The document discusses Facebook and provides information about its usage and features. It notes that Facebook has over 500 million users, most of whom are between the ages of 18-25. It spends an average of 8 hours per month on the platform. The document outlines the different types of Facebook accounts including profiles for individuals, pages for organizations, community pages, and groups for common interests. It also provides examples of a Facebook page for an organization called Cal Pep and suggestions for how to interact with others on the platform.

1. facebook

2. Why use Facebook?
• “I use facebook as a network to communicate
with people.”
• “You can talk, share ideas, photos or anything
you want with people that is not there with
you.”

3. Facebook Basics
• Who is on Facebook:
– 500 million users
– largest age group 18-25 age range (29%)
– monthly hours spent on Facebook per person: 8 hours
• Features:
– Registered user
– Personal profile
– Add friends
– Write on walls
– Personal messages.

4. FB Basics: Account Types
• Profile: Represents an individual person.
• Page: “official page” represents an organization,
company, or campaign/project.
• Community Page: “unofficial page” owned by the
community.
• Group: Where individuals with common interests
can write on the wall and share pictures.

5. Facebook Accounts: Profile

6. Facebook Accounts: Page

7. Facebook Accounts: Community Page

8. Facebook Accounts: Group

9. Facebook Page Anatomy

10. Cal Pep Facebook’s Page

11. Cal Pep Facebook Page
• Interactions
– 12 posts in 2012, as of 2/8/2012
– 165 likes
– 15 people taking about it
– Liked 27 other organizations
– People actively comment on page

13. Suggestions
• Suggestions for interacting with others:
– Writing on other organization pages
– “Mention” other pages or individuals (using @)
• Integrate Bay Area culture & current events

14. Suggestions
• Have events calendar (use Hootsuite)
• Cross-reference organizations
• Like similar organizations

15. Hootsuite 

16. Questions?