Facebook is rolling out new privacy enhancements including: 1) Simplifying privacy settings into a single control with 5 options for who can see posts rather than complex individual settings. 2) Testing the changes with 40,000 users in the US in the first week and expanding to 80,000+ users internationally in the second week. 3) Providing transition tools to help users change their existing settings to the new simplified options and receiving feedback during the rollout.

2. Facebook Privacy Enhancements
Chris Kelly
Chief Privacy Officer
Leah Pearlman
Product Manager

3. Mission
Give people the power to
share and make the world
more open and connected

4. Old Settings

5. Old Settings

6. Too many
settings

7. Too many Less power
Complexity
settings to share

8. Privacy Principles

9. Privacy Principles
Sharing

10. Privacy
Advertising

11. Control Sharing

12. Control Sharing

13. Publisher Privacy Control
Check out Facebook’s New Privacy Controls
More
Everyone
public
sharing
More
New phone number: 415-867-5309. Call me. XOXO Friends
private
sharing
Don’t forget grandma’s birthday tomorrow!
More
Custom
targeted
sharing

14. Removing Regional Networks
Privacy Confusion Variable Size Partial Adoption
? SF
Silicon
Valley
Australia
50%

15. Simplicity Sharing

16. Simplicity Sharing

17. New Simple Settings
Everyone
Friends and Networks
Friends of Friends
Friends
Custom edit

18. New Simple Settings
Anyone,
Everyone on or off,
of Facebook
Friends and Networks
Friends of Friends
Friends
Custom edit

19. New Simple Settings
Confirmed friends Everyone
& authenticated Friends and Networks
networks Friends of Friends
Friends
Custom edit

20. New Simple Settings
Everyone
Friends and Networks
Anyone who
Friends of Friends is friends with a
Friends friend
Custom edit

21. New Simple Settings
Everyone
Friends and Networks
Friends of Friends
Confirmed
Friends
friends
Custom edit

22. New Simple Settings
Everyone
Friends and Networks
Friends of Friends
Friends
Custom
Custom edit
edit

23. Unified Privacy Page

24. Unified Privacy Page

25. Unified Privacy Page

27. Connecting Sharing

28. Connecting Sharing

29. Transition Tool 1
Limited

30. Transition Tool 1
Limited

31. Transition Tool 1
Limited

32. Transition Tool 1
Limited

33. Transition Tool 2

34. Transition Tool 2

35. Confirmation

36. Current Timetable for Rollout
Week 1 Week 2 Week 3 +
• Test • Narrow test
• 40,000 users • 80,000+ users • Finalize product
• US Only • + International • Slow rollout to
all users

37. Current Timetable for Rollout
Week 1 Week 2 Week 3 +
• Test • Narrow test
• 40,000 users • 80,000+ users
Feedback • Finalize product
• US Only • + International
Loop • Slow rollout to
all users

38. Current Timetable for Rollout
Week 1 Week 2 Week 3 +
• Test • Narrow test
• 40,000 users • 80,000+ users
Feedback • Finalize product
Feedback
• US Only • + International
Loop • Slow rollout to
Loop
all users

39. Current Timetable for Rollout
Week 1 Week 2 Week 3 +
• Test • Narrow test
• 40,000 users • 80,000+ users
Feedback • Finalize product
Feedback
• US Only • + International
Loop • Slow rollout to
Loop
all users

40. Privacy Enhancements

41. Privacy Enhancements
1. Publisher Privacy Control
2. Removing Regional Networks

42. Privacy Enhancements
3. New Simple Settings
4. Unified Privacy Page
1. Publisher Privacy Control
2. Removing Regional Networks

43. Privacy Enhancements
3. New Simple Settings
5. Transition Tool
4. Unified Privacy Page
1. Publisher Privacy Control
2. Removing Regional Networks

44. (c) 2009 Facebook, Inc. or its licensors. "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. 1.0