Facebook Trends: 2017

Fanpage Trends
02.2017
facebook
optimization
analysis
interaction
brand
report
advertisement
engagement

Fanpage Trends UK
Infographics
All UK brands
Alcohol
Banks
Beer
Beverages
Cars
Cosmetics
Fashion
Food
Football clubs
IT/Electronics
Politics
Retail
Sweets
Telecommunications
3
5
11
17
23
29
35
41
47
53
59
65
71
77
83
89
table of contents 1/1
Analytical tool for Facebook, YouTube & Twitter − try!
2

FANPAGE TRENDS UK 02.2017
FACEBOOK
USERS
41,4m
20m 21,4m
1 400 000 1 500 000
4 000 000 3 900 000
4 300 000 4 200 000
2 900 000 2 900 000
3 200 000 3 700 000
4 200 000 5 200 000
13−18
19−25
26−33
34−40
41−50
50+
13−18
19−25
26−33
34−40
41−50
50+
HOPE not hate
Monday, 20.02.2017 10:51
Let’s celebrate the contribution of EU migrants.
Vilified by the media and scapegoated by
many politicians, it’s time we recognised and
celebrated the economic, cultural and social
contribution EU citizens make to Britain. Please
watch and share and together let’s say thank
you. Ask your MP to refu
Interactivity Index: 955 858
34658 9140 55290
Nigel Farage
Wednesday, 01.02.2017 16:15
Just gave both barrels to the unelected EU
commission. These guys could learn something
from democratically elected President Trump.
39302 8175 40372
Creamfields
Friday, 24.02.2017 08:45
#Creamfields2017 the World’s Biggest Electronic
Line Up Win 5 x 4 Day Gold Camping Tickets,
tag 4 friends and share this image Secure your
tickets now for just £20
21488 40279 28538
The Perfume Shop
Tuesday, 21.02.2017 17:44
It’s competition time! We’re giving one
lucky winner the chance to win TEN designer
fragrances. Simply LIKE and SHARE to win.
Competition closes 5pm 23rd Feb. UK and ROI
only. Full T&Cs apply: http://bit.ly/2lIsIIP
17291 6950 31594
KFC
Thursday, 23.02.2017 17:54
Coming Monday: the KFC Clean Eating Burger −
made in collaboration with Figgy Poppleton−Rice
18352 69159 15722
THE BEST POSTS
3

THE BIGGEST
THE MOST
THE FASTEST
THE MOST
THE QUICKEST
RESPONSIVE
GROWING
ENGAGING
RESPONDERS*4
*2
*3
*5
*1
1 65 933 594
Adele
2 35 493 271
Coldplay
3 31 661 928
Arsenal
4 19 687 206
Manchester City
5 17 139 585
Muse
6 13 832 337
Ellie Goulding
7 11 906 721
Radiohead
8 11 113 948
Mercedes−AMG Petronas Motorsport
1 100% of reactions to users posts
Talkmobile
2 99.2% of reactions to users posts
AO
3 97.7% of reactions to users posts
Toby Carvery
1 +2% − 386 k of new fans
Manchester City
2 +0.4% − 131 k of new fans
Arsenal
3 +1.8% − 122 k of new fans
Red Bull Racing
1 786 808
12%
engagedRed Bull Racing
2 416 956
23%
engagedEngland Rugby
3 405 788
3%
engagedEllie Goulding
1 3 minutes 20 seconds
The Royal Bank of Scotland
Go North East
NatWest
TOP HASHTAGS
#bcfc
used 392 times
#valentinesday
used 219 times
#nufc
used 210 times
INTERESTING FACTS
"Most posts were published on 14.02
−1316 in total which is 31% more than on average."
"The most liked fanpage was Ellie Goulding,
−57992.9 likes per post."
"Profile with the most posts was Britain First which published 50 posts per day."
*1 With the highest number of fans,
*3 Engage most people,
*5 Median of time needed to respond to users post
*2 With the highest growth of page fans,
*4 Reacting on percent of posts, 4

All UK brands
Fanpage Trends UK 02.2017
5

All UK brands
The biggest fanpages in this group were Adele, Coldplay and Arsenal
The highest percent of new fans was gained by Manchester City, Tottenham Hotspur
and Arsenal
The highest fan number increase happened on Manchester City, Arsenal and Tottenham
Hotspur
The most engaging fanpages, in terms of number of engaged fans, were Red Bull Racing,
England Rugby and Ellie Goulding
The highest percent of engaged fans was observed on Hotukdeals, England Rugby
and Britain First
Summary
Legend:
N Profile is new in the ranking
− Position of profile in the ranking did not change
−X Position of profile in the ranking decreased by X places
+X Position of profile in the ranking increased by X places
6

All UK brands
6 930 780
8 290 215
11 113 948
11 906 721
13 832 337
17 139 585
19 687 206
31 661 928
35 493 271
65 933 594
+0.1% (+7 474)
+0.5% (+41 346)
+0.1% (+15 493)
−0.1% (−11 627)
−0.01% (−1 773)
−0.1% (−21 193)
+2% (+385 561)
+0.4% (+131 237)
−0.01% (−3 578)
+0.06% (+37 950)
518 759 (+ 2 008)518 759Average:
England football team
Tottenham Hotspur
Mercedes−AMG Petronas
Motorsport
Radiohead
Ellie Goulding
Muse
Manchester City
Arsenal
Coldplay
Adele
Chart presents number of fans at the end of the month, and its increase.
In the case of global fanpages, we only counted fans from the UK.
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
The biggest Facebook fanpages
Precise data−driven recommendations − check it out!
7

All UK brands
2%
10%
13%
6%
24%
5%
5%
3%
23%
12%
167 683
204 175
206 892
217 770
244 125
303 887
381 693
405 788
416 956
786 808
percentage of engaged users number of engaged users
1610% | 10 203Average:
Mercedes−AMG Petronas
Motorsport
West Ham United
Britain First
PC Gamer
Hotukdeals
Leicester City Football
Club
Tottenham Hotspur
Ellie Goulding
England Rugby
Red Bull Racing
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting.
Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
+2
−2
+1
+3
+2
−2
−2
+1
+18
+4
10
9
8
7
6
5
4
3
2
1
The most engaging Facebook fanpages
Reports and studies about social media − ask for more!
8

All UK brands
3h 25min
8min 49sec
11min 42sec
1h 43min
39min 0sec
14min 13sec
52min 8sec
46min 8sec
9min 15sec
1h 38min
55.02% (2364 out of 4297)
62.1% (752 out of 1211)
65.57% (619 out of 944)
80.12% (1345 out of 1679)
81.76% (1358 out of 1661)
84.75% (706 out of 833)
85.4% (2532 out of 2965)
88.17% (1103 out of 1251)
89.25% (1137 out of 1274)
92.8% (979 out of 1055)
time of reaction percentage of posts with reaction
20g 27m | 42.48%Average:
Virgin Media
Amazon.co.uk
Argos
Vodafone UK
Sainsbury’s
Three UK
Tesco
Morrisons
EE
Aldi UK
Chart presents 10 pages that reacted on the biggest number of user posts.
Time of reaction is the average time between the user publishing the post and the comment made by page admin.
Percentage of posts with reaction shows the percentage of posts that were commented by brand.
+4
+4
+3
+5
+4
−
−1
−1
+7
+3
10
9
8
7
6
5
4
3
2
1
Customer service
Fast & easy reporting of social media campaigns − just test!
9

All UK brands
HOPE not hate
Monday, 20.02.2017 10:51
34658 9140 55290
Creamfields
Friday, 24.02.2017 08:45
#Creamfields2017 the World’s Biggest Electronic
Line Up Win 5 x 4 Day Gold Camping Tickets,
tag 4 friends and share this image Secure your
tickets now for just £20
21488 40279 28538
The Perfume Shop
Tuesday, 21.02.2017 17:44
17291 6950 31594
KFC
Thursday, 23.02.2017 17:54
Coming Monday: the KFC Clean Eating Burger −
made in collaboration with Figgy Poppleton−Rice
18352 69159 15722
England Rugby
Saturday, 11.02.2017 18:40
It’s full time in Cardiff and England have done
it ??? bit.ly/WalEngLIVE
95676 4597 20902
The most engaging Facebook posts
10

Alcohol
11

Alcohol
The biggest fanpages in this group were Smirnoff, Jack Daniel’s Tennessee Whiskey
and Sourz
The highest percent of new fans was gained by Three Olives Vodka, Jägermeister
and Bacardi
The biggest fan number increase was observed on Three Olives Vodka, Jägermeister
and Bacardi
The most engaging fanpages, in terms of number of engaged fans, were Smirnoff,
Grant’s Whisky and Jack Daniel’s Tennessee Whiskey
The highest percent of engaged fans was observed on Grant’s Whisky, Grant’s Whisky
and VK
Summary
Legend:
12

Alcohol
260 060
262 494
294 485
308 863
323 839
382 144
455 820
480 984
740 865
774 678
+0.6% (+1 459)
+0.3% (+809)
+0.7% (+2 042)
+0.09% (+283)
−0.1% (− 456)
−0.1% (− 447)
+2% (+7 511)
−0.2% (− 979)
+0.1% (+961)
−0.006% (−46)
141 238 (+ −3 269)141 238Average:
Bacardi
Captain Morgan
Jägermeister
Talisker
Tia Maria
Malibu Rum
Three Olives Vodka
Sourz
Jack Daniel’s Tennessee
Whiskey
Smirnoff
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
13

Alcohol
3%
13%
2%
13%
3%
4%
3%
1%
41%
2%
4 118
4 537
4 791
4 833
7 302
8 340
8 351
9 677
13 829
15 274
432% | 2 780Average:
Glengoyne Highland Single
Malt Scotch Whisky
Grant’s Whisky
Jägermeister
VK
Lagavulin
Southern Comfort
Captain Morgan
Whiskey
Grant’s Whisky
Smirnoff
−9
−
+2
+15
−1
−1
+22
−1
+1
+34
10
9
8
7
6
5
4
3
2
1
14

Alcohol
1d 9h
2d 10h
11min 24sec
3d 14h
1d 9h
1d 7h
19h 0min
28.57% (2 out of 7)
30% (3 out of 10)
60% (3 out of 5)
100% (2 out of 2)
100% (1 out of 1)
100% (6 out of 6)
100% (1 out of 1)
1d 13g | 28.81%Average:
Jameson Irish Whiskey
Whiskey
Jägermeister
Lagavulin
Old Pulteney
Aberlour
Gallo Family Vineyards
UK
−1
+2
−1
+5
−
−
N
7
6
5
4
3
2
1
Customer service
14 days of free social media analytics − sign up!
15

Alcohol
Smirnoff
Thursday, 23.02.2017 10:00
Jeffrey Jewell is a model and DJ with albinism.
He uses music to prove that no matter who
you are, or what you look like, we’re all the
same on the dancefloor. Click to view the full
story here: https://www.youtube.com/watch?
v=Z6HMCjfdF2k
12320 2372 1904
VK
Thursday, 16.02.2017 15:20
Do you wanna be one of the only people in the
world with a neon VK sign!? Yes, you do. TAG a
mate that would love one and SHARE this post to
win!! Competition ends Friday 17th 5pm. Go go
go!
546 4042 2170
Captain Morgan
Sunday, 05.02.2017 21:00
I actually love the Super Bowl, but...
7841 551 418
Lagavulin
Friday, 10.02.2017 19:00
Raise a glass, for today is
#InternationalScotchDay. The perfect reason to
enjoy Lagavulin, a “wonderful thug of a whisky.”
#LoveScotch
2017 162 590
Jack Daniel’s Tennessee ...
Tuesday, 14.02.2017 12:00
A true Gentleman knows how to treat a lady.
1376 453 527
16

Banks
17

Banks
The biggest pages: Barclays UK, Barclaycard and Santander UK
Following pages had the highest relative (%) increase in number of fans: Halifax,
Lloyds Bank and Capital One UK
The highest fan number increase happened on Lloyds Bank, Capital One UK and Halifax
The highest number of fans was engaged on the following pages: The Royal Bank of
Scotland, SpareBank 1 and Santander UK
The highest percent of fans was engaged on the following pages: SpareBank 1, Yorkshire
Bank and The Royal Bank of Scotland
Summary
Legend:
18

Banks
96 368
135 596
250 255
268 397
271 627
289 651
332 565
373 150
393 335
582 610
+2% (+2 061)
+2% (+2 132)
+0.9% (+2 113)
+0.6% (+1 502)
+0.1% (+292)
+0.7% (+1 954)
+0.03% (+114)
+0.2% (+677)
+0.1% (+549)
+0.04% (+229)
120 872 (+ 601)120 872Average:
Halifax
Lloyds Bank
Capital One UK
PayPal
Standard Chartered
HSBC UK
NatWest
Santander UK
Barclaycard
Barclays UK
+1
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
19

Banks
8%
15%
4%
1%
29%
5%
2%
2%
38%
17%
1 777
2 150
2 501
2 909
3 095
4 946
6 483
6 901
8 985
15 927
5% | 2 211Average:
Clydesdale Bank
The Nottingham Building
Society
Nationwide Building
Society
Standard Chartered
Yorkshire Bank
Halifax
HSBC UK
Santander UK
SpareBank 1
The Royal Bank of
Scotland
−4
−1
+2
−2
+13
−1
−1
−2
+12
+16
10
9
8
7
6
5
4
3
2
1
20

Banks
16min 29sec
1h 11min
32min 2sec
7min 27sec
28min 43sec
34min 18sec
32min 29sec
9min 24sec
4min 33sec
9min 25sec
23.41% (254 out of 1085)
50% (61 out of 122)
61.6% (215 out of 349)
71.43% (75 out of 105)
74.01% (168 out of 227)
77% (385 out of 500)
80.95% (255 out of 315)
84.92% (152 out of 179)
88.1% (185 out of 210)
96.3% (52 out of 54)
35m 37s | 64.48%Average:
HSBC UK
The Co−op
Halifax
The Co−operative Bank
Lloyds Bank
Barclays UK
PayPal
Santander UK
NatWest
Barclaycard
+3
+2
−
−
+3
+1
+6
+1
+3
−
10
9
8
7
6
5
4
3
2
1
Customer service
21

