terms; Standard Work, Continuous Improvement, Design Thinking (Exploration), and Reflection.
In the book, Cracked it!: How to solve big problems and sell solutions like top strategy consultants, the authors lay out their 4s Framework in much the same manner with a flowchart to guide you through the use of it. Their dive into each discipline is excellent. Enjoy the read.
The part of the framework that they took the time with that most problem-solving books don’t is the Sell Stage. Of course, I am partial to that area but even though I am, when doing it for myself, I often just think people get it. Everyone wants to grow revenue or save time and money?
I also like that though it is convenient to put documentation at the end and part of this stage, I took a little deeper meaning from it. The part of sustaining, and even improving again often rests on the idea of how we deliver/sell the results.
Branops - Making Your Story Your StrategyBusiness901
In BRANOPS, we scale by looking at marketing from a Growth Mindset. We don’t start with a complex market and try to work back by tweaking and modifying it.
Roles of Intuition & Rationality in Strategic DecisionsBusiness901
Author Julia Sloan in the book, Learning to Think Strategically, emphasizes the need for both a Creative and Rational balance in the approach.
Sloan says, "Without a well-honed intuitive sense, problem analysis can remain clinical, sanitized, and ineffectual, in that problems are exposed only superficially and analyzed without much, if any, examination of the “truthfulness” of their cause. Rationality then plays the critical role of identifying relevant information and analyzing facts." I find her approach the rest of the book equally enlightening.
This process reminds me of the Divergent/Convergent Design Think approach and equally similar to Disney’s Creative Strategy: Dreamer, Realist, and Critic approach.
I have both an electronic and audion version of the book. It is a good listen. Amazon: Learning to Think Strategically 4th Edition https://amzn.to/2Z1vyKB
Onboarding Freelancers LinkedIn Group Deck Business901
Would you contribute to empowering Freelancers in your work environment?
Please consider joining this LinkedIn Group:
https://lnkd.in/eRuGzsm
As the use of Freelancers proliferate across organizational departments new ways of thinking are required. We have created instances of success in employee onboarding but often we have similar expectations of Freelancers in very condensed cycles.
This group is intended first and foremost to create awareness of these issues and elaborate on ideas for enhancing the flow of work between the stakeholders.
Lean Scale Up: Lean as a Growth StrategyBusiness901
The Lean Scale-Up ebook has been a handout and lead generator on my website for several years. It was created with the understanding that if you can build a culture of PDCA, a culture of learning, growth becomes part of everyone’s job.
It is this aspect I have always believe that separates good companies from great companies.
Social Media Analytics For International MarketersBusiness901
This Prime Target Webinar will provide insights on how social media analytics can be used for International Market Research.
Topics Covered:
1. Five Advantages to using social media analytics for international marketing
2. Social media – source for market research unexploited by companies
3. Learn to understand and track our markets and competitors in our target countries
4. Discover reliable tools adapted for small companies
More Info & Registration:
https://www.bigmarker.com/prime-target/SOCIAL-MEDIA-ANALYTICS-FOR-INTERNATIONAL-MARKETERS
In creating an International Strategy, "Where to play" is a critical component, maybe the most. And the scariest part is that it can change rather quickly. What is your risk? Are you prepared?
This is an excerpt from a recent Prime Target and Euromonitor International webinar about risk hosted by Tatiana Miron: https://lnkd.in/eXr_8dU
PrimeTarget.tech helps SMEs and startups accelerate growth and improve performance globally through the power of data and analytics. The management team is versatile and abreast in growth hacking for companies with global ambitions. Their purpose is to open access to small and medium enterprises to a fundamentally new approach in decision making with regards to global strategies, one designed to match today's fast pace of change and new technologies.
Get On Track with a Strength-Based Sales and Marketing ApproachBusiness901
If the video does not play in the 2nd slide, this is the YouTube Link: https://youtu.be/fmWWut0rjBY
The video incorporates the disciplines I use within a Strength-Based Sales and Marketing effort. Taken from great leaders of Appreciative Inquiry, it may look complicated but all of these are founded on the basic principles of AI.
