Slides from a Webinar hosted by AdParlor discussing Facebook Ads with a focus on Sponsored Stories & Fan page growth.

1. Sponsored Stories Webinar Tuesday October 18th www.adparlor.com

3. What is a Sponsored Story? “Something that would appear on a users news feed – turned into an ad unit”

4. Types of sponsored stories

7. Combination of a friend’s “Like” and more engaging content wrapped into one ad

9. Should I be using all three types of sponsored stories?

11. Get cheaper fans

12. Why do Sponsored Stories get you cheaper fans? Higher Click-Through-Rate (CTR) gets you cheaper clicks Higher Conversion Rate (CVR) gets you more for those clicks

13. If the ingredients are perfect Super Targeted Fan Acquisition Campaign $.08 Effective Cost Per Fan Able to achieve 0.29% CTR and 81% CVR through life of campaign

15. Tone –consistent & professional while personal

16. Length – Higher engagement with shorter posts (under 80 characters)

17. Timing–learn when your audience is most active! Think about time and day

18. Ask Questions –‘when’, ‘where’, ‘would’, ‘should’

21. Liked a Page post (in the last 7 days)

22. Voted on a question (in the last 7 days)

23. RSVPedto an event (in the last 7 days)

24. New Premium Ad Unit (AdWeek)

26. Cheaper way to drive new fans

27. Better way to engage your existing fans

28. They are very easy to create – so do it now!

29. Facebook favours sponsored stories when delivering ads