Presentation held at the Online Meetup event, organized by Orange Romania at Orange Concept Store on the 1st of September 2009.

1. by Social Media .Ro Orange Concept Store – 1 September 2009

6. Social Media Figures up-to-date ?

7. Social Media Figures up-to-date 2.000.000 monthly unique visits from Romania 271.820 registered users that live in Romania(from Facebook advertising data) 11.000 Romanian users(est.), 1000 the most active (creating over 80% of the content)- as tracked by Zelist.ro – Romanian aggregator Total 33.911 , 11.430 active as tracked by Zelist.ro – Romanian aggregator 70-100 advertising-ready

8. Social Media Figures comparing to Q1 2009 Could not determine – lack of data +57,5% +31,8% Not relevant due to the summer season

9. This summer we have put together 3 local charts : Top Romanian Facebook Companies Top Romanian Company Twitter Accouns Top Romanian Viral Videos

10. Romanian Companies

12. Romanian Companies on Company Fans/Friends Difference relating to July Interactive development rating Creativity Conversationa and Content Development Academia Catavencu 4637 19,09% 10 7 Wall, Photos, Videos, Pages Ramayana cafe 3497 9,55% 6 10 Wall, Photos, Videos, Box-uri, Linkuri, Notes, Ce ascult acum - muzica tematica, Pages, Groups Elements Bucuresti 2901 19,92% 6,5 9 Wall, Photos, Events, Causes, Videos Metropotam 2560 18,79% 10 7 Wall, Photos, Links, Pages, Groups Europa FM 2480 32,58% 6 6 Wall, Photos, Notes, Boxes, Videos Control Club 2248 13,17% 8 7 Wall, Photos, Pages, conturi de Social Media Bestfest 2009 2029 11,73% 8 6 Wall, Photos, Notes, Boxes, Pages, Groups Kiss FM 1795 30,25% 6 10 Wall, Photos, Boxes, Video, Pages, Slide Funspace, Links HotNews 1706 14,89% 7 9 Wall, Photos, Boxes, Pages, Groups, links, Twitter Halade Muzica 1540 -0,13% 3 5 Wall, Photos, Videos, Links, Pages, Groups

13. Romanian Companies on Company Comments Likes Academia Catavencu 720 705 Metropotam 428 556 Control Club 144 352 Europa FM 102 214 HotNews 91 71 Ramayana cafe 88 136 Kiss FM 80 146 Elements Bucuresti 78 160 Bestfest 2009 62 131 Halade Muzica 4 9

14. Romanian Companies on 50% of all measured interactions and 28% of the total number of friends across all accounts!

16. Romanian Company Accounts

17. Romanian Company Accouns on We looked at 100 company accounts We found out how hard it is to find a company account on Twitter They are ranked by Followers and Tweets, And also regarding the interactivity - @replys Here are the Top 10:

18. Romanian Company Accouns on Top Followers Followers Tweets Following Tunning Info 1495 4802 1895 Financiarul 1424 2199 1617 Monden.info 1396 1627 1768 Microsoft 1186 112 247 BMW 1158 780 690 Playboy Romania 1146 67 19 PokerRomania 1064 57 638 Zelist 1034 1134 2002 Sigmanet.ro 811 1929 787 Business Edu 739 65 1367

19. Romanian Company Accouns on Top Tweets Followers Tweets Following GSP 443 6519 79 Comunicatii 283 5636 38 Tunning Info 1495 4802 1895 joobs.ro 734 4477 266 BloomBiz 676 2368 1977 Financiarul 1424 2199 1617 Sigmanet.ro 811 1929 787 Moden.info 1396 1627 1768 Divercity cafe 579 1521 171 FTW 217 1506 224

20. Romanian Company Accouns on Top Interaction 7 days Interactions Followers BMW 71 1158 Sigmanet.ro 43 811 Moden.info 21 1396 PokerRomania 19 1064 Zelist 15 1034 Playboy Romania 12 1146 Microsoft 7 1186 Business Edu 7 739 Tunning Info 0 1495 Financiarul 0 1424

21. Did not make the top 10, but are worth mentioning: Romanian Company Accouns on Followers Tweets Following 7 days Interactions Vodafone 721 72 445 1 GSP 443 6519 79 0 Porsche Romania 439 375 550 125 Orange 364 104 275 0 Trilulilu 326 6 128 0 LG 312 132 289 13 Petrom SA 163 48 142 0 Diverta Online 393 54 922 0 Cat Music 291 152 123 13

22. Romanian Company Accouns on

24. Romanian Viral Videos

26. Romanian Viral Videos on Title View count View count + remakes Difference from June Megastar-penibil 1.927.951 11.150.435 1,62% 6 cai 1.929.890 2.639.423 6,13% Ferando de la Caransebes la Acces Direct 570.406 2.432.327 42,74% Reportaj vasluian 1.622.192 2.336.222 5,59% Hartia va fi roz! 4.261.795 4.262.320 3,40% Berea Budai 640.284 1.206.341 1,54% Un tigan destept 1.610.591 1.878.913 6,61% Adi Despot interviu cu o proasta -3 in p... mea 178.051 571.706 -46,92% Nicoleta Luciu scene fierbinti cu un pitic 929.443 929.443 4,46% reclama interzisa in romania 770.402 891.302 7,35%

27. Romanian Viral Videos on Title Tube days Views/day Comments Ratings Megastar-penibil 760 14.671 4.000 4.000 6 cai 240 10.997 177 3.410 Ferando de la Caransebes la Acces Direct 240 10.134 1.323 765 Reportaj vasluian 395 5.914 2.084 2.289 Hartia va fi roz! 760 5.608 269 343 Berea Budai 400 3.015 383 945 Un tigan destept 760 2.472 1.611 1.265 Adi Despot interviu cu o proasta -3 in p... mea 240 2.382 503 581 Nicoleta Luciu scene fierbinti cu un pitic 400 2.323 105 76 reclama interzisa in romania 400 2.228 411 795

29. Videos that went viral are the truly authentic ones No commercial video has received sufficient coverage in Romania The videos have to be funny in such a way that they inspire people to pay it forward Viral!

30. Blog Advertising

37. Step 2: Leveraging endorsement A uthentic pieces of feedback from famous bloggers Total advertising exposure: 300,000 uniques /1month – 100,000 exposed to reviews

40. … and here he is…

42. Romanian Social Media Activities

48. Future recomendations and Ideas for Social Media

53. Thank You!* * Leave us a card for a complete list of links and for updates to all info included in the presentation [email_address]