Appreciative Inquiry is a shift from looking at problems and deficiencies and instead focusing on strengths and successes. It is a tool for change, and it will strengthen relationships throughout your business. Most people struggle to obtain this mindset without training. We have just been conditioned otherwise. I always use the example that is about obtaining the flow of what and how versus the drilling down of why. In sales and marketing when you analyze your wins instead of your losses it makes you 10X more likely to understand the events that trigger decision-makers to become motivated about buying your product or service.
More info at https://business901.com/
Faces of Change 2 - Social Emotional Learning ProgramBusiness901
The Faces of Change 2 Introductory Program provides a foundation for teachers, parents, social workers and mentors to understand how and what that relationship should look like for students presently and in the future. By using the Faces of Change Timeline as a central focus we will introduce the central theme of the Faces of Change 2 program. Participants are provided with the groundwork on how to use Faces of Change activities in the classroom while counseling, advising, or serving as an advocate for the student.
A recent presentation for a small group of manufacturers on Lean Sales and Marketing. We concentrated primarily on creating a marketing space utilizing Lean and Blue Ocean principles.
Are You Interested in Esports Advertising? Are you unsure of how to get started?
Take a look at the following Ad Deck and see if you would like to test the waters.
More information: Business901, https://business901.com
KM Cyber Security, https://www.kmcybersecurity.com/
Keatron Evans is the Managing Partner at KM Cyber Security, LLC
and responsible for global information security consulting business which includes penetration testing, incident response management/consulting, digital forensics, and training.
Intel E5/Gold processors, SSD drives in RAID 10, 10Gbps network interfaces, enterprise-grade RAM, peering with multiple Tier-1 networks for excellent latency, and more. - At pricing that is hard to believe.
Understand the Purpose Behind the QuestionBusiness901
The ability to ask good questions is essential in today’s world. However, as Stephen Covey categorized in one of his 7 Habits; “Seek first to Understand, then to be understood.” Or another way Dale Carnegie phrased this, “To be interesting, be interested.” To accomplish this, I think one of the areas that most of could work on is to develop our ability to quickly recognize the purpose of the question. When we do this, it is much easier to align perspectives and therefore engage in collaborative efforts.
Adapted from the work of Stafford (2009) and from the book, Collaborating for Inquiry-Based Learning: School Librarians and Teachers Partner for Student Achievement by Virginia L. Wallace and Whitney N. Husid, the Purposes for Question diagram is an ideal training aid for me in sales and marketing.
Turning Reflection into Action using the Lean Process of CAP-Do Business901
The Lean Process of CAP-Do is how I initiate most projects. It creates a path towards capturing standard work, deciding what we what improve on, what we want to explore and not to be forgotten what we want to stop doing. This outline provides an introduction to using Lean for marketing and introduces the upcoming workshop on Marketing Action Research.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
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1. Introduction and Key Concepts of Sustainability
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To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Implicitly or explicitly all competing businesses employ a strategy to select a mix
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
3.0 Project 2_ Developing My Brand Identity Kit.pptx
Facilitation Guidelines by Unger
1. Business901 Podcast Transcription
Implementing Lean Marketing Systems
Voices Matter: Are you helping the situation?
Copyright Business901
Facilitation Guidelines
Guest was Russ Unger
Sponsored by
Related Podcast:
Voices Matter: Are you helping the situation?
2. Business901 Podcast Transcription
Implementing Lean Marketing Systems
Voices Matter: Are you helping the situation?
Copyright Business901
Transcription of Podcast
Joe Dager: Welcome everyone. This is Joe Dager, the host of the
Business901 podcast. With me, today is Russ Unger. He is
an Experience Design Director for GE Capital Americas
where he leads teams and projects in design and
research. He is co-author of the book “A Project Guide to
UX Design” and his latest "Designing the Conversation.”
Russ, I would like to thank you for joining me. Let's start
out and tell us how you've become such a prolific author.
Did you have an "aha" moment or did it just happen?
Russ Unger: Well, thanks for having me and thank you for that
kind word prolific. I am humbled to hear that for sure.
Back in 2008, I attended a conference. My first real
conference in the User's Experience Community called the
"Information Architecture Summit." I just found a little bit
of opening where it felt like there wasn't a lot of content
at that time for people who were just starting to do UX
and getting their feet wet and trying to get started. I
pulled together some outlines and start talking to
publishers and asked a friend of mine Caroline Chandler if
she would review my outline to see if there were any
gaps. I eventually invited her to write the book with me.
