1) Facebook introduced Pages in 2009 to allow brands to connect with users in a way that worked better than previous methods. Over time, features like tabs, apps, and wall-like interactions were added. 2) The 2012 introduction of Timeline changed the layout significantly, focusing more on user input and interaction. It removed features like default landing tabs and auto-refresh that brands had previously used. 3) Brands now need to adapt their Pages by optimizing content for the new Timeline format and removing outdated elements like fangates in favor of user engagement in tabs and pinned posts.

1. Facebook Timeline for Brands – Essential Training
Prophets

2. A brief history of Facebook pages
“People tried to connect with brands in a way that didn’t work.
So we created Pages with features such as Apps, tabs and
wall-like interaction”
Facebook - 2009

3. A brief history of Facebook pages
Tabs are displayed at ‘App Tabs‘ are pushed to Timeline.
the top, high visibility. the left.
Facebook First ‘fangates’ pop up Stronger focus on user
introduces ‘Pages
input & interaction
for brands’
‘09 ‘10 ‘11 ‘12

4. A brief history of Facebook pages
‘09 ‘10 ‘11 ‘12

5. A brief history of Facebook pages
‘09 ‘10 ‘11 ‘12

6. A brief history of Facebook pages
‘09 ‘10 ‘11 ‘12

7. A brief history of Facebook pages
‘09 ‘10 ‘11 ‘12

8. 1. General layout.
Header image
history
Profile image
About the brand
Featured tabs
Pinned posts

9. Timeline changes almost everything.
General layout
Profile photo
About section
Tabs & apps
Pinned posts
Display location of apps
Fangating is no longer
No auto refresh upon liking
No more default landing tabs
More app space
Same app rules
Great examples no promotions in the header image
…

10. 2. Cover and profile image
• No more 520px high profile image on the left  square
• No more image-grid above the timeline
• Header image can not be used for promotional
purposes, fangating, contest referral or even contact
information!

11. 3. Tabs
old Apps & tabs location
Featured apps / tabs (4 max)
Other tabs hidden here

12. 3. Other apps expanded
Other tabs
will barely
be found

13. 4. Fangating
Fangating
• A custom ‘Default landing tab’ will no longer work will no
longer work
• ‘Welcome’ is just another tab
• No auto-redirect after liking a page
• Still detection if you liked the page or not.

14. Fangates becomes obsolete

15. 5. Apps
Entire websites can be pushed in this
space  no fundamental redesign of
websites.
Higher resemblance between Facebook
and original website
Full 810px for
content vs.
520px previously
No change in app rules

16. Current fangate vs. new home tab space

17. Adapt tab content to correct width

18. ‘Highlight’ posts to give them the full width of the facebook container.

19. ‘pin’ posts, these posts stay at the top of the feed  promoting posts

20. Fast mover example
Home Tab

21. Brand content and user
content are separated
• Timeline puts the focus on the interaction with the consumer
• Your brand becomes what you publish
• No more hiding behind fangates and custom tabs  content is your only asset
• Comment by others are collected in a separate console
• + Less ‘ugly’ wallposts / clean wall problem solves itself
• - More brand authored content.

22. 7. Todos
2
1 Add brand description and 10
Choose a cover image information Feature
important
apps
3 5
Pin ‘top’ or ‘important’ posts ‘Highlight’ important 9
Clean up the wall
events
4
Insert the back
8
catalog of the brand Remove the
Adapt tab-content
‘fangate’
+ reconstruct history 6 to 810px width
Adapt the
‘Welcome’ tab
7

23. 30.03
2012
Facebook will enforce the timeline for brands end of march. Ready or not…
Let’s get started!
info@prophets.be