What Should You Include In A Social Media Content Calendar

1. WHAT SHOULD YOU
INCLUDE IN A SOCIAL
MEDIA CONTENT
CALENDAR
www.nupurandworld.com

2. VALUE (KNOWLEDGE)
CONTENT
There are many ways you can
provide knowledge, and here
are some ideas:
How-to tutorials,
List posts or videos,
Mini-courses,
Freebies,
Blog posts,
E-books,
Infographics,
Beginner guides

3. ENGAGING CONTENT
Engagement will get more
eyeballs (higher reach) on your
content. So you should include
it in your content calendar.
But what should you post to get
your audience engaged? From
my personal experience, I saw
the best results with poll
questions. That’s because it’s
easier for your followers to
engage on it. All they have to do
is choose and click.

4. RELATIONSHIP-
BUILDING CONTENT
Relationship-building content is
crucial if you want to make more
sales. Your audience has to get to
know, like, and trust you!
Without that, you won’t increase
your revenue.
The most successful content that
will build meaningful
relationships is stories. Talking
about your struggles and how
you overcame them will show
your followers that you have the
solution to their problems.

5. VISUAL CONTENT
Visuals will attract more people
to your content. That’s why you
must put more effort into
creating great images or videos.
You can test out different
colors, fonts, and images. Also,
include info-graphics because
they usually get higher
engagement. Try out several
other things to see what your
audience loves.

6. GIVEAWAYS &
CONTESTS
E-book,
A helpful tool,
One-on-one coaching call
(30min),
A product or service,
Coupons,
Gift cards,
Free shipping.
some ideas: