A presentation I gave at GDC Shanghai with a ton of information on Facebook Advertising. I also attempt to answer the question - how much do I need to pay to get 1 Million players to my game?
2011 Google Online Marketing Competition - AdWords Campaign for TISM Summer CampLexie Liang
This document summarizes the results of an AdWords campaign run by Michigan State University's TISM Media Summer Camp to promote their summer camps. The initial goals of the campaign were to increase website views and clicks. After three weeks, the campaign exceeded its goals by generating over 8,900 impressions and 305 clicks at a lower average cost per click than targeted. Strategies like adjusting ad groups, keywords, and bid prices helped optimize the campaign's performance over time. The document concludes with recommendations to further improve conversions through search engine optimization, landing page updates, and refining the AdWords approach.
This document summarizes the Global Verge opportunity, which offers a marketing concept called "HUB" to access over a million products and services. It has a lucrative compensation plan that allows anyone to earn a full-time income working part-time. The compensation plan includes commissions from retail sales, matrix bonuses, and leadership bonus pools from corporate profits. Global Verge was founded in 2008 and is one of the fastest growing opportunity companies, providing a chance to make money and help others save money through various products and services.
NetAudioAds is an online audio advertising platform that plays 5-second audio ads when webpages are opened. It has a network of over 44 million webpages and is growing by 200,000 pages per day. An independent audit verified that NetAudioAds reaches over 27 million unique listeners with over 8 million ad plays per day. The document discusses various pricing models and metrics for NetAudioAds audio ads.
5b finding new supporters AO community conferenceJess Day
The document discusses strategies for nonprofit organizations to grow their supporter lists, including paid recruitment options like advertising, co-registration, and social media marketing. It notes that viral growth is rare, email is an important driver of online fundraising, and testing and tracking campaigns is important. Specific costs per lead or supporter are provided for different options, with most ranging from $0.50 to $100+. The importance of return on investment is also discussed.
This document promotes a text advertising system called TextAdCash that allows users to send promotional text messages to customers and generate leads. It highlights cell phone usage statistics to show the potential reach of text marketing. The system offers three membership levels - Silver for $99/month, Gold for $995/year, and Platinum for $1995 that provide different features and compensation plans for referrals. The document encourages readers to purchase a membership in order to benefit from the lead generation capabilities and earn commissions from referrals.
Google's auction system determines ad placement and cost-per-click prices. Advertisers submit maximum bids, and ads are ranked by multiplying bid by quality score. Ads with the highest ranking are placed highest. The actual cost-per-click is the lowest bid above to maintain position, rewarding high quality. Increasing quality score through relevant keywords, ads and landing pages lowers costs by improving ad ranking.
YouTube - The Most Valuable Impression on the Web (Creative, Targeting, & Str...Hanapin Marketing
This session will cover three aspects of YouTube ads:
1. Creative - Attendees will garner a full understanding of true view model on YouTube. Best practices in video development and building specifically for the platform and placement. Lastly making the most of the most valuable impression on the web, zero to thirty seconds on YouTube.
2. Targeting - Learn advanced tactical targeting strategies. New AdWords UI functionality. Combining search & video as well as what to expect in 2018 from YouTube and AdWords.
3. Strategy - The truth about YouTube and when an advertiser is ready. How to compare YouTube and Facebook video from a user experience and advertising strategy perspectives.
ISBSM #3 - Intro to Paid Online MarketingAmit Klein
This document provides an introduction to paid online marketing. It discusses the importance of paid marketing and sets objectives for an iTunes marketing campaign in India. The agenda includes discussing marketing goals, pricing models, methods of online advertising like search, display, social, and email marketing. It also covers measurement, budget allocation, and provides examples analyzing the effectiveness of different ads, keywords, and sources. The goal is to help attendees identify the best methods to achieve their marketing goals and optimize their campaigns.
2011 Google Online Marketing Competition - AdWords Campaign for TISM Summer CampLexie Liang
This document summarizes the results of an AdWords campaign run by Michigan State University's TISM Media Summer Camp to promote their summer camps. The initial goals of the campaign were to increase website views and clicks. After three weeks, the campaign exceeded its goals by generating over 8,900 impressions and 305 clicks at a lower average cost per click than targeted. Strategies like adjusting ad groups, keywords, and bid prices helped optimize the campaign's performance over time. The document concludes with recommendations to further improve conversions through search engine optimization, landing page updates, and refining the AdWords approach.