Banks
The Royal Bank of Scotland
Saturday, 25.02.2017 08:30
Let’s show the Welsh how to really sing today,
Scotland. And how to play...
4464 369 784
Santander UK
Friday, 10.02.2017 11:00
Remember, details such as your One Time Passcode
are personal to you and shouldn’t be shared with
anyone − not even us. If you’re ever asked to
share these details, don’t: but do contact us on
0800 9 123 123.
4350 191 419Halifax
Friday, 03.02.2017 09:00
Our rewards are no laughing matter, but this is!
296 1600 52
SpareBank 1
Saturday, 25.02.2017 14:15
Aiaiai, hvor var du da Martin brakk staven 35 år
etter Brå? ? For et drama, for et løp! Det var
så nære seier at vi gir 5000 kroner til Martin
sin spleis <3 #trøstespleis
5110 109 117
Skipton Building Society
Tuesday, 14.02.2017 19:00
We all have busy lives, but when was the last
time you paused to think about your future?
We’re giving away 5 x £100 spa vouchers so you
can take a moment to sit back, relax and think
in style. Simply tell us what’s important to you
when it comes to planning your future. Leave a
comment below by Tu
906 659 242
22

Beer
23

Beer
The biggest fanpages in this group were Stella Artois, Budweiser and Guinness
The biggest relative fan number increase was observed on the following pages:
Carling, Guinness and Kopparberg
The biggest fan number increase was observed on Carling, Guinness and Kopparberg
The highest number of fans was engaged on the following pages: Tennent’s Lager,
Carling and Foster’s
The highest percent of fans was engaged on the following pages: Beck’s Be Kreativ,
Tennent’s Lager and Thatchers Cider
Summary
Legend:
24

Beer
176 432
186 483
206 665
250 633
286 368
352 419
364 458
375 541
511 874
566 222
+0.1% (+184)
−0.3% (− 472)
+2% (+3 169)
−0.1% (− 322)
+0.7% (+2 065)
−0.2% (− 729)
+0.2% (+861)
+0.7% (+2 630)
+0.06% (+288)
−0.05% (− 297)
148 622 (+ 486)148 622Average:
Corona
Brothers Cider
Carling
Coors Light UK
Kopparberg
Bulmers
Foster’s
Guinness
Budweiser
Stella Artois
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
25

Beer
0%
6%
7%
19%
5%
7%
1%
3%
7%
12%
584
1 017
1 488
2 020
2 847
3 302
5 643
12 141
13 585
15 526
3% | 2 156Average:
Brothers Cider
Adnams
Sharp’s Brewery
Beck’s Be Kreativ
Fuller’s London Pride
Thatchers Cider
Budweiser
Foster’s
Carling
Tennent’s Lager
+5
−4
+4
+1
+5
+2
−
+3
−
−
10
9
8
7
6
5
4
3
2
1
26

Beer
3d 16h
1d 22h
1d 0h
19h 0min
2d 2h
5h 15min
2h 6min
28.57% (2 out of 7)
40% (2 out of 5)
50% (1 out of 2)
60% (6 out of 10)
87.5% (7 out of 8)
100% (1 out of 1)
100% (2 out of 2)
1d 9g | 38.84%Average:
Stella Artois
Foster’s
Harvey’s Brewery
Greene King Brewery
Thatchers Cider
Brothers Cider
Sharp’s Brewery
N
N
N
−2
−
N
−
7
6
5
4
3
2
1
Customer service
27

Beer
Foster’s
Thursday, 09.02.2017 12:00
Forget the weather. That run of condensation
gives us the shivers ?
7119 842 1122
Carling
Friday, 03.02.2017 10:30
Will it be a scorpion kick, bicycle kick,
Rooney’s record breaking goal or perhaps another
worldie goal that takes it home? Vote now for
the January Carling Goal of the Month Award ?
http://tap.carling.com/gotm−jan
4342 1210 1173Tennent’s Lager
Tuesday, 28.02.2017 07:48
Pints or pancakes tonight? It’s a tough one.
6369 838 351
Thatchers Cider
Tuesday, 21.02.2017 16:01
CIDER MAKER WANTED! We have some exciting
news... We are looking for a new Cider Maker
to join our team here at Myrtle Farm. If
you’re passionate about crafting cider and
using traditional techniques to create new and
innovative recipes, then please get in touch!
https://www.thatcherscider.co.uk/
659 743 352
Fuller’s London Pride
Saturday, 04.02.2017 11:00
And now over to Michael Fish for a special
weather report. #WhenItRainsItPours
www.twitter.com/london_pride
1101 289 300
28

Beverages
29

Beverages
The biggest fanpages were Coca−Cola, Pepsi Max and Dr Pepper UK
Following pages had the highest relative (%) increase in number of fans: Coca−Cola,
innocent and Pepsi Max
The biggest fan number increase was observed on Coca−Cola, innocent and Lucozade
Energy
The most engaging fanpages, in terms of number of engaged fans, were innocent,
Pepsi Max and Yorkshire Tea
The most engaging fanpages in terms of percent of engaged fans were Actimel, innocent
and 7Up
Summary
Legend:
30

Beverages
374 114
395 054
453 655
499 271
579 003
604 149
665 534
786 018
1 180 021
2 536 995
−0.2% (− 680)
−0.2% (− 905)
−0.1% (− 452)
−0.04% (− 218)
+0.1% (+660)
−0.02% (− 133)
−0.2% (−1 212)
−0.2% (−1 498)
−0.03% (− 400)
+0.2% (+5 091)
276 931 (+ 182)276 931Average:
Vimto
Mountain Dew UK
PG tips
Fanta
innocent
Lucozade Energy
Ribena
Dr Pepper UK
Pepsi Max
Coca−Cola
+1
+1
+1
+1
+1
+1
−
−
−
−
10
9
8
7
6
5
4
3
2
1
31

Beverages
2%
2%
0%
3%
0%
3%
19%
3%
1%
9%
1 750
1 888
1 889
2 084
2 224
4 647
4 665
5 299
7 254
51 339
1% | 2 252Average:
Emerge Energy Drink
Bubbleology − Bubble Tea
Coca−Cola
7Up
Lucozade Energy
Caffe Nero
Actimel
Yorkshire Tea
Pepsi Max
innocent
+1
+4
−3
−
+9
+4
−2
−
+19
−
10
9
8
7
6
5
4
3
2
1
32

Beverages
4h 32min
21h 48min
1d 1h
21h 14min
7h 13min
1d 2h
1d 1h
4h 38min
5h 28min
2h 11min
19.88% (33 out of 166)
41.67% (5 out of 12)
46.15% (6 out of 13)
47.06% (8 out of 17)
60% (12 out of 20)
69.23% (36 out of 52)
77.05% (47 out of 61)
80% (4 out of 5)
83.05% (49 out of 59)
94.23% (49 out of 52)
1d 15g | 41.3%Average:
innocent
Lucozade Energy
Ribena
Pepsi Max
Robinsons
Caffe Nero
Twinings Tea UK
Actimel
Yorkshire Tea
NESCAFÉ Dolce Gusto UK
& Ireland
−3
+5
−3
+3
+2
+8
+5
−
+4
+3
10
9
8
7
6
5
4
3
2
1
Customer service
33

Beverages
innocent
Tuesday, 14.02.2017 08:00
It’s Valentine’s Day, and if you can’t upload
a photo of spooning bananas to Facebook on
Valentine’s Day, when can you?
13173 1323 1063
Pepsi Max
Tuesday, 14.02.2017 21:30
Brace yourself for scenes. It’s FC Bayern
München vs Arsenal AGAIN in the UEFA Champions
League! ?? ??????? #PepsiMAXMoment
3940 475 493
Emerge Energy Drink
Tuesday, 14.02.2017 17:18
We’re giving away 4 of our Emerge branded power
banks! Like and share this post for a chance to
win! #TuesdayTreats #FuelYourGame with Emerge.
908 211 702
Yorkshire Tea
Friday, 17.02.2017 13:54
Product recall: We’re recalling Yorkshire
Tea Teapots, Mugs and Milk Jugs that carry
an ’updated’ Yorkshire Tea logo. We’re doing
this as a precautionary measure − for further
information visit the Yorkshire Tea website by
clicking here: https://www.yorkshiretea.co.uk/
ceramic−recall
1094 747 432
IRN−BRU
Tuesday, 28.02.2017 16:32
IRN−BRU Pancake Batter : 275 g self raising
flour / 1 tsp baking powder / 2 eggs / 200 ml
milk / 175 ml IRN−BRU / 1 pinch of salt. Mix
wet, mix dry, combine and fry. You’re welcome.
699 569 381
34