The next thing, you know, the book is on the shelves, and
it is doing pretty decent. It's kind of like Stockholm
Syndrome for me in writing books. It's a lot of fun when
the book is done, and there are a lot of highs and a lot of
lows and you've kind of get into the middle of writing it
and stuff. At the end of it all, when you get your time
back, you've kind of wonder what you should do next and
so for me, I guess it's been keeping my eyes open,
watching what's happening in the space.
Designing the Conversation came from, realizing that,
3. Business901 Podcast Transcription
Implementing Lean Marketing Systems
Voices Matter: Are you helping the situation?
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from my perspective, we are all kind of event planners
now. We are all trying to do these kick off meetings or
just general working sessions meetings, and we could
probably all do them better. It was an opportunity, I think
that kind of presented itself, and I had two great co-
authors Brad Nunnally and Dan Willis who are both
experts by their own rights and we all sat down and put
together a plan. So, I guess, the "aha moment" might
have been in 2008 or 2009, when somebody said, "Yes,
we'll let you write a book" and it went from there.
Joe: I’ll jump back to A Project Guide for UX Design; I think
you hit a nice chord there with that book because there's
a lot of granularity in that book. You always get that
twenty thousand foot level on projects, but when you
start doing a project and following a book, there are a lot
of holes typically, and you didn't have a lot of holes, I
didn't think?
Russ: Well, thanks. We tried to take the approach of what's a
good starting point. Especially, if you are kind of new to
this and you're working on a real project in the real world
outside of a college scenario where it is kind of safe. What
is a great starting point? A good place to start and learn
as a foundation, and tried to give you articles or at least
information to help grow yourself. For example, we
provide basic personas and then linked out to Todd ZaKi
Warfel's persona, which are really, really super detailed.
Todd has probably done some of the best personas in the
business. So, he was generous in showing us some of his
expertise and it gives people direction to kind of reach out
and learn on their own.
Joe: I saw that and there is a real art to building personas?
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Voices Matter: Are you helping the situation?
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Russ: You know, there's a lot of art, but I would say there's a
heck of a lot more science. When you start to do the
research, and you start to collect a lot of data about
people's scenarios, various demographics, those data
points are important. They are a part of what keeps it
from being a myth. You start to make it real when you
draw in the data from any of the research that you've
done.
Joe: With your latest book, which you mentioned Designing the
Conversations, I thought the title could be somewhat
misleading or even somewhat narrowing. Once you looked
at the content, you get it. At first glance, I'm not sure
everybody does. Can you give us an overview of the book
and whom it is intended for?
Russ: Facilitation is what the book is about, and I don't know
how familiar folks are with titling processes, but it's a
back and forth process. In fact, we've just been doing it,
sub-title on the next book. This is generally targeted for
designers who need to run meeting or facilitate meetings
or help gather some requirements or do some research,
talk to stakeholders, even just project teams or
interviews, be that a job interview or an interview with
the stakeholders, whomever. We tried to take a look at all
of those different facilitation activities. In fact, we kind of
group it into section because, the more we looked at the
different parts of facilitation, the more that saw there
were kinds of facilitation. I think in the book you'll see we
do a lot on facilitation preparation because we've seen
other books out there that talk about how to facilitate, but
they don't kind of give you a hint as to what goes into
planning for it. We went into group facilitation, which is a
group of people. When you think of workshops or focus
groups or brainstorming, one-on-one facilitation, you are
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the facilitator here or usability testing things like that.
Whether you get into a situation of a conference
presentation where you're one person presenting, there's
a whole lot of people out there or even virtual seminars,
we talk a little bit about things to do when you are done
with facilitation because it seems like you reached that
end point and you should be done and able to take a
breath, but there is still a little more work to do.
Joe: I think at first it written for it is written for designers, but
it's more than that. Anyone who will pick up the book will
recognize. There are a lot of people who could use this.
But there are two types of designers, the extroverts with
all the flair and this introvert that is in the closet writing
code, who's the book for?