This document summarizes the Global Verge opportunity, which offers a marketing concept called "HUB" to access over a million products and services. It has a lucrative compensation plan that allows anyone to earn a full-time income working part-time. The compensation plan includes commissions from retail sales, matrix bonuses, and leadership bonus pools from corporate profits. Global Verge was founded in 2008 and is one of the fastest growing opportunity companies, providing a chance to make money and help others save money through various products and services.
NetAudioAds is an online audio advertising platform that plays 5-second audio ads when webpages are opened. It has a network of over 44 million webpages and is growing by 200,000 pages per day. An independent audit verified that NetAudioAds reaches over 27 million unique listeners with over 8 million ad plays per day. The document discusses various pricing models and metrics for NetAudioAds audio ads.
5b finding new supporters AO community conferenceJess Day
The document discusses strategies for nonprofit organizations to grow their supporter lists, including paid recruitment options like advertising, co-registration, and social media marketing. It notes that viral growth is rare, email is an important driver of online fundraising, and testing and tracking campaigns is important. Specific costs per lead or supporter are provided for different options, with most ranging from $0.50 to $100+. The importance of return on investment is also discussed.
This document promotes a text advertising system called TextAdCash that allows users to send promotional text messages to customers and generate leads. It highlights cell phone usage statistics to show the potential reach of text marketing. The system offers three membership levels - Silver for $99/month, Gold for $995/year, and Platinum for $1995 that provide different features and compensation plans for referrals. The document encourages readers to purchase a membership in order to benefit from the lead generation capabilities and earn commissions from referrals.
Google's auction system determines ad placement and cost-per-click prices. Advertisers submit maximum bids, and ads are ranked by multiplying bid by quality score. Ads with the highest ranking are placed highest. The actual cost-per-click is the lowest bid above to maintain position, rewarding high quality. Increasing quality score through relevant keywords, ads and landing pages lowers costs by improving ad ranking.
YouTube - The Most Valuable Impression on the Web (Creative, Targeting, & Str...Hanapin Marketing
This session will cover three aspects of YouTube ads:
1. Creative - Attendees will garner a full understanding of true view model on YouTube. Best practices in video development and building specifically for the platform and placement. Lastly making the most of the most valuable impression on the web, zero to thirty seconds on YouTube.
2. Targeting - Learn advanced tactical targeting strategies. New AdWords UI functionality. Combining search & video as well as what to expect in 2018 from YouTube and AdWords.
3. Strategy - The truth about YouTube and when an advertiser is ready. How to compare YouTube and Facebook video from a user experience and advertising strategy perspectives.
ISBSM #3 - Intro to Paid Online MarketingAmit Klein
This document provides an introduction to paid online marketing. It discusses the importance of paid marketing and sets objectives for an iTunes marketing campaign in India. The agenda includes discussing marketing goals, pricing models, methods of online advertising like search, display, social, and email marketing. It also covers measurement, budget allocation, and provides examples analyzing the effectiveness of different ads, keywords, and sources. The goal is to help attendees identify the best methods to achieve their marketing goals and optimize their campaigns.
MicroAd, headquartered in Tokyo, JP provides the No.1 demand-side-platform technology in SEA market and biggest local ad network in Vietnam.
MicroAd Blade? Our product, MicroAd Blade, is a platform assisting you to create and manage online display ads on thousands of publishers in ad networks, including Google Display, Ambient Ad Network, OpenX, Facebook & Appnexus.
How it works? MicroAd Blade can define and extract your target customers by analyzing internet users’ behaviors. All you buy are only the impressions that matter and you pay exactly what they are optimized. The techniques are Re-targeting: ads display automatically to your website’s visitors in any other network and Audience Targeting: analyzing and displaying to any internet user who shares the same behaviors as your target audience.
Why profitable? Our automated engine takes the stress out of ads display placing and budgeting for cost-efficiency and also ensures the return on investment (ROI) .