Cars
35

Cars
The biggest fanpages in this group were Aston Martin, Audi UK and BMW UK
McLaren Automotive − The Official Page, Land Rover and Jaguar
The biggest fan number increase was observed on Aston Martin, McLaren Automotive
− The Official Page and Land Rover
The highest number of fans was engaged on the following pages: Suzuki Cars UK,
Toyota UK and Land Rover
The highest percent of engaged fans was observed on Suzuki Cars UK, Lexus UK and
Toyota UK
Summary
Legend:
36

Cars
331 119
332 948
348 718
355 454
378 917
550 137
569 217
765 017
854 202
5 988 613
+1% (+4 862)
+2% (+6 252)
+2% (+5 220)
+1% (+4 662)
+2% (+7 352)
+1% (+5 292)
+0.3% (+1 540)
+0.2% (+1 690)
+0.3% (+2 156)
+0.2% (+13 897)
318 062 (+ 2 259)318 062Average:
MINI
Land Rover
Jaguar
Lotus Cars
McLaren Automotive −
The Official Page
Volkswagen
Mercedes−Benz Cars UK
BMW UK
Audi UK
Aston Martin
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
37

Cars
6%
5%
5%
2%
7%
4%
12%
9%
12%
63%
12 664
16 778
17 787
18 786
20 591
23 457
24 523
29 044
32 035
34 643
5% | 7 263Average:
Nissan
Lotus Cars
McLaren Automotive −
The Official Page
Audi UK
Ford UK
Volkswagen
Lexus UK
Land Rover
Toyota UK
Suzuki Cars UK
+2
+1
−3
+1
+13
−2
−3
+8
+4
+1
10
9
8
7
6
5
4
3
2
1
38

Cars
15h 58min
2d 6h
3h 6min
7h 2min
11h 51min
1h 6min
2h 36min
45min 18sec
12h 20min
6min 47sec
33.8% (24 out of 71)
39.66% (46 out of 116)
40.59% (41 out of 101)
47.83% (77 out of 161)
58% (29 out of 50)
58.96% (79 out of 134)
62.94% (107 out of 170)
73.33% (22 out of 30)
78.12% (25 out of 32)
82.86% (58 out of 70)
11g 51m | 47.7%Average:
Renault UK
Vauxhall
BMW UK
Volkswagen
ŠKODA UK
Audi UK
Nissan
Mercedes−Benz Cars UK
Suzuki Cars UK
Toyota UK
+3
−1
+2
+7
+5
+7
+1
+3
−
+3
10
9
8
7
6
5
4
3
2
1
Customer service
39

Cars
Toyota UK
Wednesday, 08.02.2017 13:01
The $1,000,000 Toyota. #2000GT
6413 1252 3939
Suzuki Cars UK
Tuesday, 14.02.2017 09:00
Own up, who forgot it was Valentine’s Day?
To keep you out of the dog house, enter our
prize draw to win 2 tickets to see Ant & Dec’s
Saturday Night Takeaway! Plus an overnight stay
in London and we’ll even pick you up in the all
new Ignis! Let us know who you’d like to take
with you in the comments
4712 4640 917
Ford UK
Tuesday, 14.02.2017 08:00
Most people are happy with chocolates. Me:
16183 1251 960
Lexus UK
Thursday, 16.02.2017 20:26
A new type of exhilarating. #LexusLC
13093 709 1130
Volkswagen
Tuesday, 14.02.2017 10:44
Rather appropriate for today! Happy Valentine’s
Day.
13848 361 1021
40

Cosmetics
41

Cosmetics
The biggest pages: Aveda, Lynx and Soap & Glory
The highest percent of new fans was gained by L’Oréal Paris, Boots UK and Maybelline
UK
The biggest fan number increase was observed on Boots UK, L’Oréal Paris and Aveda
The highest number of engaged fans was observed on Boots UK, Benefit Cosmetics
and The Body Shop
The highest percent of engaged fans was observed on Imperial Leather, The Body
Shop and Benefit Cosmetics
Summary
Legend:
42

Cosmetics
490 910
511 845
635 887
674 464
784 009
800 910
1 024 087
1 152 483
1 160 939
1 937 563
+1% (+5 056)
+0.8% (+4 165)
+1% (+7 379)
+0.2% (+1 146)
+0.2% (+1 256)
+0.02% (+121)
+1% (+9 843)
+0.02% (+203)
−0.2% (−2 369)
+0.3% (+5 125)
304 549 (+ 1 827)304 549Average:
Maybelline UK
Rimmel London
L’Oréal Paris
NIVEA
Benefit Cosmetics
ghd
Boots UK
Soap & Glory
Lynx
Aveda
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
43

Cosmetics
1%
1%
1%
2%
2%
1%
11%
3%
2%
2%
5 084
5 423
5 846
6 834
6 931
7 905
10 364
11 721
17 123
18 500
1% | 2 724Average:
Superdrug
ghd
NIVEA
Clinique
Avon
Soap & Glory
Imperial Leather
The Body Shop
Benefit Cosmetics
Boots UK
+5
+2
+23
−3
+10
−
+3
+3
−
+2
10
9
8
7
6
5
4
3
2
1
44

Cosmetics
6h 12min
1d 2h
9h 51min
1d 0h
1d 0h
14h 32min
2h 45min
11h 21min
2h 48min
3h 51min
25.4% (48 out of 189)
60.87% (28 out of 46)
63.46% (33 out of 52)
64.5% (129 out of 200)
74.14% (43 out of 58)
77.21% (105 out of 136)
78.79% (78 out of 99)
79.55% (70 out of 88)
84.62% (22 out of 26)
87.38% (353 out of 404)
20g 16m | 51.74%Average:
Avon
BareMinerals UK &
Ireland
Aveda
LUSH UK
Clinique
The Body Shop
Superdrug
L’Oréal Paris
John Frieda UK
Boots UK
+5
+1
−
N
−3
−3
+7
+11
N
+5
10
9
8
7
6
5
4
3
2
1
Customer service
45

