The document discusses using social media, specifically Facebook, to promote a business. It provides tips for setting up and using different aspects of a Facebook business page like the wall, info, photo, and video tabs. It also discusses posting engaging content like questions, links, and videos. Events and maximizing impact through microblogging, content contests, and customer feedback are covered. Expanding the business's network through additional online presences is also recommended.

1. Miguel Caraballo
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2. Miguel Caraballo
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3. Will You Be My Friend?
What is
TECHNOLOGY?
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4. Will You Be My Friend?
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5. Will You Be My Friend?
...anything invented
after you were
born.
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6. Will You Be My Friend?
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7. Will You Be My Friend?
...anything that
doesn’t work
yet.
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8. Will You Be My Friend?
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10. Why Do We Embrace or Reject Technology?
Where you start matters
What you’ve done last is often what you do next
“Fads” get a bum rap
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11. “I think there is
a world market
for maybe 5
computers.”
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12. “There is practically no chance
communications space
satellites will be used to
provide better telephone, telegraph,
television, or radio service inside the
United States.”
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13. “There is not the slightest
indication that nuclear
energy will ever be
obtainable.”
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14. “Nuclear-powered
vacuum cleaners will
probably be a reality
in 10 years.”
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15. Why Do We Embrace or Reject Technology?
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16. Why Do We Embrace or Reject Technology?
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17. Who uses Facebook?
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18. Southern Living
Who uses Facebook?
THE WALL STREET JOURNAL.
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19. Southern Living
Who uses Facebook?
THE WALL STREET JOURNAL.
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20. Benefits To Using Social Media
Establish another outpost for your agency
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21. Benefits To Using Social Media
Your
Drive Traffic
Website
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22. Benefits To Using Social Media
Connect Directly to Customers
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23. Benefits To Using Social Media
Provide a platform for advocates
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24. Benefits To Using Social Media
Improve
By
Listening
&
Observing
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25. Benefits To Using Social Media
Keep Pace With the Private Sector
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26. Will You Be My Friend?
Dissecting
Facebook
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27. A Cautionary Tale
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28. A Cautionary Tale
“I am not in the office at the moment. Please send
any work to be translated”
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29. Will You Be My Friend?
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30. Will You Be My Friend?
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31. Will You Be My Friend?
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32. Will You Be My Friend?
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33. The Wall Tab
Share Quality, Relevant Content – Often
There is a fine balance – donʼt overwhelm your customers.
Start with one post update per day. Post
between noon and 4:00pm.
Incite Comments
Try ending with a question. Add your own comments.
Reply to customer comments promptly.
Cultivate Your Style
Use your recognized logo. Occasionally post in first person.
Mix Up the Types of Posts
Text is the standard 420 character status update. Embed links to reference sites or your home page.
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34. The Info Tab
Links point to the your website
Use section sparingly
Personalize Company Overview and Mission statements
Use the Product section to highlight services
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35. The Info Tab
Links point to the your website
Use section sparingly
Personalize Company Overview and Mission statements
Use the Product section to highlight services
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36. The Info Tab
Links point to the your website
Use section sparingly
Personalize Company Overview and Mission statements
Use the Product section to highlight services
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37. The Photos Tab
Team Building Album FL Conference Album Colleagues Album 2009 Graduation Album
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38. Events on Facebook
Privacy Options
Event walls
Event photos, videos, and links
Guests can bring friends
Show the guest list
Unlimited Attendees
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39. Events on Facebook
Getting the Word Out
Message Guests
Allow Guests to Invite Others
Don’t Spam Guests
Promote Event with an Ad
Print “Guest” Lists
Canceling an event
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40. The Notes Tab
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41. The Videos Tab
Tell your story
Share upcoming events
Show testimonials
Give the benefits of using your services
Provide helpful tips
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42. Maximum Impact
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43. Maximum Impact
Microblogging
Ryan’s story
Post as often as needed
140 characters
Be relevant
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44. Will You Be My Friend?
Video Ideas
Content Re-Mix Contest
User generated Social Network Ideas
User judged
Be the next Facebook
At least make a page
Blogging Ideas
Customer feedback
Live chat
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45. Expand Your Network
Email me miguel@thinkcaraballo.com
Call me @ 770.406.6277
Podcasts @ www.thinkcaraballo.com
Find me in Web 2.0
www.twitter.com/thinkcaraballo
www.facebook.com/thinkcaraballo
www.linkedin.com (search miguel caraballo)
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