Many other corporates, including Unilever, Yamaha, Hong Leong Bank, Lazada and 100 more, use our service to display advertising banner for increasing engagement of their target customers.
This document discusses Facebook advertising and the importance of metrics like click-through rate (CTR) and conversion rate (CVR) in optimizing ads. It notes that a high CTR allows acquiring clicks at a lower cost, while a high CVR means more conversions per click. It also explains how sponsored stories can achieve better CTR and CVR than regular ads, resulting in lower customer acquisition costs. Groupon's use of deal-specific dynamic ads that integrate with its deals API is presented as an example of optimizing ads based on CTR and CVR.
This document discusses Facebook advertising metrics and optimization strategies. It defines key metrics like CTR, CVR, CPC, and eCPM and explains how improving CTR through targeted ads can lower eCPM by getting cheaper clicks, while improving CVR results in more conversions from those clicks. The importance of testing thousands of ad variations and optimizing for CTR and CVR to lower customer acquisition costs is emphasized. Sponsored stories are discussed as getting higher CTR and CVR than traditional ads. Integration with APIs to target deal-specific ads is presented as an effective strategy for Groupon to acquire new customers.
Are you maximizing on the amazing opportunity to grow your business with paid search advertising?
Join our expert, Mark Irvine as he walks you through the 6 Fundamental Skills every advertiser will need in order to start profiting from this type of marketing.
You'll learn how to:
- Use keyword managment strategies to attract the most valuable traffic to your site
- Adjust bids to ensure you're only spending budget on relevant searches
- Target your ideal audience with the appropriate messaging
Pave Your Path to Paid Search Success - 6 Fundamental Skills Every Advertiser...Mark Irvine
Paid search can be hard to learn - learn the fundamentals of choosing your keywords, your bids, your targeting, and optimizing your campaigns every step of the way!
This document discusses how to achieve marketing goals through programmatic advertising using data and algorithms. It emphasizes setting the right advertising goal, understanding the large programmatic opportunity in terms of available digital impressions, and managing the vast amount of data through predictive models and optimization to determine the right bid price for each impression and which impressions to purchase. The key to success is creating a strategic vision, setting a clear goal, accessing maximum supply, onboarding relevant data, using world-class algorithms, and providing insightful analysis.
Using Data to always deliver a positive ROI on your paid marketingDennis Graham
The presentation will be on how to always ensure your marketing campaigns are profitable. ALWAYS.
So if you've ever been asked to cut back on marketing spend, "because it's too expensive" or had that sinking feeling that you're spending more money on marketing than generating back in new revenue.This presentation is for you.
Because if your marketing is effective... you never have to switch it off or cut back.
The focus is on SEM, Display and Sponsored Email marketing... However, the KPIs and simple analytics principles can be applied to just about anything you do (from events, to SEO, to ATL, etc).
3 steps to PPC domination by Lance LovedayAnton Shulke
This document outlines 3 steps to dominate pay-per-click (PPC) campaigns in 2018: 1) Buy the most valuable traffic first by visualizing campaign data to identify high-performing keywords, ad groups, and traffic sources; 2) Use quality score to gain an advantage by improving ad relevance to increase quality score and campaign performance; 3) Optimize campaigns to deeper funnel metrics like sales qualified leads (SQLs) rather than just leads to improve ROI. Taking these steps includes data analysis, campaign restructuring, and optimizing to the deepest measurable metrics.
This document discusses optimizing Air France's search engine marketing strategies. It finds that:
1. Returns on advertising differ significantly between search engines, from 3-10x.
2. Over 900 low-performing keywords were identified that generated no revenue but $75,765 in spending.
3. Increasing investment in Kayak, Yahoo, and MSN is recommended based on their high returns. Revisiting strategies for low-performing and high-performing keywords is also suggested.
The document outlines strategies for maximizing revenue from internet advertising on various websites. It details the revenue and number of clients/impressions for different types of ads like banners, story inlines, and video pre-rolls from August 2008 to August 2009. It provides goals and estimates for increasing revenue on specific sites like Craigdailypress.com by adding more advertisers and ad placements. The total estimated annual revenue from internet advertising across various sites is projected to increase from the current $25,206 to $144,400.
