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Ipsos MORI Scotland at 20: Ben Page

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It is 20 years since Ipsos MORI opened a permanent office in Scotland. To mark the occasion, look back on the significant changes that have taken place since 1995 and forward to the challenges ahead, we gathered with friends and colleagues from all across Scotland at the National Museum of Scotland on Tuesday 24 November.

In his presentation, Ben Page looked back at the significant societal, cultural and attitudinal changes over the last twenty years and the extent to which these reflect what we observe in other parts of the world.

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Ipsos MORI Scotland at 20: Ben Page

  1. 1. © 2015 Ipsos. THEN NOW NEXT SCOTLAND #IpsosScot20
  2. 2. © 2015 Ipsos. SCOTLAND THEN & NOW Ben Page Chief Executive Ipsos MORI
  3. 3. © 2015 Ipsos. In 1995 Three SNP MPs in Parliament Ipsos MORI Scotland founded Skye Bridge opened Braveheart released. Unchained Melody by Robson & Jerome biggest selling single
  4. 4. © 2015 Ipsos. In 2015 SNP landslide: 55 Mps out of 59 UNESCO gives World Heritage status to the Forth Bridge Ipsos MORI Scotland turns 20 Star Wars: The Force Awakens released. Uptown Funk by Mark Ronson biggest selling single (so far)
  5. 5. © 2015 Ipsos. What worries us – then and now… What would you say is the most important issue facing Britain today? 1996 1996 & 2015 2015 Unemployment/ Lack of industry Crime & Law EU/ Europe Education/ Schools Immigration Poverty/ Inequality NHS/ Hospitals Defence/ International terrorism Economy Source: Ipsos MORI Issues Index (2015)
  6. 6. © 2015 Ipsos. A few more people 5,103,690 1995 5,347,600 2014 Source: National Records of Scotland (2015)
  7. 7. © 2015 Ipsos. A bit older 55% 30% 15% 48% 34% 18% % under 40 % 40 to 64 % over 65 1995 2014 Source: National Records of Scotland (2015)
  8. 8. © 2015 Ipsos. A bit less white 2001 2011 Percentage of population with ‘White Scottish’ ethnicity Source: Scottish Census (2011) 88% 84%
  9. 9. © 2015 Ipsos. Religion dying out? 27.8% 42.4% 15.9% 6.9% 0.8% 0.7% 36.7% 32.4% 15.9% 5.5% 1.4% 1.1% No religion Church of Scotland Roman Catholic Other Christian Muslim Other religion 2001 2011 Source: Scottish Census (2011)
  10. 10. © 2015 Ipsos. Lots more single parents 11% 2001 19% 2011 Source: Scottish Census (2011)
  11. 11. © 2015 Ipsos. GDP is up… 1998 2014 GDP per capita 84.2 103.8 Source: Scottish Government National Statistics (2014)
  12. 12. © 2015 Ipsos. Average house price in Scotland 1995 2015 100 £ 165,903 Source: Registers of Scotland (2015) 300
  13. 13. © 2015 Ipsos. Concern about housing is up 39% 1999 Buying a property with a mortgage 30% 2014 5% 1999 Private rent 14% 2014 Source: Scottish Household Survey (2014)
  14. 14. © 2015 Ipsos. Average earnings £ 27,045 1999 2014 £ 16,914 Median gross annual earnings Source: ONS (2015)
  15. 15. © 2015 Ipsos. How are you and your household managing financially these days? Quite well / very well 44% 1999 52% 2015 Source: Scottish Household Survey (2014)
  16. 16. © 2015 Ipsos. Poverty down? Approximate number of individuals living in households with below 60% of median income 1,000,000 1995 800,000 2015 Source: ONS (2015)
  17. 17. © 2015 Ipsos. But persistent in-work poverty 1998 / 1999 2013 / 2014 Working age adults living in poverty, living in a household with at least one adult in employment 47% 50% Source: ONS (2015)
  18. 18. © 2015 Ipsos. Happiness unchanged… All things considered, how satisfied are you with your life as a whole nowadays? 8.06 8.04 8 7.95 8.05 2007 2009 2010 2011 2013 On a scale of 1 to 10 (1 = extremely dissatisfied 10 = extremely satisfied) Source: Scottish Social Attitudes survey (2014)
  19. 19. © 2015 Ipsos. Landline phone Mobile phone Home computer Dishwasher 35% 87% 86% 32% 75% 20% 38% We have a lot more stuff… 1999 2013 93% Ownership of consumer durables Source: ONS (2015)
  20. 20. © 2015 Ipsos. Which changes faster and faster 2010 2015 Any mobile phone Smartphone 96% 69% 81% 16% Source: Ipsos MORI Tech Tracker (2015)
  21. 21. © 2015 Ipsos. Households with internet access 2003 2014 42% 80% Source: Scottish Household Survey (2014)
  22. 22. © 2015 Ipsos. Living longer 1995 2015 Women Men 72 78 77 81 Source: National Records of Scotland (2015)
  23. 23. © 2015 Ipsos. Fewer fried Mars bars? 2004 2013 13,292 10,112 Source: National Statistics (2014) No. of deaths from heart disease
  24. 24. © 2015 Ipsos. £ 3,951 £ 2,276 Selling more whisky to foreigners 1995 2014 Global export of Scotch Whisky (£ million) Source: Scotch Whisky Association (2015)
  25. 25. © 2015 Ipsos. Less drinking in Scotland 1995 20 6 14 7 2014 Average weekly alcohol consumption in units Women Men Source: Scottish Health Survey (2015)
  26. 26. © 2015 Ipsos. Fewer cigarettes 1995 2014 35% 22% 5% e-cigarette Source: Scottish Health Survey (2015)
  27. 27. © 2015 Ipsos. Young no longer revolting Ever smoked, drunk alcohol, taken drugs: 1996 - 2013 1996 2013 Ever drunk alcohol Ever smoked Ever taken drugs 64.5% 49.5% 52.2% 22.5% 21.3% 11.4% Source: SALSUS (2014)
  28. 28. © 2015 Ipsos. Better behaved Total convictions per 10,000 population of under 18 year olds 0 500 1000 1500 2000 2500 1996 2013 Source: Scottish Government (2015)
  29. 29. © 2015 Ipsos. Less dangerous 1995 2014 - 2015 150 59 Number of homicide victims in Scotland Source: Scottish Government (2015)
  30. 30. © 2015 Ipsos. Confidence in the police to prevent crime 2008 - 2009 2012 - 2013 46% 48% 50% 56% 2009 - 2010 2010 - 2011 Source: Scottish Crime and Justice Survey (2013)
  31. 31. © 2015 Ipsos. 65% 72% 1996 2012 - 13 Safer neighbourhoods % feeling safer in their neighbourhood after dark Source: Scottish Crime and Justice Survey (2013)
  32. 32. © 2015 Ipsos. In conclusion… • More confident • Safer • Healthier • Wealthier • Optimistic about the future • Here’s to the next 20 years!
  33. 33. Thank you ben.page@ipsos.com benatipsosmori

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