Vishu Gupta - Facebook Developer Garage Bangalore

2,329 views

Published on

Talk by Vishu Gupta at Facebook Developer Garage at Bangalore on Aug 28, 2009.

Published in: Technology, Business, Education
  • Be the first to comment

Vishu Gupta - Facebook Developer Garage Bangalore

  1. 1. Developer Garage Bangalore<br />Vishu Gupta<br />Aug 28, 2009<br />
  2. 2. Agenda<br />1. Our Mission<br />2. Facebook Platform<br />3. Facebook Connect<br />4. Facebook in India<br />5. Questions<br />
  3. 3. Facebook’s Mission:Give people the power to share and make the world more open and connected<br />
  4. 4. Facebook Platform<br />
  5. 5. Facebook Core Features<br />
  6. 6. Facebook Core Features<br />Identity<br />
  7. 7. Facebook Core Features<br />SocialGraph<br />Identity<br />
  8. 8. Facebook Core Features<br />SocialGraph<br />Identity<br />Stream<br />
  9. 9. Mobile<br />Web<br />SocialGraph<br /> Identity<br />Stream<br />Desktop<br />Game Consoles<br />Facebook Platform<br />World Wide Web<br />
  10. 10. Continued leadership in Platform<br />100+<br />Connect<br />Connect for iPhone, xBox, Desktop…<br />Verified Apps<br />fbFund<br />Launch<br />2008<br />2009<br />2009<br />2008<br />Growth<br />May 2007<br />2007<br />Facebook<br />Verified App<br />
  11. 11. <ul><li>Over 350,000Facebook Applications
  12. 12. More than one million developers and entrepreneurs
  13. 13. Over 15,000 websites and applications use connect
  14. 14. More than 180 countries have utilized platform
  15. 15. Every month, more than 70% of Facebook users engage with Platform applications</li></li></ul><li>Some Examples<br />
  16. 16. Over 350,000 Facebook Applications<br />
  17. 17. A more social web<br />
  18. 18. Facebook Connect for desktop<br />
  19. 19. Your teams<br />Live scores<br />Facebook Connect for iPhone<br />
  20. 20. Facebook Connect for XBOX<br />
  21. 21. Overview of Facebook Connect<br />
  22. 22. 19<br />Engaging with a new site is difficult<br />Think of the steps users need to go through to sign up & engage with your content.<br /><ul><li>Decide to register
  23. 23. Click “sign up”
  24. 24. Decide on the basics: Which email will I use? The usual password? User name?
  25. 25. Add extra info:BirthdayNameetc…
  26. 26. Enter a CAPTCHA
  27. 27. Confirm
  28. 28. Get sent to verify email page
  29. 29. Wait
  30. 30. Go back in your email, verify email
  31. 31. Go back to browser
  32. 32. And…</li></ul>… the end result is a website with no social data, no customization, and no friends <br />
  33. 33.
  34. 34. 21<br />Facebook Connect<br />Increase registration, engagement and traffic on your site.<br />Facebook Connect allows your visitors to:<br /><ul><li>Share their identity and log in with 1 click
  35. 35. Bring their friends to your site, increasing engagement
  36. 36. Generate more traffic by distributing your content to Facebook’s 250 million users</li></ul>Identity & Login<br />Friends<br />Distribution<br />
  37. 37. 22<br />Facebook Connect makes it easy for your users<br />2. Easy access to their friends and friend content<br />1. User’s real identity<br />A Connected user brings all of their rich Facebook information and friends to your site in 1 click.<br /><ul><li>Decide to register
  38. 38. Click “Connect”
  39. 39. Done</li></ul>… a website with your real-life identity, customized content and all your friends.<br />
  40. 40. 23<br />Users share content back to Facebook<br />3. Content from your site is easily distributed on Facebook, sending traffic back to your site.<br />Content from your site gets shared to Facebook. Traffic comes back to your site.<br />
  41. 41. 24<br />Connect is revolutionizing the web<br />What sites are seeing:<br /><ul><li>Registrations 30-100%
  42. 42. User-generated content 15-60%
  43. 43. Each story published to FB generates 0.5 to 2 clicks back to the publishing site</li></ul>Over 8,000 web sites <br />have adopted Facebook Connect<br />“It is an ingenious stab at solving several nagging problems at once. Web surfers like to socialize while they browse the internet, but many prefer to do so only with their friends rather than with perfect strangers.”<br /> - Dec 4, 2008<br />“Supporters of this idea say such programs will help with the emergence of a new ‘social Web,’ because chatter among friends will infiltrate even sites that have been entirely unsociable thus far.”<br />- Nov 30, 2008<br />“Because Facebook Connect is not just a registration system, but also a marketing channel with a built-in audience of 130 million monthly active users, this program will crush competing registration systems.”<br />- Nov 30, 2008<br />
  44. 44. Widgets (simple XFBML tags)<br />&lt;fb:fanprofile_id=”britneyspears”&gt;<br />&lt;/fb:fan&gt;<br />&lt;fb:comments&gt;&lt;/fb:comments&gt;<br />
  45. 45. 26<br />&lt;fb:live-stream width=&quot;400&quot; height=&quot;500&quot;&gt;&lt;/fb:live-stream&gt; <br />
  46. 46. Facebook in India<br />
  47. 47. Facebook in India<br />Several million Indian users<br /><ul><li>51,000 Indian developers
  48. 48. Languages Live
  49. 49. Bengali
  50. 50. Hindi
  51. 51. Punjabi
  52. 52. Tamil
  53. 53. Telugu
  54. 54. Malayalam
  55. 55. 4 more languages will be translated</li></li></ul><li>Indian Partners<br />Cricket<br />Mobile<br />News & Media<br />Education<br />
  56. 56. Cricket<br />
  57. 57. Games2Win Connect Integration<br />7, 8, 12, 13, 14<br />On our site, we introduced an interactive strip above our games asking consumers to connect with their FB friends<br />
  58. 58. What’s Next?1) IntegrateCheck out our video tutorials: wiki.developers.facebook.com2) Innovate3) Iterate and Grow<br />
  59. 59. Facebook Developer Contest - India<br />Build, Engage, Win!<br /><ul><li>Create Facebook Apps
  60. 60. first prize is $4000
  61. 61. Facebook Connect Integrations
  62. 62. first prize is $4000
  63. 63. Submit your applications by September 11thVisitwww.facebook.com/developercontestindia</li></li></ul><li>Resources<br />Documentation: wiki.developers.facebook.com<br />Help: forum.developers.facebook.com<br />Vishu Guptavishu@facebook.com<br />

×