Dr. Volkan Ediz presented on incentivized ads and GREE's experience with them. He found that incentivized ads did not negatively impact retention or cannibalize direct revenue from in-app purchases (IAPs). In fact, players who viewed ads were more likely to make IAP purchases and had higher long-term retention and spending levels compared to non-viewers. Giving players a small amount of in-game currency for ad views may boost retention and monetization by decreasing barriers to spending currency. Overall, incentivized ads can help with player conversion when used appropriately.
Susan Wenograd
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
When someone discovers a new method to reach an audience, everyone starts doing the same thing and oversaturates the audience. We should not be pounding the bottom of the funnel with the hard sell. We have to change what we have been doing in the past.
Learn how to approach creating effective Facebook ad funnels. This session will be filled with actionable content that will help you change what you've been doing for the better.
PPC is getting harder, more competitive, and more difficult to implement. It’s fast becoming difficult to achieve healthy ROI by relying on PPC campaigns exclusively. There are several reasons why your PPC campaigns aren't working. You have to find it out.
DIGNC offers the two approaches for Google PPC ads, one is Search ads and others are display ads.
Google Search Ads: Google search ads show in Google search results. It shows on Google first-page header or footer part or other pages too according to the search query as well as bids.Google Display Ads: Google display ads are a combination of text, image, flash images, animation, and videos. It always looks attractive and emphasizes the audiences to be customers. It always helps to increase brand awareness and products popularity. For an instant you have the business of tourism, you can show this display on the websites that are related to tourism, and apps that are related to the same niche.
more info email me at leafinternational@gmail.com
Ready to Grow?
Leaf is here to help your business grow! We would love to have you join us. Take a few minutes as you start your free account to learn about us (watch how our tree started).
With Leaf you can connect with your community, and watch your business find new growth and energy. Leaf is found all over the world and is growing daily. Find out more about Leaf for FREE, and see what we can do for you. Start below.
Increase AUM with Marketing Automation Part 3: Marketing Analytics to Prove ROIMarketo
For too long, financial services marketing departments have been seen as a cost center. It's time to prove—and improve—marketing's contribution to the bottom line using marketing automation and metrics that matter. Watch "Increase Assets Under Management with Marketing Automation: Marketing Analytics to Prove ROI" to learn how leveraging marketing automation can help you prove ROI on marketing programs and grow AUM.
12 Best Practice & Real-World Lessons From Marketing Sciencey lessonsMichael Wolfe
This paper shows 12 key startegic lessons derived from analytics or marketing scence which under score the value that this discipline brings to higher levels of busness performance.
Cashrewards currently delivers 2% of all ecom retail spend in Australia according to the NAB retail index http://business.nab.com.au/nab-online-retail-sales-index-june-2015-12306/ , with a 400% increase in ROI for Advertisers based on IAB Data http://www.adnews.com.au/news/online-ad-spending-tops-5-billion-in-the-past-year-iab.
Our aim is to grow to 10% market share by focusing on delivering the best user experience on the planet.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
More Related Content
Similar to GDC Shanghai - Everything You Need to Know about Facebook Ads: How Much do I Need to Pay to Get 1 Million Players to My Game?
MicroAd, headquartered in Tokyo, JP provides the No.1 demand-side-platform technology in SEA market and biggest local ad network in Vietnam.
MicroAd Blade? Our product, MicroAd Blade, is a platform assisting you to create and manage online display ads on thousands of publishers in ad networks, including Google Display, Ambient Ad Network, OpenX, Facebook & Appnexus.
How it works? MicroAd Blade can define and extract your target customers by analyzing internet users’ behaviors. All you buy are only the impressions that matter and you pay exactly what they are optimized. The techniques are Re-targeting: ads display automatically to your website’s visitors in any other network and Audience Targeting: analyzing and displaying to any internet user who shares the same behaviors as your target audience.
Why profitable? Our automated engine takes the stress out of ads display placing and budgeting for cost-efficiency and also ensures the return on investment (ROI) .
Many other corporates, including Unilever, Yamaha, Hong Leong Bank, Lazada and 100 more, use our service to display advertising banner for increasing engagement of their target customers.
