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Web 1 2 3


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web 3.0

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Web 1 2 3

  1. 1. Web 1.0, 2.0 &… 3.0? Marketing hype or ‘coming to a fridge near you?’
  2. 3. WEB 1.0 <ul><li>Web 1.0 sites are static. They contain information that might be useful, but there's no reason for a visitor to return to the site later. An example might be a personal Web page that gives information about the site's owner, but never changes. </li></ul><ul><li>Web 1.0 sites aren't interactive. Visitors can only visit these sites; they can't impact or contribute to the sites. Most organizations have profile pages that visitors can look at but not impact or alter </li></ul><ul><li>Web 1.0 applications are proprietary. Under the Web 1.0 philosophy, companies develop software applications that users can download, but they can't see how the application works or change it </li></ul><ul><li>QUESTION: Is it always a bad idea to take a Web 1.0 approach in Web design </li></ul>
  3. 4. WEB 2.0 (THE WEB OF WIKINOMICS?) <ul><li>Social networking sites, like MySpace or Facebook </li></ul><ul><li>Blogs and micro-blogs, like LiveJournal or Twitter </li></ul><ul><li>Sites that allow users to contribute content, like wikis </li></ul><ul><li>Sites that let users share content, like YouTube </li></ul><ul><li>Using the Web as an applications platform </li></ul><ul><li>Democratizing the Web </li></ul><ul><li>Employing new methods to distribute information </li></ul><ul><li>It's a multi-platform service. You can access Google on a PC or Mac (using a Web browser) or on a mobile device like a cell phone . </li></ul><ul><li>It avoids the business model established by the software industry. You don't need to buy a particular software package to use the service. </li></ul><ul><li>It includes a specialized database of information -- search results -- that seamlessly works with its search engine software. Without the database, the search application is worthless. On the other hand, without the search application, the database is too large to navigate. </li></ul>
  4. 5. WEB 2.0 (THE WEB OF WIKINOMICS?) <ul><li>Buzz, Buzz, Buzz! </li></ul><ul><li>Some people feel that Web 2.0 has so many meanings that it's been reduced to a buzz word. A few Web 2.0 experts have shied away from the term and use phrases like social networking and Web democratization instead. </li></ul><ul><li>To accept there’s a web 2.0 you need to accept the argument that the web has sufficiently changed from web 1.0 in terms of its authoring and distribution </li></ul><ul><li>QUESTION: Do you accept web 2.0 as a concept and can you select two online media sites to highlight the difference </li></ul>
  5. 6. Web 3.0 (OR THE SEMANTIC WEB) <ul><li>Many of these experts believe that the Web 3.0 browser will act like a personal assistant. As you search the Web, the browser learns what you are interested in. The more you use the Web, the more your browser learns about you and the less specific you'll need to be with your questions. </li></ul><ul><li>Eventually you might be able to ask your browser open questions like &quot;where should I go for lunch?&quot; Your browser would consult its records of what you like and dislike, take into account your current location and then suggest a list of restaurants. </li></ul><ul><li>Web 3.0 -- will make tasks like your search for movies and food faster and easier. Instead of multiple searches, you might type a complex sentence or two in your Web 3.0 browser, and the Web will do the rest. </li></ul><ul><li>In our example, you could type &quot;I want to see a funny movie and then eat at a good Mexican restaurant. What are my options?&quot; The Web 3.0 browser will analyze your response, search the Internet for all possible answers, and then organize the results for you. </li></ul>
  6. 7. Web 3.0 (the future happening now!) <ul><li>Your Life on the Web </li></ul><ul><li>If your Web 3.0 browser retrieves information for you based on your likes and dislikes, could other people learn things about you that you'd rather keep private by looking at your results? What if someone performs an Internet search on you? Will your activities on the Internet become public knowledge? Some people worry that by the time we have answers to these questions, it'll be too late to do anything about it. What do you think? </li></ul><ul><li>How could this new practice be used in online media such as TV? </li></ul>
  7. 9. Web 3.0 (you gotta be joking!) <ul><li>Web 3.0 is in the process of development and is subject to much debate. </li></ul><ul><li>Consider these expert definitions of 3.0 </li></ul><ul><li>The Web will evolve into a three-dimensional environment. Rather than a Web 3.0, we'll see a Web 3D. Combining virtual reality elements with the persistent online worlds of massively multiplayer online roleplaying games (MMORPGs), the Web could become a digital landscape that incorporates the illusion of depth. You'd navigate the Web either from a first-person perspective or through a digital representation of yourself called an avatar </li></ul><ul><li>The Web will extend far beyond computers and mobile phones. Everything from watches to television sets to clothing will connect to the Internet. Users will have a constant connection to the Web, and vice versa. Each user's software agent will learn more about its respective user by electronically observing his or her activities. This might lead to debates about the balance between individual privacy and the benefit of having a personalized Web browsing experience. </li></ul>
  8. 10. Web 3.0 <ul><li>The Web will merge with other forms of entertainment until all distinctions between the forms of media are lost. radio programs, television shows and feature films will rely on the wireless web as a delivery system. True or false? </li></ul>