Russ: The book is for anybody. I appreciate your denomination
of the two types of designers, but I think there are so
many different kinds, depending on where you sit. In
advertising, you say a designer and I think they will
probably think a visual designer or print designers. In the
web, it could be an interaction designer or a visual
designer or even UI designers. So, they get different.
Introverts or extroverts are a good place to start. I think
for introverts, they are the ones who want to dive right in
and try the stuff out. They are the ones who could pick up
like Gamestorming and go "Uh, this activity, I can figure it
all out and go" and they are going to run with those and
try to do it with their friends in a hurry. Well, I think and
extrovert probably going to need a little bit of cajoling or
at least a lot of planning and preparation to feel a little bit
more comfortable with what they are doing. So, I think
it's meant for both really. We put a lot of devil in the
details in terms of what you have to think of to do these
events. I say events, pardon me, I do that because I put
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on events in Chicago and so that tends to be on my mind
a lot when I talk about facilitation. Putting on a facilitation
activity, there is just so much more into it. All of those
different planning details, so that, by the time, you get up
and start facilitating the only thing you have to worry
about is the facilitation activity. I think we tried to prepare
for both of those types of personality.
Joe: I take that from what you said that good preparation may
be meant more for the extrovert, then the introvert?
Russ: That's a fair kind of comment. I think especially on how I
said it. I think it's probably for both. I think an extrovert
will rush right in and then, granted this is a broad stroke.
I don't think all extroverts would actually do that, and I
am not classifying any of you extroverts out there. I think
an extrovert is probably a little more likely to rush right in
or somebody who is like me who never looked at the
manual for a VCR back in the days and have that blinking
12 that you can figure out on its own. There are so many
details. I think it helps and extrovert and an introvert. In
terms of an introvert, I think it will help them kind of
through preparation and planning. Making sure everything
is there and feeling comfortable with themselves. For an
extrovert, I think it helps them because probably the
activity in general, being an extrovert makes it lot easier
to stand up in front of people and kind of just go with it. I
think there is still, again, that same sort of planning and
preparation and having that kind of guideline, Brad wrote
a great chapter on agendas. So, have your timing and
what's next and where you need to go. I think it will fit
probably both of those.
Joe: Looking at all the different things that you talk about in
the book can we think of each one as a project? It's that
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the way we need to do it, to get better, in control and feel
comfortable with it?
Russ: I think it could be in terms in how you used the word
projects here. I look at them as a whole bunch of different
activities that you could do within the realms of the
project or even outside of a project. Had we had more
pages I think we would have essentially talked about
things that are closer to Toastmaster or how do you speak
at a wedding or things like that. So, to some degree,
some of these could be projects, especially when you get
into something like running a focus group or even getting
into brainstorming activities. Those are kind of mini-
projects within themselves. So, absolutely, I think to
some degree, there is a lot of that in there. Usability
testing, for example, depending on how you plan, that
can be several weeks' activity.
Joe: You cover a wide spectrum in the book from mentoring to
lectures. What was your favorite chapter?
Russ: There are a couple chapters that I favor. I think my most
favorite one is what I pulled together about conference
presentations. I have been fortunate enough to speak at a
bunch of conferences, and that's a blessing to be able to
do that. It's kind of a gift that people ask you to come up
and talk in front of an audience. But to be able to do that
and give a little bit of guidance to folks that are partially
into the method that is my madness, but also into
standing up on the stage and doing it themselves. I love
to see new speakers. I love to see people getting started.
So, to me, I think that was probably my favorite chapter
because it allows me to share how things work. Pardon
the plug here, but I'm just now starting to write a book
called "Speaker Camp" with Samantha Starmer. We just
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Voices Matter: Are you helping the situation?
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did a full day workshop in Chicago a couple of weeks ago
where he had about 30 people come in, and we talked
about how to write your bio and your abstract, how to
brainstorm your idea, get things ready to submit to a
conference and then put people up and have them
presenting for five minutes time slots. We recorded those
sessions and sent them back their videos. It was nice
because for me, it’s a foundation to that next sort of book
project that I'm doing that's why it is continuing.
Joe: Well, it sounds like "Speaker Camp" is somewhat a
Toastmasters on steroids?
Russ: Possibly with less formality. I think we tried to help people
at least, go and get themselves on stage for whatever
their favorite conferences or the one they want to get to.