This document discusses Facebook advertising and the importance of metrics like click-through rate (CTR) and conversion rate (CVR) in optimizing ads. It notes that a high CTR allows acquiring clicks at a lower cost, while a high CVR means more conversions per click. It also explains how sponsored stories can achieve better CTR and CVR than regular ads, resulting in lower customer acquisition costs. Groupon's use of deal-specific dynamic ads that integrate with its deals API is presented as an example of optimizing ads based on CTR and CVR.
This document discusses Facebook advertising metrics and optimization strategies. It defines key metrics like CTR, CVR, CPC, and eCPM and explains how improving CTR through targeted ads can lower eCPM by getting cheaper clicks, while improving CVR results in more conversions from those clicks. The importance of testing thousands of ad variations and optimizing for CTR and CVR to lower customer acquisition costs is emphasized. Sponsored stories are discussed as getting higher CTR and CVR than traditional ads. Integration with APIs to target deal-specific ads is presented as an effective strategy for Groupon to acquire new customers.
Are you maximizing on the amazing opportunity to grow your business with paid search advertising?
Join our expert, Mark Irvine as he walks you through the 6 Fundamental Skills every advertiser will need in order to start profiting from this type of marketing.
You'll learn how to:
- Use keyword managment strategies to attract the most valuable traffic to your site
- Adjust bids to ensure you're only spending budget on relevant searches
- Target your ideal audience with the appropriate messaging
Pave Your Path to Paid Search Success - 6 Fundamental Skills Every Advertiser...Mark Irvine
Paid search can be hard to learn - learn the fundamentals of choosing your keywords, your bids, your targeting, and optimizing your campaigns every step of the way!
This document discusses how to achieve marketing goals through programmatic advertising using data and algorithms. It emphasizes setting the right advertising goal, understanding the large programmatic opportunity in terms of available digital impressions, and managing the vast amount of data through predictive models and optimization to determine the right bid price for each impression and which impressions to purchase. The key to success is creating a strategic vision, setting a clear goal, accessing maximum supply, onboarding relevant data, using world-class algorithms, and providing insightful analysis.
Using Data to always deliver a positive ROI on your paid marketingDennis Graham
The presentation will be on how to always ensure your marketing campaigns are profitable. ALWAYS.
So if you've ever been asked to cut back on marketing spend, "because it's too expensive" or had that sinking feeling that you're spending more money on marketing than generating back in new revenue.This presentation is for you.
Because if your marketing is effective... you never have to switch it off or cut back.
The focus is on SEM, Display and Sponsored Email marketing... However, the KPIs and simple analytics principles can be applied to just about anything you do (from events, to SEO, to ATL, etc).
3 steps to PPC domination by Lance LovedayAnton Shulke
This document outlines 3 steps to dominate pay-per-click (PPC) campaigns in 2018: 1) Buy the most valuable traffic first by visualizing campaign data to identify high-performing keywords, ad groups, and traffic sources; 2) Use quality score to gain an advantage by improving ad relevance to increase quality score and campaign performance; 3) Optimize campaigns to deeper funnel metrics like sales qualified leads (SQLs) rather than just leads to improve ROI. Taking these steps includes data analysis, campaign restructuring, and optimizing to the deepest measurable metrics.
This document discusses optimizing Air France's search engine marketing strategies. It finds that:
1. Returns on advertising differ significantly between search engines, from 3-10x.
2. Over 900 low-performing keywords were identified that generated no revenue but $75,765 in spending.
3. Increasing investment in Kayak, Yahoo, and MSN is recommended based on their high returns. Revisiting strategies for low-performing and high-performing keywords is also suggested.
The document outlines strategies for maximizing revenue from internet advertising on various websites. It details the revenue and number of clients/impressions for different types of ads like banners, story inlines, and video pre-rolls from August 2008 to August 2009. It provides goals and estimates for increasing revenue on specific sites like Craigdailypress.com by adding more advertisers and ad placements. The total estimated annual revenue from internet advertising across various sites is projected to increase from the current $25,206 to $144,400.