Cosmetics
Soap & Glory
Friday, 17.02.2017 10:00
SEE A PENNY, PICK IT UP, PASS IT ON, WIN GOOD
LUXE! SHARE this (potentially extremely) lucky
penny with your Facebook friends and you could
win some pinkredible pamperstuffs! Every hour,
we’ll pick a winner who’s kindly passed on the
penny (and if your friends share it too, THEY
could win)! T+C’s
2796 1492 5258
Avon
Tuesday, 14.02.2017 13:00
Roses are red, violets are blue, have we got the
perfect #ValentinesDay competition for you?!?
Like, #ShareTheLove and comment on this post
before midnight on Thursday 16th February to
be in with a chance of winning. Good luck! ? UK
Only. T&Cs: http://bit.ly/2kmd1Hr
4814 2100 2132
Imperial Leather
Sunday, 26.02.2017 14:00
Make a little room on your bathroom shelf...
Comment below using #MyLittleLuxury for the
chance to #win both a bottle of our NEW Cherry
Bakewell Bath Cream AND Shower Cream! ??? T&Cs
Apply
3898 3587 675
Benefit Cosmetics
Sunday, 26.02.2017 10:15
OMG...?Check out what we’ve just spotted
exclusively at Boots.com for just £20! Available
while stocks last ,so get yours before they
go! http://www.boots.com/benefit−besties−gift−
set−10223400
2937 2701 529
The Body Shop
Monday, 06.02.2017 11:00
There is no such thing as having too many
lipsticks which is why we are giving you the
chance to WIN all of our Matte Lipsticks. For
your chance to win, solve the puzzle and comment
your answer below. 3 winners will be announced
tomorrow. ? T&CS: http://bit.ly/2jbGfrM
1002 3416 130
46

Fashion
47

Fashion
The biggest fanpages in this group were Alexander McQueen, Next and New Look
Following pages had the highest relative (%) increase in number of fans: JD Sports,
John Lewis and Next
The highest fan base growth happened on JD Sports, Next and John Lewis
The highest number of fans was engaged on the following pages: boohoo.com, Missguided
and Alexander McQueen
The highest percent of fans was engaged on the following pages: ARUNA SETH, boohoo.com
and Missguided
Summary
Legend:
48

Fashion
1 055 534
1 102 032
1 115 416
1 171 473
1 185 309
1 212 573
1 275 496
1 416 069
1 812 365
1 889 167
+2% (+15 954)
+0.01% (+156)
+0.4% (+4 731)
+0.06% (+684)
+1% (+11 521)
+0.3% (+4 184)
+0.3% (+3 968)
+0.4% (+5 194)
+0.9% (+15 903)
+0.3% (+5 994)
533 647 (+ 2 985)533 647Average:
JD Sports
ACCESSORIZE
ASOS
Ann Taylor
John Lewis
Topshop
Dorothy Perkins
New Look
Next
Alexander McQueen
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
49

Fashion
33%
2%
1%
2%
3%
3%
4%
2%
9%
14%
16 051
17 010
24 974
29 065
32 105
35 910
37 196
37 659
54 996
144 579
3% | 12 314Average:
ARUNA SETH
Vivienne Westwood
Next
John Lewis
ASOS
Topshop
JD Sports
Alexander McQueen
Missguided
boohoo.com
−4
+1
−1
−5
+3
−
−1
+5
+2
−
10
9
8
7
6
5
4
3
2
1
50

Fashion
1d 15h
55min 25sec
1h 15min
5h 34min
1h 49min
38min 34sec
46min 31sec
1h 49min
12h 58min
1h 13min
53.33% (16 out of 30)
55.89% (185 out of 331)
74.59% (181 out of 243)
76.74% (33 out of 43)
77.96% (283 out of 363)
86.11% (155 out of 180)
88.06% (295 out of 335)
91.86% (79 out of 86)
92.41% (134 out of 145)
93.02% (40 out of 43)
16g 44m | 55.08%Average:
Rare London
H&M
JD Sports
Evans
Next
New Look
John Lewis
Boden
GlossyBox.co.uk
La Redoute
−
+2
−3
+5
+3
−2
+2
−1
+2
−
10
9
8
7
6
5
4
3
2
1
Customer service
51

Fashion
boohoo.com
Monday, 06.02.2017 01:00
Game changer ??
11832 14019 2082
Forever Friends
Tuesday, 14.02.2017 11:49
Happy Valentine’s Day! We hope you’re sharing
the day with the ones you love. Don’t forget
to celebrate your friendships as well as your
crushes! #ValentinesDay
3524 214 3205Alexander McQueen
Saturday, 11.02.2017 08:34
Remembering Lee McQueen. 17.03.1969 − 11.02.2010
Photograph by Sir Don McCullin ©2009
13471 210 2271
JD Sports
Monday, 27.02.2017 18:09
This is it, the main event, Haye versus Bellew,
the press conference, live from Liverpool
**warning video contains strong language**
3654 3068 1232
Next
Friday, 10.02.2017 08:00
We’re feeling the this Friday... To celebrate,
we’re giving away £100 to spend on our lingerie
collections! To enter, just comment below with
"Next Friday Giveaway − lingerie love..." and
we’ll announce a winner HERE on Monday! SHOP
lingerie: ow.ly/Xbpa308Eg95 Red Phoebe Guipure V
Front Longline
3270 4761 694
52

Food
53

Food
The biggest fanpages were Just Eat UK, Marmite and Heinz UK
KETTLE Chips UK, Just Eat UK and Tic Tac
The highest fan number increase happened on KETTLE Chips UK, Just Eat UK and Tic
Tac
The highest number of fans was engaged on the following pages: Heinz UK, Amul Icecream
and Snickers Get Some Nuts
The highest percent of fans was engaged on the following pages: Herbalife, Ella’s
Kitchen and Heinz UK
Summary
Legend:
54

Food
282 259
437 554
482 240
516 690
706 920
713 821
762 999
777 220
1 056 537
1 214 406
+2% (+4 183)
+0.005% (+24)
+0.2% (+894)
+0.1% (+632)
−0.1% (− 959)
−0.2% (−1 389)
−0.2% (−1 493)
−0.08% (− 620)
−0.2% (−1 639)
+0.2% (+2 171)
229 916 (+ 525)229 916Average:
KETTLE Chips UK
Snickers Get Some Nuts
Tic Tac
Amul Icecream
Doritos
Shreddies UK
Wrigley’s Extra
Heinz UK
Marmite
Just Eat UK
−1
−1
−1
−1
−1
N
−
−
−
−
10
9
8
7
6
5
4
3
2
1
55

Food
4%
1%
4%
3%
1%
7%
14%
3%
4%
4%
7 004
7 495
7 805
7 807
12 318
14 740
14 740
14 780
18 867
34 226
2% | 3 923Average:
Cholula Hot Sauce
Marmite
Co−op Food
KETTLE Chips UK
Just Eat UK
Ella’s Kitchen
Herbalife
Amul Icecream
Heinz UK
−3
−4
+2
−5
−
−4
−1
+32
+9
+3
10
9
8
7
6
5
4
3
2
1
56

Food
13h 5min
1d 15h
1d 7h
1h 47min
14h 48min
16h 7min
13h 24min
3h 0min
10min 10sec
17h 59min
47.37% (18 out of 38)
56.52% (39 out of 69)
57.89% (11 out of 19)
61.71% (224 out of 363)
67.92% (36 out of 53)
71.43% (15 out of 21)
74.07% (20 out of 27)
75% (15 out of 20)
82.55% (123 out of 149)
87.5% (28 out of 32)
22g 9m | 60.92%Average:
Whiskas UK
Heinz UK
Cholula Hot Sauce
Co−op Food
Ella’s Kitchen
Hovis
Aunt Bessie’s
KETTLE Chips UK
Just Eat UK
Newburn Bakehouse by
Warburtons
+5
+1
−3
−3
−3
+2
+7
+11
−
−
10
9
8
7
6
5
4
3
2
1
Customer service
57