Joe: My favorite part was the mentoring part. I think that's an
area that's just extremely neglected. What makes
mentoring different than coaching or instructing or is it
different?
Russ: I think that's a good question. Dan Willis wrote that
chapter and Dan also develop the illustration. If you're
considering buying the book, I'll tell you the illustrations
alone are gorgeous enough to make it worth purchasing.
Mentoring, I think in our view is helping somebody with
less experience come into their own. Helping them by
providing guidance or insights or even responding to the
questions of the day or about the field. I think when you
look at coaching I have different views on how that is. I
understand things like a sales coach where somebody
comes in and say you should diversify your business.
When it comes to life coach, etcetera, that's not
something that's necessarily for me and if it makes sense
9. Business901 Podcast Transcription
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for other people, I understand if they're talking to
somebody in that sort of fashion. I think coaches tend to
get paid more than mentors. I think mentors by and large
don't and from where I sit, there are groups like the
Information Architecture Institute and Interaction Designs
Association that do a lot to try to help mentor and guide
folks that are coming into the field. In fact, in Chicago,
there's a place called Starter League that frequently has
mentors helping students who are going through courses
so they can ask them to help. I even think that it's
different in instructing because an instructor provides you
with assignments and tend to give you a little bit of
question and answers throughout the course or even at
office hours, but a mentor is going to be somebody who
helps you check your work a little bit differently along the
way. Dan is such a fantastic job of talking about the finer
points of mentoring and I'm glad to hear that that's one of
your favorite chapters and I'll be sure to let him know.
Joe: The other part about it is your book is very dangerous. It
gave me enough information that I'm willing to dive into a
lot of areas that I probably shouldn't. Was that done
purposely to give you that broad stroke and get you that
feeling of learning by doing?
Russ: Yes, absolutely. I mean that's also the premise behind
Project Guide to UX Design. It's to get you enough to get
you up there and get going. I think that if you follow the
basics of everything in Designing the Conversation, you
can likely do any of these activities, pretty decently for
your first time out. At least you won't get up there and
feel like Tommy Boy. There were some incidents in that
movie that "Oh, I think that we kind of prepare you for
that" and then if you're bitten by the bug, dive in and do
more and start to see what else you can do. There are so
10. Business901 Podcast Transcription
Implementing Lean Marketing Systems
Voices Matter: Are you helping the situation?
Copyright Business901
many different books about activities that you can take on
and I know I talked about Gamestorming by Dave Grey,
James Macanufo and Sunni Brown such a great book with
a bunch of activities. This kind of foundation allows you to
pick up those and just run with them. So, to me that's a
good type of danger to be in. I think being a good
facilitator makes us better designers and that's what's
exciting to me.
Joe: I had a feeling that this is somewhat, not necessarily the
whole resume or the whole job description, of someone
that manages the design group. These were actual things
that person had to have in his bag to be able to do his
job.
Russ: I think that's very fair too. I kind of jokingly said "We're
all event planners now". I mean from anything like getting
your team together to defining a team charter or
communicating rules or any rules of engagement. I think
Kevin Hoffman talks a lot about meetings and I think a lot
of meetings aren't run well and when you take a look at
Designing the Conversation and you couple it with Kevin’s
information about his meetings and stuff. That's a good
thing to put in your back pocket. I'm one of those rare
breeds to tighten the meeting invitation to somebody it's
got an agenda or probably have the bullet points on what
we're going to do. I'm the one who is asking about next
steps and making sure that we've spent our time well. I
don't like to waste other people's time. I consider it to be
very valuable. I want to make sure that we're doing all
the things we can and if that means putting in a few extra
hours planning to get something right so that the hour
that everyone's together is more beneficial. That's what
I'm going to do. It's funny people think of a one hour
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meeting as a one hour meeting, but you got 8 people in
there and they are all making a hundred and twenty
bucks an hour, you are suddenly wasting away potentially
a thousand bucks just by having people not do something
and over the course of time that adds up quick if you start
not planning well. So, that's the way I look at things at
least.
Joe: Well, you also entered something else in just about each
chapter, I didn't check to see if every chapter had one,
but the Meeting the Expert section. What was your
thinking and what did you want to accomplish with that?