Dr. Volkan Ediz presented on incentivized ads and GREE's experience with them. He found that incentivized ads did not negatively impact retention or cannibalize direct revenue from in-app purchases (IAPs). In fact, players who viewed ads were more likely to make IAP purchases and had higher long-term retention and spending levels compared to non-viewers. Giving players a small amount of in-game currency for ad views may boost retention and monetization by decreasing barriers to spending currency. Overall, incentivized ads can help with player conversion when used appropriately.
Susan Wenograd
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
When someone discovers a new method to reach an audience, everyone starts doing the same thing and oversaturates the audience. We should not be pounding the bottom of the funnel with the hard sell. We have to change what we have been doing in the past.
Learn how to approach creating effective Facebook ad funnels. This session will be filled with actionable content that will help you change what you've been doing for the better.
PPC is getting harder, more competitive, and more difficult to implement. It’s fast becoming difficult to achieve healthy ROI by relying on PPC campaigns exclusively. There are several reasons why your PPC campaigns aren't working. You have to find it out.
DIGNC offers the two approaches for Google PPC ads, one is Search ads and others are display ads.
Google Search Ads: Google search ads show in Google search results. It shows on Google first-page header or footer part or other pages too according to the search query as well as bids.Google Display Ads: Google display ads are a combination of text, image, flash images, animation, and videos. It always looks attractive and emphasizes the audiences to be customers. It always helps to increase brand awareness and products popularity. For an instant you have the business of tourism, you can show this display on the websites that are related to tourism, and apps that are related to the same niche.
more info email me at leafinternational@gmail.com
Ready to Grow?
Leaf is here to help your business grow! We would love to have you join us. Take a few minutes as you start your free account to learn about us (watch how our tree started).
With Leaf you can connect with your community, and watch your business find new growth and energy. Leaf is found all over the world and is growing daily. Find out more about Leaf for FREE, and see what we can do for you. Start below.
Increase AUM with Marketing Automation Part 3: Marketing Analytics to Prove ROIMarketo
For too long, financial services marketing departments have been seen as a cost center. It's time to prove—and improve—marketing's contribution to the bottom line using marketing automation and metrics that matter. Watch "Increase Assets Under Management with Marketing Automation: Marketing Analytics to Prove ROI" to learn how leveraging marketing automation can help you prove ROI on marketing programs and grow AUM.
12 Best Practice & Real-World Lessons From Marketing Sciencey lessonsMichael Wolfe
This paper shows 12 key startegic lessons derived from analytics or marketing scence which under score the value that this discipline brings to higher levels of busness performance.
Cashrewards currently delivers 2% of all ecom retail spend in Australia according to the NAB retail index http://business.nab.com.au/nab-online-retail-sales-index-june-2015-12306/ , with a 400% increase in ROI for Advertisers based on IAB Data http://www.adnews.com.au/news/online-ad-spending-tops-5-billion-in-the-past-year-iab.
Our aim is to grow to 10% market share by focusing on delivering the best user experience on the planet.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...Zilliz
Join us to introduce Milvus Lite, a vector database that can run on notebooks and laptops, share the same API with Milvus, and integrate with every popular GenAI framework. This webinar is perfect for developers seeking easy-to-use, well-integrated vector databases for their GenAI apps.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
GDC Shanghai - Everything You Need to Know about Facebook Ads: How Much do I Need to Pay to Get 1 Million Players to My Game?
1.
2. Who Am I?
CEO @ AdParlor
We deliver over 300,000 new
users every day for the largest
game developers in the world
3. Agenda
Fundamentals of Facebook advertising
How any ad Network makes money – eCPM
CTR and CVR why they matter
Average CPA Rates in certain countries
Factors that effect pricing
How much does it cost to get to 1M users?
Rising cost of user acquisition
Changing market conditions
6. Some Basic Terms
CTR - Click Through Rate
CVR - Conversion Rate
CPM - Cost per 1,000 impressions
eCPM – Effective cost per 1,000 impressions
CPC – Cost per click
CPA – Cost per acquisition
4 Clicks from 10,000 Impressions = 0.04% CTR
2 Installs from 4 Clicks = 50% CVR
4 Clicks * $0.30 CPC = $1.20 Cost
$1.20 Cost / 2 Installs = $0.60 CPA
7. Ad Server Fundamentals
Any ad network wants to choose the ad with the highest
eCPM.
o This is true for Facebook and amplified by their focus on user
experience.
