Download to read offline
Project 2 run a facebook campaign 2
- 1. PROJECT 3: RUNA FACEBOOK CAMPAIGN (2) DMND Program Part 2
- 2. CAMPAIGN APPROACH My advertising campaignon Facebook Ads Manager is about the “DMND" program and my main goal is for 150 people to download the free guide through . My advertising campaign is devoted to specific groups with common characteristics, the most important of which is the geographical area: Saudi Arabia, age group twenties, thirties, able to speak English and have an interest in the field of digital marketing, marketing professionals, college graduates, small business founders, job seekers who want to develop their marketing skills. The start date of the ad campaign will be January 6 and the end is going to be by January 12, 2020 i.e. it will last a full week. At a total cost of $ 100. My KPI is the number of people who downloaded the free ebook guide.
- 3. TARGET PERSONA NeedsTarget Persona Name Backgroundand Demographics Learn New Set of Skills Try new experience Self-paced offering certification Sara MuhammadAge: 20s, 30s Gender: Females Education: Bachelor Degree Location: Middle East Income: 1066 USD Status: Single BarriersGoalsHobbies Time restriction Not offering certification Lack of substance “Unsure if suitable for me” To acquire digital marketing skills for career advancement To begin a small business To launch my career as a Tv Movies Photography Gaming Listening to music
- 4. MARKETIN G OBJECTIVE Encourage 150 peopleto download the free guide and collect their emails within a week with estimated budget of 100 USD.
- 5. CAMPAIGN SUMMARY I targeted womenand men in their 20s, 30s who reside in Saudi Arabia who are interested in digital marketing either college students, small business owners or professionals workers. The campaign started in 16 January and finished after three days. I used single image ads and created three of them that I placed into an ad set using the same headline and text.
- 6.
- 7.
- 8.