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Facebook Audience Optimization Tips
The document provides tips for optimizing audience engagement on Facebook posts by utilizing features such as audience optimization and interest tags. It emphasizes the importance of targeting posts to those likely to engage by adding relevant interest tags while suggesting a mixture of broad and specific interests. Additionally, the document mentions the use of audience restrictions to limit post visibility to desired demographics for improved engagement.
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Facebook Audience Optimization Tips
- 1. Audience Optimisation Tips Achieving Better Engagement For Your Facebook Posts 9 September 2016
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- 3. 3 Facebook delivers posts in batches.
- 4. 4 It will first deliver to less than 5% of your followers.
- 5. 5 If people like and share the post, it will remain in the News Feed and then be shared to a larger audience.
- 6. 6 If people are not liking or sharing, the post is removed from the News Feed
- 7. 7 The key takeaway is to make sure that the post is delivered to the audience that is more likely to engage.
- 8. 8 Facebook does analyse the post and tries to predict which of your followers would like it but a better way is to use Facebook’s Audience Optimisation feature.
- 9. 9 Facebook does analyse the post and tries to predict which of your followers would like it but a better way is to use Facebook’s Audience Optimisation feature. PREFERRED AUDIENCE AUDIENCE RESTRICTIONS
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- 11. TEST PAGE Click here to define the preferred audience.
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- 13. 13 Your goal is to add interest tags that describe the interests of people who are likely to enjoy your post.
- 14. 14 Preferred Audiences uses these interest tags to help prioritise page posts in News Feeds for each unique reader based on topics that they are most likely to engage in.
- 15. 15 Note: Interest tags DO NOT limit reach.
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- 17. 17 Ask is what types of people are most likely to engage with your posts and what are their interest?
- 18. 18 You can go beyond the keywords within the post. Here we added the tag “hiking” because we felt the audience was relevant.
- 19. 19 Facebook recommends starting broad like “cycling”
- 20. 20 Facebook recommends starting broad like “cycling” …but avoid top level categories like “Sports” and “Physical exercise” which is probably too broad and may not engage audiences.
- 21. 21 And then narrowing down to sub-‐topics like “bicycle touring” and “mountain biking”
- 22. 22 We will use this post to show you examples of interest tags that can be used in the next few slides.
- 23. 23 WHAT IS THIS POST ABOUT?: Soccer, English Premier League, Barclays Premier League, ESPN FC, Totenham Hotspurs, Liverpool FC
- 24. 24 ADD NAMES OF POPULAR PLAYERS AND MANAGER: Kane, Sterling, Klopp, etc. WHAT IS THIS POST ABOUT?: Soccer, English Premier League, Barclays Premier League, ESPN FC, Totenham Hotspurs, Liverpool FC
- 25. 25 ADD NAMES OF POPULAR PLAYERS AND MANAGER: Kane, Sterling, Klopp, etc. WHAT IS THIS POST ABOUT?: Soccer, English Premier League, Barclays Premier League, ESPN FC, Totenham Hotspurs, Liverpool FC
- 26. 26 Facebook recommends 6 to 10 interest tags (maximum 16)
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- 28. 28 Audience restrictions limits visibility of your posts to specific demographics
- 29. 29 In this case, you may only want people in San Francisco
- 30. WHAT DOES AN AUDIENCE OPTIMISEDPOST LOOK LIKE?
- 31. 31 Here is an example of what an Audience Optimised post looks like (source: Social Media Examiner)
- 32. 32 Non-‐ Audience Optimised posts have a GLOBE icon Audience Optimised posts have a WHEEL icon (source: Social Media Examiner)
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- 34. 34 Audience Insights shows you how each of the interest tags are contributing to the post’s reach, clicks, shares and likes.
- 35. 35 This is a great way to get a better understanding of your what posts work with which segment of your audience.
- 36. SUMMARY •Facebook recommends 6to 10 interest tags. •Focus on describing the interests of people who are likely to enjoy the post. Ask yourself these questions. •Facebook recommends adding broad and narrow interests tags •You can restrict by demographics using the AUDIENCE RESTRICTION feature. •Overall, if done right, you should see better engagement for your posts.