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Strategic web sites
This webinar was sponsored by the Minnesota Intelligent Rural Communities (MIRC) project in partnership with the Minnesota Renewable Energy Marketplace (MNREM) and Blandin Foundation. It focused on strategic web design to help businesses reach goals like finding new customers, investors, or employees. The webinar covered usability, calls to action, functionality, findability, and metrics for measuring a site's success. Attendees learned tips for testing sites and were invited to future webinars on social media.
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Strategic web sites
- 1. MNREM Webinar Minnesota RenewableEnergy Marketplace As part of the Minnesota Rural Intelligent Communities (MIRC) Project ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 2. This webinar seriesis sponsored by MIRC – Minnesota Intelligent Rural Communities in partnership with the MNREM - Minnesota Renewable Marketplace and the Blandin Foundation. MNREM is a project partner in the Minnesota Intelligent Rural Communities initiative. MIRC is a coalition of 19 statewide partners and 11 demonstration communities funded in large part through an American Recovery and Reinvestment Act grant. The work of the coalition focuses on bringing the full promise of broadband technologies to rural Minnesota communities, businesses and people. Blandin Foundation serves as the project administrator. More about MIRC is available www.blandinfoundation.org ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 3. Strategic Web Sites Ann Treacy broadband.mnrem.com ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 4. WHAT IS ASTRATEGIC WEB SITE? A web site that helps you reach business goals ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 5. WHAT ARE YOURBUSINESS GOALS? Reach new customers Interact more with Find employees current customers Reach new investors Build brand recognition Interact more with Reach policymakers current investors Manage your reputation Promote renewable energy Promote Minnesota ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 6. Strategic Web Sites Usability Call to action Functionality Find-ability Metrics ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 7. USABILITY ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 8. What do youdo? 5 second test ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 9. Recognize the FPattern http://www.useit.com/alertbox/reading_pattern.html ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 10. Accessibility • WAVE ADATest • Don’t use graphics to wave.webaim.org convey info Functionality • Browser Compatibility • Flash can be iffy on http://browsershots.org many platforms • Do you care about printing? ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 11. CALL TO ACTION ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 12. Think back toyour Goals • What is a successful visit to your site? – A purchase? A RFQ? A job application? • How easy is it for the visitors to follow that path? • How appealing is it? • How is the visitor rewarded? ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 13. What do youdo? 5 second test ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 14. Bonus Activity: Checkout • Sites in your industry • Sites your target visitors visit • Sales sites • Use what works • See what doesn’t work ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 15. FUNCTIONALITY ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 16. Functionality Tests • Runa quickie test: http://watson.addy.com/ • Check each page for – Accuracy – Typos – Links http://www.seventwentyfour. com/ • Check the code: http://validator.w3.org/ ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 17. METRICS ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 18. Metrics Sneak Peek ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 19. QUESTIONS? If you havean interest in further training on Strategic Web Sites in your area, please let us know. ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
- 20. Next Steps • Futuresessions – Next webinar in April “Social Media” • Join us online broadband.mnrem.com Blog address – mnrem.com/blog ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.