The document discusses the history of social networks and applications, from early networks focused on friends and classmates to more recent developments like Facebook, which launched in 2004 and now has over 90 million active users. It also covers social networking platforms like OpenSocial that allow applications to work across multiple networks, and possibilities for future "G4" social applications that could integrate data from different social tools and networks to create a more complete picture of a user's real-world social connections and relationships.

1. Introduction to social
word

2. Social Apps History
• G1- Friends lists (classmates)
• G2 - Social networks (Linkedin, myspace)
• G3 - Social interactions (Facebook)
• G4 - Annotated networs

3. Facebook
• Launched in 2004
• Initially, the membership was restricted to students of Harvard University,
and subsequently expanded to other US and Canadian colleges then to
European and (email addresses with .edu)
• Since September 11, 2006, it has been available for any email address globally
• On May 24, 2007, Facebook launched the Facebook Platform
• As of July. 25th 2008, with 90 million active users, FaceBook is the largest
social networking site globally before MySpace

4. online Social
Operating System
Operating System
• Facebook allows developers to build
their own applications
• The success of an application is highly
dependent on the application’s virility

5. Biz Model
• Different ways of making money with an
application:
• Promoting third-party applications
• Selling advertising space
• Selling online services
• Selling products

6. Open Social
• Google’s Response to Facebook Developer
Platform
• Write Once, Run Anywhere
• Google Widgets
on Steroids

7. Social Networks that
support OpenSocial

8. What does it look like?

10. Market Size
• OpenSocial has a market potential for 250
million users as opposed to 80-90 million
active users on Facebook
• Most existing Google Widgets can run on
OpenSocial

11. Business & Marketing
• Facebook applications leverage the social
graph but lack the ability to scale to other
networks (for now)
• Applications more viral on Facebook
• More applications won’t persuade users to
switch from one network to another

12. target market

13. Next generation social
application
• What will be the future
• what is annotated networks

14. Facebook social graph
Missing:
Links are flat, no information on:
Colleagues
Parents
Extended family
School parents
Neighbors
Nature of relations

15. My real social graph is
much more complex
Main additions:
• Multi Dimension
• Annotated and meaningful links
• Provide info on the nature of
the relations
• Built automatically from users
transactions

16. Social applications
• Not only Facebook
• Multi dimension approach.
• Use the power of DIGG and Twitter

17. G4 social applications
• Not building new social networks but using
excising ones
• Building a network with out the user help
• Interface with as many social tools

18. Who am i
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