Mnrem google pay per click ads

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The document provides an overview of Google Pay Per Click advertising. It discusses choosing relevant keywords, writing ads with keywords and calls to action, creating targeted landing pages, setting a budget, and defining goals. The presentation recommends testing multiple ads, tweaking ads based on click-through rates and conversions, and using tools to help identify relevant keywords and monitor ad performance over time. The overall goal is to drive traffic and conversions to a website in a cost-effective manner through paid search advertising on Google.

A Primer on Google Pay Per Click
Ads
Ann Treacy
broadband.mnrem.com

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Agenda for Today
• What is an ad?
• Choosing keywords
• Writing ads
• Landing Pages
• Create a budget
• Define goals

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

General Premise
• You buy ads to show up when someone does a
specific search
• Ad placement is based on bids and algorithms
• You only pay when someone clicks on your ad
• You will get a ton of data related to the ads
• You can spend as much time and money are
you want

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

SERP: Search Engine Results Page

Paid Results

Organic Results
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

SERP: Search Engine Results Page

Paid Results
/ Shopping

Organic Results

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Google Ad Network

Paid Results

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Choosing Keyword
1. What terms would 1. Doc Martens, Dr
buyers use to find a Martens, Doctor
business like yours? Martens, Doc Martins,
2. Does location matter? Combat Boots
3. Are there terms you 2. Grand Rapids
can eliminate? 3. NOT Michigan, NOT
4. Google will offer medicine
suggestions

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Keyword Tools tinyurl.com/7pj83c8

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Adword Keyword Tool: Results

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

More Results

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Keywordspy www.keywordspy.com

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Writing Ads: 25 + 35 +35 + URL
• Use keywords • Highlight your best sales
• Include call to action proposition(s)
• Check out the • Filter bad clicks
competition • Add a timeliness!
• Be specific
– Prices
– Details
– Location

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Test the Ads
• Run several ads at once
• Tweak as you go
• Remember to check clicks and conversion!
• Remember to update timely ads

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Landing Page
• Do not send people to the homepage
• Create a page specifically based on ads
– Get to the point
– Push to the Call to Action
– The page need not be accessible via homepage
• At least send people to a product page

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Landing Pages

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Budget
• Bid per Click • Total Budget
– Use the estimated – Choose the budget that
traffic/cost tool suits you
– Don’t aim for top – You will get notices to
billing, but getting on increase the budget;
the first page is nice sometimes a better
– Some ads will work no answer is lower CPC
matter what placement (cost per click)

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Define Goals
• Track traffic to specific pages
• Track conversions
• Balance Google Adword report with Google
Analytics

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

So much more
• You can choose time or ads to run ads
• You can choose geographic areas
• You can add features (such as one-click calling)
to your ads
• You can reach out to people who have clicked
on previous ads

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Get Started
• Set up an account
• Create your first ad
• Activate your account
(use coupon)

• Know the structure

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

QUESTIONS?
If you have an interest in further training in your
area, please let us know.

broadband.mnrem.com

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

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Presented by Vladimir Iglovikov: - https://www.linkedin.com/in/iglovikov/ - https://x.com/viglovikov - https://www.instagram.com/ternaus/ This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation. Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners. This case study covers various aspects, including: People: The contributors and community that have supported Albumentations. Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions. Challenges: The hurdles in monetizing open-source projects and measuring user engagement. Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration. Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community. Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations. Mental Health: Maintaining balance and not feeling pressured by user demands. Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth. Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects. Explore more about Albumentations and join the community at: GitHub: https://github.com/albumentations-team/albumentations Website: https://albumentations.ai/ LinkedIn: https://www.linkedin.com/company/100504475 Twitter: https://x.com/albumentations

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Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.

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For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/ Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit. In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing. van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.

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Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process. In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds. - These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.

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Mnrem google pay per click ads

3. General Premise • You buy ads to show up when someone does a specific search • Ad placement is based on bids and algorithms • You only pay when someone clicks on your ad • You will get a ton of data related to the ads • You can spend as much time and money are you want ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

7. Choosing Keyword 1. What terms would 1. Doc Martens, Dr buyers use to find a Martens, Doctor business like yours? Martens, Doc Martins, 2. Does location matter? Combat Boots 3. Are there terms you 2. Grand Rapids can eliminate? 3. NOT Michigan, NOT 4. Google will offer medicine suggestions ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

12. Writing Ads: 25 + 35 +35 + URL • Use keywords • Highlight your best sales • Include call to action proposition(s) • Check out the • Filter bad clicks competition • Add a timeliness! • Be specific – Prices – Details – Location ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

13. Test the Ads • Run several ads at once • Tweak as you go • Remember to check clicks and conversion! • Remember to update timely ads ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

14. Landing Page • Do not send people to the homepage • Create a page specifically based on ads – Get to the point – Push to the Call to Action – The page need not be accessible via homepage • At least send people to a product page ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

16. Budget • Bid per Click • Total Budget – Use the estimated – Choose the budget that traffic/cost tool suits you – Don’t aim for top – You will get notices to billing, but getting on increase the budget; the first page is nice sometimes a better – Some ads will work no answer is lower CPC matter what placement (cost per click) ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

18. So much more • You can choose time or ads to run ads • You can choose geographic areas • You can add features (such as one-click calling) to your ads • You can reach out to people who have clicked on previous ads ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

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