A high CTR means you can buy cheaper clicks
A high CVR means you get more conversions for those
clicks
Generally Facbook Gaming ads
o Have a CTR between 0.04% and 0.14%
o Have a CVR between 40% and 60%
8. The Importance of CTR
Difference in eCPM based on the CTR [hold CPC bid constant]
Impressions CTR Clicks CPC Bid eCPM
1,000 1.00% 10 $ 0.50 $ 5.00
1,000 0.10% 1 $ 0.50 $ 0.50
1,000 0.05% 0.5 $ 0.50 $ 0.25
1,000 0.01% 0.1 $ 0.50 $ 0.05
Difference in CPC bid based on the CTR [achieve $1.00 eCPM]
impressions CTR Clicks CPC bid eCPM
1,000 1.00% 10 $ 0.10 $ 1.00
1,000 0.10% 1 $ 1.00 $ 1.00
1,000 0.05% 0.5 $ 2.00 $ 1.00
1,000 0.01% 0.1 $ 10.00 $ 1.00
10. The Importance of CVR
Difference in eCPA based on the CVR [holding cost constant]
Cost Clicks CVR Conversions eCPA
$ 5,000.00 10,000 40.00% 4,000 $ 1.25
$ 5,000.00 10,000 50.00% 5,000 $ 1.00
$ 5,000.00 10,000 60.00% 6,000 $ 0.83
$ 5,000.00 10,000 70.00% 7,000 $ 0.71
11. Factors That Effect CPA Rate
Country Targeting
Creative
Target Market
Flow from click to conversion
Application Saturation
Market Conditions
Desired Volume
12. Looking Deeper Into Some Factors
Country Creative
Country CPA
United States $ 0.75
Canada $ 0.65
Hong Kong $ 0.55
Taiwan $ 0.45
Malaysia $ 0.20
Desired Volume
You CANNOT discuss price unless you discuss
volume. Some advertisers pay $0.50 CPA one day and
$2.00 the next day depending on desired volume
13. A Bit More About Countries
Country Facebook Targetable Game
Country Population Population Players
United States 312,038,00 133,550,860 44,766,580
United Kingdom 61,792,000 23,668,560 7,787,380
Canada 34,350,000 14,717,921 4,933,540
Australia 22,559,000 7,887,360 2,768,160
TOTAL 430,739,000 179,824,700 60,255,660
14. How Much Does It Cost To
Get 1 Million Users?
I cannot answer this question unless I know
o Within what time period?
o What is your games appeal?
o How big is your target market?
o Are you counting viral users?
15. Here Are Some Averages
Genre Spend to get to 1M Users Average CPA
HardCore $ 1,472,027.99 $ 1.47
Casual $ 863,819.30 $ 0.86
Virtual World $ 596,907.12 $ 0.60
Assumptions
o Time period ~ 6 months
o Traffic is ~70% English Speaking
o Open to both M/F 18+
16. Little War 小小战争
Total traffic :
300K Users Grand Chinese-
speaking Area
75,871
Total spend: 137,978
158K USD 151,547 Just in Thailand
CPA:
$0.52 USD In North America
Campaign length:
Four Months
17. DDtank
Total traffic :
All time Conversions:
315K Users
United States
United Kingdom
Total spend: Australia
Canada
305K USD South Asia
Europe
CPA:
$0.97 USD
Campaign length:
Three Months
18. MOW 帝国文明
Total traffic :
All time Conversions:
150K Users
United States
United Kingdom
Total spend: Canada
275K USD 15,708
15,540
CPA:
$1.83 USD
118,086
Campaign length:
Three Months
19. Rising Cost of User Acquisition Over Time
Game is Saturated and CTR/CVR drop – pay more per user
“Once you’ve acquired the majority of the early adopters, CPIs in
a particular market can increase by 3-5x from your Day 1 CPI!
Fortunately, this change doesn’t happen overnight. Refreshing
creative, creating a compelling message, and refining your target
audience are the best ways to combat application saturation”
– John Marsland,
Acquisition Manager