Russ: That is something that we tried to do with A Project Guide
to UX Design too. We interviewed a lot of people in the
field and we wanted to make sure that people get
perspective and it's not just a Russ, Brad and Dan thing,
but it's also, here's some other smart people who can give
you their perspective and their view and if lines up with
ours great, or if gives you an opportunity to find
someplace else to explore, even better and if it's a little
contrary to what we've said, that's okay too because
there's no real one right way to set every one of these
things up. We're just kind of basing it upon our
experience and how we've refined ourselves over time.
So, those experts, a lot of those are friends or referrals
and people who became friends, they really rounded it out
all out in the book and make sure that people understand,
it's not just Russ, Brad and Dan, kind of preaching their
way.
Joe: I want to switch gear here a second and mention a few
things you do in the Chicago area which we touched upon,
such as Speaking Camp. But you do something that's
called Chicago Camps. Can you tell me about that?
12. Business901 Podcast Transcription
Implementing Lean Marketing Systems
Voices Matter: Are you helping the situation?
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Russ: Chicago Camps, a guy by the name of Shay Howe and I
put on an event called Prototype Camp. It's was just a
one day event in Chicago. We figured it would be kind of
cool it is a hot topic for a lot of people. Shay and I put on
this event and we learned quite a bit. We reached out to
another friend, Brad Simpson and the three of us formed
a small business and now we are doing four different one-
day events. We use the camp sort of label because there's
a lot of things like Bar Camper, different camps that are
kind of unconference that's the difference between those
and us is that we charge a nominal fee. I think for us its
$50 for a full day of couple of smart keynotes and
probably 10 to 12 smart presentations. Through
sponsorships and few other things that we can add in,
we've generally tried to give people several times their
money back. We did some math and found out that for
Mobile Camper, earlier this year; we probably gave people
around $350 in value back for their $50 ticket. We kind of
chuckle amongst ourselves that we're one of the best
Groupons for an event in Chicago which you know it's all
so fitting. So, we really try to focus on single day events
giving people high value for a little bit of money adding
some good structure and have a nice location and just
bring a single team who does the same event, not the
same event, but the events in the same place, time and
again. So, you get that sort of consistency across all of
the events that we put on.
Joe: With all the different things you're doing is there one
consolidated place to get a hold of you or what's the best
way to learn about these different things?
Russ: Yes and no, I have a personal website userglue.com that
will get you to me in general it will highlight either
13. Business901 Podcast Transcription
Implementing Lean Marketing Systems
Voices Matter: Are you helping the situation?
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speaking events or my bio and point you in general
directions. We also have chicagocamp.org that highlights
the events that we are doing and we're just getting right
to start planning 2014. It looks like we're going to do a
couple more camps and may be something a little bit
bigger. Those are probably the best places to track me
down on the web.
Joe: Your book, Designing the Conversations, came out just
several months ago, I believe and your next book is due
when?
Russ: Yes, March and the next book we have an all in date of I
believe October 2nd. That when we are supposed to have
everything to the publisher and I've just put down a
schedule and actually starting to write. I think, depending
on the way the publishing schedules go that mean we
may be out before the end of the year.
Joe: What's the best way for someone to contact you through
that original website or is there a better one?
Russ: Yes, there's a contact form in the website and you know
with all the things that's going on. I tried to get back to
people in about 24 hours.
Joe: Okay. Well, I would like to thank you very much Russ, I
enjoyed both of your books now that I've read. This
podcast will be available in the Business901 iTunes store
and on the Business901 blog site. So, thanks again Russ.
Russ: No problem. Thank you very much. Thanks for having me,
Joe.
14. Business901 Podcast Transcription
Implementing Lean Marketing Systems
Voices Matter: Are you helping the situation?
Copyright Business901
Joseph T. Dager
Business901
Phone: 260-918-0438
Skype: Biz901
Fax: 260-818-2022
Email: jtdager@business901.com
Website: http://www.business901.com
Twitter: @business901
Joe Dager is president of Business901, a firm specializing in
bringing the continuous improvement process to the sales and
marketing arena. He takes his process thinking of over thirty
years in marketing within a wide variety of industries and applies
it through Lean Marketing and Lean Service Design.
Visit the Lean Marketing Lab: Being part of this community will
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