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Facebook Pages for Businesses
The document discusses creating a Facebook page for businesses. It explains the differences between a profile, group, and page, with pages being the best option for businesses. It provides tips for setting up an effective page, including choosing a category and name, adding photos and apps, publishing regularly, and interacting with fans. Business pages allow companies to look official, have multiple admins, integrate with locations, and access analytics to understand audience engagement.
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Facebook Pages for Businesses
- 1. Creating a FacebookPage for your Businesses Ann Treacy broadband.mnrem.com ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 2. The Intro • Page vs Group vs Profile • Advantages to a Page • Possible Parts to a Page • Setting up the Page • Final Tips ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 3. • Post updates,images, Person/Profile videos, polls • Friend People • Join Groups • Like Pages • Comment, like, share posts • Tag • Send private messages ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 4. What Others See ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 5. You need aprofile to interact with People, Groups & Pages. You need a profile to create/administer Groups & Pages. ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 6. A Group • Designedfor conversation • Less “official” than Pages • Limited interaction from outsiders • Good for a “user group” • Not so good generally for businesses ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 7. A Page ©2011 MinnesotaRenewable Energy Marketplace. All Rights Reserved.
- 8. Advantages • Look likea business • Multiple admins • Tie in with Places • Non FB users see more • Great analytics ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 9. Surf like aProfile • Now you can interact on Facebook as a Page • Just know who you are before you comment! ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 10. Possible Parts toa Page • Info – basic contact info • Wall – online discussion • Images, Videos – • Apps ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 11. www.facebook.com/pages/create.php 1. Pick acategory & name 2. Add a profile picture 3. Make it rich & engaging (Apps) 4. Publish 5. Update Regularly ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 12. ©2011 Minnesota RenewableEnergy Marketplace. All Rights Reserved.
- 13. ©2011 Minnesota RenewableEnergy Marketplace. All Rights Reserved.
- 14. ©2011 Minnesota RenewableEnergy Marketplace. All Rights Reserved.
- 15. ©2011 Minnesota RenewableEnergy Marketplace. All Rights Reserved.
- 16. Tips • Secure ausername (vanity URL) when you have 25 fans • Be active • Interact with other sites to build a rep • Provide info people want more than info you want them to have • Promote on your site ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 17. Advanced Topics • Apps •Templates • Analytics – next month Jan 5, 2012 ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 18. QUESTIONS? If you havean interest in further training on in your area, please let us know. Session will be posted online: http://www.mnrem.com/blog/ ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.