Food
Heinz UK
Tuesday, 14.02.2017 11:00
Reason 14: You know it’s love when you can’t
wait to get home #LoveSoup
24123 928 799
Monday, 27.02.2017 16:09
You go la−la when you’re hungry #Oscars
#eataSNICKERS
14163 704 1081
Herbalife
Saturday, 25.02.2017 17:00
Salmon is rich in omega−3 fatty acids−−healthy
fats that are good for your heart. Try this
delicious salmon + avocado salsa recipe this
weekend.
1478 52 1730
Organix Food
Monday, 20.02.2017 10:31
For budding little chefs we’ve got ten cooking
sets to give away....ready set cook! For your
chance to win, simply like and share this post
before 4pm on Friday − Good luck! (T&Cs apply:
ow.ly/gMv2309a9TU)
1536 692 1448
Marmite
Tuesday, 28.02.2017 09:41
There’s only one topping worthy enough for this
glorious stack. Happy Pancake Day!
2456 1842 1027
58

Football clubs
59

Football clubs
The biggest pages: Arsenal, Manchester City and Tottenham Hotspur
The highest percent of new fans was gained by Manchester City, West Ham United
and Tottenham Hotspur
The biggest fan number increase was observed on Manchester City, Arsenal and
Tottenham Hotspur
The highest number of engaged fans was observed on Tottenham Hotspur, Leicester
City Football Club and West Ham United
The most engaging fanpages in terms of percent of engaged fans were Aston Villa
FC, West Ham United and Celtic FC
Summary
Legend:
60

Football clubs
1 711 123
1 721 391
2 008 394
2 072 211
2 883 117
6 587 250
6 930 780
8 290 215
19 687 206
31 661 928
+0.5% (+9 327)
+0.06% (+1 111)
+2% (+33 910)
+0.1% (+2 092)
+0.3% (+9 909)
+0.2% (+10 721)
+0.1% (+7 474)
+0.5% (+41 346)
+2% (+385 561)
+0.4% (+131 237)
3 783 986 (+ 26 533)3 783 986Average:
Sunderland AFC
Liverpool FC
West Ham United
Newcastle United
Everton Football Club
Club
Tottenham Hotspur
Manchester City
Arsenal
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
61

Football clubs
3%
19%
3%
3%
5%
1%
5%
10%
5%
5%
42 674
47 285
47 912
64 873
90 030
103 093
133 428
204 175
303 887
381 693
4% | 65 360Average:
Swansea City Football
Club
Aston Villa FC
Sunderland AFC
Newcastle United
Celtic FC
Everton Football Club
West Ham United
Club
Tottenham Hotspur
−1
−2
+2
+1
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
62

Football clubs
NAmin NAsec NA% (NA out of NA)
NaNm NaNs | 0%Average:
N 1
Customer service
63

Football clubs
Leicester City Football Club
Thursday, 23.02.2017 20:02
Club statement: #lcfc and Claudio Ranieri part
company: http://leic.it/2mhyoGR
34044 11401 6036
Tottenham Hotspur
Friday, 10.02.2017 11:30
Congratulations, Dele! Premier League Player of
the Month for January. ?
56898 1260 1944
Norwich City FC
Sunday, 12.02.2017 12:00
? The goals from yesterday’s win over Nottingham
Forest.
10439 3432 4098
West Ham United
Saturday, 04.02.2017 16:52
3 goals = 3 points
29630 980 2481
Monday, 06.02.2017 17:48
Four years ago today, we saw off Brazil at
Wembley Stadium! ?
23980 1028 1593
64

IT/Electronics
65

IT/Electronics
The biggest pages: Samsung UK, Sony UK and Sony Xperia GB
Orange Amplifiers, Denon and Blackstar Amplification
The highest fan number increase happened on Orange Amplifiers, Denon and Blackstar
Amplification
The highest number of engaged fans was observed on Orange Amplifiers, Samsung
UK and Blackstar Amplification
The highest percent of fans was engaged on the following pages: Orange Amplifiers,
Philips UK & Ireland and Blackstar Amplification
Summary
Legend:
66

IT/Electronics
285 565
306 748
348 502
428 817
490 672
558 276
588 272
602 220
896 510
2 351 184
+0.8% (+2 210)
−0.1% (− 313)
+0.5% (+1 623)
+3% (+10 587)
−0.1% (− 516)
+0.02% (+107)
−0.2% (− 974)
+0.1% (+819)
−0.1% (−1 295)
+0.07% (+1 600)
239 769 (+ 631)239 769Average:
Denon
Amazon Kindle UK
Blackstar Amplification
Orange Amplifiers
Pioneer Car Europe
Currys PC World
HTC UK
Sony Xperia GB
Sony UK
Samsung UK
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
67

IT/Electronics
0%
1%
1%
0%
3%
2%
1%
3%
1%
3%
1 214
1 249
1 322
1 904
2 450
2 557
2 567
11 644
12 941
14 895
1% | 1 576Average:
Currys PC World
Morphy Richards
Nikon
Sony Xperia GB
Philips UK & Ireland
Intel UK
LG UK − Life’s Good
Samsung UK
Orange Amplifiers
−3
−1
+2
+2
+11
−
+2
−
+10
+1
10
9
8
7
6
5
4
3
2
1
68

IT/Electronics
1d 0h
12h 38min
12h 45min
20min 57sec
48min 10sec
2h 30min
8h 15min
17h 11min
12h 21min
1h 17min
10.37% (28 out of 270)
54.88% (45 out of 82)
72.12% (519 out of 720)
72.79% (107 out of 147)
75.88% (368 out of 485)
78.57% (22 out of 28)
81.25% (26 out of 32)
82% (41 out of 50)
85.11% (40 out of 47)
100% (26 out of 26)
18g 45m | 50.64%Average:
HTC UK
Sony Xperia GB
Currys PC World
Indesit
Samsung UK
Philips UK & Ireland
HP
Morphy Richards
Sony UK
Ebuyer.com
+1
−2
+4
−4
−
+4
+4
−2
+8
+1
10
9
8
7
6
5
4
3
2
1
Customer service
69

IT/Electronics
Orange Amplifiers
Wednesday, 22.02.2017 18:58
SHARE TO WIN an Orange Micro Terror
#24HourContest #MicroTerror website: http://
bit.ly/2l0xFrG Contest ends TOMORROW at 2 PM EST
512 0 7698
Friday, 17.02.2017 12:00
COMPETITION TIME! To be in with a chance of
winning an ID:Core 10 V2 in Silver, simply
’LIKE’ our page and ’SHARE’ this post. Winner
will be selected next Friday! Good luck!
4577 557 5146
Samsung UK
Wednesday, 15.02.2017 12:17
Amazing things happen when you experiment in
360°. Watch Biffy Clyro perform their new single
in this immersive VR video.
10449 1590 2666
Intel UK
Tuesday, 21.02.2017 15:00
Is your PC up to the task?
414 791 73
Sabre Corporation
Wednesday, 22.02.2017 17:21
A lot happens in a Sabre minute...??????
286 4 224
70

Politics
71

Politics
The biggest pages: Britain First, Jeremy Corbyn and Nigel Farage
Nigel Farage, Britain First and Sadiq Khan
The highest fan base growth happened on Britain First, Nigel Farage and Sadiq
Khan
The highest number of engaged fans was observed on Nigel Farage, Britain First
and Jeremy Corbyn
The highest percent of engaged fans was observed on Nigel Farage, HOPE not hate
and Green Party of England and Wales
Summary
Legend:
72

