The first thing you have to understand is any successful strategy shouldn't solely involve Facebook, it needs to be part of your other marketing efforts.

1. STOP LOSING FACE(BOOK)
4 Simple Steps to Effective
Facebook Marketing

2. 1. Set Goals
Any strategy begins
with goals. What do
you want out of your
Facebook Page?
Consider some of
these goals as you
craft your plan:

3. 1. Set Goals
A.) INCREASED
EXPOSURE AND
AWARENESS.
This goal can be a bit
difficult to measure,
but one way could be
the new likes to your
Page.

4. 1. Set Goals
B.) BUILD A LOYAL
FAN BASE.
This goal can be a bit
Before people do
business with you,
they need to get to
know you, like and
trust you first. This
goal can be seen from
the People Talking
About This figure.

5. 1. Set Goals
C.) GATHER LEADS.
Using some type of
email opt-in is a great
way to gather leads
from people who may
be interested in your
product or service.

6. 1. Set Goals
D.) GET SALES.
Selling directly from
Facebook can present
a challenge. Make sure
you attach special links
to track conversions
from your sales
messages. If you are
running Facebook ads,
make sure you know
how well they’re doing.

7. 2. Research
- Identify your perfect
customers and
where they spend
their time.

8. 2. Research
- Research your
competition and
watch what is
working for them.

9. 2. Research
- Understand the latest
techniques. Keep up
with what topics are
trending so you know
can keep your finger
on the pulse of what’s
happening and
leverage on the buzz to
create more interest in
your business.

10. 3. Set Up a Calendar
- Have a plan in place
for what you will
post each week.

11. 3. Set Up a Calendar
- You can schedule
some of the posts
within Facebook,
look for good
content and be
regular with your
posting.

12. 3. Set Up a Calendar
- Take some time to
map out your long-
term activity and
marketing plan,
along with an
estimate of your
outcomes.

13. 4. Track Your Progress
- Take time to look
back at your
progress on
Facebook so you
know if your
marketing is
working.

14. 4. Track Your Progress
- Understand how
Facebook Insights
work so you know
which posts are
working for you.

15. 4. Track Your Progress
- Understand what you
should be measuring
on Facebook and also
track your goals. Take
a few breaks
throughout the year
to assess and tweak
your plan when
needed.

16. Success Resources Pte Ltd
Main Office: 10/11 Pahang Street, Singapore
198611
Toll Free: 1800 7822 377
Direct: +65 6299 4677
Fax: +65 6295 2441
Email: info.sg@srpl.net
Website: http://www.srpl.net