This webinar series discusses Google Pay Per Click ads. It covers choosing relevant keywords, writing effective ads, creating landing pages, setting a budget, and defining goals. The webinar explains how to set up ads, the structure of search engine results pages, and tools for analyzing keywords. It emphasizes testing ads, tracking traffic and conversions, and continually optimizing the ad campaign.
Facebook provides page owners with a tremendous amount of information on their fans, interactions and exposure. This session will provide an overview of what you can find and how it can help you make the most of your social networks
Facebook provides page owners with a tremendous amount of information on their fans, interactions and exposure. This session will provide an overview of what you can find and how it can help you make the most of your social networks
Quick presentation on Display Advertising, best practices in banner creation, and using Retargeting technology for better conversion rates & brand awareness.
There are more than 10 million FourSquare players checking into shops, restaurants, events and other place (some not even place based) through the smartphones and mobile devices every day. They are earning badges, becoming mayors, accessing specials and building brand loyalty with the businesses that are in on the network. Learn more about what FourSquare is and how your business can get in on it in this one-hour seminar. (Lesson One: FourSquare is free!)
DIY Paid Search (PPC), a copy of the presentation delivered by Firas Wahida, bigmouthmedia from the CIM Peterborough, Digital Marketing Boot Camp held on 25th May 2011 at Perkins Innovation Centre
Exclusive Marketing insights from the 2008 Barack Obama Presidential CampaignCrossboard Mobile
Learn exclusive insights about how the 2008 Barack Obama Presidential Campaign used transparent Cost-per-Lead advertising to build an engaged community.
Great tips, resources, best practices and how-to's on Internet Marketing and Interactive Media esp. on how they affect products to plan launch and grow a wildly successful business.
1. Evaluate the Category including market, Management team , Product Differentiation, Business Model, Financing and Investment Opportunity
2. Evaluate Following:
Is the target niche market worth at least $1 or 2 billion? Is the targeted segment worth $1-2
billion? Identify industries of target market (ideally there are multiple)
• Is the CEO relying on Noah’s gift, “Build it and they will come,” or does he/she realize that
he/she will need to do work to connect with the market.
• Is the market already very saturated (is the industry mature)? If the company is competing in
a highly consolidated market and its only differentiation is an easily replicable idea, one of
the industry’s giants could reproduce the idea in 4 weeks by throwing $100 million at a
project – the giant will always be able to outspend the startup.
• Do you have revenue? If not, can you prove product-market fit? Is the product viable? Do you
have any customers? Do you have repeat customers? Or customer testimonials?
• What is your actual revenue so far? Why do you think your revenue will grow by x next year?
• Who is your customer? Do you sell these to a manufacturer, the end user? Is the end user
commercial or residential? Do you have any customers? Who is the individual you are selling
to? Who are you targeting? Have you talked to any of your expected customers?
• You mention and cite quite a few international statistics in your business plan. What is your
plan to access those markets?
• What is your customers acquisition plan?
T.I.E. Your Marketing Together to Form a Profitable Message. Kate Stromberg
An Exclusive National Trial Lawyers + Network Affiliates Webinar [DECK]
This deck covers how media consumption has changed and the ever-increasing importance of making your message work together on ALL platforms. What You Will Learn:
- How to make your firm’s message and media work together
- Why television is still VERY important in legal advertising
- How to focus on User Experience (UX) and make your website a conversion machine
- The new SEO approach you need to consider
- How you can leverage email marketing to gain referrals and stay top of mind
NTL Webinar: T.I.E. Your Marketing Together to Form a Profitable MessageLarry Bodine
T = Television
I = Internet
E = eCRM and database management
This 30-minute webinar will cover how media consumption has changed and the ever-increasing importance of making your message work together on ALL platforms.
Featuring exclusive and valuable insight from the legal marketing experts at Network Affiliates, who, with 32+ years of industry experience, know what it takes to consistently generate quality leads that turn into high value cases for their clients.
What You Will Learn
How to make your firm’s message and media work together
Why television is still VERY important in legal advertising
How to focus on User Experience (UX) and make your website a conversion machine
The new SEO approach you need to consider
How you can leverage email marketing to gain referrals and stay top of mind
The Presenters
Tammy Kehe is Network Affiliates’ “ringleader,” responsible for the day-to-day management of the Legal Marketing Division. She has been integral in building Network Affiliates’ loyal client base and facilitating some of the best legal creative in broadcast advertising. Fueled by her long-time passion for marketing and advertising,
Harlan Schillinger, Vice President, Director of Marketing
As a 40-year veteran of the legal marketing and advertising industry, Harlan Schillinger knows what it takes for your law firm to stand out. Harlan is committed to understanding each client’s business and discovering new avenues for growth.
Emily Frickey is Network Affiliates’ Digital Account Manager and Social Media Expert. She also works closely with a team of in-house experts to help strategize each client’s internet marketing and SEO tactics. Her hope is to keep pushing the digital side of things and to educate legal advertisers on embracing this often confusing, or misunderstood, multi-touchpoint marketing strategy.
7 Essential Best Practices for Digital Media PlanningJames Windrow
Whether you're working on your first digital media plan or trying to improve your understanding of the different media buying methods, these seven easy to understand steps will help you improve your strategies and deliver the best results.
Quick presentation on Display Advertising, best practices in banner creation, and using Retargeting technology for better conversion rates & brand awareness.
There are more than 10 million FourSquare players checking into shops, restaurants, events and other place (some not even place based) through the smartphones and mobile devices every day. They are earning badges, becoming mayors, accessing specials and building brand loyalty with the businesses that are in on the network. Learn more about what FourSquare is and how your business can get in on it in this one-hour seminar. (Lesson One: FourSquare is free!)
DIY Paid Search (PPC), a copy of the presentation delivered by Firas Wahida, bigmouthmedia from the CIM Peterborough, Digital Marketing Boot Camp held on 25th May 2011 at Perkins Innovation Centre
Exclusive Marketing insights from the 2008 Barack Obama Presidential CampaignCrossboard Mobile
Learn exclusive insights about how the 2008 Barack Obama Presidential Campaign used transparent Cost-per-Lead advertising to build an engaged community.
Great tips, resources, best practices and how-to's on Internet Marketing and Interactive Media esp. on how they affect products to plan launch and grow a wildly successful business.
1. Evaluate the Category including market, Management team , Product Differentiation, Business Model, Financing and Investment Opportunity
2. Evaluate Following:
Is the target niche market worth at least $1 or 2 billion? Is the targeted segment worth $1-2
billion? Identify industries of target market (ideally there are multiple)
• Is the CEO relying on Noah’s gift, “Build it and they will come,” or does he/she realize that
he/she will need to do work to connect with the market.
• Is the market already very saturated (is the industry mature)? If the company is competing in
a highly consolidated market and its only differentiation is an easily replicable idea, one of
the industry’s giants could reproduce the idea in 4 weeks by throwing $100 million at a
project – the giant will always be able to outspend the startup.
• Do you have revenue? If not, can you prove product-market fit? Is the product viable? Do you
have any customers? Do you have repeat customers? Or customer testimonials?
• What is your actual revenue so far? Why do you think your revenue will grow by x next year?
• Who is your customer? Do you sell these to a manufacturer, the end user? Is the end user
commercial or residential? Do you have any customers? Who is the individual you are selling
to? Who are you targeting? Have you talked to any of your expected customers?
• You mention and cite quite a few international statistics in your business plan. What is your
plan to access those markets?
• What is your customers acquisition plan?
T.I.E. Your Marketing Together to Form a Profitable Message. Kate Stromberg
An Exclusive National Trial Lawyers + Network Affiliates Webinar [DECK]
This deck covers how media consumption has changed and the ever-increasing importance of making your message work together on ALL platforms. What You Will Learn:
- How to make your firm’s message and media work together
- Why television is still VERY important in legal advertising
- How to focus on User Experience (UX) and make your website a conversion machine
- The new SEO approach you need to consider
- How you can leverage email marketing to gain referrals and stay top of mind
NTL Webinar: T.I.E. Your Marketing Together to Form a Profitable MessageLarry Bodine
T = Television
I = Internet
E = eCRM and database management
This 30-minute webinar will cover how media consumption has changed and the ever-increasing importance of making your message work together on ALL platforms.
Featuring exclusive and valuable insight from the legal marketing experts at Network Affiliates, who, with 32+ years of industry experience, know what it takes to consistently generate quality leads that turn into high value cases for their clients.
What You Will Learn
How to make your firm’s message and media work together
Why television is still VERY important in legal advertising
How to focus on User Experience (UX) and make your website a conversion machine
The new SEO approach you need to consider
How you can leverage email marketing to gain referrals and stay top of mind
The Presenters
Tammy Kehe is Network Affiliates’ “ringleader,” responsible for the day-to-day management of the Legal Marketing Division. She has been integral in building Network Affiliates’ loyal client base and facilitating some of the best legal creative in broadcast advertising. Fueled by her long-time passion for marketing and advertising,
Harlan Schillinger, Vice President, Director of Marketing
As a 40-year veteran of the legal marketing and advertising industry, Harlan Schillinger knows what it takes for your law firm to stand out. Harlan is committed to understanding each client’s business and discovering new avenues for growth.
Emily Frickey is Network Affiliates’ Digital Account Manager and Social Media Expert. She also works closely with a team of in-house experts to help strategize each client’s internet marketing and SEO tactics. Her hope is to keep pushing the digital side of things and to educate legal advertisers on embracing this often confusing, or misunderstood, multi-touchpoint marketing strategy.
7 Essential Best Practices for Digital Media PlanningJames Windrow
Whether you're working on your first digital media plan or trying to improve your understanding of the different media buying methods, these seven easy to understand steps will help you improve your strategies and deliver the best results.