Politics
284 172
464 767
540 830
550 994
566 263
584 755
620 028
704 228
835 256
1 625 711
+0.5% (+1 434)
+0.2% (+982)
+0.1% (+686)
+0.3% (+1 492)
+0.1% (+543)
−0.1% (− 599)
+0.6% (+3 883)
+5% (+33 953)
−0.06% (− 519)
+3% (+40 407)
118 243 (+ 1 354)118 243Average:
Nicola Sturgeon
10 Downing Street
The Labour Party
Boris Johnson
Conservatives
UK Independence Party
(UKIP)
Sadiq Khan
Nigel Farage
Jeremy Corbyn
Britain First
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
73

Politics
5%
5%
6%
14%
15%
8%
22%
10%
13%
31%
27 835
29 539
32 145
39 808
42 255
51 859
54 322
79 661
206 892
218 501
8% | 11 999Average:
The Labour Party
UK Independence Party
(UKIP)
Boris Johnson
Nicola Sturgeon
Green Party of England
and Wales
Sadiq Khan
HOPE not hate
Jeremy Corbyn
Britain First
Nigel Farage
−4
−2
+2
−2
+6
−1
+5
−1
+1
−
10
9
8
7
6
5
4
3
2
1
74

Politics
2d 13h
3h 37min
8h 47min
1d 13h
36min 44sec
2h 15min
1d 14h
9min 19sec
13min 15sec
2.86% (1 out of 35)
4% (1 out of 25)
5.71% (4 out of 70)
6.67% (1 out of 15)
12.5% (4 out of 32)
20% (1 out of 5)
40% (2 out of 5)
50% (1 out of 2)
100% (1 out of 1)
17g 0m | 9.67%Average:
Frack Off (UK)
Green Party in Northern
Ireland
Occupy London
The Liberal Party UK
Alliance Party of Northern
Ireland
Northern Ireland
Conservatives
Communist Party
Yorkshire Party
Christian Party
−4
−4
−
N
N
N
−1
N
N
9
8
7
6
5
4
3
2
1
Customer service
75

Politics
HOPE not hate
Monday, 20.02.2017 10:51
34658 9140 55290
Nigel Farage
Wednesday, 01.02.2017 16:15
Just gave both barrels to the unelected EU
commission. These guys could learn something
from democratically elected President Trump.
39302 8175 40372
Britain First
Thursday, 02.02.2017 08:31
BAN THE BURKA!
9630 579 14019
Chuka Umunna
Wednesday, 08.02.2017 19:54
As I voted in the House of Commons I watched
Boris Johnson, Andrea Leadsom, Chris Grayling
and other Vote Leave MPs vote against the
#350mForTheNHS that they promised to people in
the #EUref. It is a disgrace and a betrayal of
the people. This is a bad day for our democracy!
8870 1600 13487
Green Party of England and ...
Friday, 17.02.2017 15:36
That #FridayFeeling when you take a seat from
UKIP! We now have a new Councillor in the Forest
of Dean. And it wasn’t even close. Our vote
share shot up by nearly 30% and UKIP support
utterly collapsed. The politics of hope can
defeat the politics of hate.
15557 446 5195
76

Retail
77

Retail
The biggest fanpages in this group were Amazon.co.uk, Tesco and Next
The highest percent of new fans was gained by Next, Lidl UK and Asda
The biggest fan number increase was observed on Next, Asda and Lidl UK
The highest number of engaged fans was observed on Hotukdeals, B&M Stores and
Home Bargains
The highest percent of fans was engaged on the following pages: Hotukdeals, B&M
Stores and Waitrose
Summary
Legend:
78

Retail
1 214 406
1 538 065
1 561 024
1 637 780
1 644 951
1 781 720
1 808 949
1 812 365
2 214 265
5 526 388
+0.2% (+2 171)
+0.3% (+4 410)
+0.6% (+9 139)
−0.001% (−21)
+0.7% (+10 913)
+0.2% (+3 823)
+0.6% (+11 493)
+0.9% (+15 903)
+0.3% (+6 230)
−0.07% (−4 077)
384 052 (+ 2 816)384 052Average:
Just Eat UK
Aldi UK
Sainsbury’s
AO
Lidl UK
eBay.co.uk
Asda
Next
Tesco
Amazon.co.uk
−
−
−
−1
+1
−
−1
+1
−
−
10
9
8
7
6
5
4
3
2
1
79

Retail
2%
13%
3%
3%
3%
11%
7%
12%
13%
24%
45 019
48 735
49 952
50 746
51 792
60 244
121 604
142 321
142 641
244 125
13564% | 14 399Average:
Tesco
Waitrose
Lidl UK
Aldi UK
Sainsbury’s
Lipsy London
Asda
Home Bargains
B&M Stores
Hotukdeals
+4
+11
+9
−
−1
+1
−
−1
+1
−
10
9
8
7
6
5
4
3
2
1
80

Retail
8min 49sec
11min 42sec
1h 18min
1h 17min
39min 0sec
29min 47sec
52min 8sec
46min 8sec
1h 38min
10min 10sec
62.1% (752 out of 1211)
65.57% (619 out of 944)
72.5% (435 out of 600)
78.31% (444 out of 567)
81.76% (1358 out of 1661)
84.51% (300 out of 355)
85.4% (2532 out of 2965)
88.17% (1103 out of 1251)
92.8% (979 out of 1055)
99.23% (388 out of 391)
9g 7m | 64.77%Average:
Amazon.co.uk
Argos
QVC UK
Lidl UK
Sainsbury’s
Iceland Foods
Tesco
Morrisons
Aldi UK
AO
+5
+2
+6
+3
+3
+1
−
−
+3
−
10
9
8
7
6
5
4
3
2
1
Customer service
81

Retail
The Perfume Shop
Tuesday, 21.02.2017 17:44
17291 6950 31594
B&M Stores
Thursday, 16.02.2017 13:04
COMPETITION TIME! We are giving away a Year’s
Supply of Bold or Daz to 2 lucky winners
courtesy of P&G! For your chance to WIN simply
LIKE and COMMENT your choice: ’BOLD’ or ’DAZ’!
Competition ends 23:59 23/02/2017.
36656 29937 11436
Lidl UK
Friday, 10.02.2017 12:30
A salt crystal lamp at Lidl? Yes, really! Great
for cleansing the air and filling you with
positive energy. In store from Sunday 12th Feb
for £8.99
18794 18316 7990
Hotukdeals
Tuesday, 14.02.2017 07:18
Happy #ValentinesDay ?? http://bit.ly/1mxN1Wb
#Valentines #HUKD
16423 6475 10468
Asda
Monday, 06.02.2017 18:00
Asda customer Sinéad tweeted this pic after she
spotted Dominos stocking up on our £1 potato
wedges at our Greenhithe store. Wonder if they
know that our 14" Create Your Own pizzas are
just £3.50 too. ??
29960 4326 5239
82

Sweets
83

Sweets
The biggest fanpages in this group were Cadbury Bournville, Cadbury Creme Egg
and Galaxy Chocolate
Following pages had the highest relative (%) increase in number of fans: KitKat,
Cadbury Bournville and Galaxy Chocolate
The highest fan base growth happened on KitKat, Galaxy Chocolate and Cadbury
Bournville
The highest number of engaged fans was observed on Cadbury Bournville, Junior
Mints and Cadbury Creme Egg
The most engaging fanpages in terms of percent of engaged fans were Maynards SA,
McVitie’s and Junior Mints
Summary
Legend:
84

Sweets
681 384
749 602
807 493
808 998
826 209
1 537 926
1 799 608
1 964 978
2 492 165
3 836 146
−0.2% (−1 350)
−0.2% (−1 388)
−0.3% (−2 697)
−0.2% (−1 673)
+0.2% (+1 286)
−0.1% (−1 860)
−0.09% (−1 649)
−0.01% (− 229)
−0.1% (−2 423)
−0.02% (− 722)
609 868 (+ 557)609 868Average:
MAOAM UK
Haribo UK
Rowntree’s
Smarties
KitKat
Maltesers UK
Ben & Jerry’s
Galaxy Chocolate
Cadbury Creme Egg
Cadbury Bournville
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
85

Sweets
0%
0%
1%
0%
5%
0%
13%
1%
4%
3%
2 003
3 004
4 408
4 644
5 028
8 607
9 832
18 672
25 155
118 081
1% | 5 950Average:
Lindt
Aero Bubbly Chocolate
Vinnie the panda − Fox’s
Biscuits’ Chief Biscuit...
Maltesers UK
McVitie’s
Ben & Jerry’s
Maynards SA
Cadbury Creme Egg
Junior Mints
Cadbury Bournville
+4
−
+2
+5
+9
+1
+1
+1
+1
−
10
9
8
7
6
5
4
3
2
1
86

Sweets
23h 53min
5h 23min
15h 56min
13h 11min
14h 3min
11h 57min
12h 30min
12h 21min
1d 1h
6h 44min
20% (16 out of 80)
21.31% (13 out of 61)
58.82% (30 out of 51)
58.82% (20 out of 34)
59.57% (28 out of 47)
69.57% (16 out of 23)
76.47% (13 out of 17)
78.26% (36 out of 46)
86.26% (113 out of 131)
93% (226 out of 243)
23g 26m | 61.68%Average:
Cadbury Creme Egg
Galaxy Chocolate
McVitie’s
Thorntons
Haribo UK
Mars Bar
Vinnie the panda − Fox’s
Biscuits’ Chief Biscuit...
Warburtons
Ben & Jerry’s
Maltesers UK
+5
+5
−2
+1
−2
+4
−2
+4
+1
+11
10
9
8
7
6
5
4
3
2
1
Customer service
87

Sweets
Cadbury Creme Egg
Friday, 24.02.2017 12:00
Goo on! Cook up a twist on a campfire classic
with a Creme Egg Hunters’ Hot Choc! Check out
the full recipe here: https://goo.gl/dJsr57 It’s
#CremeEggHuntingSeason
10348 6984 3299
Cadbury Bournville
Wednesday, 08.02.2017 18:31
This #ChocolateDay, indulge in darkness with a
#CadburyBournville.
64955 274 1002
Junior Mints
Monday, 06.02.2017 22:37
Heart Shaped Junior Mints have a surprise in
every piece!
14859 651 2777
Ben & Jerry’s
Thursday, 23.02.2017 08:00
The earth needs you!
7262 814 1709
Aero Bubbly Chocolate
Sunday, 19.02.2017 12:20
Happy #ChocolateMintDay! Check out this mint
AERO fudge creation from UNILAD Grub. Tag a
friend you’d love to share these with ?
1913 1340 1730
88

Telecommunications
89

Telecommunications
The biggest fanpages in this group were O2, EE and Vodafone UK
giffgaff, TalkTalk and Virgin Media
The biggest fan number increase was observed on Sky, O2 and giffgaff
The highest number of fans was engaged on the following pages: Virgin Media, O2
and Carphone Warehouse
The most engaging fanpages in terms of percent of engaged fans were JTsocial,
Virgin Media and TalkTalk
Summary
Legend:
90

Telecommunications
107 958
310 463
312 534
364 691
411 585
642 684
862 320
923 546
1 010 474
1 226 711
−0.1% (− 152)
+2% (+4 906)
+2% (+4 650)
+0.7% (+2 625)
+1% (+4 856)
+0.2% (+1 569)
+1% (+9 216)
+0.3% (+2 735)
+0.5% (+4 772)
+0.5% (+6 243)
270 225 (+ 1 937)270 225Average:
TalkTalk TV Store
giffgaff
TalkTalk
Three UK
Virgin Media
Carphone Warehouse
Sky
Vodafone UK
EE
O2
−
−
−
−
−
−
−
−
−
−
10
9
8
7
6
5
4
3
2
1
91

Telecommunications
11%
1%
0%
1%
1%
1%
0%
1%
1%
4%
1 841
2 596
3 031
3 375
4 072
4 767
4 784
5 154
9 271
16 170
2% | 2 375Average:
JTsocial
giffgaff
Vodafone UK
Three UK
TalkTalk
Sky
EE
Carphone Warehouse
O2
Virgin Media
−4
+1
−5
+2
−2
−3
+3
+5
+3
−
10
9
8
7
6
5
4
3
2
1
92

Telecommunications
49min 39sec
1h 17min
12h 18min
3h 25min
32min 36sec
1h 43min
51min 51sec
14min 13sec
31min 26sec
9min 15sec
30.87% (92 out of 298)
34.37% (529 out of 1539)
48.67% (385 out of 791)
55.02% (2364 out of 4297)
69.89% (65 out of 93)
80.12% (1345 out of 1679)
80.62% (312 out of 387)
84.75% (706 out of 833)
87.5% (161 out of 184)
89.25% (1137 out of 1274)
2g 10m | 65.09%Average:
giffgaff
Sky
TalkTalk
Virgin Media
Lebara
Vodafone UK
plusnet
Three UK
Tesco Mobile
EE
+2
+6
+2
+6
+1
+3
−1
+2
−
+5
10
9
8
7
6
5
4
3
2
1
Customer service
93

Telecommunications
O2
Wednesday, 08.02.2017 12:02
Win one of two Debenhams Decadence bouquets
worth £54.99 and put a smile on your loved ones
face. LIKE and SHARE this post to enter, it’s
that simple http://bit.ly/2kH6HqH ?(Terms apply:
http://bit.ly/XnVDl3 ) You can also grab 50% off
a Debenhams Decadence bouquet on #O2Priority.
Just in time for
1656 531 1742
Virgin Media
Thursday, 23.02.2017 21:58
The March To Wembley has begun. Best of
luck Southampton FC, we’re right behind you!
#AllTheFootball
3635 913 1108
Carphone Warehouse
Friday, 17.02.2017 16:03
Nokia is bringing the noughties back with the
launch of the Nokia 150 and a re−release of the
ever so popular 3310! To celebrate, simply tell
us what your first mobile phone was for the
chance to #WIN a Nokia 150 and a year’s supply
of gummy snakes.
956 1005 255
Vodafone UK
Tuesday, 07.02.2017 12:01
Explore the online world through your child’s
eyes. See our Digital Parenting Magazine
for more online safety tips #SID2017 http://
vodafone.uk/DPM
267 647 310
JTsocial
Friday, 10.02.2017 10:05
***COMPETITION time*** Win a new ? courtesy of
JT. To enter you must ’Like’ our page and tag
one of your nearest and dearest hinting which
phone from below you’d like for Valentine’s Day
by 5pm on Thursday 16th Feb. A winner will be
selected at random. Entries from the CI only
please. Well done to C
393 463 337
94

Any questions?
Contact us:
trends@sotrender.com
facebook.com/Sotrender
twitter.com/Sotrender
95

Facebook Trends: 2017

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (19)

Similar to Facebook Trends: 2017

Similar to Facebook Trends: 2017 (20)

More from Filipp Paster

More from Filipp Paster (20)

Recently uploaded

Recently uploaded (20)

Facebook Trends: 2017